Skip to main content
Degree in Global Marketing Management
  • Type: Private degree
  • Duration 4 years
  • Languages: Idioma EspañolSpanish Idioma EspañolEnglish
  • Campus: Barcelona  
  • Type of pedagogy: In person
  • Total number of credits: 300 credits

ESIC, as part of its constant mission to offer the best educational programme to the market, has reshaped the HIGHER DEGREE IN GLOBAL MARKETING MANAGEMENT. After the last updates to the programme in 2009 and 2013, and keeping in mind both the requirements of corporate structures in constant transformation, as well as new patterns of demand from young students, the HIGHER DEGREE has been reconfigured to answer the realities that we understand to have deep academic and pedagogic significance. On one hand, the study of the discipline of marketing is focused on professional knowhow. On the other hand, the role of the individual as a fundamental professional pivot along with the management of ones knowledge, emotions, and relationships which are oriented towards performance in the corporate ecosystem. And, lastly, the incorporation of global, cross-cultural, and digital realities, in a horizontal way to facilitate the ability of current businesses to assimilate reality and to adapt. This update implies, for ESIC, a rejuvenation of our academic DNA, in offering our students as we have always done, the highest degree of professional and personal training.

Finally, the result of this reformulation (PRIVATE DEGREE IN GLOBAL MARKETING MANAGEMENT) is, likewise, a tangible proof of ESIC's dedication to companies, progress, innovation, and good governance.

METHODOLOGICAL TOOLS

The degree is substantiated by various methodological tools that are necessary for the achievement of teaching goals.

PROFESSIONAL TOOL > RIO CASE STUDY

This tool attempts to provide professionalism, depth, and intensity to student performance in the creation and defence of their academic projects.

Basically, RIO CASE STUDIES are the methodological driver that allows for::

  • INCORPORATING corporate realities within the classroom..
  • UNDERSTANDING the use of subjects, since these are the tool to solve them.
  • DEEPENING the execution of cases.
  • PROFESSIONALISING student presentations and defences.

DEFINITION: case study, situation, or professional REAL scenario that is presented in its entirety to the students as a CHALLENGE to be resolved during the Period..

DURATION: the entire academic period.

QUANTITY: 8, one per subject. Each RIO CASE is connected by its definition to the topic of the subject in the course.

MECHANICS:

  • At the start of the subject, the participating company carries out a presentation of the CHALLENGE in a briefing session wherein contextual information is shared, information about the problem, and concrete terms regarding what the students are expected to contribute.
  • Students must resolve this CHALLENGE using work groups.
  • Tools for resolving this shall be subjects assigned in the subject. A minimum of 2 and a maximum of 4.
  • At the end of the subject, each team will carry out a professional, deep, and serious defence before an evaluation committee composed of: teachers of each of the related subjects, 1 or 2 representatives of the company, and possibly 2 or 3 more academic members that are linked to the Degree.

EVALUATION: each jury participant will score the evaluation items as well as the professional potential of students..

CLASSROOM TOOL > AULA EVERYWHERE

This Degree provides a clear addition of intensity in regard to its professional focus. As a result of this vocation, it is necessary provide education that goes beyond the spatial and temporal environment of the school. Classroom Everywhere is an action tool that leads the student groups to other environments where learning is more intense: VISITS, EXCURSIONS, TRIPS TO COMPANIES, WORKSHOPS, and MASTERCLASSES, are Degree activities that promote work intensity in the classroom.

TEACHING TOOL > THE LEARNING RYTHM, ESIC DNA

This methodological tool attempts to collect and place value on one of the differential, intangible, and valuable attributes of ESIC since its origin: its educational DNA. This Degree incorporates this attribute with these coordinated concepts::

  • COHERENT, PROFESSIONAL, RESPONSIBLE, VOCATIONAL, AND CREATIVE TEACHERS
  • FEWER TASKS, WHICH ARE MUCH MORE INDIVIDUALLY INTENSE.
  • INTERDEPARTMENTAL AND INTERCAMPUS COORDINATION AS WELL AS INTER-TEACHER COORDINATION
  • CONTINUAL UPDATING
  • KNOW HOW TO IMPLEMENT KNOWLEDGE

Subjects for the Private Degree in Global Marketing Management are described here (TSDMG):

Barcelona

The Degree in Global Marketing (TSDMG in Spanish) is an organisation-issued degree that is completely adapted to the Bologna Plan and has a duration of 4 years; it combines classroom sessions with personal study and the carrying out of individual and group work. During the fourth degree year you will have to create a Final Project and choose between different subjects, which will allow you to understand, from the inside, the workings of marketing and commercial management as well as the best way for you to participate.

Semester Subject Credits Type Faculty
1 Introduction to Economics 4,5 P  
1 Bussiness Environment 4,5 P  
1 Introduction to Marketing 4,5 P  
1 Digital Environment 4,5 P  
1 Scientific Research 4,5 P  
1 Anthropology 3 P  
1 Office Software I 3 P  
1 To be Professional 3 P  
1 Chinese I 6 P Language Staff
2 Market Research 4,5 P  
2 Consumer Behaviour 4,5 P  
2 Business Analytics 4,5 P  
2 Accounting Information Systems 4,5 P  
2 Statistics 4,5 P  
2 Office Software II 3 P  
2 Critical Thinking 4,5 P  
2 Chinese II 6 P Language Staff
OFFICIAL CREDITS TOTAL 73,5 ** Type:
P: Organisation Issued Degree
Semester Subject Credits Type Faculty
1 Product Management 4,5 P  
1 Pricing 4,5 P  
1 Communication Management 4,5 P  
1 Trend Search and Analysis 4,5 P  
1 Business Negotiation 4,5 P  
1 Multimedia Software 3 P  
1 Creative Mindset 4,5 P  
1 Chinese III 6 P  
2 Trade & Retail Marketing 4,5 P  
2 Marketing and Communication 4,5 P  
2 Sales Management 4,5 P  
2 Customer Marketing 4,5 P  
2 Sales Forecasting 4,5 P  
2 Database Software 3 P  
2 Teamworking 4,5 P  
2 Chinese IV 6 P  
OFFICIAL CREDITS TOTAL: 72 ** Type:
P: Organisation Issued Degree
Semester Subject Credits Type** Faculty
1 Marketing Management 4,5 P  
1 Business Strategy 4,5 P  
1 Business Administration and Corporate Responsability 4,5 P  
1 Human Resources Management 4,5 P  
1 Legal Environment 4,5 P  
1 Digital Marketing Strategies 4,5 P  
1 Christian Social Thinking 3 P  
1 Creation of Digital Spaces 3 P  
1 Self-Diagnostics 3 P  
2 Marketing Finance 4,5 P  
2 Marketing Intelligence 4,5 P  
2 Digital Marketing Metrics and Analytics 4,5 P  
2 Data Driven Marketing 4,5 P  
2 Decision Making 4,5 P  
2 Marketing Plan 4,5 P  
2 Business Ethics 4,5 P  
2 Computer Programming 4,5 P  
2 Leadership 4,5 P  
OFFICIAL CREDITS TOTAL: 72 ** Type:
P: Organisation Issued Degree
Semester Subject Credits Type Faculty
1 Global Mindset 4,5 P  
1 Glocal Marketing 4,5 P  
1 Global Communication 4,5 P  
1 E-Markets 4,5 P  
1 Strategic Finances 4,5 P  
1 Tangibles- Wearables 3 P  
1 My Digital Footprint 3 P  
2 Business Innovations 4,5 P  
2 Entrepreneurship 4,5 P  
2 Business Start-Up 4,5 P  
2 Business with a Global Cause 4,5 P  
2 Mindlab 3 P  
2 Change and Transform 3 P  
2 External Practices 24 P  
2 Degree Final Project 6 P  
OFFICIAL CREDITS TOTAL 82,5 ** Type:
P: Organisation Issued Degree

Students who wish to study for the Private Degree in Global Marketing Management (TSDMG in Spanish) should have a Baccalaureate's degree or be in possession of some of the degrees permitting university enrolment.:

For admission to the ESIC Private Degree in Global Marketing Management (TSDMG), the following is necessary:

  1. Have a Baccalaureate's degree or equivalent..
  2. Availability on the programme.

Additionally, the candidate must carry out the following activities in person in ESIC as part of the admissions process. Fill out the Admission Form and provide documentation that is requested in the form.

  1. Personal interview.
  2. A Practical case study related to the chosen degree..
  3. Interview in English..
  4. Complete a written case study in English.

Once the student is admitted to the Private Degree in Global Marketing Management (TSDMG) programme, the student should complete their enrolment at the Undergraduate Secretariat of ESIC and present their final high school records (original and photocopies of final credentials of the 1st and 2nd Baccalaureate's/high school final cycle).

For more information on enrolment indicators, see the Quality Results System.

We do not want economic problems to become obstacles to you achieving your objectives and assuring yourself an education with a future, and as a result, we provide you with a wide range of possibilities that will help you in this regard, including both those that we have created in ESIC as well as those that we put at your disposal from public or private organisms.

Banking Finance:

  • ESIC possesses finance agreements with particular banking organizations under favourable terms for matriculated students enrolled any of the school programs. At the secretariat you will find the specific rules and conditions for each one of these agreements.
  • Financing Conditions

Scholarships:

  • ESIC has its own economic aid program which includes various measures. Find out more by CLICKING HERE
  • These scholarships should be expressly applied for by the student within the provided time period and should comply with all requirements.

All students enrolled in an official degree are eligible for official aid and scholarships programmes by the Ministry and the Department of Education:

National scholarships::

  • Scholarship and aid from the Ministry of Education + info >
  • Scholarship and aid from the Education Council + info >
  • Scholarship and aid from Sicue-Seneca (URJC) + info >

International Scholarships:

  • ERASMUS scholarships for students enrolled into official degrees that aid or help academic mobility of students within the Member States of the European Union + info >
  • MUNDE-URJC scholarships which promotes international student mobility between universities that do not belong to the European Higher Educational Space (EHES) +info >

Mobility scholarships for international internships:

  • GLOBAL LIGHTHOUSE scholarships, which is a programme that facilities corporate and organisational internships located in Europe, the United States, Canada, and Asian countries. + info >
  • AGRO GLOBAL scholarships is a mobility program promoted by the Ministry of Education, whose objective is to promote supplementary training for all degree-holders in all Spanish universities through internships in foreign companies. + info >

Insurance and aid:

  • Degree students will have an educational insurance, so that, in the event of the death of the person who pays educational costs (the insured), the student (the beneficiary) will not have economic difficulties in continuing their studies.

Qualified professionals with basic knowledge regarding the economy and companies in general as well as wide knowledge about marketing activities and sales.

Individuals prepared to understand global environments of societies and markets in constant evolution and to lead a digital transformation.

People with significant abilities to manage projects, continuous learning, team management, leadership, and professional and interpersonal communication.

With strong academic, personal, and professional abilities, in global and multi-cultural company environments.

Professionals with a strong commitment to service, social responsibility from a company perspective, and ethical values directed towards responsible government.

Some positions which one might select are:

  • Marketing Director
  • Market Studies Analyst
  • Brand manager
  • Business intelligence analyst
  • Customer relationship manager
  • Sales director
  • Specialist in digital marketing
  • International account manager
  • International global marketing manager
  • Product manager
  • National Sales manager
  • Key account manager
  • New business manager
  • Online marketing manager
  • Business Development manager
  • Trade marketing manager
  • International trade manager
  • Planning manager
  • E-commerce director
  • Family business director
  • Direct Marketing Manager

The Professional Development Unit (PDU) within the ESIC organisation constitutes one of the natural junctions of the school with corporate reality. External internships for the Private Degree in Global Marketing Management (TSDMG) constitute an activity of an educational nature that will be carried out by the students under ESIC supervision. Fundamentals will be developed, preferably in companies, entities, or public/private organisations.

Percentage of students working in different areas:

Estadística tsdmg english

ESIC maintains a relationship with approximately 2,000 companies that recruit student profiles that are trained or have been trained in our School, to incorporate these into their internship programmes or through work relationships.

The yearly average of internships managed by ESIC Madrid Campus for the last three academic years is 1,480, which were previously approved by concerned parties as being appropriate to each one of the student profiles that are under training at ESIC. The Professional Development Unit (PDU) guarantees that the internship supply will be available during the academic year, at a number that is equal to or greater than the number of enrolled students.

Students enrolled in studies for the Private Degree in Global Marketing Management (TSDMG) may participate in external academic internship programmes during the second half of their study plans, once they have passed 50% of the degree programme. The procedure to follow to access the offering of internships managed by ESIC starts with an application and registration in the school's telematic system, which ensures compliance with the Data Protection Act, and thereafter participation in the selection process.

The educational content of each external academic internship shall be designed in such a way as to ensure a direct relationship of the same with the studies acquired and with skills to be acquired by the student, and will include academic tutoring as well as that of the tutor assigned by the company or institution where the internship is carried out. Internship schedules, in any case, will be compatible with academic, training, and representation and participation activities carried out by the ESIC student. All additional details will be contained in the Educational Cooperation Agreement and respective Annexes, which is the document that shall regulate collaboration between the parties for the internship training of the students, which is formalised under effective regulations on university student external internships. .

Evaluation to recognise academic credits from Curricular External Academic Internships is carried out according to the plan for each individual according to the Study Plan for that particular Degree. .

Some more representative companies with which ESIC has signed academic cooperation agreements for the Private Degree in Global Marketing Management (TSDMG) are:

ACCIONA, S.A ACTIVISION AMADEUS ANTENA 3 AVON COSMETICOS BARCLAYS BANK
BANCO SABADELL BANCO POPULAR BDF NIVEA BMW BODEGAS OSBORNE BOURJOIS
BULGARI ESPAÑA, S.A BURSON MARSTELLER CARAT CHRISTIAN DIOR COCA COLA GESTIÓN COLGATE PALMOLIVE
COMISIÓN NACIONAL DE LA ENERGÍA CORREOS Y TELÉGRAFOS DELL COMPUTER DHL INTERNACIONAL DIAGEO EL CORTE INGLES
ELECTROLUX HOME PRODUCTS ESPAÑA ELECTRONIC ARTS SOFTWARE EULEN, S.A EVERIS FAGOR ELECTROMÉSTICOS FORD ESPAÑA, S.A
FOX INTERNATIONAL CHANNEL S.L FRANCE TELECOM ESPAÑA GENERAL MOTORS ESPAÑA GLAXOSMITHKLINE CONSUMER HEALTHCARE, S.A GLOBALIA CORPORACION HAVAS MEDIA
HEINEKEN ESPAÑA, S.A INDITEX KELLOGG KIMBERLY CLARK, S.L L´OREAL LEGO
LVMH IBERIA MICROSOFT IBERICA NH HOTELES S.L ORACLE PERFUMES LOEWE, S.A PHILIPS
PORSCHE IBÉRICA PROCTER & GAMBLE ESPAÑA SAMSUNG SEPHORA SEUR SONY COMPUTER ENTERTAINMENT
TELEFÓNICA ESPAÑA SAU TELEPIZZA THE WALT DISNEY UNIVERSAL PICTURES IBERIA YVES ROCHER ZED WORLDWIDE

Infrastructure and Facilities

The infrastructure available to students is the one the School owns, located in Avd. de Valdenigrales s/n en Pozuelo de Alarcón (Madrid), as well as all the other facilities the School provides its students with in the rest of the head offices in Spain (libraries, newspaper libraries, computer rooms, sports facilities, etc).

Access to facilities complies with the universal accessibility regulations. The entrance has easy access ramps and the buildings have elevators adapted to wheel chairs.

According to special needs and to the access list of Disabled Quota, the Center provides adaptable desks to students with wheel chairs, as well as communication mechanisms for class follow-up for the students with special needs.

The Infrastructure Service is made up of professionals in several sectors whose mains tasks are maintenance and repairs of the equipment and facilities of the entire center.

The School has maintenance contracts with specific providers for the area of office automation.

Below is a list of the infrastructure and facilities of the University that are available to the Degree students.

Theory Classrooms

Of all the ESIC classrooms, there are currently 31 theory classrooms for the degree studies, with sizes oscillating between 47 m² and 57 m². All our classrooms have the technical equipment necessary for the correct development of each class (computers, data projector, fixed projector attached to the ceiling, projection screen, etc.).

Additionally, the Languages Department provides 3 classrooms of 45 m² and 3 Seminar Rooms of 15 m² approximately.

Moreover, we have extra materials in case of need (laptops, mobile projectors, etc). As well as TV monitors with video, for when necessary.

Computer Science Classrooms

The ESIC-Pozuelo facilities offer 5 computer science rooms, with a total of 205 seats. Each classroom provides the necessary audiovisual material. All the classrooms are equipped with the same audiovisual materials described above, and have the necessary programmes to provide students with the techniques and tools for a good development of the skills that are required by the market.

Seminars Room

Three fully furnished room of 80 m² are available, as well as 3 rooms of 40 m², equipped with a teacher desk, multimedia, a projector, Internet connection and suitable furniture arrangement for working in groups.

Working Classrooms

In order for the different work groups to get together, there are, besides the above-mentioned classrooms, four working classrooms of 15 m² each, with a working desk and the right furniture distribution for teamwork

Other facilities and learning resources

IT and Internet Connections

There is WIFI in all the premises, free and available to all members of the university community (students, PAS and PDI). Furthermore, all the computers in the classrooms are connected to Internet.

Library

The new ESIC Municipal University Library was inaugurated in September 2013, in a separate building near the School. It offers its services to both ESIC students and students from any other university.

The services are distributed throughout the building in the following way:

Ground Floor

  • Control
  • Online public access catalogue (OPAC) point
  • Computer room: 24 terminals
  • Group work rooms: 6 (4 occupants in each one)
  • Study room: 72 reading stations
  • Newspaper archive

 

First Floor

  • Online public access catalogue (OPAC) point
  • Reading room (16 places)
  • Group work rooms: 8 (8 occupants in each one)
  • Study room: 72 reading stations
  • Study room: 42 reading stations

 

Collections:

The ESIC library has a collection with the following characteristics:

  • A collection of approximately 13.500 volumes specialised in marketing, publicity, economics, businesses, commerce, etc.
  • 200 periodicals specialised in the same materials.

 

Services:

  • General study and reading Room. Free library access previously registering as a user.
  • Group work rooms. Accessible with 24 hour prior booking and it is essential that you are registered as a library user.
  • Access and consultation of library subscribed databases and electronic documents.
  • OPAC consultation: here.
  • Personal loans: 3 books per week.
  • Periodicals and reference consultation.

 

Opening Hours:

  • Monday to Friday from 9am to 9pm.
  • Saturdays from 10am to 2pm.
  • Extraordinary exam period opening times: From 9am to 7am.

 

Degree Classrooms

There is a Ceremony Rooms, equipped with all the audiovisual media described for the theory classes. It has 190 m² and a 200 people capacity.

Reprographic Service

Among the services the School provides, there is a reprographic service, with two options: one run by school personnel and another one with self-service machines that operate with prepaid cards.

Cafeteria and Catering

The School has a cafeteria and a catering service with capacity for 150 seats, which can serve up to 300 daily meals for students, professors, administrative staff and services.

For more information on infrastructure indicators and installations, see the results here.

Multimedia Classroom

It has three separate units with a surface area of 52 m². It offers the School’s students facilities and resources where they can work the different multimedia design areas.

The following activities can be carried out in the Multimedia Classroom:

Multimedia Workshop for advanced works.

The Multimedia Classroom has a physical space where students can carry out works with a professional finish in the ambits of video editing, television, radio and graphic design.

Planning for Courses and Seminars.

The Multimedia Classroom will have a permanent programme of highly practical courses that are designed to meet the professional expectations required in today’s market. The courses and seminars will be given by professionals and teachers from the different areas of digital design and production.

Sports Complex

Covering 2.200 m² and made up of two multi-use courts to practice sports like handball, basketball, indoor football, volleyball, etc. The facilities include showers and toilets.

Outdoor car park

Covering some 9.300 m² with capacity for some 300 vehicles

Chapel

ESIC has a chapel with a surface area of 139 m² and capacity for approximately 100 people.

Every year before the start of courses, an informative session will be organised for students (and families of first year students) who have enrolled onto the Private Degree in Global Marketing Management (TSDMG). In this session, news and characteristics of the year and the school will be discussed, and a Student Welcome Manual will be delivered.

Before starting the Private Degree in Global Marketing Management (TSDMG), two “levelling” courses will be taught so that students may confront those subjects, which in our experience, have been shown to be necessary.The aim of this is to ensure that new students should have the necessary quantitative knowledge before starting year one, and also to provide them with greater educational guarantees and efficacy.These courses are:

  • Introductory Mathematics Course..
  • Introductory Accounting Course.

ESIC maintains a Tutoring Action Plan (TAP), which students of the Private Degree in Global Marketing Management (TSDMG) may participate in, during the intake and adaptation process at the school. .

At the start of each course of the Private Degree in Global Marketing Management (TSDMG), each student will be assigned a Tutor, that will be their mentor in both personal and academic environments. Both will carry out a series of orientation meetings and interviews during the school year, with the objective of carrying out appropriate follow up and so that each student is supported in their process of adaptation to school life.

The functions of the tutor will be introducing students to the school (philosophy and resources) and providing them with information on the Degree, invigorating their university process, and making their individual and group integration possible..

For more information, see Degree Tutors.

The Professional Development Unit (PDU) provides students and alumni with active employment search tools.

At ESIC we have been building a top level national and international corporate contacts network for years, which allows us to offer our students services oriented towards facilitating their insertion into the labour market.

Interested parties receive personalised counselling, and may access selection processes according to their training, experience, and preferences. This is a service placed at the disposal of alumni all throughout their professional career.

The ESIC community is close to full technical employment since 94% of degree holders are working.

Percentage of students working in different areas:

Estadística tsdmg english

On obtaining a Private Degree in Global Marketing Management (TSDMG), you will be trained to carry out any job that is related to:

Commercial or Marketing Management · Market Research · International Trade · Publicity Sales and Promotions · Direct Marketing · E-Commerce · Product Manager · General Management · Cost Analyses · Planning Management · Investment Evaluation · Controller · Staff Management

We educate you to be the best marketing professional.

ESIC offers all alumni of the Private Degree in Global Marketing management that desire it, the opportunity to become part of the Alumni Association (Alumni). Alumni was created in 1972 and currently includes around 5,000 members, collectively mainly composed of professionals from the business world and ESIC degree holders. The main goals of Alumni are summarised as: promoting and strengthening Networking, aiding professional development of members, and facilitating educational recycling for the group. As a member, the alumni may enjoy discounts on all workshops and activities promoted by ESIC.

All associates will receive an Alumni magazine at their home, with reporting and articles of interest.

  INTERNATIONAL TRIPS

  convalidations :

Information for students

Private Degree in Global Marketing Management (TSDMG)

ESIC provides the following programmes to students of the Private Degree in Global Marketing Management (TSDMG) programme::

ACCREDITATION PROGRAMME

Agreements established by ESIC include a wide variety of destinations and academic possibilities.See a table of destinations and application requirements.

Participant students will only pay the ESIC year amount.

For the processing and development of the Accreditation Agreements, the following documents are needed:

  • PRE-REGISTRATION: The student must pre-register, filling a form and providing this within the given time period. Download the form here.
  • SELECTION: During the time frame indicated in the destination table, the selection of students will take place. For selection, interested students should:
    • Have the entire 1st year passed.
    • Have a language accreditation
  • ENROLMENT: The student must complete the enrolment document with the destination university, within the corresponding time frame. Moreover, the student must create a learning agreement (Download de the form here) with the corresponding Academic coordinator. (List of coordinators and contact information)

RETURN DOCUMENTATION FROM THE DESTINATION UNIVERSITY:

  • The Learning Agreement, if modified.

For more information, contact ESIC international office.. Click here.

  COMBINED DEGREE PROGRAMME :

PROGRAMME:There are various options which may permit the TDSMG students the possibility of obtaining an official University Degree from a given destination that therefore would be recognised in that country. See a table of destinations and application requirements.

This program involves payment of the destination university training, as well as the ESIC course amount.

For the processing and development of the Agreements, the following documents are needed:

  • needed:PRE-REGISTRATION: The student must pre-register, filling a form and providing this within the given time period. Download the form here.
  • SELECTION: During the time period indicated in the destination table, the selection of students will take place. For selection, interested students should:
    • Have all previous years passed in June of the year in which you submit a destination application.
    • Language accreditation based on destination, given that in some training programs, teaching is in English as the language of the destination country..
  • ENROLMENT: The student must complete the enrolment document with the destination university, within the corresponding time period. The student must create a learning agreement (Download the form here) with the corresponding Academic coordinator. (List of coordinators and contact information)

RETURN DOCUMENTATION FROM THE DESTINATION UNIVERSITY:

  • The Learning Agreement, if modified.

For more information, contact the ESIC international office. Click here.

  • Type: Private degree
  • Duration 4 years
  • Languages: Idioma Español Spanish Idioma Español English
  • Campus: Valencia  
  • Type of pedagogy: In person
  • Total number of credits: 300 credits

ESIC, as part of its constant mission to offer the best educational programme to the market, has reshaped the HIGHER DEGREE IN GLOBAL MARKETING MANAGEMENT. After the last updates to the programme in 2009 and 2013, and keeping in mind both the requirements of corporate structures in constant transformation, as well as new patterns of demand from young students, the HIGHER DEGREE has been reconfigured to answer the realities that we understand to have deep academic and pedagogic significance. On one hand, the study of the discipline of marketing is focused on professional knowhow. On the other hand, the role of the individual as a fundamental professional pivot along with the management of ones knowledge, emotions, and relationships which are oriented towards performance in the corporate ecosystem. And, lastly, the incorporation of global, cross-cultural, and digital realities, in a horizontal way to facilitate the ability of current businesses to assimilate reality and to adapt. This update implies, for ESIC, a rejuvenation of our academic DNA, in offering our students as we have always done, the highest degree of professional and personal training.

Finally, the result of this reformulation (PRIVATE DEGREE IN GLOBAL MARKETING MANAGEMENT) is, likewise, a tangible proof of ESIC's dedication to companies, progress, innovation, and good governance.

METHODOLOGICAL TOOLS

The degree is substantiated by various methodological tools that are necessary for the achievement of teaching goals.

PROFESSIONAL TOOL > RIO CASE STUDY

This tool attempts to provide professionalism, depth, and intensity to student performance in the creation and defence of their academic projects.

Basically, RIO CASE STUDIES are the methodological driver that allows for::

  • INCORPORATING corporate realities within the classroom..
  • UNDERSTANDING the use of subjects, since these are the tool to solve them.
  • DEEPENING the execution of cases.
  • PROFESSIONALISING student presentations and defences.

DEFINITION: case study, situation, or professional REAL scenario that is presented in its entirety to the students as a CHALLENGE to be resolved during the Period..

DURATION: the entire academic period.

QUANTITY: 8, one per subject. Each RIO CASE is connected by its definition to the topic of the subject in the course.

MECHANICS:

  • At the start of the subject, the participating company carries out a presentation of the CHALLENGE in a briefing session wherein contextual information is shared, information about the problem, and concrete terms regarding what the students are expected to contribute.
  • Students must resolve this CHALLENGE using work groups.
  • Tools for resolving this shall be subjects assigned in the subject. A minimum of 2 and a maximum of 4.
  • At the end of the subject, each team will carry out a professional, deep, and serious defence before an evaluation committee composed of: teachers of each of the related subjects, 1 or 2 representatives of the company, and possibly 2 or 3 more academic members that are linked to the Degree.

EVALUATION: each jury participant will score the evaluation items as well as the professional potential of students..

CLASSROOM TOOL > AULA EVERYWHERE

This Degree provides a clear addition of intensity in regard to its professional focus. As a result of this vocation, it is necessary provide education that goes beyond the spatial and temporal environment of the school. Classroom Everywhere is an action tool that leads the student groups to other environments where learning is more intense: VISITS, EXCURSIONS, TRIPS TO COMPANIES, WORKSHOPS, and MASTERCLASSES, are Degree activities that promote work intensity in the classroom.

TEACHING TOOL > THE LEARNING RYTHM, ESIC DNA

This methodological tool attempts to collect and place value on one of the differential, intangible, and valuable attributes of ESIC since its origin: its educational DNA. This Degree incorporates this attribute with these coordinated concepts::

  • COHERENT, PROFESSIONAL, RESPONSIBLE, VOCATIONAL, AND CREATIVE TEACHERS
  • FEWER TASKS, WHICH ARE MUCH MORE INDIVIDUALLY INTENSE.
  • INTERDEPARTMENTAL AND INTERCAMPUS COORDINATION AS WELL AS INTER-TEACHER COORDINATION
  • CONTINUAL UPDATING
  • KNOW HOW TO IMPLEMENT KNOWLEDGE

Subjects for the Private Degree in Global Marketing Management are described here (TSDMG):

Valencia

The Degree in Global Marketing (TSDMG in Spanish) is an organisation-issued degree that is completely adapted to the Bologna Plan and has a duration of 4 years; it combines classroom sessions with personal study and the carrying out of individual and group work.
During the fourth degree year you will have to create a Final Project and choose between different subjects, which will allow you to understand, from the inside, the workings of marketing and commercial management as well as the best way for you to participate.

Semester Subject Credits Type Faculty
1 Introduction to Economics 4,5 P  
1 Bussiness Environment 4,5 P  
1 Introduction to Marketing 4,5 P  
1 Digital Environment 4,5 P  
1 Scientific Research 4,5 P  
1 Anthropology 3 P  
1 Office Software I 3 P  
1 To be Professional 3 P  
1 Chinese I 6 P Language Staff
2 Market Research 4,5 P  
2 Consumer Behaviour 4,5 P  
2 Business Analytics 4,5 P  
2 Accounting Information Systems 4,5 P  
2 Statistics 4,5 P  
2 Office Software II 3 P  
2 Critical Thinking 4,5 P  
2 Chinese II 6 P Language Staff
OFFICIAL CREDITS TOTAL 73,5 ** Type:
P: Organisation Issued Degree
Semester Subject Credits Type Faculty
1 Product Management 4,5 P  
1 Pricing 4,5 P  
1 Communication Management 4,5 P  
1 Trend Search and Analysis 4,5 P  
1 Business Negotiation 4,5 P  
1 Multimedia Software 3 P  
1 Creative Mindset 4,5 P  
1 Chinese III 6 P

 

 
2 Trade & Retail Marketing 4,5 P  
2 Marketing and Communication 4,5 P  
2 Sales Management 4,5 P  
2 Customer Marketing 4,5 P  
2 Sales Forecasting 4,5 P  
2 Database Software 3 P  
2 Teamworking 4,5 P  
2 Chinese IV 6 P  
OFFICIAL CREDITS TOTAL: 72 ** Type:
P: Organisation Issued Degree
Semester Subject Credits Type Faculty
1 Marketing Management 4,5 P  
1 Business Strategy 4,5 P  
1 Business Administration and Corporate Responsability 4,5 P  
1 Human Resources Management 4,5 P  
1 Legal Environment 4,5 P  
1 Digital Marketing Strategies 4,5 P  
1 Christian Social Thinking 3 P  
1 Creation of Digital Spaces 3 P  
1 Self-Diagnostics 3 P  
2 Marketing Finance 4,5 P  
2 Marketing Intelligence 4,5 P  
2 Digital Marketing Metrics and Analytics 4,5 P  
2 Data Driven Marketing 4,5 P  
2 Decision Making 4,5 P  
2 Marketing Plan 4,5 P  
2 Business Ethics 4,5 P  
2 Computer Programming 3 P  
2 Leadership 3 P  
OFFICIAL CREDITS TOTAL: 72 ** Type:
P: Organisation Issued Degree
Semester Subject Credits Type Faculty
1 Marketing Management 4,5 P  
1 Business Strategy 4,5 P  
1 Business Administration and Corporate Responsability 4,5 P  
1 Human Resources Management 4,5 P  
1 Legal Environment 4,5 P  
1 Digital Marketing Strategies 4,5 P  
1 Christian Social Thinking 3 P  
1 Creation of Digital Spaces 3 P  
1 Self-Diagnostics 3 P  
2 Marketing Finance 4,5 P  
2 Marketing Intelligence 4,5 P  
2 Digital Marketing Metrics and Analytics 4,5 P  
2 Data Driven Marketing 4,5 P  
2 Decision Making 4,5 P  
2 Marketing Plan 4,5 P  
2 Business Ethics 4,5 P  
2 Computer Programming 3 P  
2 Leadership 3 P  
OFFICIAL CREDITS TOTAL 82,5 ** Type:
P: Organisation Issued Degree

The students who wish to attend these classes must hold a High School Diploma and must have passed the University admission tests or to hold one of the degrees that enable the admission to the university:

Pre-enrollment and admission

  1. Hold a Bachelor's degree or its equivalent and to have passed the University Admission Tests.
  2. Complete the tests that the School Board determines.
  3. Have a personal interview with members of the corresponding area Board.

Since these are official studies, the student must pre-enroll according to what the Consejería de Educación de la Comunidad de Madrid establishes every year, and respect the norms and schedules given by this body.

Once accepted, the student must complete the payments at the Secretaría del Área de Grado in ESIC, providing the final examination card/credential (source document and 3 photocopies).

For more information on registration indicators, see the results here.

Admission and grants

Economic issues should not stop you from reaching your academic goals, therefore, we offer a wide range of possibilities to help you in this regard, those developed specifically at ESIC as well as those that various public or private organizations place at your disposal.

Bank financing

  • ESIC has financing agreements with several banks and offers preferential conditions to students enrolled in any of our school's programs. More information about the rules and conditions of each of these agreements can be requested at the Secretary Office of each academic area.
  • Finance conditions

Scholarships

  • ESIC has its own programme of different types of economic scholarships. See conditions HERE.
  • These scholarships should be expressly requested by the pupil within the deadlines of the call and in compliance with all the requirements.

All students enrolled in an official degree are able to access official scholarships and grants programs promoted by the Ministry of Education:

National scholarships:

  • Ministry of education scholarships and grants. + INFO
  • Consejería de Educación scholarships and grants. + INFO
  • Sicue-Seneca scholarships and grants (URJC). + INFO

International scholarships:

  • ERASMUS scholarships for students enrolled in the official degrees, which foster and facilitate the student's academic mobility within European Union Member States. + INFO
  • MUNDE-URJC scholarships promote the student's international mobility among universities that do not belong to the European Higher Education Area (EHEA). + INFO

Mobility scholarships for international internships:

  • FARO GLOBAL scholarships program that fosters internships in companies and organizations located in Europe, United States, Canada and Asian countries. + INFO
  • The ARGO GLOBAL scholarships a mobility program fostered by the Ministry of Education that promotes the academic training of graduates of Spanish universities through internships in international companies. + INFO

Grants and Insurance

  • The degree students have insurance training, so that in the event of death of the person who pays the costs of training (provider) student (beneficiary) will not have economic difficulties to continue their studies.

Qualified professionals with basic knowledge regarding the economy and companies in general as well as wide knowledge about marketing activities and sales.

Individuals prepared to understand global environments of societies and markets in constant evolution and to lead a digital transformation.

People with significant abilities to manage projects, continuous learning, team management, leadership, and professional and interpersonal communication.

With strong academic, personal, and professional abilities, in global and multi-cultural company environments.

Professionals with a strong commitment to service, social responsibility from a company perspective, and ethical values directed towards responsible government.

Some positions which one might select are:

  • Marketing Director
  • Market Studies Analyst
  • Brand manager
  • Business intelligence analyst
  • Customer relationship manager
  • Sales director
  • Specialist in digital marketing
  • International account manager
  • International global marketing manager
  • Product manager
  • National Sales manager
  • Key account manager
  • New business manager
  • Online marketing manager
  • Business Development manager
  • Trade marketing manager
  • International trade manager
  • Planning manager
  • E-commerce director
  • Family business director
  • Direct Marketing Manager

The Professional Development Unit (PDU) within the ESIC organisation constitutes one of the natural junctions of the school with corporate reality. External internships for the Private Degree in Global Marketing Management (TSDMG) constitute an activity of an educational nature that will be carried out by the students under ESIC supervision. Fundamentals will be developed, preferably in companies, entities, or public/private organisations.

Percentage of students working in different areas:

Estadística tsdmg english

ESIC maintains a relationship with approximately 2,000 companies that recruit student profiles that are trained or have been trained in our School, to incorporate these into their internship programmes or through work relationships.

The yearly average of internships managed by ESIC Madrid Campus for the last three academic years is 1,480, which were previously approved by concerned parties as being appropriate to each one of the student profiles that are under training at ESIC. The Professional Development Unit (PDU) guarantees that the internship supply will be available during the academic year, at a number that is equal to or greater than the number of enrolled students.

Students enrolled in studies for the Private Degree in Global Marketing Management (TSDMG) may participate in external academic internship programmes during the second half of their study plans, once they have passed 50% of the degree programme. The procedure to follow to access the offering of internships managed by ESIC starts with an application and registration in the school's telematic system, which ensures compliance with the Data Protection Act, and thereafter participation in the selection process.

The educational content of each external academic internship shall be designed in such a way as to ensure a direct relationship of the same with the studies acquired and with skills to be acquired by the student, and will include academic tutoring as well as that of the tutor assigned by the company or institution where the internship is carried out. Internship schedules, in any case, will be compatible with academic, training, and representation and participation activities carried out by the ESIC student. All additional details will be contained in the Educational Cooperation Agreement and respective Annexes, which is the document that shall regulate collaboration between the parties for the internship training of the students, which is formalised under effective regulations on university student external internships. .

Evaluation to recognise academic credits from Curricular External Academic Internships is carried out according to the plan for each individual according to the Study Plan for that particular Degree. .

Some more representative companies with which ESIC has signed academic cooperation agreements for the Private Degree in Global Marketing Management (TSDMG) are:

ACCIONA, S.A ACTIVISION AMADEUS ANTENA 3 AVON COSMETICOS BARCLAYS BANK
BANCO SABADELL BANCO POPULAR BDF NIVEA BMW BODEGAS OSBORNE BOURJOIS
BULGARI ESPAÑA, S.A BURSON MARSTELLER CARAT CHRISTIAN DIOR COCA COLA GESTIÓN COLGATE PALMOLIVE
COMISIÓN NACIONAL DE LA ENERGÍA CORREOS Y TELÉGRAFOS DELL COMPUTER DHL INTERNACIONAL DIAGEO EL CORTE INGLES
ELECTROLUX HOME PRODUCTS ESPAÑA ELECTRONIC ARTS SOFTWARE EULEN, S.A EVERIS FAGOR ELECTROMÉSTICOS FORD ESPAÑA, S.A
FOX INTERNATIONAL CHANNEL S.L FRANCE TELECOM ESPAÑA GENERAL MOTORS ESPAÑA GLAXOSMITHKLINE CONSUMER HEALTHCARE, S.A GLOBALIA CORPORACION HAVAS MEDIA
HEINEKEN ESPAÑA, S.A INDITEX KELLOGG KIMBERLY CLARK, S.L L´OREAL LEGO
LVMH IBERIA MICROSOFT IBERICA NH HOTELES S.L ORACLE PERFUMES LOEWE, S.A PHILIPS
PORSCHE IBÉRICA PROCTER & GAMBLE ESPAÑA SAMSUNG SEPHORA SEUR SONY COMPUTER ENTERTAINMENT
TELEFÓNICA ESPAÑA SAU TELEPIZZA THE WALT DISNEY UNIVERSAL PICTURES IBERIA YVES ROCHER ZED WORLDWIDE

Infrastructure and Facilities

The infrastructure available to students is the one the School owns, located in Avd. de Valdenigrales s/n en Pozuelo de Alarcón (Madrid), as well as all the other facilities the School provides its students with in the rest of the head offices in Spain (libraries, newspaper libraries, computer rooms, sports facilities, etc).

Access to facilities complies with the universal accessibility regulations. The entrance has easy access ramps and the buildings have elevators adapted to wheel chairs.

According to special needs and to the access list of Disabled Quota, the Center provides adaptable desks to students with wheel chairs, as well as communication mechanisms for class follow-up for the students with special needs.

The Infrastructure Service is made up of professionals in several sectors whose mains tasks are maintenance and repairs of the equipment and facilities of the entire center.

The School has maintenance contracts with specific providers for the area of office automation.

Below is a list of the infrastructure and facilities of the University that are available to the Degree students.

Theory Classrooms

Of all the ESIC classrooms, there are currently 31 theory classrooms for the degree studies, with sizes oscillating between 47 m² and 57 m². All our classrooms have the technical equipment necessary for the correct development of each class (computers, data projector, fixed projector attached to the ceiling, projection screen, etc.).

Additionally, the Languages Department provides 3 classrooms of 45 m² and 3 Seminar Rooms of 15 m² approximately.

Moreover, we have extra materials in case of need (laptops, mobile projectors, etc). As well as TV monitors with video, for when necessary.

Computer Science Classrooms

The ESIC-Pozuelo facilities offer 5 computer science rooms, with a total of 205 seats. Each classroom provides the necessary audiovisual material. All the classrooms are equipped with the same audiovisual materials described above, and have the necessary programmes to provide students with the techniques and tools for a good development of the skills that are required by the market.

Seminars Room

Three fully furnished room of 80 m² are available, as well as 3 rooms of 40 m², equipped with a teacher desk, multimedia, a projector, Internet connection and suitable furniture arrangement for working in groups.

Working Classrooms

In order for the different work groups to get together, there are, besides the above-mentioned classrooms, four working classrooms of 15 m² each, with a working desk and the right furniture distribution for teamwork

Other facilities and learning resources

IT and Internet Connections

There is WIFI in all the premises, free and available to all members of the university community (students, PAS and PDI). Furthermore, all the computers in the classrooms are connected to Internet.

Library

The new ESIC Municipal University Library was inaugurated in September 2013, in a separate building near the School. It offers its services to both ESIC students and students from any other university.

The services are distributed throughout the building in the following way:

Ground Floor

  • Control
  • Online public access catalogue (OPAC) point
  • Computer room: 24 terminals
  • Group work rooms: 6 (4 occupants in each one)
  • Study room: 72 reading stations
  • Newspaper archive

 

First Floor

  • Online public access catalogue (OPAC) point
  • Reading room (16 places)
  • Group work rooms: 8 (8 occupants in each one)
  • Study room: 72 reading stations
  • Study room: 42 reading stations

 

Collections:

The ESIC library has a collection with the following characteristics:

  • A collection of approximately 13.500 volumes specialised in marketing, publicity, economics, businesses, commerce, etc.
  • 200 periodicals specialised in the same materials.

 

Services:

  • General study and reading Room. Free library access previously registering as a user.
  • Group work rooms. Accessible with 24 hour prior booking and it is essential that you are registered as a library user.
  • Access and consultation of library subscribed databases and electronic documents.
  • OPAC consultation: here.
  • Personal loans: 3 books per week.
  • Periodicals and reference consultation.

 

Opening Hours:

  • Monday to Friday from 9am to 9pm.
  • Saturdays from 10am to 2pm.
  • Extraordinary exam period opening times: From 9am to 7am.

 

Degree Classrooms

There is a Ceremony Rooms, equipped with all the audiovisual media described for the theory classes. It has 190 m² and a 200 people capacity.

Reprographic Service

Among the services the School provides, there is a reprographic service, with two options: one run by school personnel and another one with self-service machines that operate with prepaid cards.

Cafeteria and Catering

The School has a cafeteria and a catering service with capacity for 150 seats, which can serve up to 300 daily meals for students, professors, administrative staff and services.

For more information on infrastructure indicators and installations, see the results here.

Multimedia Classroom

It has three separate units with a surface area of 52 m². It offers the School’s students facilities and resources where they can work the different multimedia design areas.

The following activities can be carried out in the Multimedia Classroom:

Multimedia Workshop for advanced works.

The Multimedia Classroom has a physical space where students can carry out works with a professional finish in the ambits of video editing, television, radio and graphic design.

Planning for Courses and Seminars.

The Multimedia Classroom will have a permanent programme of highly practical courses that are designed to meet the professional expectations required in today’s market. The courses and seminars will be given by professionals and teachers from the different areas of digital design and production.

Sports Complex

Covering 2.200 m² and made up of two multi-use courts to practice sports like handball, basketball, indoor football, volleyball, etc. The facilities include showers and toilets.

Outdoor car park

Covering some 9.300 m² with capacity for some 300 vehicles

Chapel

ESIC has a chapel with a surface area of 139 m² and capacity for approximately 100 people.

Every year before the start of courses, an informative session will be organised for students (and families of first year students) who have enrolled onto the Private Degree in Global Marketing Management (TSDMG). In this session, news and characteristics of the year and the school will be discussed, and a Student Welcome Manual will be delivered.

Before starting the Private Degree in Global Marketing Management (TSDMG), two “levelling” courses will be taught so that students may confront those subjects, which in our experience, have been shown to be necessary.The aim of this is to ensure that new students should have the necessary quantitative knowledge before starting year one, and also to provide them with greater educational guarantees and efficacy.These courses are:

  • Introductory Mathematics Course..
  • Introductory Accounting Course.

ESIC maintains a Tutoring Action Plan (TAP), which students of the Private Degree in Global Marketing Management (TSDMG) may participate in, during the intake and adaptation process at the school. .

At the start of each course of the Private Degree in Global Marketing Management (TSDMG), each student will be assigned a Tutor, that will be their mentor in both personal and academic environments. Both will carry out a series of orientation meetings and interviews during the school year, with the objective of carrying out appropriate follow up and so that each student is supported in their process of adaptation to school life.

The functions of the tutor will be introducing students to the school (philosophy and resources) and providing them with information on the Degree, invigorating their university process, and making their individual and group integration possible..

For more information, see Degree Tutors.

The Professional Development Unit (PDU) provides students and alumni with active employment search tools.

At ESIC we have been building a top level national and international corporate contacts network for years, which allows us to offer our students services oriented towards facilitating their insertion into the labour market.

Interested parties receive personalised counselling, and may access selection processes according to their training, experience, and preferences. This is a service placed at the disposal of alumni all throughout their professional career.

The ESIC community is close to full technical employment since 94% of degree holders are working.

Percentage of students working in different areas:

Estadística tsdmg english

On obtaining a Private Degree in Global Marketing Management (TSDMG), you will be trained to carry out any job that is related to:

Commercial or Marketing Management · Market Research · International Trade · Publicity Sales and Promotions · Direct Marketing · E-Commerce · Product Manager · General Management · Cost Analyses · Planning Management · Investment Evaluation · Controller · Staff Management

We educate you to be the best marketing professional.

ESIC offers all alumni of the Private Degree in Global Marketing management that desire it, the opportunity to become part of the Alumni Association (Alumni). Alumni was created in 1972 and currently includes around 5,000 members, collectively mainly composed of professionals from the business world and ESIC degree holders. The main goals of Alumni are summarised as: promoting and strengthening Networking, aiding professional development of members, and facilitating educational recycling for the group. As a member, the alumni may enjoy discounts on all workshops and activities promoted by ESIC.

All associates will receive an Alumni magazine at their home, with reporting and articles of interest.

  INTERNATIONAL TRIPS

  convalidations :

Information for students

Private Degree in Global Marketing Management (TSDMG)

ESIC provides the following programmes to students of the Private Degree in Global Marketing Management (TSDMG) programme::

ACCREDITATION PROGRAMME

Agreements established by ESIC include a wide variety of destinations and academic possibilities.See a table of destinations and application requirements.

Participant students will only pay the ESIC year amount.

For the processing and development of the Accreditation Agreements, the following documents are needed:

  • PRE-REGISTRATION: The student must pre-register, filling a form and providing this within the given time period. Download the form here.
  • SELECTION: During the time frame indicated in the destination table, the selection of students will take place. For selection, interested students should:
    • Have the entire 1st year passed.
    • Have a language accreditation
  • ENROLMENT: The student must complete the enrolment document with the destination university, within the corresponding time frame. Moreover, the student must create a learning agreement (Download de the form here) with the corresponding Academic coordinator. (List of coordinators and contact information)

RETURN DOCUMENTATION FROM THE DESTINATION UNIVERSITY:

  • The Learning Agreement, if modified.

For more information, contact ESIC international office.. Click here.

  COMBINED DEGREE PROGRAMME :

PROGRAMME:There are various options which may permit the TDSMG students the possibility of obtaining an official University Degree from a given destination that therefore would be recognised in that country. See a table of destinations and application requirements.

This program involves payment of the destination university training, as well as the ESIC course amount.

For the processing and development of the Agreements, the following documents are needed:

  • needed:PRE-REGISTRATION: The student must pre-register, filling a form and providing this within the given time period. Download the form here.
  • SELECTION: During the time period indicated in the destination table, the selection of students will take place. For selection, interested students should:
    • Have all previous years passed in June of the year in which you submit a destination application.
    • Language accreditation based on destination, given that in some training programs, teaching is in English as the language of the destination country..
  • ENROLMENT: The student must complete the enrolment document with the destination university, within the corresponding time period. The student must create a learning agreement (Download the form here) with the corresponding Academic coordinator. (List of coordinators and contact information)

RETURN DOCUMENTATION FROM THE DESTINATION UNIVERSITY:

  • The Learning Agreement, if modified.

For more information, contact the ESIC international office. Click here.