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Discover the new era of leaders in marketing and digital economy.

Are you ready?

July 6th to 17th, 2020 (Online)

Robotics and Marketing

Course objectives:

  • Understand how robotics and some other technologies are changing the way we interact with our customers.
  • Discuss how robotics is helping to create a better customer experience.
  • Discuss how all these technologies are helping to increase marketing productivity improving customer journey touchpoints.
  • Experimenting how AI is used to create marketing experiences.
  • Understand how adversiting industry is changing the way we are exposed to advertising by personalizing the message.
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Artificial Intelligence and Business Ethics

Course objectives:

  • Business Ethics update with Artificial Intelligence.
  • Reflection about human behaviours in our new era.
  • Aptitude to face a life project with sufficient knowledge.
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