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Workshop - Growth Hacking

¿Cuándo?

23 de May del 2017 | de a

Dónde

ESIC Pozuelo

Even if you are a digital marketer or you are leading your own digital startup/business, sure these questions are constantly on your mind: How do I get more users or customers? How do I keep current users engaged? How do I get existing users to refer new users?
During this workshop you will learn how your business can growth faster with growth hacking strategies implementation.

“Growth Hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business”. The expression was coined by Sean Ellis and as he says “A growth hacker is a person whose true north is growth.”

Program

What Growth Hacking is


Can I be a Growth Hacker?


Customer Acquisition Strategies: how to combine different source of acquisition channels (email marketing, SEO and viral strategies, among others)


Definition of most relevant KPI according to business objectives


The Lean Marketing Framework (Acquisition, Activation, Retention and Revenue)


Tools for a Growth Hacker (A/B testing, Heat Maps, etc.)


Customer acquisition funnel optimization


Lean Analytics


Some case of growth hacking strategy implementation

Taught by

Laura D´Accardi

Marketing Manager in Saludabit

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