Virtual Round Table - Consumer Tech: Emerging Technologies in a Marketing Plan - Master Degree in Marketing Management | Escuela de Negocios y Centro universitario | ESIC Pasar al contenido principal

In this session, we will discuss the impact and implementation of emerging technologies such as blockchain, artificial intelligence, and IoT (Internet of Things) in marketing campaigns and customer relationship management.


What will we do?

  • Present a tech-focused overview of current marketing practices.

  • Discuss new trends and applications within the Marketing department.

  • Link all the new innovations mentioned to the current consumer's ability to absorb and demand technology in their daily purchases.



Luca Dell Oro – Business School Professor ESIC Business & Marketing School

Pau Esteve – Founder of Soul Phygital and Alumni of ESIC Business & Marketing School 

Pere Munar - Data Scientist en Cyberclick


Why can't you miss it?

  • Learn about the latest trends in technology and marketing.

  • Gain insights on how to implement these technologies in your own business

  • Network with other marketing professionals


It is essential that you sign up in order to be able to send you the connection link!



  10 de May del 2024 | de a
Luca Dell Oro