Global Sports sponsorships
¿Cuándo?29 de Sep del 2022 | de a
DóndeCampus Juan XXIII
"The client, the club and the agency: A multifaceted perspective"
The objective of this event is to provide attendees with a balanced understanding of sponsorship agreements and collaborations in the sports world. The power of a company and a sports club coming together in partnership with an agency, intentionally bringing value to the business and the brand.
- Paul Bennett
- Chief Marketing Officer, Huboo
- Alex Wicks
- Global Head of Partnerships, Real Madrid C.F.
- Mike Vandrau
- Managing Director, Rights, CSM Sport & Entertainment
UK is world leader in soccer sponsorships and Mike Vandrau, from CSM, has been frequently involved in these matters; Paul Bennett, when Global Brand Director at AXA, put in place a sponsorship agreement between AXA and the Liverpool F.C. which coincided with a champions league Victory…and a second place!
Alex Wicks brings to the table a long experience with Arsenal F.C. as head of Partnership development. Now-a-days, he holds the same position for the worlds top soccer team, the Real Madrid.
- Gonzalo Brujó
- Global CEO, Interbrand