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Bachelor's Degree in Business Administration and Management + Degree in Global Marketing Management

  September 2020 September 2020 September 2020
  Languages
taught
Inglés

  Available locations

  • Madrid
  • Valencia

Degree information

1

ESIC, as a centre associated to the Universidad Rey Juan Carlos in Madrid and Universidad Miguel Hernández in Elche, offers a Degree in Business Administration and Management, an official degree that is highly acknowledged by the business world and will enable you to face any business challenge.

2

This degree prepares you to take on these tasks with the maximum responsibility and efficacy.

3

The Bachelor’s Degree in Marketing provides participants with a high-quality training on business management, marketing and market research.

4

Student profile: students who wish to work in the business world, dedicated to company coordination and management.

5

In addition, ESIC incorporates specific additional training for marketing and commercial management, to provide you with the best tools and skills to handle any business challenge.

Formative axes

STRATEGY

MARKETING

PRODUCTION AND OPERATIONS

LANGUAGES

ACCOUNTING AND FINANCE

ECONOMY

MATHEMATICS


Specific training complements

 

Building Skills

Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketingsales and/or market research area.

 

A degree with the quality and services of a business school

  • Internationalitation
  • Professional development unit
  • Language School
  • Training in managerial skills
  • Entrepreneurial incubator
  • Internships and Employment in the main companies of the country

 

Who is it for?

  • Interested in the global visión of the company.
  • Business management, financial management, comercial and people management.
  • Logical-analytical capacity
  • Incorporation of the digital economy in business processes.

Professional opportunities Bachelor's Degree in Business Administration and Management + Degree in Global Marketing Management

This degree is a passport to several career opportunities, such as:

  • CEO (Chief Executive Officer)
  • SME manager
  • Director of planning
  • Company consultant and advisor
  • CFO (Chief Financial Officer)
  • HR manager
  • Marketing manager
  • Commercial manager
  • Market analyst
  • Brand manager
  • Business intelligence analyst
  • Product or sales manager
  • Key account manager

Study guides

First semester [BBAM]

Asignatura ECTC Tipo
Economic History 6,0 BE
Corporate Mathematics 6,0 COM
Introduction to Corporations I 6,0 BE
Professional Ethics, Basic Principal of Law and Equality (Professional Ethics) 6,0 BE
History of Spanish Institutions (Humanities) 6,0 BE

First semester [DGMM]

Asignatura ECTC Tipo
Chinese I 6,0 P
Anthropology 3,0 P

Second semester [BBAM]

Asignatura ECTC Tipo
Introduction to Economics 6,0 BE
Financial Mathematics 6,0 COM
Introduction to Corporations II 6,0 COM
Mercantile Law 6,0 BE
Computer Science Applied to Corporations 6,0 BE

Second semester [DGMM]

Asignatura ECTC Tipo
Chinese II 3,0 P
Critical Thinking 3,0 P

First semester [BBAM]

Asignatura ECTC Tipo
Chinese 6,0 BE
Introduction to Marketing and Communications at the Company 6,0 BE
Financiall Accounting I 6,0 COM
Micro-Economics 4,5 COM
Corporate Statistics I 6,0 COM
Corporate Sociology 6,0 BE

First semester [DGMM]

Asignatura ECTC Tipo
Creative Mindset 3,0 P
Chinese III 6,0 P

Second semester [BBAM]

Asignatura ECTC Tipo
Financial Accounting II 4,5 COM
Production Management 6,0 COM
Macro-Economics 6,0 COM
Corporate Statistics II 6,0 COM
Marketing Management 4,5 COM

Second semester [DGMM]

Asignatura ECTC Tipo
Scientific Investigation 4,5 P
Multimedia Software 3,0 P

First semester [BBAM]

Asignatura ECTC Tipo
Corporate Taxation 4,5 COM
Strategic Management and Corporate Politics I 6,0 COM
Analytical Accounting 4,5 COM
Commercial Management 4,5 COM
Financial Management I 6,0 COM
Corporate Decision Methods 4,5 COM

First semester [DGMM]

Asignatura ECTC Tipo
Creation of Digital Spaces 3,0 P
Digital Enviroment 3,0 P
Market Research 4,5 P

Second semester [BBAM]

Asignatura ECTC Tipo
Management Information Systems 4,5 COM
Strategic Management and Corporate Politics II 6,0 COM
Human Resources 4,5 COM
Financial Management II 6,0 COM
Balance Analysis II 6,0 COM
National and International Economic Enviroment of the Firm 4,5 COM

Second semester [DGMM]

Asignatura ECTC Tipo
Christian Social Thinking 3,0 P
Trend Search and Analysis 4,5 P

First semester [BBAM]

Asignatura ECTC Tipo
Labour Law 6,0 COM
Elective 1 4,5 EL
Elective 2 4,5 EL
Elective 3 4,5 EL
Elective 4 4,5 EL
Academic Recognition of Credits 6,0 COM

Second semester [DGMM]

Asignatura ECTC Tipo
Business Ethics 3,0 P
Leadership 3,0 P
Digital Footprint 3,0 P
Consumer Behavior 4,5 P
Product Management 4,5 P
Princing 4,5 P

Annual [BBAM]

Asignatura ECTC Tipo
External Practices 24,0 COM
End of Degree Proyect 6,0 COM

More electives BBAM

Asignatura ECTC Tipo
Operations Management in Services Corporation 4,5 EL
Econometrics 4,5 EL
Administrative Law in Regulated Sectors 4,5 EL
Entrepreneurship 4,5 EL
Business Simulator 4,5 EL
Organizational Behavior and Design 4,5 EL
Corporate Accounting 4,5 EL
International Economic Analysis 4,5 EL
Corporate Assessment and Acquisition 4,5 EL
Global and International Marketing 4,5 EL
Sectorial Marketing 4,5 EL
Political Marketing 4,5 EL

First semester [DGMM]

Asignatura ECTC Tipo
Digital Reality 3,0 P
Trade & Retail Marketing 4,5 P
Business Communication 4,5 P
Sales Forecasting 4,5 P
Digital Marketing Strategies 4,5 P
Marketing Intelligence 4,5 P
Digital Marketing Metrics & Analytics 4,5 P

Second semester [DGMM]

Asignatura ECTC Tipo
Mindlab 3,0 P
Global Mindset 3,0 P
Glocal Marketing 4,5 P
Customer Marketing 3,0 P
Business Innovation 3,0 P
Data Driven Marketing 4,5 P
E-Markets 4,5 P
Marketing Plan 4,5 P

First semester [BBAM]

Subject Credits Type Faculty
Principles of Marketing 6 BE  
Principles of Business Economics 6 BE  
Mathematics 6 COM  
Labour Law 6 BE  
Trade Law 6 BE  

First semester [DGMM]

Subject Credits Type Faculty
Office Software 2 3 TS  
Languages 1 6 TS  

Second semester [BBAM]

Subject Credits Type Faculty
Business Management and Organisation 6 COM  
Exploratory Data Analysis 6 COM  
Tax Law 6 COM  
Financial Accounting 6 COM  
Principles of Economics 6 COM  

Second semester [DGMM]

Subject Credits Type Faculty
Critical Thinking 3 TS  
Languages 2 6 TS  

First semester [BBAM]

Subject Credits Type Faculty
Innovation and Quality Management 6 BE  
Human Resources Management 6 COM  
Introduction to Statistics 6 COM  
Spanish Economy 6 COM  
Financial Planning 6 BE  

First semester [DGMM]

Subject Credits Type Faculty
Creative Mindset 3,0 TS  
Languages 3 6,0 TS  

Second semester [BBAM]

Subject Credits Type Faculty
Financial Business Analysis 6 COM  
Company Accounting 6 COM  
Econometrics 6 COM  
Microeconomics 6 COM  
Psychology of Work and Organisation 6 BE  

Second semester [DGMM]

Subject Credits Type Faculty
Multimedia Software 3 TS  
Languages 4 6 TS  

First semester [BBAM]

Subject Credits Type Faculty
Business Start Up 6 COM  
Operations Management 6 COM  
Cost Accounting 6 COM  
Macroeconomics 6 COM  
Corporate Tax 6 COM  

First semester [DGMM]

Subject Credits Type Faculty
Creation of Digital Spaces 3,0 P  
Digital Enviroment 4,5 P  

Second semester [BBAM]

Subject Credits Type Faculty
Strategic Managent I 6 COM  
Market Research 6 COM  
International Economy 6 COM  
Introduction to Financial Management 6 COM  
Mathematics of Financial Operations 6 COM  

Second semester [DGMM]

Subject Credits Type Faculty
Anthropology 3,0 P  
Trend Search and Analysis 4,5 P  

First semester [BBAM]

Subject Credits Type Faculty
Strategic Marketing 6 OB  
Strategic Management II 6 OB  
Accounting Analysis 6 OB  
Financial Management 6 OB  
Regional and Local Taxation 6 OB  

First semester [DGMM]

Subject Credits Type Faculty
Leadership 3,0 TS  

Second semester [DGMM]

Subject Credits Type Faculty
2 Consumer Behavior 4,5 TS  
2 Digital Marketing Strategies 3 TS  
2 Product Management 3 TS  
2 Pricing 3 TS  
2 My Digital Fingerprint 3 TS  
2 Christian Social Thinking 3 TS  

Annual [BBAM]

Subject Credits Type Faculty
Final Project 6,0 COM  
Internship 24,0 COM  

First semester [DGMM]

Subject Credits Type Faculty
Digital Marketing Metrics and Analytics 4,5 TS  
Marketing Intelligence 4,5 TS  
Business Negotiation 3 TS  
Sales Forecasting 4,5 TS  
Trade & Retail Marketing 4,5 TS  
Communication Management 4,5 TS  
Business Ethics 3 TS  
Database Software 3 TS  

Second semester [DGMM]

Subject Credits Type Faculty
Data Driven Marketing 4,5 TS  
Sales Management 4,5 TS  
e-Markets 4,5 TS  
Glocal Marketing 4,5 TS  
Marketing Plan 4,5 TS  
Global Mindset 4,5 TS  
Mindlab 3 TS  
Tangibles-Wearables 3 TS  

Study Testimonies

Testimonies Bachelor's Degree in Business Administration and Management + Degree in Global Marketing Management from our students

Financial aids to study

Support, continuous management, future.

 

Admissions and financial
aid

Economic issues should not be an obstacle that prevents you from reaching your goals.
Be sure your degree has a future.

More information
 

Validations and transfer of academic records

Are you thinking of pursuing a university degree after finishing your current studies or do you simply want to change University?

More information
 

International department
Language department

You will have the possibility to complete and validate your studies abroad during a semester or an academic year.

More information
 

Internships and
employment opportunities

Professional internships in the best companies, support throughout your professional career, entrepreneurship, lifetime employment opportunities and much more.

More information

The degree in figures

Functional areas of our alumni

   
8%
Business Development
   
31%
Marketing
   
13%
Sales
   
10%
Communications & Advertising
   
11%
Finance
   
4%
Human Resources
   
23%
Operations
   
8%
Business Development
   
31%
Marketing
   
13%
Sales
   
10%
Communications & Advertising
   
11%
Finance
   
4%
Human Resources
   
23%
Operations
   
8%
Business Development
   
31%
Marketing
   
13%
Sales
   
10%
Communications & Advertising
   
11%
Finance
   
4%
Human Resources
   
23%
Operations

Geographical areas
where our alumni work

82 %
Spain
10 %
Europe
5 %
Latin America
82 %
Spain
10 %
Europe
5 %
Latin America
82 %
Spain
10 %
Europe
5 %
Latin America

Companies where our alumni work

Campuses and prices where taught

Rankings

YESTERDAY, TODAY, ALWAYS