Summer courses
taught 100% in English

Course objectives:

• Understand how robotics and some other technologies are changing the way we interact with our customers.
• Discuss how robotics is helping to create a better customer experience.
• Discuss how all these technologies are helping to increase marketing productivity improving customer journey touchpoints.
• Experimenting how AI is used to create marketing experiences.
• Understand how adversiting industry is changing the way we are exposed to advertising by personalizing the message.

Course objectives:

• Business Ethics update with Artificial Intelligence.
• Reflection about human behaviours in our new era.
• Aptitude to face a life project with sufficient knowledge.

Course objectives:

• Understand how to build a lean marketing organization.
• How to select the most efficient marketing strategy for your business.
• Become agile, innovative and efficient on your marketing activities.

Course objectives:

• We are in the age of digital brand engagement, where brands inspire a two-way conversation with their consumers.
• Our students will learn how digital branding has altered the way brands communicate with their audiences, and the challenges of managing a digital brand and how a rich and compelling content, combined with digital distribution, is fundamental for brand to brand engagement.