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Next Wednesday, October 20th at 18.30h, ESIC Barcelona invites you to participate in the Open day and Masterclass "Cross-Cultural Dimensions in International Business". You will learn about all our international programs and we will discuss the importance of cultural factors in the international business environment.

 

What are we going to see?

Learn about ESIC and the Master in International Trade & Business, Master in Digital Marketing, Master in Marketing Management programs.

Masterclass Learn with us! Cross-cultural dimensions in international business.

 

This session focuses on the importance of cultural factors in conducting international business. Among other things, influencing consumer decision-making styles and developing business partnerships with international players requires cross-cultural awareness. During the master class, the challenges of conducting cross-cultural market research to design competitive cross-cultural marketing strategies will be discussed.

 

Speaker: Adriana Mutu. 

Alumni Experience What is the ESIC experience like?

Business School Services What can we do for you?

Closing

Betting on your future? We are waiting for you at ESIC.

SAVE THE DATE

  20 de Oct del 2021 | de a
  Online (Zoom)
 
Ponentes
Adriana Mutu
 
Formato
Streaming