Discover the new era of leaders in marketing and digital economy.
Robotics and Marketing
- Understand how robotics and some other technologies are changing the way we interact with our customers.
- Discuss how robotics is helping to create a better customer experience.
- Discuss how all these technologies are helping to increase marketing productivity improving customer journey touchpoints.
- Experimenting how AI is used to create marketing experiences.
- Understand how adversiting industry is changing the way we are exposed to advertising by personalizing the message.
Artificial Intelligence and Business Ethics
- Business Ethics update with Artificial Intelligence.
- Reflection about human behaviours in our new era.
- Aptitude to face a life project with sufficient knowledge.
- Understand how to build a lean marketing organization.
- How to select the most efficient marketing strategy for your business.
- Become agile, innovative and efficient on your marketing activities.
- We are in the age of digital brand engagement, where brands inspire a two-way conversation with their consumers.
- Our students will learn how digital branding has altered the way brands communicate with their audiences, and the challenges of managing a digital brand and how a rich and compelling content, combined with digital distribution, is fundamental for brand to brand engagement.