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With a Bachelor’s Degree in Marketing, you will acquire the knowledge and skills necessary to design marketing strategies, understand consumer behavior, carry out market research and develop solid marketing plans. 

You will learn to analyze key data and metrics to inform your decisions, defending your ideas with arguments based on information. 

Your future in marketing starts here. 

WHY STUDY A BACHELOR’S DEGREE IN MARKETING? 

By studying the Bachelor’s Degree in Marketing you will learn to work in teams where you will be able to apply the knowledge seen in the classroom in a practical way, thus developing organizational and problem-solving skills. A profile with an interest in understanding society and what the consumer needs through decision-making methods and marketing strategies to obtain measurable results that boost the business of companies.

93%

Employement ratio 1 year
after completing programme

PRACTICAL APPROACH.

You will work on real business cases in current market situations, which will prepare you to face the business world from the first day you start working.

WHY STUDY A BACHELOR’S DEGREE IN ESIC BARCELONA? 

Studying a Bachelor’s Degree in Marketing means acquiring comprehensive training that combines theory, practice and skills development, enabling you to stand out as a solid professional in the business world. 

STUDENT PROFILE. WHO IS THE DEGREE AIMED AT? 

If you are a creative, dynamic and sociable person who is eager to work in a team and learn constantly; if you are open to exploring new ideas, adapt easily to change and have a flexible mindset to tackle various challenges in the business world, this Bachelor’s Degree could be a great opportunity for you. 

Study the Bachelor’s Degree in Marketing at ESIC Barcelona, the marketing home for over 60 years. 
 

SKILLS OF THE BACHELOR’S DEGREE IN MARKETING

CHECK OUT THE ACADEMIC PATHWAYS 

These are the pathways available with the Bachelor’s Degree in Marketing in Barcelona. Specialization makes all the difference, which is why our degrees are enriched by two pathways designed to enhance your education. Choose the one that best suits your goals and start shaping your professional future.

AVAILABLE PATHWAYS IN THE BACHELOR’S DEGREE IN MARKETING

BACHELOR’S DEGREE + SPECIALIZATION DIPLOMA

Consigue tu Diploma de Especialización cursando 48 créditos más. Precio por curso: 11.000 €. Sujeto a modificaciones.

4 YEARS

DEGREE IN

  • Digital Business

BACHELOR’S DEGREE + DEGREE 

Consigue tu Título Superior cursando 135 créditos más. Precio por curso: 11.700 €. Sujeto a modificaciones.

5 YEARS

DEGREE IN

  • Digital Business

Study plan

Discover the academic path that fits your needs.

Select one of the two itineraries to see the syllabus and its specific subjects.

The subjects in orange are the complementary ones that are part of the selected Diploma or Higher Degree.

Bachelor's Degree in Marketing

1º semestre

ASIGNATURA ECTC TIPO PROFESORES
Marketing Fundamentals 6 OB M. Eugenia Martínez
Company Fundamentals 6 FB Wojciech Przychodzen
Business Mathematics 6 FB Daniel González
Economic History 6 FB Xavier Jou
Business Sociology 6 FB Iván Rebull
Inglés I 6 P Kate Hart, Chris Peart, Anna Bezubka, Nurul Ahmed, Ausra Uleckhaite
Modelos de Negocio I: Product-Market Fit 3 P Mar Viola
Chinese I 6 DPS Xuehang Jin Wang / Yingfeng Xu

2º semestre

ASIGNATURA ECTC TIPO PROFESORES
Business Communication 6 FB M. Eugenia Martínez
Modern Language 6 FB Xuehang Jin Wang
Statistics Applied To Marketing 6 FB Daniel González
Economy I: Microeconomics 6 FB Wojciech Przychodzen
It Applied To Marketing 6 FB Àlex Vallejo
Espíritu Crítico 3 P Roser Parejo
Antropología 3 P Iván Rebull
Metodologías Ágiles 3 P Josep Maria Calafell
Critical Thinking 3 DPS Iván Rebull
Anthropology 3 DPS Iván Rebull
  • FB = Basic Training
  • FO = Mandatory Training
  • O = Electives
  • PE = External Internships
  • TFG = Final Degree Project

1º semestre

ASIGNATURA ECTC TIPO PROFESORES
Economy II: Macroeconomics 6 OB Marc Puigmulé
Economic-financial analysis for marketing I 4,5 OB Wojciech Przychodzen
Legal Regulation of the Market 4,5 OB Pedro Manuel Uribe
Marketing and Corporate Social Responsability 6 FB Alfonso Gironza
Consumer’s Behavior 4,5 OB Shushanta Acharjee
Strategic Marketing 4,5 OB Jordi Fernández Royo
Modelos de Negocio II: Emprendimiento Social 3 P Patricia Ripoll
Ecosistema Emprendedor I 3 P Eudald Mas
Pensamiento Social Cristiano 3 P Gemma Molleví
Chinese III 6 DPS Xuehang Jin Wang / Yingfeng Xu

2º semestre

ASIGNATURA ECTC TIPO PROFESORES
Economic-financial Analysis for Marketing II 4,5 OB Wojciech Przychodzen
Market research I 4,5 OB Adriana Mutu
Consumer’s Behavior II 4,5 OB Shushanta Acharjee
Product Policy 4,5 OB Xavier Jou
Distribution Policy 6 OB Alfonso Gironza
Strategic Brand Management 6 OB M. Eugenia Martínez
Inglés II 6 P Kate Hart, Chris Peart, Anna Bezubka, Nurul Ahmed, Ausra Uleckhaite
Metodología de Negociación y Venta 4,5 P Mar Viola
Chinese IV 6 DPS Xuehang Jin Wang / Yingfeng Xu
  • FB = Basic Training
  • FO = Mandatory Training
  • O = Electives
  • PE = External Internships
  • TFG = Final Degree Project

1º semestre

ASIGNATURA ECTC TIPO PROFESORES
Communication and Advertising 6 OB Marc Perelló
Decision-Making Methods Applied to Marketing 4,5 OB Luminita Patras
Marketing and Applied Information Systems 4,5 OB Àlex Vallejo
Prices and Costs Policy 6 OB Marc Puigmulé
Trading Techniques 4,5 OB Adriana Mutu
Relational and Direct Marketing 4,5 OB Manel Arribas
Habilidades Personales I: Marca Personal y Networking 4,5 P
Modelos de Negocio III: Intraempredimiento 3 P
Christian Social Thinking 3 DPS Iván Rebull
Creative Mindset 3 DPS Nurul Ahmed

2º semestre

ASIGNATURA ECTC TIPO PROFESORES
Business Start-Up 4,5 OB Wojciech Przychodzen
Human Resources Management 4,5 OB Luminita Patras
Sales Management 4,5 OB Jordi Fernández Royo
Digital Marketing Strategies 6 OB Lara Martín
Market Research II 4,5 OB Wojciech Przychodzen
Ecosistema Emprendedor II: Financiero y Legal 3 P
Metodologías Narrativas 4,5 P
Creation of Digital Spaces 3 DPS Rafael Navarro
Multimedia Software 3 DPS Rafael Navarro
  • FB = Basic Training
  • FO = Mandatory Training
  • O = Electives
  • PE = External Internships
  • TFG = Final Degree Project

1º semestre

ASIGNATURA ECTC TIPO PROFESORES
Strategic Management 4,5 OB Wojciech Przychodzen
Marketing plan 6 OB M. Eugenia Martínez
Elective 1 4,5 OB
Elective 2 4,5 OB
Elective 3 4,5 OB
Elective 4 4,5 OB
Elective 5 4,5 OB
Neuromarketing 4,5 OP Luminita Patras
Customer Experience Management 4,5 OP
New Services Marketing 4,5 OP
E-Commerce 4,5 OP Rafael Navarro
Digital Marketing Metrics & Analytics 4,5 OP
Mobile Marketing / Marketing For Mobile Devices 4,5 OP
Business Models For Digital Economy 4,5 OP Alfonso Gironza
Business Intelligence In A Digital Environment 4,5 OP
Creativity And Digital Innovation 4,5 OP
I.T. Seminars I (Relational Database In Digital Environments) 4,5 OP Daniel González
Recognized Educational Activities I 4,5 OP
I.T. Seminars II (Data Analysis For Businesses With Spss) 4,5 OP Luminita Patras
Recognized Educational Activities II 4,5 OP
Learning Activities II 4,5 OP
Business Ethics 6 DPS Pedro Manuel Uribe
Digital Reality 6 DPS Lluís Molas

2º semestre

ASIGNATURA ECTC TIPO PROFESORES
Interships 24 OB
Bachelor’s Degree Final Project 6 OB
Ética en Datos e Innovación Responsable 3 P
Modelos de Negocio IV: Go to Market 3 P
Habilidades Personales II: Liderazgo, Autogestión y Gestión de Equipos 3 P
Ecosistema Emprendedor III: Asistencia a Ferias, Empresas, Bootcamps, Premios 3 P
E-Markets 4,5 P
Esic Garage I: Coach por Equipo 6 P
Leadership 3 DPS Pedro Manuel Uribe
My Digital Fingerprint 3 DPS Iván Rebull
  • FB = Basic Training
  • FO = Mandatory Training
  • O = Electives
  • PE = External Internships
  • TFG = Final Degree Project

1º semestre

ASIGNATURA ECTC TIPO PROFESORES
Producción Digital I 6 P
Global Innovation: Procesos, Producto y Estructura 4,5 P
Optativa 1 3 P
Optativa 2 4,5 P
Esic Garage II: Coach por Equipo 12 P

2º semestre

ASIGNATURA ECTC TIPO PROFESORES
Producción Digital II 6 P
Global Mindset 4,5 P
Optativa 3 4,5 P
Habilidades Personales III: Oratoria, Debate e Interpretación 3 P
Esic Garage III: Coach por Equipo 12 P
  • FB = Basic Training
  • FO = Mandatory Training
  • O = Electives
  • PE = External Internships
  • TFG = Final Degree Project

1º semestre

ASIGNATURA ECTC TIPO PROFESORES
Marketing Fundamentals 6 OB M. Eugenia Martínez
Company Fundamentals 6 FB Wojciech Przychodzen
Business Mathematics 6 FB Daniel González
Economic History 6 FB Xavier Jou
Business Sociology 6 FB Iván Rebull
Inglés I 6 P Kate Hart, Chris Peart, Anna Bezubka, Nurul Ahmed, Ausra Uleckhaite
Modelos de Negocio I: Product-Market Fit 3 P Mar Viola
Chinese I 6 DPS Xuehang Jin Wang / Yingfeng Xu

2º semestre

ASIGNATURA ECTC TIPO PROFESORES
Business Communication 6 FB M. Eugenia Martínez
Modern Language 6 FB Xuehang Jin Wang
Statistics Applied To Marketing 6 FB Daniel González
Economy I: Microeconomics 6 FB Wojciech Przychodzen
It Applied To Marketing 6 FB Àlex Vallejo
Espíritu Crítico 3 P Roser Parejo
Antropología 3 P Iván Rebull
Metodologías Ágiles 3 P Josep Maria Calafell
Critical Thinking 3 DPS Iván Rebull
Anthropology 3 DPS Iván Rebull
  • FB = Basic Training
  • FO = Mandatory Training
  • O = Electives
  • PE = External Internships
  • TFG = Final Degree Project

1º semestre

ASIGNATURA ECTC TIPO PROFESORES
Economy II: Macroeconomics 6 OB Marc Puigmulé
Economic-financial analysis for marketing I 4,5 OB Wojciech Przychodzen
Legal Regulation of the Market 4,5 OB Pedro Manuel Uribe
Marketing and Corporate Social Responsability 6 FB Alfonso Gironza
Consumer’s Behavior 4,5 OB Shushanta Acharjee
Strategic Marketing 4,5 OB Jordi Fernández Royo
Modelos de Negocio II: Emprendimiento Social 3 P Patricia Ripoll
Ecosistema Emprendedor I 3 P Eudald Mas
Pensamiento Social Cristiano 3 P Gemma Molleví
Chinese III 6 DPS Xuehang Jin Wang / Yingfeng Xu

2º semestre

ASIGNATURA ECTC TIPO PROFESORES
Economic-financial Analysis for Marketing II 4,5 OB Wojciech Przychodzen
Market research I 4,5 OB Adriana Mutu
Consumer’s Behavior II 4,5 OB Shushanta Acharjee
Product Policy 4,5 OB Xavier Jou
Distribution Policy 6 OB Alfonso Gironza
Strategic Brand Management 6 OB M. Eugenia Martínez
Inglés II 6 P Kate Hart, Chris Peart, Anna Bezubka, Nurul Ahmed, Ausra Uleckhaite
Metodología de Negociación y Venta 4,5 P Mar Viola
Chinese IV 6 DPS Xuehang Jin Wang / Yingfeng Xu
  • FB = Basic Training
  • FO = Mandatory Training
  • O = Electives
  • PE = External Internships
  • TFG = Final Degree Project

1º semestre

ASIGNATURA ECTC TIPO PROFESORES
Communication and Advertising 6 OB Marc Perelló
Decision-Making Methods Applied to Marketing 4,5 OB Luminita Patras
Marketing and Applied Information Systems 4,5 OB Àlex Vallejo
Prices and Costs Policy 6 OB Marc Puigmulé
Trading Techniques 4,5 OB Adriana Mutu
Relational and Direct Marketing 4,5 OB Manel Arribas
Habilidades Personales I: Marca Personal y Networking 4,5 P
Modelos de Negocio III: Intraempredimiento 3 P
Christian Social Thinking 3 DPS Iván Rebull
Creative Mindset 3 DPS Nurul Ahmed

2º semestre

ASIGNATURA ECTC TIPO PROFESORES
Business Start-Up 4,5 OB Wojciech Przychodzen
Human Resources Management 4,5 OB Luminita Patras
Sales Management 4,5 OB Jordi Fernández Royo
Digital Marketing Strategies 6 OB Lara Martín
Market Research II 4,5 OB Wojciech Przychodzen
Ecosistema Emprendedor II: Financiero y Legal 3 P
Metodologías Narrativas 4,5 P
Creation of Digital Spaces 3 DPS Rafael Navarro
Multimedia Software 3 DPS Rafael Navarro
  • FB = Basic Training
  • FO = Mandatory Training
  • O = Electives
  • PE = External Internships
  • TFG = Final Degree Project

1º semestre

ASIGNATURA ECTC TIPO PROFESORES
Strategic Management 4,5 OB Wojciech Przychodzen
Marketing plan 6 OB M. Eugenia Martínez
Elective 1 4,5 OB
Elective 2 4,5 OB
Elective 3 4,5 OB
Elective 4 4,5 OB
Elective 5 4,5 OB
Neuromarketing 4,5 OP Luminita Patras
Customer Experience Management 4,5 OP
New Services Marketing 4,5 OP
E-Commerce 4,5 OP Rafael Navarro
Digital Marketing Metrics & Analytics 4,5 OP
Mobile Marketing / Marketing For Mobile Devices 4,5 OP
Business Models For Digital Economy 4,5 OP Alfonso Gironza
Business Intelligence In A Digital Environment 4,5 OP
Creativity And Digital Innovation 4,5 OP
I.T. Seminars I (Relational Database In Digital Environments) 4,5 OP Daniel González
Recognized Educational Activities I 4,5 OP
I.T. Seminars II (Data Analysis For Businesses With Spss) 4,5 OP Luminita Patras
Recognized Educational Activities II 4,5 OP
Learning Activities II 4,5 OP
Business Ethics 6 DPS Pedro Manuel Uribe
Digital Reality 6 DPS Lluís Molas

2º semestre

ASIGNATURA ECTC TIPO PROFESORES
Interships 24 OB
Bachelor’s Degree Final Project 6 OB
Ética en Datos e Innovación Responsable 3 P
Modelos de Negocio IV: Go to Market 3 P
Habilidades Personales II: Liderazgo, Autogestión y Gestión de Equipos 3 P
Ecosistema Emprendedor III: Asistencia a Ferias, Empresas, Bootcamps, Premios 3 P
E-Markets 4,5 P
Esic Garage I: Coach por Equipo 6 P
Leadership 3 DPS Pedro Manuel Uribe
My Digital Fingerprint 3 DPS Iván Rebull
  • FB = Basic Training
  • FO = Mandatory Training
  • O = Electives
  • PE = External Internships
  • TFG = Final Degree Project

1º semestre

ASIGNATURA ECTC TIPO PROFESORES
Producción Digital I 6 P
Global Innovation: Procesos, Producto y Estructura 4,5 P
Optativa 1 3 P
Optativa 2 4,5 P
Esic Garage II: Coach por Equipo 12 P

2º semestre

ASIGNATURA ECTC TIPO PROFESORES
Producción Digital II 6 P
Global Mindset 4,5 P
Optativa 3 4,5 P
Habilidades Personales III: Oratoria, Debate e Interpretación 3 P
Esic Garage III: Coach por Equipo 12 P
  • FB = Basic Training
  • FO = Mandatory Training
  • O = Electives
  • PE = External Internships
  • TFG = Final Degree Project

Study Testimonies

Testimonies Bachelor's Degree in Marketing in Barcelona from our students

Employability

CAREER OPPORTUNITIES OF THE BACHELOR’S DEGREE IN MARKETING

Study Marketing and gain access to a wide variety of career opportunities. Our Bachelor’s Degree in Marketing in Barcelona provides you with the skills and knowledge you need to excel in sectors such as advertising, public relations, market research, brand management, and sales, among others.

WHERE DO OUR STUDENTS WORK?

CONOCE
LA EXPERIENCIA

INTERNATIONAL MOBILITY.

University Exchange within the European educational area.

European Union countries.

It can be for one semester or two semesters (one full year) *

For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **

*If the Exchange is for a full year, it must be done in the 3rd year.

**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.

The Erasmus scholarship depends on the country of destination.

University Exchange within the non-European educational area.

Asia, Africa, Latin America, America.

It can be for one semester or two semesters (one full year) *

For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **

*If the Exchange is for a full year, it must be done in the 3rd year.

**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.

The corresponding amount of the course at ESIC will be paid.

Mobility to add an Official Degree from the country of destination by studying abroad for one year.

France, Germany and Amsterdam.

For 3rd year students.

  • Official language certificate in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level of the language varies according to the destination and institution.
    • If you are studying a Bachelor’s Degree in English, you must have a minimum level of B2 or equivalent.
    • If you are studying a Bachelor’s Degree in Spanish, you must have a minimum level of C1 or equivalent.
    • For destinations in the United States: TOEFL or IELTS.
  • Depending on the destination or programme, you must have passed all the first-year subjects at the time of application.
  • The application of the chosen mobility program must be made the year before the one in which the mobility is to be carried out.

*International destinations with limited places, subject to possible modifications.

All international options have additional costs.

ADMISSION PROCESS

Te acompañamos durante todo el proceso del camino, guiándote y asesorándote para que elijas la mejor opción para tu carrera profesional. Estos son los pasos a seguir:

UNIVERSITY SCHOLARSHIPS AND STUDY GRANTS

Las cuestiones económicas no pueden suponer un obstáculo que impida alcanzar tus objetivos. Asegúrate una formación con futuro.

WHERE IS IT TAUGHT THE BACHELOR’S DEGREE IN MARKETING OF BARCELONA?

ESIC University

Campus ESIC in Barcelona

Passeig de Santa Eulàlia, 2
Sarrià-Sant Gervasi, 08017 Barcelona
Ver en Google Maps

Phone number

+34 93 117 07 84

Type on-side

Language: English

FAQs

Estas son algunas de las preguntas que se hacen nuestros estudiantes

The diploma consists of taking complementary subjects during your bachelor's degree, and in four years you will be awarded the bachelor's degree plus the diploma. With the advanced degree, on the other hand, you will take complementary subjects during your bachelor's degree plus a fifth year exclusively devoted to subjects related to the advanced degree. Therefore, you will complete your university experience in five years with both a bachelor's degree and an advanced degree.

There are different deadlines depending on the type of scholarship or grant. You can click on this link to find out more.

Yes. If you have not passed the university entrance exam, you can access quality training through one of our Higher Vocational Training Cycles  in the areas of marketing, international trade, or finance. These programs are geared toward professional practice and prepare you to enter the job market or continue your university studies later on.

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