Master in Marketing Management | ESIC

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To enrol in this master's programme, a university degree, advanced vocational training course or proof of five years of professional experience is required

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Master Degree in Marketing Management

Our Master in Marketing Management (MMM) is designed to help you manage international marketing and commercial strategies by aligning a global vision with local market needs. You’ll gain a deep understanding of the key drivers of globalization and customer-centric approaches that will keep you competitive in complex and ever-changing scenarios. The program explores how both SMEs and large corporations internationalize their products and services, and it includes hands-on training with tools like PowerBI and Salesforce. You'll also benefit from a business immersion experience at Bocconi University, giving you valuable international exposure.

You can also take this programme in Spanish or online.

2026 INTAKE

Check our special enrolment conditions.

Why ESIC?

At ESIC we know that doing is the best way of learning. Our programme design is based on pragmatic components like tools, workshops, real-world cases, and the deployment of licenses so that you can access the labour market with the best possible preparation. Our Master's Degree in Marketing Management approach stands out for its many advantages :

Rankings

ESIC ACCREDITATIONS

More than 55 years of history means that we have institutional agreements and collaborations that recognise our quality as a business school. These are our accreditations:

AMBA

ASSOCIATION OF MBAS
The international impartial authority
on postgraduate business education

EFMD CEL

EFMD Programme Accreditation
The leading international system of quality assessment,
improvement and accreditation of business programmes

ANECA

Agencia Nacional de Evaluación de la Calidad y Acreditación
Sistemas de Garantía de Calidad de Centros y Docencia

AMBA

ASSOCIATION OF MBAS
The international impartial authority
on postgraduate business education

EFMD CEL

EFMD Programme Accreditation
The leading international system of quality assessment,
improvement and accreditation of business programmes

ANECA

Agencia Nacional de Evaluación de la Calidad y Acreditación
Sistemas de Garantía de Calidad de Centros y Docencia

LEARN MORE
¿Por qué estudiar?

Why should you study MARKETING MANAGEMENT?

Because it is a unique program to manage the international Marketing and Commercial environment from the global business level to local needs through implementing strategies and tactics for the customer-centric internationalization of products and services from SMEs and large companies facing the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models).

STUDENTS’ PROFILE: WHO IS THIS MASTER’S DEGREE FOR?

This Master's is designed for young professionals like you, preferably with experience in business, marketing, or sales, and a bachelor’s degree or diploma in a related field. If you’re a recent graduate or come from a different academic background, you may still be admitted based on your academic record and a personal interview. In such cases, some supplementary preparation may be required. An official English certificate is mandatory for all candidates.

Our students

Objectives Master Degree in Marketing Management

You will gain the skills to design and implement effective marketing strategies, lead in global and digital environments, and make ethical, data-driven decisions. The programme will also enhance your communication and leadership abilities for real business impact.

You will learn to understand and master the key concepts and methods of marketing and their application in business practice, laying the foundation to analyze, interpret, and act in real business contexts.

You will be able to apply and evaluate marketing tools to develop innovative strategies, solve current and emerging challenges, and build a holistic view of the value-creation process in organizations.

You will design effective marketing plans and learn how to implement them in highly digitalized and global environments, adapting swiftly across sectors and industries at an international level.

You will develop the skills to assess team and marketing performance, propose improvement strategies aligned with diverse social and cultural contexts, and adopt a critical and strategic perspective.

You will be able to frame marketing decisions within ethical values, sustainability, and corporate social responsibility, developing action plans sensitive to current social and business trends.

You will enhance your written, oral, and interpersonal communication skills to interact with all marketing stakeholders, with the ability to lead teams, present effectively, and work independently.

PROGRAMME STRUCTURE AND LEARNING METHODOLOGY

Academic Plan

The master’s program combines updated courses with a Master’s Final Project (TFM), which you will develop throughout the entire program. Each subject addresses key topics with a practical approach: workshops, digital projects, and the application of tools and strategies in real-world environments.

TRASFORMATIVE LEARNING METHODOLOGY:

A student-centered model that enhances your personal and professional development through:

  • Practical application of real business challenges
  • Soft skills development
  • Expert faculty guidance
  • A diverse and international community
  • Access to all ESIC resources
  • It includes online materials, self-assessments, personalized tutoring, experiential activities, and a supervised final project — all designed to progressively put learning into practice.

This module offers an in-depth look at the strategic planning and ethical frameworks essential for responsible business management. It examines the impact of digital technology on corporate operations and stresses the importance of financial knowledge for managerial decision-making within the evolving landscape of modern business.

  • Business strategy
  • Business ethics & sustainability
  • Digital Transformation
  • Finance for Management

The module delves into understanding market dynamics, fostering creativity for innovative solutions, crafting strategic marketing approaches, and developing strong brand identities. It equips students with the tools to analyze consumer behavior, encourages novel thinking, aligns marketing with business goals, and focuses on building memorable brands.

  • Market Research
  • Innovation
  • Strategic Marketing
  • Branding

The module enhances analytical and reflective skills, leadership communication, persuasive negotiation abilities, and the art of impactful storytelling and presentations. It aims to develop sharp reasoning, effective leadership dialogue, strategic deal-making, and compelling narrative delivery.

  • Critical Thinking
  • Communication & Leadership
  • Negotiation
  • Storytelling and Presentation techniques

The module encompasses strategic development of marketing and sales initiatives, practical application through business simulations, management of global operations, and the oversight of commercial activities. It aims to integrate strategic sales planning with hands-on practice, broaden operational perspectives to a global scale, and refine the management of a business's commercial functions.

  • Marketing and Sales Planning
  • Business Simulation
  • International Operations
  • Commercial Management

The module focuses on crafting strategies for product positioning and pricing, creating effective communication and promotional plans, leveraging digital channels for inbound marketing, and integrating a seamless omnichannel approach for customer interactions. It aims to balance product value and cost, ensure message consistency across mediums, attract customers through digital content, and provide a unified brand experience across all platforms.

  • Product & Pricing Strategy
  • Communication Strategy & Promotion
  • Inbound & Digital Marketing
  • Omnichannel

The module targets the development of strategies to maintain strong customer relationships and deliver exceptional customer experiences, aiming to build loyalty and enhance satisfaction through focused relationship management and customer-centric experience design.

  • Customer Relationship Management
  • Customer Experience Management

This course enhances employability through training activities focused on developing key skills for the professional environment. As part of your learning journey, you will have the opportunity to access additional spaces for knowledge and networking by selecting — from a list of masterclasses, workshops, and events — the activities that best align with your professional interests and development goals within the program.

You will develop a professional-level Marketing Plan for the international launch of a product. This final challenge is designed to help you apply research and strategic planning skills within a real-world business context, showcasing not only your academic knowledge but also your growth in personal and professional competencies acquired throughout the program. Your task is to design an International Marketing and Tactical Execution Plan with a budget of €500,000. The project must involve at least one non-EU country located outside the European continent.

This subject enhances employability through training activities focused on developing key skills for the professional environment. As part of your learning journey, you will have access to optional knowledge and networking opportunities, selecting—from a curated list of masterclasses, workshops, and events—those that best align with your professional interests and development goals.

This subject also includes active participation in the national Marketing Summit, held at the Madrid Campus, where you will learn from industry experts and connect with fellow participants from all ESIC campuses.

Development of a digital marketing plan and leadership skills: persuasive communication and conscious leadership.

You will work on a group-based Master’s Final Project, focused on applying and demonstrating the knowledge acquired throughout the academic year. In addition to reinforcing teamwork, this project will allow you to showcase the leadership and persuasive communication skills developed during the program.

*Academic structure subject to change. Some business reality and networking sessions may be delivered via webinars outside of class hours.

Master Degree from ESIC University

Upon successful completion of the program, you will receive the University Private Degree in Marketing Management issued by ESIC University. This degree is not officially recognized by the government and does not grant access to official qualifications. If you wish to pursue an official Master’s Degree, you can consult our catalog of official programs. *ESIC University is an institution officially recognized by the Spanish Ministry of Education. It offers both official university degrees (bachelor’s, master’s, and doctorate) and its own degrees (such as continuing education master’s degrees). Both types of qualifications are supported by the same standards of academic rigor and the prestige of ESIC University.​​

Your Journey

Your experience at ESIC is not only measured in classes, but also in every activity, meeting, and opportunity that will turn your time at the Business School into a journey full of learning, connections, and experiences that will boost your professional future.​

Schedule: Monday to Thursday from 4 p.m. to 9 p.m.​

  •   Innovation Summit
  •   Event 1: Employability & MEET
  •   Event 2: Employability
  •   Hackathon 1: Entrepreneurship
  •   Marketing Summit
  •   Hoy es Marketing
  •   Event 3: Employability
  •   Hackathon 2: Entrepreneurship
  •   International Experience
  •   Wednesdays: Masterclass, activity or workshop​
  •   Thursdays: Masterclass, activity or workshop
  • NL Non-teaching day
Calendario 2025/26

**Subject to change

TESTIMONIALS

CURRICULAR ACTIVITIES

Discover the Hands-On Side of This Master’s Programme

  • Win-to-Win Simulator: You will work with a Marketing Simulator featuring 250+ variables to test decision-making, strategy execution, and team alignment under real market conditions.
  • Project Management: You will learn how to plan, track, and execute projects using specialized software, applying professional project management techniques to marketing operations.
  • Startup Creation: You will explore the entrepreneurial process step by step, identifying critical success factors to launch a startup—from ideation to business model validation.
  • OKR Methodology: You will apply OKRs to set measurable goals, align teams, and boost performance, mastering a strategic framework used in high-growth and tech-driven companies.
  • Key Account Management: You will learn how to manage strategic clients by designing value-based relationships that ensure loyalty, long-term success, and sustainable business growth.
  • E-commerce: You will understand how to integrate e-commerce into your marketing plan, covering tools, platforms, logistics, UX, and sales strategy in digital channels.

You will face both individual and group assessments. Some subjects include joint evaluations using shared real-life cases, requiring integrated analysis and solutions across courses. You’ll complete 4 group assessments plus the Final Master Project.

Courses per Life case: ​

  • Group case 1: Business Strategy, Business Ethics & Sustainability, Digital Transformation, and Finance for Management
  • Group Case 2: Innovation, Strategic Marketing, and Branding
  • Group Case 3: Communication Strategy & Promotion, Inbound & Digital Marketing, and Omnichannel
  • Group Case 4: Customer Relationship Management and Customer Experience Management
  • Group Final Project: it will consist of a Group Marketing Plan to launch a new product or service from one country to another (both countries cannot belong to the EU)

TOOLS YOU WILL LEARN

  • Power BI: You will acquire hands-on skills to visualize, analyse, and report marketing data using Power BI—one of the most widely used tools in digital marketing.
  • Market Research Tools: You will implement practical research techniques using digital tools to design, execute, and analyse studies with quantitative and qualitative methodologies.
  • Marketing Automation: You will explore how automation platforms streamline marketing actions such as email flows, segmentation, lead nurturing, and campaign tracking.

FACULTY AND GUEST SPEAKERS

*Faculty and guest speakers are subject to change.

Employability

Boost your career with the support of ESIC’s Professional Development Unit (PDU)
The PDU supports you at every stage of your journey—both as a student and later as part of our Alumni community. The Employability area manages nearly 4,000 internship offers and over 2,000 job opportunities each year, with a global employability rate of 95%. It offers access to an exclusive job portal, international job platforms, and organises recruitment activities, career fairs, and employability training.

👉 Remember: your professional success will also depend on your initiative in identifying opportunities and your engagement throughout the process.

Learn more about ESIC’s Employability, Entrepreneurship Services and Alumni here.

95.2%

of our MMM students are employed within the first year after completing the programme.

+2,000

students receive career guidance each year from our Professional Development Unit

+3,200

partner companies collaborate annually in talent recruitment

+4,000

internship opportunities are managed annually by the Unit across our campuses

+1,800

job opportunities are available each year through our employability porta

CAREER OPPORTUNITIES

Upon completing the MMM, you will be equipped to take on a wide range of roles across marketing, commercial, and consulting areas in any industry. Your career path will depend on your entry profile and professional development goals. Typical positions include:

  • Key Account Manager
  • Product or Brand Manager
  • Trade Marketing Manager
  • Customer Experience Manager
  • Sales Manager or Business Development Manager
  • Marketing Director
  • Chief Communication Officer
  • Chief Marketing Officer

You will be prepared to work in multinational companies, agencies, start-ups, or consulting firms, managing strategic and operational marketing initiatives with a global-local perspective.

WHERE DO OUR STUDENTS WORK?

Non-Curricular International Experience

📅 Duration: 1 week (intensive program in Milan)

You can take part in an optional international experience that complements your training with an immersion in the world of international business. Explore new cultures while gaining practical knowledge and building a global network. Transform your learning and open doors to unique personal and professional opportunities.

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CURRICULAR INTERNATIONAL STAY

Immerse yourself in the future of digital marketing at Bocconi University, Europe's epicenter of innovation. Spend an intensive week in Milan, where you'll blend theory and practice with industry experts, enhancing your analytical, strategic, and creative skills. Tackle real-world challenges and put your knowledge to the test by solving a high-level digital challenge. Expand your professional network, embrace cutting-edge innovation, and embark on a transformative journey at one of the world's most prestigious universities. Bocconi and Milan are waiting for you!

Bocconi University

Theme: Digital Marketing – from theory to real-world application

What’s included?

  • Expert-led completion from Bocconi University

What’s not included?

  • Flights & accommodation
  • Meals & personal expenses

Location: Bocconi University, Milan

Questions? Contact us: oficina.internacional@esic.edu

An exclusive opportunity to level up your digital marketing expertise in a world-class setting!

Extension programme

📅 Duration: 3 to 12 months (minimum 12 credits)

Broaden your academic and professional horizons with the Extension Programme — a unique opportunity for international specialisation.

Designed to complement your studies, this programme allows you to choose subjects and courses from an exclusive portfolio of over 60 partner universities across Europe, Asia, and the Americas.

You’ll be able to customise your learning experience with courses aligned to your career goals and gain key knowledge for your professional future. Upon completion, you'll receive an official certificate listing your subjects and accredited credits, validating your global experience — with no academic cost, as ESIC covers it through bilateral agreements.

Take your education to the next level and stand out in a world without borders!

What’s included?

  • On-campus university classes
  • Assessment and academic monitoring
  • Certificate of completion, transcript, and credit accreditation

What’s not included?

  • Flights
  • Accommodation
  • Meals

Questions? Get in touch with us: oficina.internacional@esic.edu

If you want to see all the universities with detailed information, here it is.​

DOWNLOAD EXTENSION PROGRAMME

CAMPUS, PRICES AND FORMATS

Madrid
Barcelona

Our Master’s Degree in Marketing Management in Madrid is taught at ESIC Business & Marketing School campus. Our campus in Madrid was inaugurated in 2021 and has 36 classrooms, an auditorium for 300 people, 16 work rooms, 5 meeting points, gym, a mindfulness room, cafeteria and much more. Our classrooms are full of students from our master's and postgraduate programs specializing in marketing, management, and technology. The campus is the place to network, work on your ideas and learn. But, above all, it is the perfect place to live the present and build the future.
 

Campus in Madrid

Avenida Juan XXIII 12,
Pozuelo de Alarcón, Madrid

Phone +34 91 452 41 00

View on Google Maps

Intakes and prices

Tuition Fee: € 24.200

Our Master’s Degree in Marketing in Barcelona is taught at ESIC Business & Marketing School campus in Barcelona. Our campus offers master's and postgraduate courses specialising in management, marketing, digital business, technology, international business and communication and advertising. Every year, ESIC Barcelona welcomes more than 700 national and international students who want to become the best version of themselves professionally.
 

Campus in Barcelona

Passeig de Santa Eulàlia, 2 | 08017 Gervasi

Phone +34 93 414 44 44

View on Google Maps

Intakes and prices

Tuition Fee: To be confirmed

ADMISSION PROCESS

We accompany you throughout the whole process, guiding and advising you so that you choose the best option for your professional career. These are the steps to follow:​

SCHOLARSHIPS AND STUDY GRANTS

We currently offer a range of scholarships and financing agreements to help support your future.​

We do not want economic issues to be an obstacle for you to reach your objectives and ensure training with a future. Therefore, we present you with a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at ESIC, as well as those that are available to you from different public and private organisations. The scholarships and grants available are as follows:

  • Early enrolment grants
  • Diversity grants
  • Expiga grants
  • Women and Leadership grant
LEARN MORE ABOUT SCHOLARSHIPS

ESIC has financing agreements with certain banks with preferential conditions for students enrolled in any of its programmes, as long as you have a bank account in Spain. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your degree.

If you live outside one of the cities where ESIC has a campus and you are looking for accommodation, we recommend a series of companies and residences dedicated to student accommodation. Find the one that best suits your needs.

MORE INFORMATION
flywire

ESIC has partnered with Flywire to accept payments from international students worldwide. You can make your payment easily and securely in your own currency, using local payment methods from the safety and comfort of your home. Real-time tracking and multilingual support are available around the clock.

LEARN MORE ABOUT FLYWARE

OTHER PROGRAMMES THAT MAY INTEREST YOU

FREQUENTLY ASKED QUESTIONS

Study grants will be communicated to you during the selection process. Our grants are adapted to each profile and date of enrolment. In addition, you can find out about the grants that ESIC offers as well as those offered by other public and private organisations.

Yes, there is a percentage of compulsory attendance in the face-to-face masters. However, you may have a small percentage of unjustified absences.

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