Open Day to study with us for the 2026/27 academic year in Madrid. Secure your place for 19 February.
Step into the global business world with the Double Bachelor Degree in Marketing and International Business at ESIC University. This program combines marketing strategy with international business knowledge, preparing students to understand diverse markets, create impactful campaigns, and make strategic decisions that drive results worldwide.
Throughout the degree, you will develop skills in marketing planning, global trade, cross-cultural communication, and strategy, equipping you to tackle real-world business challenges and lead projects that make a difference.
Graduates will earn two official degrees: Bachelor in Marketing and Bachelor in International Business.
Why study a DOUBLE BACHELOR DEGREE IN MARKETING AND INTERNATIONAL BUSINESS?
Gain expertise in Marketing and International Business and develop the ability to merge strategic thinking, creativity, and global market understanding to design campaigns that truly resonate with audiences anywhere.
95%
Employement ratio 1 year
after completing programme
PRACTICAL APPROACH.
You will work on real business cases in current market situations, which will prepare you to face the business world from the first day you start working.
WHY STUDY A BACHELOR´S DEGREE IN ESIC UNIVERSITY?
In this five-year program, you will merge marketing and global business expertise to create impactful campaigns, make strategic decisions, and drive success in international markets.
You will learn to combine marketing knowledge with international strategy to understand global markets, identify opportunities, and make strategic decisions that create real impact.
Plan and execute campaigns across borders, managing international operations and communicating effectively to turn ideas into successful actions.
Engage in real projects with international companies, applying marketing and business strategies that prepare you for the professional world from day one.
Develop a global skillset in Marketing and International Business with a practical approach, acquiring the competencies that top international companies seek.
STUDENT PROFILE. WHO IS THE DEGREE AIMED AT?
By studying the Double Bachelor Degree in Marketing and International Business, you will be prepared to navigate the challenges of today’s dynamic global business environment.
This program equips you with marketing expertise, strategic thinking, and international business skills, developing a professional who can adapt to digital trends, work across cultures, and understand diverse markets.
COMPETENCES OF DOUBLE BACHELOR DEGREE IN MARKETING AND INTERNATIONAL BUSINESS
STRATEGIC MARKETING AND GLOBAL COMMUNICATION
Learn to design marketing strategies and communication plans that consider cultural differences, market trends, and consumer behavior on a worldwide scale.
CROSS-BORDER MEDIA AND DIGITAL MANAGEMENT
Acquire the skills to manage and optimize digital channels and media campaigns across multiple countries, ensuring messages are effective and culturally relevant.
ANALYTICS AND STRATEGIC DECISION-MAKING
Interpret performance metrics and insights to refine strategies, make informed global marketing decisions, and maintain ethical standards across international markets.
CREATIVE INTERNATIONAL CAMPAIGNS
Develop campaigns that merge creativity, storytelling, and global business insight, engaging audiences across cultures and delivering meaningful impact in international markets.
DISCOVER OUR ITINERARIES
These are the available pathways for the Double Bachelor Degree in Marketing and International Business at ESIC University, specialization makes all the difference, which is why our degrees are enriched by two pathways designed to enhance your education.
Choose the one that best suits your goals and start shaping your professional future.
AVAILABLE ITINERARIES IN DOUBLE BACHELOR´S DEGREE IN MARKETING AND INTERNATIONAL BUSINESS
DOUBLE BACHELOR DEGREE IN MARKETING AND INTERNATIONAL BUSINESS + SPECIALIZATION DIPLOMA
Get your Specialization Diploma by completing 48 additional credits. Price per course: 14.500 €. Subject to change.
5 YEARS
duration
DIPLOMA IN
- Professional Skills
- Digital Tools and Multimedia
5 YEARS
duration
DIPLOMA IN
- Professional Skills
- Digital Tools and Multimedia
DOUBLE BACHELOR DEGREE IN MARKETING AND INTERNATIONAL BUSINESS + DEGREE
Earn your degree by completing 135 additional credits. Price per course: 13.300 €. Subject to change.
5 YEARS
duration
DEGREE IN
- Entrepreneurship and Innovation
- Sustainability Management
5 YEARS
duration
DEGREE IN
- Entrepreneurship and Innovation
- Sustainability Management
Study plan
Discover the academic path that fits your needs.
Double Degree in Marketing and International Business
1º semester
| ASIGNATURA | ECTS | TIPO |
|---|---|---|
| Marketing Fundamentals | 6 | BT |
| Corporations Fundamentals | 6 | BT |
| Corporations Sociology | 6 | BT |
| Economic and Marketing History | 6 | BT |
| Labour Law | 6 | BT |
| Business Law | 6 | BT |
| Business English | 6 | BT |
| Applied Computing for Business Management | 6 | MT |
2º semester
| ASIGNATURA | ECTS | TIPO |
|---|---|---|
| Principles of Economics | 6 | BT |
| Financial Accounting | 6 | BT |
| Current Tax Bases of the Tax System | 6 | BT |
| Critical Thinking | 6 | BT |
| Quantitative Methods Applied | 6 | BT |
| International Market Research | 6 | MT |
| Consumer Behavior | 4,5 | MT |
| Product Strategy | 4,5 | MT |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| ASIGNATURA | ECTS | TIPO |
|---|---|---|
| International Economic Environment | 6 | MT |
| International Accounting | 6 | MT |
| International Law | 6 | MT |
| Modern Language I | 6 | MT |
| Commercial Negotiation Techniques | 4,5 | MT |
| Psychology Applied to Marketing | 4,5 | MT |
| Market Research II | 4,5 | MT |
| Customer Relationship Management (CRM) | 6 | MT |
2º semester
| ASIGNATURA | ECTS | TIPO |
|---|---|---|
| Mathematics of Financial Operations | 6 | MT |
| International Operations & Global Entrepreneurship | 6 | MT |
| International Areas and Markets | 6 | MT |
| Modern Language II | 6 | MT |
| Branding Strategy and Management | 6 | MT |
| Automation and Marketing Information Systems | 4,5 | MT |
| Social Media and Influencer Marketing | 4,5 | MT |
| E-Commerce | 6 | MT |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| ASIGNATURA | ECTS | TIPO |
|---|---|---|
| Sales Management | 6 | MT |
| Marketing B2B | 4,5 | MT |
| Digital Marketing Strategies | 4,5 | MT |
| Strategic Marketing | 6 | MT |
| Martech Ecosystem | 4,5 | MT |
| Business Intelligence and Analysis | 4,5 | MT |
2º semester
| ASIGNATURA | ECTS | TIPO |
|---|---|---|
| Tools and Operations on the World Financial Markets | 6 | MT |
| Transport, Logistics, and International Distribution | 6 | MT |
| Distribution Strategy | 4,5 | MT |
| Pricing Strategy | 6 | MT |
| Consumer Experience and Value Proposition Design | 4,5 | MT |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| ASIGNATURA | ECTS | TIPO |
|---|---|---|
| Developing Markets | 6 | MT |
| Strategy and Strategic Management | 6 | MT |
| Marketing Plan | 6 | MT |
| Academic Recognition of Credits | 6 | MT |
| Elective 1 | 4,5 | EL |
| Elective 2 | 4,5 | EL |
2º semester
| ASIGNATURA | ECTS | TIPO |
|---|---|---|
| International Politics in the Business World | 6 | MT |
| CSR | 4,5 | MT |
| Communication Management | 6 | MT |
| End of Degree Project | 6 | FDP |
| External Academic Internships | 24 | EI |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| ASIGNATURA | ECTS | TIPO |
|---|---|---|
| International Macroeconomics | 6 | MT |
| Elective 3 | 4,5 | EL |
| Elective 4 | 4,5 | EL |
| International Financing | 6 | MT |
| Cross Cultural Management | 6 | MT |
| Strategies to Access International Markets | 6 | MT |
2º semester
| ASIGNATURA | ECTS | TIPO |
|---|---|---|
| External Academic Internships | 24 | EI |
| End of Degree Project | 6 | FDP |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| ASIGNATURA | ECTS | TIPO |
|---|---|---|
| Marketing Fundamentals | 6 | BT |
| Corporations Fundamentals | 6 | BT |
| Corporations Sociology | 6 | BT |
| Economic and Marketing History | 6 | BT |
| Labour Law | 6 | BT |
| Business Law | 6 | BT |
| Business English | 6 | BT |
| Applied Computing for Business Management | 6 | MT |
2º semester
| ASIGNATURA | ECTS | TIPO |
|---|---|---|
| Principles of Economics | 6 | BT |
| Financial Accounting | 6 | BT |
| Current Tax Bases of the Tax System | 6 | BT |
| Critical Thinking | 6 | BT |
| Quantitative Methods Applied | 6 | BT |
| International Market Research | 6 | MT |
| Consumer Behavior | 4,5 | MT |
| Product Strategy | 4,5 | MT |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| ASIGNATURA | ECTS | TIPO |
|---|---|---|
| International Economic Environment | 6 | MT |
| International Accounting | 6 | MT |
| International Law | 6 | MT |
| Modern Language I | 6 | MT |
| Commercial Negotiation Techniques | 4,5 | MT |
| Psychology Applied to Marketing | 4,5 | MT |
| Market Research II | 4,5 | MT |
| Customer Relationship Management (CRM) | 6 | MT |
2º semester
| ASIGNATURA | ECTS | TIPO |
|---|---|---|
| Mathematics of Financial Operations | 6 | MT |
| International Operations & Global Entrepreneurship | 6 | MT |
| International Areas and Markets | 6 | MT |
| Modern Language II | 6 | MT |
| Branding Strategy and Management | 6 | MT |
| Automation and Marketing Information Systems | 4,5 | MT |
| Social Media and Influencer Marketing | 4,5 | MT |
| E-Commerce | 6 | MT |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| ASIGNATURA | ECTS | TIPO |
|---|---|---|
| Sales Management | 6 | MT |
| Marketing B2B | 4,5 | MT |
| Digital Marketing Strategies | 4,5 | MT |
| Strategic Marketing | 6 | MT |
| Martech Ecosystem | 4,5 | MT |
| Business Intelligence and Analysis | 4,5 | MT |
2º semester
| ASIGNATURA | ECTS | TIPO |
|---|---|---|
| Tools and Operations on the World Financial Markets | 6 | MT |
| Transport, Logistics, and International Distribution | 6 | MT |
| Distribution Strategy | 4,5 | MT |
| Pricing Strategy | 6 | MT |
| Consumer Experience and Value Proposition Design | 4,5 | MT |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| ASIGNATURA | ECTS | TIPO |
|---|---|---|
| Developing Markets | 6 | MT |
| Strategy and Strategic Management | 6 | MT |
| Marketing Plan | 6 | MT |
| Academic Recognition of Credits | 6 | MT |
| Elective 1 | 4,5 | EL |
| Elective 2 | 4,5 | EL |
2º semester
| ASIGNATURA | ECTS | TIPO |
|---|---|---|
| International Politics in the Business World | 6 | MT |
| CSR | 4,5 | MT |
| Communication Management | 6 | MT |
| End of Degree Project | 6 | FDP |
| External Academic Internships | 24 | EI |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| ASIGNATURA | ECTS | TIPO |
|---|---|---|
| International Macroeconomics | 6 | MT |
| Elective 3 | 4,5 | EL |
| Elective 4 | 4,5 | EL |
| International Financing | 6 | MT |
| Cross Cultural Management | 6 | MT |
| Strategies to Access International Markets | 6 | MT |
2º semester
| ASIGNATURA | ECTS | TIPO |
|---|---|---|
| External Academic Internships | 24 | EI |
| End of Degree Project | 6 | FDP |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
Study Testimonies
Testimonies Double Degree in Marketing and International Business in Madrid from our students
Jaime Chávarri
Employability
+2.000
annual job offers managed by ESIC University
95%
employability rate (ratio of students employed at ESIC University)
30%
move from internships to employment contracts (company internships)
JOB OPPORTUNITIES DOUBLE DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT & MARKETING
Our Double Degree provides you with the skills and knowledge necessary to work in a variety of sectors, including advertising, public relations, market research, brand management, and sales, among others.
DIGITAL MARKETING
Develops effective digital strategies, managing SEO, SEM, and social media campaigns to increase brand visibility and engagement online.
PRODUCT MANAGER
Manages the product lifecycle, from conception and development to launch and marketing, adapting strategies to market and consumer needs.
CORPORATE COMMUNICATIONS
Develop and execute internal and external communication strategies, managing the company's reputation and strengthening relationships with customers, employees, and other stakeholders.
E-COMMERCE
Lead a company's e-commerce operations, optimizing the online shopping experience, managing sales platforms, and maximizing the conversion of visitors into customers.
OPERATIONS
Operations analysts are essential for optimizing business processes and improving an organization's operational efficiency.
FINANCE
Provides financial advice to companies or individuals on topics such as financial planning, wealth management, mergers and acquisitions, and investment strategies.
LEARN ABOUT
MEET ESIC EXPERIENCE
INTERNATIONAL MOBILITY.
University Exchange within the European educational area.
European Union countries.
It can be for one semester or two semesters (one full year) *
For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **
*If the Exchange is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.
The Erasmus scholarship depends on the country of destination.
University Exchange within the non-European educational area.
Asia, Africa, Latin America, America.
It can be for one semester or two semesters (one full year) *
For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **
*If the Exchange is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.
The corresponding amount of the course at ESIC will be paid.
Mobility to add an Official Degree from the country of destination by studying abroad for one year.
France, Germany and Amsterdam.
For 3rd year students.
- Official language certificate in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level of the language varies according to the destination and institution.
- If you are studying a Bachelor’s Degree in English, you must have a minimum level of B2 or equivalent.
- If you are studying a Bachelor’s Degree in Spanish, you must have a minimum level of C1 or equivalent.
- For destinations in the United States: TOEFL or IELTS.
- Depending on the destination or programme, you must have passed all the first-year subjects at the time of application.
- The application of the chosen mobility program must be made the year before the one in which the mobility is to be carried out.
*International destinations with limited places, subject to possible modifications.
All international options have additional costs.
ADMISSION PROCESS
We accompany you throughout the entire process, guiding and advising you so that you can choose the best option for your professional career. These are the steps to follow:
1 PERSONALIZED COUNSELING SESSION
- Request information by leaving your contact details and you will receive confirmation of your request.
- The admissions team will contact you to arrange a personalized counseling session.
2 REQUIREMENTS AND DOCUMENTATION
After the orientation, you will need to arrange a date with your advisor to take the admission tests, which you can do any day of the week. You will also need to send your advisor a scanned copy of the required documentation before taking the tests.
3 ADMISSION TESTS
The tests are conducted in the language of the degree you wish to study (Spanish or English). It consists of 3 phases and lasts approximately 1 hour and 30 minutes.
- Letter of Motivation
- Practical Case or Business Case
- Written interview
- English test*
* This test is not exclusive. Candidates who have an official English certificate will not need to take this language test.
4 PLACE RESERVATION AND ENROLLMENT
Once you have passed the admission tests, you will receive a pre-enrollment letter. To secure your place, you must pay the reservation and enrollment fees within the period indicated by your advisor.
Enrollment will be formalized when you have access to the virtual campus, and the corresponding period opens.
UNIVERSITY SCHOLARSHIPS AND STUDY GRANTS
Financial issues should not be an obstacle to achieving your goals. Ensure you receive training with a future.
GRANS AND FINANCIAL AID
We don't want financial issues to be an obstacle to achieving your goals and securing a future-oriented education. That's why we offer a wide range of options to help you in this regard, including the Scholarship Plan developed by ESIC University and those offered by various public and private organizations.
- ESIC scholarships
- National scholarships
- International scholarships
- Mobility scholarships for international internships
- Insurance and financial aid
CREDIT RECOGNITION AND FILE TRANSFER
Are you considering a university degree after finishing your VET Cycle, or do you want to change university?
- Gather the information you need to make your application for credit recognition.
- We will evaluate your application and give you an answer as soon as possible with the credit recognition study.
- Once you have received the results, you can apply for the admission test for the Official Degree you are interested in.
WHERE IS IT TAUGHT?
Campus ESIC University
Cam. Valdenigriales, S/N
Pozuelo de Alarcón, Madrid
Ver en Google Maps
Type: On-Campus
Language: English
ESIC UNIVERSITY AGENDA
Jornada de Puertas Abiertas. ESIC UNIVERSITY - 19 de febrero
Jornada de Puertas Abiertas. ESIC UNIVERSITY - 19 de marzo
FAQs
These are some of the questions our students ask themselves.
Will I get hands-on experience with real international companies?
Podrás desarrollar tu carrera profesional en agencias, departamentos de marketing, empresas digitales o multinacionales, gestionando marcas y creando campañas de impacto.
How does this degree combine marketing and international business?
You’ll learn to link creative marketing with global business strategies, analyzing markets, adapting campaigns, and making decisions that work across cultures.
Can I work abroad after graduating?
Yes. This program equips you with global skills, cultural awareness, and language capabilities, preparing you to take on roles anywhere in the world.
Are digital skills included in the curriculum?
Definitely. You will master digital marketing tools, social media strategy, and analytics, all applied to international markets and campaigns.
