International Master in Business Administration [IMBA]
- Full Time
Available locations
- Madrid
Format Presencial
Update your career with our International MBA (IMBA)
The International MBA is a new, unique and internationally recognized program. You can obtain the double degree by studying a semester in SISU Shanghai University (China), or you also have the option of taking a BST at INSEEC LONDON.
Objectives
Understand and demonstrate relevant knowledge of concepts about organizational functions in which students operate in an uncertain and changing business environment, including managing risk.
Identify, integrate and assess emerging challenges of the economic and social environments due to increasing uncertainty context and changing global trends, and digitalization of the markets worldwide.
Define and frame purpose for business activities making critical decisions in sustainability and ethical values and environmental, social and governance (ESG) principles as major global trends that shape the business
Enhance personal skills for future job requirements based on critical thinking and top communication competences for diverse and digitalized management context.
Academic Structure
The hybrid format allows you to personalize and make learning more flexible, through permanent "training". In the hybrid classroom model, technology is integrated as one more element of the learning process that guarantees the continuity of training at all times.
Management Subjects
- Innovation in a disruptive world
The unit focuses on the generation and improvement of business opportunities thinking “out of the box” Innovation will be the centre of value creation in the present disruptive environment.
- Critical thinking and the art of decision-making
This unit helps the student to differentiate the problems in order to identify decisions with major impact in business minimizing efforts, costs, and time. This unit gives the tools to identify those problems differentiating the ones related to business/money from the ones related to personal/organizational issues. It develops technical abilities for decision making with limited or complex information.
- Conscious leadership
The current environment and organizations require adaptive leadership that considers not only external aspects but also the manager’s personal profile. Communication, and listening skills (feedback) are increasingly important in the plural, multicultural, and globalized environments. During this course, students will learn to know their leadership style and how to exercise it in different environments. Likewise, they must know and use the fundamental elements and structures to build clear messages that allow them to approach communication with more confidence and know how to effectively manage situations of doubt, questions or confrontation.
- Persuasive communication
The current context modifies the way we communicate and interact, the diversity of people we address, as well as the means we use to transmit messages, share, influence and achieve our purpose, highlight the importance of becoming aware of our communication style and impact, being key to know the tools and methodologies that make us more flexible in order to adapt to any situation and interlocutors without losing impact.
- Business ethics & sustainability
The aim of this subject is for the student to acquire the competencies and knowledge taking the decisions in an ethical way, with social corporate responsibility and the different stakeholders in a global and multicultural environment. Apply high standards of respect for human values and cultural diversity. Develop competencies to measure the economic impact of decisions when taken or even when not taken.
- Business strategy in global environments
Current organizations and environments require an adaptative leadership not just in the external facts but in the managers' profile as well. Within this framework communication abilities are more and more important in globalized and multicultural environments. Students will learn their leadership style and how to apply it in different circumstances. They will learn how to use and apply fundamental structures and elements to deliver clear and attractive messages approaching communication with confidence. They will also learn how to deal with uncertain situations, questions, or confrontational issues.
Specialisation Subjects
Category subjects
- Economic models and systems
This subject aims at giving a critical and substantial understanding of the scientific discipline known as Economics in International Business: its main objective is to provide an integrated view of Macroeconomics and Microeconomics through a model that analyzes international trade and foreign markets. The students will see Economics as a coherent whole and they will be able to make sense not only of past economic events, but also of those that unfold in the future, stressing the fact that an ethical behavior combined with skills and professionalism is able to ensure sustainable development, rather than a short- term profit.
- Financial Analysis and Stakeholder Value
Triple Bottom Line: The aim of the course is to provide students with theoretical and practical knowledge to analyze how the value of an organization and the decisions to be made to maximize it, rests nowadays not only in the financial or tangible aspects that and are accounted for in the classical financial statements (e.g. property, cash), but also on other value relevant aspects which affect to all their stakeholders.
In this block, participants will be led to the understanding of financial data (mainly coming from the external and internal accounting system) to critically analyze the value creation in these three main areas: financial, environmental (or ecological) and social.
- Organisational culture and models
The advances we are experiencing in different disciplines and especially in technology are modifying the value chain in organizations in a way that is necessary to ensure their sustainability and competitiveness. This is why the alignment of the organization and the adaptation of structures in an agile manner are key to achieving an organizational design that evolves at the same speed like the context in which we work. This subject allows us to develop the behaviors that allow us to deploy the culture by improving the employee and customer experience, to know the most appropriate tools for the management, measurement, and monitoring of the indicators defined in the value proposition, and to incorporate the most appropriate models for change management in organizations. Knowing what to do, when to do it, and how to address the challenges considering all stakeholders to ensure the optimal evolution and adaptation to the digital ecosystem.
Subjects specific to your degree
- Marketing by ESIC
Marketing by ESIC allows students to experiment the practical tools and approaches to develop marketing strategies oriented towards international customer and consumer expectations in the new context of the global digital transformation. The program approaches to customer segmentation, targeting and positioning, tactical operations, value to customer, marketing mix, planning and budgeting as key marketing frameworks to achieve competitive advantage in today´s global organizations.
- Digital business
This subject allows the student to develop the ability to diagnose the degree of digital maturity of a company, the market in which it competes and the impact of the use of data and the main emerging technologies to, from there, propose strategic lines of action that guarantee the adequate implementation and management of the company's resources and capacities.
- Operations and project management
Operations and Project Management course is an exciting approach to two of the big challenges in modern companies, namely, to coordinate the daily activities and its issues together with the development of new activities in a structured way, that allows any company to get their operational and business goals in a managed manner. Whether we talk about industrial, retail, commercial or services OPM has the task of analyzing the design, the supply chain control, the projects, and the logistics in any organization.
- International business management
Business management in the actual global context is shaped in this course with a practical focus on corporate strategy applied in different geographies and for particular sectors based on understanding of international markets. Implementation and monitoring of global strategy from operational perspective is tackled in conjunction with the simulation of an Executive Committee of a big corporation of an SME.
- World Market Workshops
The world markets workshops aim at offering a critical view of current events, trends, and possible scenarios in the most relevant and influential markets in today´s business environment. The workshops also intend to create a space for the sharing of experiences and first- hand insights between guests and participants.
- Market Research
This discipline is defined as the function that connects consumers with vendors through the analysis of data. It captures individuals’ behavior understanding before consumption stimuli. This analysis helps define the impact of consumer behavior within the business decision making progress. Market research has become a pivotal area to build robust and meaningful marketing propositions. It contributes to analyze consumers from a scientific standpoint to determine the drivers of their needs, which, in turn, has a significant impact on the improvement of the firms’ long-term relationship with them.
- Entrepreneurship
Can someone learn how to become an entrepreneur? Through this practical course students develop an entrepreneurial mindset to be able to identify market opportunities and to create the organizational ecosystem to transform an idea into an entrepreneurial reality. Using the Hackaton Methodology, groups create innovative projects, through out-of-the-box thinking, some of which become real new ventures with a global perspective.
- Midterm Capstone Challenge
Group project which includes but are not limited to: Development of a case study of a selected part of an organization (NGO, or Start-Up). Development of an intervention, such as a workshop or training activity, that is broad- based enough to demonstrate the program-level outcomes. .Development of a consulting report on a problematic issue within an organization (NGO, or Start-Up), provided that the issue is broad-based enough to demonstrate program-level outcomes.
Business Study Tour
The International MBA is a new, unique and internationally recognized. You can obtain the double degree by studying a semester in SISU Shanghai University (China), or you also have the option of taking a 3-4 months BST at INSEEC LONDON. International experience is guaranteed by choosing between one of these two international options.
The program is designed to enhance your management and leadership skills while strengthening your ability to face and solve complex challenges in an increasingly globalized environment.
*Destinations and places subject to change.
*The execution of this BST is subject to a minimum of 15 students.
*BST delivered 100% in English.
*Extra fees apply.
*Departure cities: Madrid/Barcelona.
*The price of the program includes the teaching of the Business Study Tour.
Final Project
- FINAL PROJECT – IMBA
The 6-week final project consists of students who will work in teams as consultants with startups in the incubation and acceleration phases integrating their professional knowledge and skills learned during their MBA program into assisting entrepreneurs with in-depth business analysis and recommendations. Value is given to both the startup companies and students who will be able to use this experience to grow their network and increase their business portfolios.
- FINAL PROJECT - HEC
Consulting Field Project: Group project involving the completion of an intensive intervention mandate (between 800 and 1,000 team hours in total) in a business or organization wishing to take advantage of the training received in the MBA program.
While the consultation project has learning goals similar to those of the HEC Challenge, it differs in terms of intensity and the importance and complexity of the mandate. The students choose the members of their team. The team must put itself forward for projects that interest it. In this way, the consultation project provides an experience that is more in line with students' professional interests. Students in the full-time program work on the project on a full-time basis for 5 weeks. For students in the part-time program, the project is spread over a period of 8 weeks.
*Academic Structure subject to change. The subjects are combined throughout the course, except for the Final Project that will be coursed at the end of the master.
Outgoing profile
- Globally-focused professionals to acquire the insight, expertise, networks, and mindset to become successful executives and managers in tomorrow’s business environment. This International MBA is for people looking for a truly international environment.
Alumni data
Functional areas of our alumni
International development
Business Development
Marketing
Sales
Geographical areas
where our alumni work
Faculty
Prices and Campuses where taught
International Master in Business Administration [IMBA] in Madrid
Modality and duration
- Modality: Presencial
- Duration: 18 months
Language
- English
Intakes and prices
- Intakes 2023-09: 32.900 €
ESIC Campus in Madrid
Avenida Juan XXIII 12,
Pozuelo de Alarcón, Madrid
91 452 41 00
View on Google Maps
Testimonies
WORLDWIDE
Top International MBA Based on The Financial Times, The Economist, Bloomberg Businessweek and Forbes
EUROPE
Best Business School. Based on the opinion of students, alumni and employers with a focus on employability
SPAIN
Best Business School focused on student experience, preparation for working life and international perspective
