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Discover the new era of leaders in marketing and digital economy.
Are you ready?
July 6th to 17th, 2020 (Online)
Robotics and Marketing
Course objectives:
- Understand how robotics and some other technologies are changing the way we interact with our customers.
- Discuss how robotics is helping to create a better customer experience.
- Discuss how all these technologies are helping to increase marketing productivity improving customer journey touchpoints.
- Experimenting how AI is used to create marketing experiences.
- Understand how adversiting industry is changing the way we are exposed to advertising by personalizing the message.
Artificial Intelligence and Business Ethics
Course objectives:
- Business Ethics update with Artificial Intelligence.
- Reflection about human behaviours in our new era.
- Aptitude to face a life project with sufficient knowledge.
More information
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Welcome to ESIC
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