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Discover the new era of leaders in marketing and digital economy.

Robotics and Marketing

Course objectives:

  • Understand how robotics and some other technologies are changing the way we interact with our customers.
  • Discuss how robotics is helping to create a better customer experience.
  • Discuss how all these technologies are helping to increase marketing productivity improving customer journey touchpoints.
  • Experimenting how AI is used to create marketing experiences.
  • Understand how adversiting industry is changing the way we are exposed to advertising by personalizing the message.

Artificial Intelligence and Business Ethics

Course objectives:

  • Business Ethics update with Artificial Intelligence.
  • Reflection about human behaviours in our new era.
  • Aptitude to face a life project with sufficient knowledge.

Lean Marketing

Course objectives:

  • Understand how to build a lean marketing organization.
  • How to select the most efficient marketing strategy for your business.
  • Become agile, innovative and efficient on your marketing activities.

Digital Branding

Course objectives:

  • We are in the age of digital brand engagement, where brands inspire a two-way conversation with their consumers.
  • Our students will learn how digital branding has altered the way brands communicate with their audiences, and the challenges of managing a digital brand and how a rich and compelling content, combined with digital distribution, is fundamental for brand to brand engagement.

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