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For potential students, it is important to decide between a Master’s Degree in International Business and an MBA. Both teach great skills and impart sound knowledge, but they have different goals and interests in your career. This article examines the key differences between these 2 programs, listing some of their advantages and respective job opportunities. We will also highlight ESIC University's Master’ Degree in International Trade & Business (MITB) and why it is one of the top choices to consider. 

Cuando hablamos de publicidad, no podemos olvidarnos que está relacionada con la comunicación. Por tanto, la definición de mensaje publicitario se entiende como una comunicación creada con la intención de persuadir o informar a una audiencia específica sobre un producto, servicio, idea o marca.

We live in an algorithm-dominated era, where the word ''algorithm'' is one of the regular parts of people's voiceover scripts when talking about their article/tv show/tech discussion. But what is an algorithm?   In plain language, the Algorithm is actually a step-by-step procedure or formula for solving an issue. Algorithms are the heart of computer science and it is what makes good software become smart. So, what are algorithms and how do they affect me in my everyday life? 

As more trends emerge in the digital landscape, marketers are finding ways to better connect with their audience. One of these strategies is Cross-media Marketing. This article will help you to understand what Cross-media Marketing is, paying special attention to Cross media marketing examples that some have brands used in the past. This post explores these points and focuses on the career opportunities offered by ESIC University's Master’s Degree in Digital Marketing (MDM).