Master Degree in Marketing Management
- Format Blended
- START
- LANGUAGE English
- ECTS 60
Full Time
Madrid Barcelona
Download brochure Download brochureMaster Degree in Marketing Management
Our Master in Marketing Management (MMM) is designed to help you manage international marketing and commercial strategies by aligning a global vision with local market needs. You’ll gain a deep understanding of the key drivers of globalization and customer-centric approaches that will keep you competitive in complex and ever-changing scenarios. The program explores how both SMEs and large corporations internationalize their products and services, and it includes hands-on training with tools like PowerBI and Salesforce. You'll also benefit from a business immersion experience at Bocconi University, giving you valuable international exposure.
INTERNATIONALLY ACCREDITED BY:
You can also take this programme in Spanish or online.
2026 INTAKE
Up to 30% study grant. Apply today!
Why ESIC?
At ESIC we know that doing is the best way of learning. Our programme design is based on pragmatic components like tools, workshops, real-world cases, and the deployment of licenses so that you can access the labour market with the best possible preparation. Our Master's Degree in Marketing Management approach stands out for its many advantages :
Internationally accredited by EFMD and AMBA, ensuring global recognition and academic excellence.
Strategic global focus, combining international marketing vision with practical local market execution.
Curricular stay at SDA Bocconi in Milan, including a business immersion and additional diploma.
Optional Extension Program Abroad after graduation to continue your international studies.
Internships during the program, plus access to a dynamic Job Board and Career Portal.
Final Group Project focused on launching a product or service across two international markets.
Expert faculty of active executives in marketing, consulting, and business leadership roles.
Multicultural learning environment, with 75%+ international students and global networking opportunities.
Rankings
#1
SPAIN
Leaders in Marketing Master’s Programs according to El mundo
#3
SPAIN
ESIC on the podium of the Best Business Schools for recent graduates and young professionals
#34
EUROPE
ESIC among the European Top Schools for studying marketing programs
#49
WORLDWIDE
Best Marketing School based on the opinion of alumni, students, and employers
ESIC ACCREDITATIONS
More than 55 years of history means that we have institutional agreements and collaborations that recognise our quality as a business school. These are our accreditations:
ASSOCIATION OF MBAS
The international impartial authority
on postgraduate business education
EFMD Programme Accreditation
The leading international system of quality assessment,
improvement and accreditation of business programmes
Agencia Nacional de Evaluación de la Calidad y Acreditación
Sistemas de Garantía de Calidad de Centros y Docencia
ASSOCIATION OF MBAS
The international impartial authority
on postgraduate business education
EFMD Programme Accreditation
The leading international system of quality assessment,
improvement and accreditation of business programmes
Agencia Nacional de Evaluación de la Calidad y Acreditación
Sistemas de Garantía de Calidad de Centros y Docencia
Why should you study MARKETING MANAGEMENT?
Because it is a unique program to manage the international Marketing and Commercial environment from the global business level to local needs through implementing strategies and tactics for the customer-centric internationalization of products and services from SMEs and large companies facing the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models).
Internationalization
Students can complement the master’s at Bocconi University (Milan), learning from top industry executives (CEOs, consultants, directors) who share real-world best practices. They may extend their studies abroad after the program and apply for internships during the master, accessing a job exchange upon completion.
DOUBLE ACREDITATION
With EFMD and AMBA accreditations and 75%+ international students, the program provides a strategic and operational view of markets, data, and technology, both globally and locally, ending with a group project for international market expansion.
Skills
Students develop key managerial skills—teamwork, leadership, communication, negotiation—and a data-driven mindset to optimize resources, boost impact, and lead Go-to-Market strategies for growth.
STUDENTS’ PROFILE: WHO IS THIS MASTER’S DEGREE FOR?
This Master's is designed for young professionals like you, preferably with experience in business, marketing, or sales, and a bachelor’s degree or diploma in a related field. If you’re a recent graduate or come from a different academic background, you may still be admitted based on your academic record and a personal interview. In such cases, some supplementary preparation may be required. An official English certificate is mandatory for all candidates.
Our students
Age
Gender
Country
International
Academic Degree
Objectives Master Degree in Marketing Management
You will gain the skills to design and implement effective marketing strategies, lead in global and digital environments, and make ethical, data-driven decisions. The programme will also enhance your communication and leadership abilities for real business impact.
You will learn to understand and master the key concepts and methods of marketing and their application in business practice, laying the foundation to analyze, interpret, and act in real business contexts.
You will be able to apply and evaluate marketing tools to develop innovative strategies, solve current and emerging challenges, and build a holistic view of the value-creation process in organizations.
You will design effective marketing plans and learn how to implement them in highly digitalized and global environments, adapting swiftly across sectors and industries at an international level.
You will develop the skills to assess team and marketing performance, propose improvement strategies aligned with diverse social and cultural contexts, and adopt a critical and strategic perspective.
You will be able to frame marketing decisions within ethical values, sustainability, and corporate social responsibility, developing action plans sensitive to current social and business trends.
You will enhance your written, oral, and interpersonal communication skills to interact with all marketing stakeholders, with the ability to lead teams, present effectively, and work independently.
PROGRAMME STRUCTURE AND LEARNING METHODOLOGY
Academic Plan
The master’s program combines updated courses with a Master’s Final Project (TFM), which you will develop throughout the entire program. Each subject addresses key topics with a practical approach: workshops, digital projects, and the application of tools and strategies in real-world environments.
TRASFORMATIVE LEARNING METHODOLOGY:
A student-centered model that enhances your personal and professional development through:
- Practical application of real business challenges
- Soft skills development
- Expert faculty guidance
- A diverse and international community
- Access to all ESIC resources
- It includes online materials, self-assessments, personalized tutoring, experiential activities, and a supervised final project — all designed to progressively put learning into practice.
This module offers an in-depth look at the strategic planning and ethical frameworks essential for responsible business management. It examines the impact of digital technology on corporate operations and stresses the importance of financial knowledge for managerial decision-making within the evolving landscape of modern business.
- Business strategy
- Business ethics & sustainability
- Digital Transformation
- Finance for Management
The module delves into understanding market dynamics, fostering creativity for innovative solutions, crafting strategic marketing approaches, and developing strong brand identities. It equips students with the tools to analyze consumer behavior, encourages novel thinking, aligns marketing with business goals, and focuses on building memorable brands.
- Market Research
- Innovation
- Strategic Marketing
- Branding
The module enhances analytical and reflective skills, leadership communication, persuasive negotiation abilities, and the art of impactful storytelling and presentations. It aims to develop sharp reasoning, effective leadership dialogue, strategic deal-making, and compelling narrative delivery.
- Critical Thinking
- Communication & Leadership
- Negotiation
- Storytelling and Presentation techniques
The module encompasses strategic development of marketing and sales initiatives, practical application through business simulations, management of global operations, and the oversight of commercial activities. It aims to integrate strategic sales planning with hands-on practice, broaden operational perspectives to a global scale, and refine the management of a business's commercial functions.
- Marketing and Sales Planning
- Business Simulation
- International Operations
- Commercial Management
The module focuses on crafting strategies for product positioning and pricing, creating effective communication and promotional plans, leveraging digital channels for inbound marketing, and integrating a seamless omnichannel approach for customer interactions. It aims to balance product value and cost, ensure message consistency across mediums, attract customers through digital content, and provide a unified brand experience across all platforms.
- Product & Pricing Strategy
- Communication Strategy & Promotion
- Inbound & Digital Marketing
- Omnichannel
The module targets the development of strategies to maintain strong customer relationships and deliver exceptional customer experiences, aiming to build loyalty and enhance satisfaction through focused relationship management and customer-centric experience design.
- Customer Relationship Management
- Customer Experience Management
This course enhances employability through training activities focused on developing key skills for the professional environment. As part of your learning journey, you will have the opportunity to access additional spaces for knowledge and networking by selecting — from a list of masterclasses, workshops, and events — the activities that best align with your professional interests and development goals within the program.
You will develop a professional-level Marketing Plan for the international launch of a product. This final challenge is designed to help you apply research and strategic planning skills within a real-world business context, showcasing not only your academic knowledge but also your growth in personal and professional competencies acquired throughout the program. Your task is to design an International Marketing and Tactical Execution Plan with a budget of €500,000. The project must involve at least one non-EU country located outside the European continent.
*Academic structure subject to change. Some business reality and networking sessions may be delivered via webinars outside of class hours.
Master’s degree from ESIC University
Upon successful completion of the programme, you will be awarded the Official University Master’s Degree in Marketing Management, issued by ESIC University*.
Find out more about what obtaining a degree from ESIC University entails.
>
