Pasar al contenido principal

ESIC Eventos


Global Sports sponsorships


29 de Sep del 2022 | de a


Campus Juan XXIII



"The client, the club and the agency: A multifaceted perspective"

 The objective of this event is to provide attendees with a balanced understanding of sponsorship agreements and collaborations in the sports world. The power of a company and a sports club coming together in partnership with an agency, intentionally bringing value to the business and the brand. 

  • Paul Bennett
  • Chief Marketing Officer, Huboo
  • Alex Wicks
  • Global Head of Partnerships, Real Madrid C.F.
  • Mike Vandrau 
  • Managing Director, Rights, CSM Sport & Entertainment

UK is world leader in soccer sponsorships and  Mike Vandrau, from CSM, has been frequently involved in these matters;  Paul Bennett, when Global Brand Director at AXA, put in place a  sponsorship agreement between AXA  and the  Liverpool F.C.  which coincided with a champions league Victory…and a second place!

Alex Wicks brings to the table a long experience with Arsenal F.C. as head of Partnership development.  Now-a-days, he holds the same position for the worlds top soccer team, the Real Madrid. 


  • Gonzalo Brujó
  • Global CEO, Interbrand


Correo electrónico

Inscríbete en el evento

¿Eres alumni?