Master in Marketing Management [MIM]

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12 months

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Full Time

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  • Madrid
  • Barcelona
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English

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92%Employability
rate

Differentiating factors

  • PROFESSIONALGRADUATE STUDIES DIPLOMA
  • EPASACCREDITED
  • INTERNATIONALBUSINESS EXPERIENCE IN CHINA
  • 3 PATHWAYSTO CUSTOMIZE THE PROGRAM
  • MULTICULTURALGROUPS

Methodology

The methodology of the course is focussed on student learning through the combination of sufficient individual effort, proven ability and involvement in teamwork. Tutors, mentors and lecturers facilitate the process of understanding and applying knowledge and the transmission of skills.

The purpose of our methodology is to create a virtuous circle of action - feedback - analysis - action in the students on our course.

Our strategy is based on the following three principles: development of critical thinking, promotion of independent learning (Student Centred Learning) and providing guidance and professional and academic support.

Sessions oriented to decision-making with the right balance of the theoretical and the practical.

Individual demand based on assessments, cases and exercises.

Defence through team-based presentation of company cases with incremental complexity.

Group-based preparation, presentation and defence of a final project or business plan, with individual assessment.

Grafico

Faculty

This Master Degree in Marketing is an innovative, academically sound, practice-driven, and marketing-focused program, reflecting the current challenges of the marketplace.

  • 1

    UNDERSTANDING THE MARKET & THE FIRM

  • 2

    IDENTIFYING & COMMUNICATING VALUE

  • 3

    DELIVERING & MEASURING VALUE

  • 4

    DIGITAL & INTERNATIONAL

  • 5

    PROFESSIONAL SKILLS DEVELOPMENT

  • 6

    WORLD MARKET & INTRA/ENTREPRENEURSHIP WORKSHOPS

  • 7

    OPTIONAL PATHWAYS AT THE END OF THE PROGRAM

Class Profile

Marketers who wish to develop and reinforce their career both in a national and international context, working at a strategic level or aspiring to do so and wishing to acquire a top-level professional profile within the marketing industry.

  • AGE:24YEARS OLD
  • EXPERIENCE:1-2YEARS
  • MEN:26%
  • WOMEN:74%
  • +20NATIONALITIES REPRESENTED IN THE MIM ACROSS THE YEARS

Graduate profile

By completing the Master in Marketing Management (MIM), participants will gain the key skills and knowledge to evaluate, manage, and implement marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized marketing environment. In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow's marketing leaders.

Tuition Fees

  • Start date: September

    Total amount: € 20,900

    Enrolment: € 1,000

    Tuition: € 19,900

    METHOD OF PAYMENT

    Single payment: (-4%) € 19,104

    Quota in 3 payments: € 6,633

    Quota in 10 payments: € 1,990

    Financing, scholarships and grants
  • Start date: October

    Total amount: € 20,900

    Enrolment: € 1,000

    Tuition: € 19,900

    METHOD OF PAYMENT

    Single payment: (-4%) € 19,104

    Quota in 3 payments: € 6,633

    Quota in 10 payments: € 1,990

    Financing, scholarships and grants

LEADERS

RankingsYESTERDAY, TODAY, ALWAYS

youth

The MIM among the top graduate programs in Marketing in the world Included in the Top 50 Marketing list by Youth Incorporated (2018)

QS

ESIC´s graduates wanted by international employers & ESIC´s value recognized by graduates
#1 in employability in Europe (QS 2015)
#1 on Return on Investement (QS 2015)
1 of the 7 Top-Tier Employability business schools in Europe (QS 2017)

u-multirank

#18 In the Ranking of Best International MBAs (AMERICAECONOMIA _ EDICIÓN MBA Ranking 2017)

Amba

This accreditation is only given to the most prestigious educational institutions. Around 2% in the world.

Epas

EPAS is an international programme accreditation system operated by EFMD. It aims to evaluate the quality of any business and/or management programme that has an international perspective and, where of an appropriately high quality, to accredit it.

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