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MASTER IN DIGITAL
MARKETING

The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace.

The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage, and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalised/digitalised marketing environment.

Advantage

The program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing two pillars that represent the foundations for tomorrow’s marketing leaders.

Differentiating factors

The MDM was launched over six years ago, it was one of the first postgraduate programs on digital marketing in Europe; during these years graduates have become leaders delivering value in different companies in Spain and abroad.

Highlights

  • Understand and master core concepts and methods in the digital marketing discipline and their application in business practice.
  • Employability and Career Guidance available.
  • Function effectively in diverse contexts.
  • Frame business activities and decisions in ethical and human values.
  • Communicate effectively in business and other settings.

FINAL PROJECT

The final project takes the form of a 16,000-word individual project (digital business plan in a digitalized world) due the last week of September.

The purpose of this project is to take participants onto the next stage of professional development while helping them to grow from a behavioural perspective. During the development of the project it is expected that participants work in a self-managed mode of learning supported by academic and professional facilitation. In this stage, students will focus on a key area of personal and professional interest while at the same time developing the necessary knowledge and skills to design, develop, implement, and assess a business project within this area.

As a by-product of this exercise, students are expected to develop different areas of professional competence. From the 2016-2017 academic year, and following the suggestions from the EPAS Peer Review Team (October 2015) to capitalize on the School’s international links, participants can choose among the following options to complete the program:

  • Digital business plan (16,000 words), or
  • Digital marketing plan (8,000 words) + semester abroad (120 hours at Master’s level), or
  • Around 100 possible destinations within ESIC’s partners like Bangalore, Chennai, Beijing, Shanghai, Munich, Milan, Miami, Buenos Aires, etc..., or
  • Digital marketing plan (8,000 words) + 6-month internship/project in a company (subject to availability for non-Spanish speakers)

¿Why study in ESIC?

More than 55,000 alumni

12 campuses in Spain and 2 in Brazil

Internships opportunities and lifelong career support

The largest network of professionals and managers working in Business, Marketing, and Communication in Spain

First positions in national and international business rankings

RANKINGS ASOCIADOS

Duration:
12 Months
Date:
From 09/10/2017 Until 26/07/2018

Campuses:
ESIC Pozuelo

Location:
Madrid (Pozuelo)

Mode
Face to face

Language:
English

Timetable: Weekdays (afternoons)

ESIC EXPERIENCE

ESIC, MÁS QUE UNA ESCUELA DE NEGOCIOS

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© 2017 ESIC Business & Marketing School. CIF: R2800828B. Aspectos legales
Avenida de Valdenigrales s/n, Pozuelo de Alarcón. 28223 Madrid, España.

© 2017 ESIC Business & Marketing School. CIF: R2800828B.
Avenida de Valdenigrales s/n, Pozuelo de Alarcón. 28223 Madrid, España.

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