Degree in Global Marketing Management
Degree information
The degree with the highest level of marketing and mentoring in Spain.
A degree that adapts to new market and corporate demands, combining the tools of marketing, the digital economy, sales, corporate strategy, and business and entrepreneur competencies.
Training in management skills, technology, and languages.
Methodological tools:
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Everywhere classroom: training both inside and outside of the classroom..
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Rio cases: linking subjects towards a singular objective.
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Continual updating.
-
Be a student who is already a professional.
Internationalization is an essential process to obtain the degree. You will have to choose one of the two training itineraries proposed in Universities of different destinations:
- Study Tours
- Mobility Programs
Based on two fundamentals: knowing how to be and knowing how to do it; and with one goal in mind: your employability.
Formative axes
Marketing
- The differentiation engine of any company.
Our DNA.
Sales
- One of the areas with the highest demand of qualified professionals.
Digital Economy
- You will master the entire corporate digital environment.
Management and Strategy
- Organise your ideas, plan, and review results, so that you will become a professional able to lead business successfully.
Entrepreneurship
- We foster a culture of entrepreneurship. ESIC entrepreneurs will help you to establish a company or transform your idea into a business model.
Internationalisation
- Acquire an open and international perspective for today's global market
Specific training complements
Building Skills
- BEING A PROFESSIONAL
- CRITICAL SPIRIT
- CREATIVE DEVELOPMENT
- TEAMWORK
- SELF-TESTING
- LEADERSHIP
- MY DIGITAL FINGERPRINT
- TRANSFORMATION AND CHANGE
Techlife
- OFFICE AUTOMATION PRO I
- OFFICE AUTOMATION PRO II
- MULTIMEDIA
- DATABASES
- CREATING DIGITAL SPACES
- SCHEDULING
- DIGITAL REALITY
- MINDLAB
Languages
- ENGLISH AS A SUBJECT
- SUBJECTS IN ENGLISH
- OFFICIAL LANGUAGE CERTIFICATION
Who is it for?
Students who wish to focus on marketing and/or corporate management.
Those interested in becoming global professionals, able to work anywhere in the world.
PEOPLE WHO HAVE...
- Entrepreneurial spirit. The degree provides students with the tools needed to be able to found and manage a company.
- Creative capacity. Provide a versatile thinking structure, which is coherent and creative.
- Knowledge about the digital economy. Incorporates educational elements related to the digital economy and the use of new technologies.
Professional opportunities Degree in Global Marketing Management
This degree allows you to confront any challenge within a company.
These are some of the jobs and postings that you will be able to opt for:
- Marketing director
- Market research analyst
- Brand manager
- Business intelligence analyst
- Customer relationship manager
- Commercial director
- Specialist in digital marketing
- International account manager
- International global marketing manager
- Product manager
- National Sales manager
- Key account manager
- New business manager
- Online marketing manager
- Business Development manager
- Trade marketing manager
- International trade manager
- Planning manager
- E-commerce director
- Family business director
- Direct marketing manager
Study guides
First semester
| Asignatura | ECTC | Tipo | Profesorado |
|---|---|---|---|
| Introduction to Economics | 4,5 | P | |
| Business Environment | 4,5 | P | |
| Introduction to Marketing | 4,5 | P | |
| Digital Environment | 4,5 | P | |
| Scientific Research | 4,5 | P | |
| Anthropology | 3,0 | P | |
| Office Software I | 3,0 | P | |
| To be Professional | 3,0 | P | |
| Chinese I | 6,0 | P |
Second semester
| Asignatura | ECTC | Tipo | Profesorado |
|---|---|---|---|
| Market Research | 4,5 | P | |
| Consumer Behaviour | 4,5 | P | |
| Business Analytics | 4,5 | P | |
| Accounting Information Systems | 4,5 | P | |
| Statistics | 4,5 | P | |
| Office Software II | 3,0 | P | |
| Critical Thinking | 4,5 | P | |
| Chinese II | 6,0 | P |
First semester
| Asignatura | ECTC | Tipo | Profesorado |
|---|---|---|---|
| Product management | 4,5 | P | |
| Pricing | 4,5 | P | |
| Communication Management | 4,5 | P | |
| Trend Search and Analysis | 4,5 | P | |
| Business Negotiation | 4,5 | P | |
| Multimedia Software | 3,0 | P | |
| Creative Mindset | 4,5 | P | |
| Chinese III | 6,0 | P |
Second semester
| Asignatura | ECTC | Tipo | Profesorado |
|---|---|---|---|
| Trade & Retail Marketing | 4,5 | P | |
| Marketing and Communication | 4,5 | P | |
| Sales Management | 4,5 | P | |
| Customer Marketing | 4,5 | P | |
| Sales Forecasting | 4,5 | P | |
| Database Software | 3,0 | P | |
| Teamworking | 4,5 | P | |
| Chinese IV | 6,0 | P |
First semester
| Asignatura | ECTC | Tipo | Profesorado |
|---|---|---|---|
| Marketing Management | 4,5 | P | |
| Business Strategy | 4,5 | P | |
| Business Administration and Corporate Responsibility | 4,5 | P | |
| Human Resources Management | 4,5 | P | |
| Legal Environment | 4,5 | P | |
| Digital Marketing Strategies | 4,5 | P | |
| Christian Social Thinking | 3,0 | P | |
| Creation of Digital Spaces | 3,0 | P | |
| Self-Diagnosis | 3,0 | P |
Second semester
| Asignatura | ECTC | Tipo | Profesorado |
|---|---|---|---|
| Marketing Finance | 4,5 | P | |
| Marketing Intelligence | 4,5 | P | |
| Digital Marketing Metrics and Analytics | 4,5 | P | |
| Data Driven Marketing | 4,5 | P | |
| Decision Making | 4,5 | P | |
| Marketing Plan | 4,5 | P | |
| Business Ethics | 3,0 | P | |
| Computer Programming | 3,0 | P | |
| Leadership | 3,0 | P |
First semester
| Asignatura | ECTC | Tipo | Profesorado |
|---|---|---|---|
| Global Mindset | 4,5 | P | |
| Glocal Marketing | 4,5 | P | |
| Global Communication | 4,5 | P | |
| E-Markets | 4,5 | P | |
| Strategic Finances | 4,5 | P | |
| Tangibles - Wearables | 3,0 | P | |
| Digital Footprint | 3,0 | P |
Second semester
| Asignatura | ECTC | Tipo | Profesorado |
|---|---|---|---|
| Business Innovation | 4,5 | P | |
| Entrepreneurship | 4,5 | P | |
| Business Start-Up | 4,5 | P | |
| Business with a Global Cause | 4,5 | P | |
| Mindlab | 3,0 | P | |
| Change and Transform | 3,0 | P | |
| External Practies | 24,0 | P | |
| Degree Final Project | 6,0 | P |
Financial aids for study
Support, continuous management, future.
Admissions and financial
aid
Economic issues should not be an obstacle that prevents you from reaching your goals.
Be sure your degree has a future.
Validations and transfer of academic records
Are you thinking of pursuing a university degree after finishing your current studies or do you simply want to change University?
More information
International department
Language department
You will have the possibility to complete and validate your studies abroad during a semester or an academic year.
More information
Internships and
employment opportunities
Professional internships in the best companies, support throughout your professional career, entrepreneurship, lifetime employment opportunities and much more.
More informationThe degree in figures
Functional areas of our alumni
Geographical areas
where our alumni work
Companies where our alumni work
Campuses and prices where taught
9.025 €
Rankings
YESTERDAY, TODAY, ALWAYS
Top 50
Global en Enseñanza Digital. #1 en España en Programas enfocados a la experiencia profesional y Oportunidades de estudiar en el extranjero.
TOP
Universidades Privadas en España. #5 en Publicidad y Relaciones Públicas. Ranking 50 carreras.
#3
Universidad Privada de España en Enseñanza.
#1
Universidad Privada de España en igualdad de Género.
Top 100
Global de Universidades.
#2
España con mayor reputación.