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Degree in Global Marketing Management

  September 2020 September 2020 September 2020
  Languages
taught
Inglés

  Available locations

  • Barcelona
  • Valencia

Degree information

1

The degree with the highest level of marketing and mentoring in Spain.

2

A degree that adapts to new market and corporate demands, combining the tools of marketing, the digital economy, sales, corporate strategy, and business and entrepreneur competencies.

3

Training in management skills, technology, and languages.

4

Methodological tools:

  • Everywhere classroom: training both inside and outside of the classroom..

  • Rio cases: linking subjects towards a singular objective.

  • Continual updating.

  • Be a student who is already a professional.

5

A degree that is focussed on internationalisation: access to a second official international degree in France, Germany, the UK, or the United States, including experiences of: Optional study tours and international semesters.

6

Based on two fundamentals: knowing how to be and knowing how to do it; and with one goal in mind: your employability.

Formative axes

Marketing

  • The differentiation engine of any company.
    Our DNA.

Sales

  • One of the areas with the highest demand of qualified professionals.

Digital Economy

  • You will master the entire corporate digital environment.

Management and Strategy

  • Organise your ideas, plan, and review results, so that you will become a professional able to lead business successfully.

Entrepreneurship

  • We foster a culture of entrepreneurship. ESIC entrepreneurs will help you to establish a company or transform your idea into a business model.

Internationalisation

  • Acquire an open and international perspective for today's global market

Specific training complements

 

Building Skills

  • BEING A PROFESSIONAL
  • CRITICAL SPIRIT    
  • CREATIVE DEVELOPMENT
  • TEAMWORK
  • SELF-TESTING
  • LEADERSHIP
  • MY DIGITAL FINGERPRINT
  • TRANSFORMATION AND CHANGE
 

Techlife

  • OFFICE AUTOMATION PRO I
  • OFFICE AUTOMATION PRO II
  • MULTIMEDIA
  • DATABASES
  • CREATING DIGITAL SPACES
  • SCHEDULING
  • DIGITAL REALITY
  • MINDLAB
 

Languages

  • ENGLISH AS A SUBJECT
  • SUBJECTS IN ENGLISH
  • OFFICIAL LANGUAGE CERTIFICATION

Who is it for?

Students who wish to focus on marketing and/or corporate management.

Those interested in becoming global professionals, able to work anywhere in the world.

PEOPLE WHO HAVE...

  • Entrepreneurial spirit. The degree provides students with the tools needed to be able to found and manage a company.
  • Creative capacity. Provide a versatile thinking structure, which is coherent and creative.
  • Knowledge about the digital economy. Incorporates educational elements related to the digital economy and the use of new technologies.

Professional opportunities Degree in Global Marketing Management

This degree allows you to confront any challenge within a company.

These are some of the jobs and postings that you will be able to opt for:

  • Marketing director
  • Market research analyst
  • Brand manager
  • Business intelligence analyst
  • Customer relationship manager
  • Commercial director
  • Specialist in digital marketing
  • International account manager
  • International global marketing manager
  • Product manager
  • National Sales manager
  • Key account manager
  • New business manager
  • Online marketing manager
  • Business Development manager
  • Trade marketing manager
  • International trade manager
  • Planning manager
  • E-commerce director
  • Family business director
  • Direct marketing manager

Study guides

First semester

Asignatura ECTC Tipo Faculty
Introduction to Economics 4,5 P  
Business Environment 4,5 P  
Introduction to Marketing 4,5 P  
Digital Environment 4,5 P  
Scientific Research 4,5 P  
Anthropology 3,0 P  
Office Software I 3,0 P  
To be Professional 3,0 P  
Chinese I 6,0 P  

Second semester

Asignatura ECTC Tipo Faculty
Market Research 4,5 P  
Consumer Behaviour 4,5 P  
Business Analytics 4,5 P  
Accounting Information Systems 4,5 P  
Statistics 4,5 P  
Office Software II 3,0 P  
Critical Thinking 4,5 P  
Chinese II 6,0 P  
P Propia

First semester

Asignatura ECTC Tipo Faculty
Product management 4,5 P  
Pricing 4,5 P  
Communication Management 4,5 P  
Trend Search and Analysis 4,5 P  
Business Negotiation 4,5 P  
Multimedia Software 3,0 P  
Creative Mindset 4,5 P  
Chinese III 6,0 P  

Second semester

Asignatura ECTC Tipo Faculty
Trade & Retail Marketing 4,5 P  
Marketing and Communication 4,5 P  
Sales Management 4,5 P  
Customer Marketing 4,5 P  
Sales Forecasting 4,5 P  
Database Software 3,0 P  
Teamworking 4,5 P  
Chinese IV 6,0 P  
P Propia

First semester

Asignatura ECTC Tipo Faculty
Marketing Management 4,5 P  
Business Strategy 4,5 P  
Business Administration and Corporate Responsibility 4,5 P  
Human Resources Management 4,5 P  
Legal Environment 4,5 P  
Digital Marketing Strategies 4,5 P  
Christian Social Thinking 3,0 P  
Creation of Digital Spaces 3,0 P  
Self-Diagnosis 3,0 P  

Second semester

Asignatura ECTC Tipo Faculty
Marketing Finance 4,5 P  
Marketing Intelligence 4,5 P  
Digital Marketing Metrics and Analytics 4,5 P  
Data Driven Marketing 4,5 P  
Decision Making 4,5 P  
Marketing Plan 4,5 P  
Business Ethics 3,0 P  
Computer Programming 3,0 P  
Leadership 3,0 P  
P Propia

First semester

Asignatura ECTC Tipo Faculty
Global Mindset 4,5 P  
Glocal Marketing 4,5 P  
Global Communication 4,5 P  
E-Markets 4,5 P  
Strategic Finances 4,5 P  
Tangibles - Wearables 3,0 P  
Digital Footprint 3,0 P  

Second semester

Asignatura ECTC Tipo Faculty
Business Innovation 4,5 P  
Entrepreneurship 4,5 P  
Business Start-Up 4,5 P  
Business with a Global Cause 4,5 P  
Mindlab 3,0 P  
Change and Transform 3,0 P  
External Practies 24,0 P  
Degree Final Project 6,0 P  
P Propia

First semester

Asignatura ECTC Tipo Profesorado
Introduction to Economics 4,5 P  
Business Environment 4,5 P  
Introduction to Marketing 4,5 P  
Digital Environment 4,5 P  
Scientific Research 4,5 P  
Anthropology 3,0 P  
Office Software I 3,0 P  
To be Professional 3,0 P  
Chinese I 6,0 P  

Second semester

Asignatura ECTC Tipo Profesorado
Market Research 4,5 P  
Consumer Behaviour 4,5 P  
Business Analytics 4,5 P  
Accounting Information Systems 4,5 P  
Statistics 4,5 P  
Office Software II 3,0 P  
Critical Thinking 4,5 P  
Chinese II 6,0 P  

First semester

Asignatura ECTC Tipo Profesorado
Product management 4,5 P  
Pricing 4,5 P  
Communication Management 4,5 P  
Trend Search and Analysis 4,5 P  
Business Negotiation 4,5 P  
Multimedia Software 3,0 P  
Creative Mindset 4,5 P  
Chinese III 6,0 P  

Second semester

Asignatura ECTC Tipo Profesorado
Trade & Retail Marketing 4,5 P  
Marketing and Communication 4,5 P  
Sales Management 4,5 P  
Customer Marketing 4,5 P  
Sales Forecasting 4,5 P  
Database Software 3,0 P  
Teamworking 4,5 P  
Chinese IV 6,0 P  

First semester

Asignatura ECTC Tipo Profesorado
Marketing Management 4,5 P  
Business Strategy 4,5 P  
Business Administration and Corporate Responsibility 4,5 P  
Human Resources Management 4,5 P  
Legal Environment 4,5 P  
Digital Marketing Strategies 4,5 P  
Christian Social Thinking 3,0 P  
Creation of Digital Spaces 3,0 P  
Self-Diagnosis 3,0 P  

Second semester

Asignatura ECTC Tipo Profesorado
Marketing Finance 4,5 P  
Marketing Intelligence 4,5 P  
Digital Marketing Metrics and Analytics 4,5 P  
Data Driven Marketing 4,5 P  
Decision Making 4,5 P  
Marketing Plan 4,5 P  
Business Ethics 3,0 P  
Computer Programming 3,0 P  
Leadership 3,0 P  

First semester

Asignatura ECTC Tipo Profesorado
Global Mindset 4,5 P  
Glocal Marketing 4,5 P  
Global Communication 4,5 P  
E-Markets 4,5 P  
Strategic Finances 4,5 P  
Tangibles - Wearables 3,0 P  
Digital Footprint 3,0 P  

Second semester

Asignatura ECTC Tipo Profesorado
Business Innovation 4,5 P  
Entrepreneurship 4,5 P  
Business Start-Up 4,5 P  
Business with a Global Cause 4,5 P  
Mindlab 3,0 P  
Change and Transform 3,0 P  
External Practies 24,0 P  
Degree Final Project 6,0 P  

Financial aids to study

Support, continuous management, future.

 

Admissions and financial
aid

Economic issues should not be an obstacle that prevents you from reaching your goals.
Be sure your degree has a future.

More information
 

Validations and transfer of academic records

Are you thinking of pursuing a university degree after finishing your current studies or do you simply want to change University?

More information
 

International department
Language department

You will have the possibility to complete and validate your studies abroad during a semester or an academic year.

More information
 

Internships and
employment opportunities

Professional internships in the best companies, support throughout your professional career, entrepreneurship, lifetime employment opportunities and much more.

More information

The degree in figures

Functional areas of our alumni

   
29%
Marketing
   
9%
Business Development
   
31%
Sales
   
11%
Communications & Advertising
   
20%
Otras áreas de la empresa
   
29%
Marketing
   
9%
Business Development
   
31%
Sales
   
11%
Communications & Advertising
   
20%
Otras áreas de la empresa
   
29%
Marketing
   
9%
Business Development
   
31%
Sales
   
11%
Communications & Advertising
   
20%
Otras áreas de la empresa

Geographical areas
where our alumni work

80 %
España
5 %
Resto de Europa
4 %
LATAM
1 %
USA
2 %
ASIA
5 %
AFRICA
3 %
OCEANIA
80 %
España
5 %
Resto de Europa
4 %
LATAM
1 %
USA
2 %
ASIA
5 %
AFRICA
3 %
OCEANIA
80 %
España
5 %
Resto de Europa
4 %
LATAM
1 %
USA
2 %
ASIA
5 %
AFRICA
3 %
OCEANIA

Companies where our alumni work

Campuses and prices where taught

Rankings

YESTERDAY, TODAY, ALWAYS