Digital Marketing at Glovo: Scaling CRM to more than 20 countries

Summary: It is challenging to keep up with the rate of growth of a start up such as Glovo. You must know how to find the right ways to expand your products into other markets with mínimum conflict, mínimum cost and as soon as possible.

We will explain in detail the foundation of CRM, expansion strategies and how to exploit these tools with mínimum cost.

 Content:

• Glovo: its background
• CRM in GLovo. That is the way we work
• Our Partner´s flows / journeys
• Analysis and visibility.
   

Objectives:

• How to climb up in CRM, what you should take into account.
• How to use data properly
• How does Glovo use its CRM?

Speaker: Juan José Federero, Head of Partner Comms & CRM at Glovo