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Master in Marketing Management

A unique Program to manage the international Marketing and Commercial Environment

From the global business level to local needs through implementing strategies and tactics for the customer-centric internationalization of products and services from smes and large companies facing the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models).

The MMM is designed to give you a deep understanding of the drivers of marketing and commercial globalization, the internationalization of strategies and tactics, and how the global environment must be managed considering local needs to gain competitiveness in new complex scenarios with disruptive and innovative business models. 

This results in graduates and young professionals ready to deal with the challenges of internationalizing products and services in established, emerging, or new global markets from a multicultural and multidisciplinary approach.

The program also contains activities and workshops on the latest hands-on training in marketing tools, such as PowerBI, Salesforce, Marketing & Sales simulators, and Digital Platforms for Marketing Excellence and Best Practices. It also includes a curricular Business Study Tour at Bocconi University in Milan for a business immersion.

Once you complete the program, you will obtain the Master Degree in Marketing Management from ESIC University.

Internationally accredited by AMBA and EFMD

AMBA       EFMD CEL
  11 months
 
  • Part Time
  • Part Time
  Master degree from ESIC University

  Campuses

  • Madrid
  • Barcelona

  Language

English
 

On-site

  60 credits ECTS

REQUEST INFORMATION AND WE WILL CALL YOU

Business Study Tour
EHL

The program includes a one-week Business Study Tour (BST) at Bocconi University in Milan, where you can immerse yourself in a specialized course on Professional Digital Marketing Challenge, in an international environment

Where is it taught?

Master in Marketing Management [MMM] in Madrid

Our Master’s Degree in Marketing Management in Madrid is taught at ESIC Business & Marketing School campus. Our campus in Madrid was inaugurated in 2021 and has 36 classrooms, an auditorium for 300 people, 16 work rooms, 5 meeting points, gym, a mindfulness room, cafeteria and much more. Our classrooms are full of students from our master's and postgraduate programs specializing in marketing, management, and technology. The campus is the place to network, work on your ideas and learn. But, above all, it is the perfect place to live the present and build the future.
 

Madrid

ESIC Campus in Madrid

Avenida Juan XXIII 12,
Pozuelo de Alarcón, Madrid
View on Google Maps

Phone

91 452 41 00

Modality: On-site

Duration: 12 months

Language: English

Intakes

Octubre 2024

Master in Marketing Management [MMM] in Barcelona

Our Master’s Degree in Marketing in Barcelona is taught at ESIC Business & Marketing School campus in Barcelona. Our campus offers master's and postgraduate courses specialising in management, marketing, digital business, technology, international business and communication and advertising. Every year, ESIC Barcelona welcomes more than 700 national and international students who want to become the best version of themselves professionally.
 

Barcelona

ESIC Campus in Barcelona

Carrer de Marià Cubí, 124 / Passeig de Santa Eulàlia, 2 | 08021 Sarrià-Sant Gervasi
View on Google Maps

Phone

93 414 44 44

Modality: On-site

Duration: 12 months

Language: English

Intakes

Octubre 2024

¿Por qué estudiar?

WHY STUDY MARKETING AND COMMERCIAL MANAGEMENT?

Because it is a unique program to manage the international Marketing and Commercial environment from the global business level to local needs through implementing strategies and tactics for the customer-centric internationalization of products and services from SMEs and large companies facing the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models).

Why ESIC?

At ESIC we know that doing is the best way of learning. Our programme design is based on pragmatic components like tools, workshops, real-world cases, and the deployment of licenses so that you can access the labour market with the best possible preparation. Our MMM approach stands out for its many advantages :

Rankings

We are proud of the national and international recognition of our programs. We are even prouder of the people who make ESIC one of the best institutions in the world. The quality of the teaching staff, employees and, above all, our students’ and alumni’s desire to excel, make ESIC and our Master´s Degree in Business Administration stand out with the following recognitions:

#2

SPAIN

Based on the experience and the international perspective

Forbes

#14

EUROPE

Based on the students and alumni’s opinion

Forbes

#51

EUROPE

Based on the employability

QS

#22

WORLDWIDE

Based on the students and alumni’s opinion for Latin Students.

Youth

STUDENT’S PROFILE, WHO IS THIS MASTER FOR?

This program is specifically designed for young professionals from Business Administration, Marketing, and Sales areas, aiming to work in an international marketing and commercial environment that includes the latest innovations and business models.

Recently graduated students or those with no marketing background are accepted according to their academic record, commitment, exposition, and candidature defense during the interview phases. These students will be warned about taking a supplementary learning preparation either before joining the program or during the courses (The program director and professors will guide these students).

perfil

Objectives Master Degree in Marketing Management from ESIC University [MMM]

1

Understand and master core concepts and methods in the marketing discipline and their application in business practice.

2

Integrate, apply, and critically evaluate core concepts and marketing tools to develop innovative strategies to address current and emerging business problems, evaluate key analytical methods to solve them, and develop a holistic/cross-functional view of organizations/companies and their value-creation process.

3

Design effective marketing plans, function effectively within highly digitalized and global business contexts, and operate swiftly across different industries and sectors.

4

Critically assess marketing aspects and the teams’ performance and propose strategies for improvement, developing the skills to operate in different social and cultural environments.

5

Frame marketing business activities and decisions in ethical and human values and corporate social responsibility, recognizing their role in business and developing action plans demonstrating awareness of broader trends.

6

Communicate effectively across different settings with all marketing stakeholders, demonstrating appropriate written communication, effective presentation and interpersonal skills, and the drive to work independently or head a team.

ACADEMIC STRUCTURE

The MMM is designed to give you a deep understanding of the drivers of Marketing and Commercial globalization, the internationalization of strategies and tactics, and how the global environment must be managed considering local needs and vice versa to gain competitiveness in new complex scenarios with disruptive and innovative business models. This results in graduates and young professionals ready to deal with the challenges of internationalizing products and services in established, emerging, or new global markets from a multicultural and multidisciplinary approach. 

The program focuses all its activities and workshops on the latest hands-on training in marketing tools, such as PowerBI, Salesforce, Marketing & Sales simulator, and Digital Platforms for Marketing Excellence and Best Prac

This module offers an in-depth look at the strategic planning and ethical frameworks essential for responsible business management. It examines the impact of digital technology on corporate operations and stresses the importance of financial knowledge for managerial decision-making within the evolving landscape of modern business. 

  • Business strategy 
  • Business ethics & sustainability 
  • Digital Transformation  
  • Finance for Management

The module delves into understanding market dynamics, fostering creativity for innovative solutions, crafting strategic marketing approaches, and developing strong brand identities. It equips students with the tools to analyze consumer behavior, encourages novel thinking, aligns marketing with business goals, and focuses on building memorable brands. 

  • Market Research 
  • Innovation 
  • Strategic Marketing 
  • Branding 

The module enhances analytical and reflective skills, leadership communication, persuasive negotiation abilities, and the art of impactful storytelling and presentations. It aims to develop sharp reasoning, effective leadership dialogue, strategic deal-making, and compelling narrative delivery. 

  • Critical Thinking 
  • Communication & Leadership 
  • Negotiation 
  • Storytelling and Presentation techniques 

The module encompasses strategic development of marketing and sales initiatives, practical application through business simulations, management of global operations, and the oversight of commercial activities. It aims to integrate strategic sales planning with hands-on practice, broaden operational perspectives to a global scale, and refine the management of a business's commercial functions. 

  • Marketing and Sales Planning 
  • Business Simulation 
  • International Operations  
  • Commercial Management 

The module focuses on crafting strategies for product positioning and pricing, creating effective communication and promotional plans, leveraging digital channels for inbound marketing, and integrating a seamless omnichannel approach for customer interactions. It aims to balance product value and cost, ensure message consistency across mediums, attract customers through digital content, and provide a unified brand experience across all platforms. 

  • Product & Pricing Strategy 
  • Communication Strategy & Promotion 
  • Inbound & Digital Marketing 
  • Omnichannel 

The module targets the development of strategies to maintain strong customer relationships and deliver exceptional customer experiences, aiming to build loyalty and enhance satisfaction through focused relationship management and customer-centric experience design. 

  • Customer Relationship Management 
  • Customer Experience Management 

An intensive week of immersion in the heart of Milan, at the prestigious Bocconi University, where the future of digital marketing becomes your present. An academic-professional experience designed for emerging marketers and visionaries looking to catapult their careers to new heights on the global stage. A stay that will enhance your understanding of digital marketing, complement your practical and analytical skills and expand your professional network. It is an experience designed to provide students with digital marketing elements of consistency, from theory to practical application, preparing them to face real challenges in the digital marketing world and solving a specific digital marketing challenge at the end of their stay.  

*Academic Structure subject to change. All programs are FACE-TO-FACE but Business Reality Webinars may be held outside of class hours.

PRACTICAL ACTIVITIES

  • Win-to-Win Simulator: a decision-making Marketing Simulator with up to 250 variables 
  • Project Management: practical implementation/usage of Project Management Software 
  • Startup creation: the entrepreneurial journey and critical elements to create a startup 
  • Power BI: a practical approach for one of the more frequent marketing tools 
  • Market Research tools: as an extension of the Marketing Research tools to implement different methodologies. 
    OKR Methodology: a practical tool to drive alignment, performance, and results in growth high-performance, engaging everyone at the company around measurable goals. 
  • Key Account Management: practical approach of building long-term relationships with a company's most important customers to ensure their needs are met, fostering loyalty and driving business growth.  
  • Marketing Automation: how technology enables companies to carry out marketing activities automatically. 
  • E-commerce: the key elements for practically implementing this channel within your marketing plan. 

You will have two different assessments throughout the program, Individual and Group assessments. Beyond this, some Courses will have a joint evaluation where the Courses involved will share the same Life case, context, and relevant data for you to sort out the complexity of the scenario, analyze the critical elements for every Course in the joint challenge, providing effective and efficient solutions and proposing a final set of recommendations according to the corresponding questions associated to every single Course evaluated jointly. 

Eventually, you will have 4 Groups Assessments (see below) apart from the Final Master Project (Group Marketing plan).  
Courses per real case study:

  • Group case 1: Business Strategy, Business Ethics & Sustainability, Digital Transformation, and Finance for Management 
     
  • Group Case 2: Innovation, Strategic Marketing, and Branding 
     
  • Group Case 3: Communication Strategy & Promotion, Inbound & Digital Marketing, and Omnichannel 
     
  • Group Case 4: Customer Relationship Management and Customer Experience Management 
     
  • Group Final Project: it will consist of a Group Marketing Plan to launch a new product or service from one country to another (both countries cannot belong to the EU) 

At the end of each course, students will work on the part of the Case that corresponds to that course. Finally, the complete work will be presented in an executive way before a panel of experts assesses the entire Life case and gives practical feedback to the Group. 

Life cases are real cases presented by experts in the case sector, with a real common briefing for all the courses that make up the group assessment. That briefing will be introduced by the professors involved in that assessment, who teach the corresponding courses of that Life case, having the students take between 3 and 6 weeks to execute it, depending on the length of the courses. 

The assessment will consist of the following Academic and Executive aspects: 

  • Theory and understanding
  • Analysis and Evaluation
  • Conclusions and Recommendations
  • Style and Structure
  • Communication and Professional presentation skills

TEACHING METHOD 

TRANSFORMATIVE LEARNING BY ESIC

TRANSFORMATIVE LEARNING BY ESIC

It is an innovative training ecosystem that helps you to deploy your talent to the maximum and thus develop professionally and personally. On your journey of personal transformation, you will interact with five pillars of support, which will underpin your learning experience: 

  • Business reality, brought into the classroom through case studies and practical activities.
  • The Soft Skills that are fundamental for your personal and professional development.
  • An expert teaching and business faculty.
  • A heterogeneous community of national and international students.
  • All the different areas and services that ESIC puts at your disposal.

 

 

The Transformative Learning teaching method helps you by implementing innovative active learning methodologies where the teacher puts you at the centre of the learning process and guides you towards academic excellence. The aim is for you to acquire skills through the practical application of knowledge and tools.

The resources you will have at your disposal are:

  •   Asynchronous support materials, videos, readings, etc.
  •   Self-assessment.
  •   Tutored application and feedback.
  •   Practical and experiential activities.
  •   Assessment system that combines demonstration of individual and group achievements.
  •   Tutored final project.

Employability

CAREER OPPORTUNITIES 

A wide range of positions applies to those taking the MMM within the Marketing and Commercial fields, including agencies and consulting firms in any sector. It is subject to the entry profile and career development plan: KAM, Product Manager, Brand Manager, Trade Marketing Manager, Sales Manager, Customer Experience Manager, Business Development Manager, and executive positions like BDD, Marketing Director, CCO, CMO…

Competences acquired during the program:

  • Strategic and operational vision for Markets, Customers, Data, and Technology in both directions, global-local and local-global.
  • Teamwork and personal knowledge.
  • Marketing and Sales plan development.
  • Marketing and Sales tools, including digital elements.  
  • Data/Fact-driven decision-making in the current Go-to-Market.
  • Value creation analysis to Maximize impacts, Optimize Resources, and Increase Growth.
  • Managerial skills for leadership, communication, and negotiation.

WHERE DO OUR STUDENTS WORK?

UDP – PROFESSIONAL DEVELOPMENT UNIT 

UDP

ESIC's Professional Development Unit is made up of a team of professionals dedicated to promoting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employment site, although they also collaborate with international sites, fairs and career events.

With almost 4,000 work placement offers and more than 2,000 job offers, the UDP has an overall employability rate of 95% for students in the Marketing and Sales area and 100% in the communication area, among others.

INTERNSHIP AND COLLABORATING COMPANIES 

In the master's degree program, you will be in constant contact with working professionals from pioneering companies, either through workshops or interventions in the program. In addition, if you are looking to complete your training with internships, ESIC offers the possibility of contacting top companies in the sector. Among them we highlight:

EVENTO MARKETING PLAYLIST

La jornada profesional a ritmo de grandes hits en marketing.

Todo juego tiene unas reglas y las del Marketing se reinventan constantemente para adaptarse a un nuevo consumidor y estilo de vida. MARKETING PLAYlist es un evento free, fast, flex and fun que te descubrirá cómo es el marketing de hoy y el que viene. Una cita que no te puedes perder si trabajas en este sector y quieres anotarte otro tanto en tu marcador.

En nuestra edición de 2024 contamos con empresas como Idealista, Youtube o Fever, sorteamos unos ipods de tercera generación y escuchamos charlas inspiradoras y casos de éxito impresionantes para conocer las últimas tendencias en el mundo de las estrategias time to market.

El marketing de hoy es Free, Fast, Flex & Fun.

video

Business study tour

“Bocconi University"

You will participate in a Business Study Tour (BST), which consists of an intensive one-week immersion in the heart of Milan at the prestigious Bocconi University. Here, the future of digital marketing becomes your present. This academic-professional experience will enhance your understanding of digital marketing, complement your practical and analytical skills, and expand your professional network.

It’s an experience designed to provide you with consistent elements of digital marketing, from theory to practical application, preparing you to tackle real-world challenges in the digital marketing arena. At the end of your stay, you’ll engage in solving a specific digital challenge. Bocconi University and Milan await you to embark on this transformative journey.

*In the unlikely event that this destination is unavailable due to circumstances beyond our control, we will make every effort to offer a suitable alternative. Spaces are subject to availability. The BST program is conducted entirely in English. Additional fees apply. Departure from: Madrid/Barcelona. The program price includes Business Study Tour instruction, accommodation, and transfers exclusively from Madrid/Barcelona.

ESIC IN FIGURES

At ESIC we talk about figures. These are what define us:

OUR STUDENTS

ESIC ACCREDITATIONS

More than 55 years of history means that we have institutional agreements and collaborations that recognise our quality as a business school. These are our accreditations:

ADMISSION PROCESS

We accompany you throughout the whole process, guiding and advising you so that you choose the best option for your professional career. These are the steps to follow:

1 APPLICATION

  1. You request information through our form.
  2. An advisor will contact you in the following 24-48 hours.
  3. You have a first contact call and a consultancy meeting is convened for questions and doubts.
  4. You have a second call where all your doubts are solved, and you are guided in everything you need. 

2 DOCUMENTATION

  1. If the programme meets your needs, you proceed to apply. 
  2. Prepare the necessary documentation (such as university degree or certificates). 
  3. Conduct a personal and professional essay.
  4. You hand in all documentation.

3 INTERVIEW

  1. Once the documentation is approved, you are scheduled for an interview with the program director. 
  2. At this interview, you will be able to discuss any specifics you want to know about the program, as well as any questions you may have. 

4 ENROLMENT

  1. After the interview, your advisor will contact you within 24-48 hours to notify you if you have been accepted into the program.
  2. Once you have been accepted, you have about 5 days to formalise your enrolment.
  3. Once the enrolment is complete, you will be given all your access (virtual classroom, e-mail...).
  4. Of course, our last step is always to congratulate you and to wish you the best for your studies.

TUITION AND FEES

Requests for information and your application is completely free of charge. Once you have been accepted, you have a deadline to pay the registration fee. This amount will be deducted from the final price of the programme.

THE PRICE OF Master Degree in Marketing Management from ESIC University [MMM] IN madrid

Final price intake : 10/2024 € 24.000

THE PRICE OF Master Degree in Marketing Management from ESIC University [MMM] IN barcelona

Final price intake : 10/2024 € 24.000

inversion SCHOLARSHIPS AND STUDY GRANTS

We do not want economic issues to be an obstacle for you to reach your objectives and ensure a training with a future. Therefore, we present you with a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at ESIC, as well as those that are available to you from different public and private organisations. The scholarships and grants available are as follows:

  • • In-house scholarships
  • • National scholarships
  • • International scholarships
  • • Mobility grants for international internships
  • • Insurance and financial aid
More information

inversion FINANCING

ESIC has financing agreements with certain banks with preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your degree.

If you live outside one of the cities where ESIC has a campus and you are looking for accommodation, we recommend a series of companies and residences dedicated to student accommodation. Find the one that best suits your needs.

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PLAN IMPULSE
GETTING AHEAD IS A PLUS

At ESIC we want every step you take to bring you closer and closer to the future you are building. Get a head start and access our PLAN IMPULSE:

  • INNOVATION. Totally free access to 3 Workshops on AI applied to business.
  • LANGUAGES. Free online course to choose from 12 languages.
  • CERTIFICATIONS. Special conditions with ESIC Idiomas.

Benefit from our IMPULSA PLAN if you enroll before 30 June 2024.

MORE INFORMATION
flywire

ESIC se ha asociado con la plataforma Flywire para aceptar pagos de estudiantes extranjeros de todo el mundo. Puedes realizar tu pago de forma fácil y segura en tu propia divisa, mediante formas de pago locales desde la seguridad y comodidad de tu hogar. Tendrás seguimiento en tiempo real y soporte multilingüe a cualquier hora.

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FREQUENTLY ASKED QUESTIONS

Study grants will be communicated to you during the selection process. Our grants are adapted to each profile and date of enrolment. In addition, you can find out about the grants that ESIC offers as well as those offered by other public and private organisations.

Yes, there is a percentage of compulsory attendance in the face-to-face masters. However, you may have a small percentage of unjustified absences.

ESIC AGENDA

Agenda

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