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Degree in Global Marketing Management

  September 2020 September 2020 September 2020
  Languages
taught
Inglés

  Available locations

  • Barcelona
  • Valencia

Degree information

1

The degree with the highest level of marketing and mentoring in Spain.

2

A degree that adapts to new market and corporate demands, combining the tools of marketing, the digital economy, sales, corporate strategy, and business and entrepreneur competencies.

3

Training in management skills, technology, and languages.

4

Methodological tools:

  • Everywhere classroom: training both inside and outside of the classroom..

  • Rio cases: linking subjects towards a singular objective.

  • Continual updating.

  • Be a student who is already a professional.

5

A degree that is focussed on internationalisation: access to a second official international degree in France, Germany, the UK, or the United States, including experiences of: Optional study tours and international semesters.

6

Based on two fundamentals: knowing how to be and knowing how to do it; and with one goal in mind: your employability.

Formative axes

Marketing

  • The differentiation engine of any company.
    Our DNA.

Sales

  • One of the areas with the highest demand of qualified professionals.

Digital Economy

  • You will master the entire corporate digital environment.

Management and Strategy

  • Organise your ideas, plan, and review results, so that you will become a professional able to lead business successfully.

Entrepreneurship

  • We foster a culture of entrepreneurship. ESIC entrepreneurs will help you to establish a company or transform your idea into a business model.

Internationalisation

  • Acquire an open and international perspective for today's global market

Specific training complements

 

Building Skills

  • BEING A PROFESSIONAL
  • CRITICAL SPIRIT    
  • CREATIVE DEVELOPMENT
  • TEAMWORK
  • SELF-TESTING
  • LEADERSHIP
  • MY DIGITAL FINGERPRINT
  • TRANSFORMATION AND CHANGE
 

Techlife

  • OFFICE AUTOMATION PRO I
  • OFFICE AUTOMATION PRO II
  • MULTIMEDIA
  • DATABASES
  • CREATING DIGITAL SPACES
  • SCHEDULING
  • DIGITAL REALITY
  • MINDLAB
 

Languages

  • ENGLISH AS A SUBJECT
  • SUBJECTS IN ENGLISH
  • OFFICIAL LANGUAGE CERTIFICATION

Who is it for?

Students who wish to focus on marketing and/or corporate management.

Those interested in becoming global professionals, able to work anywhere in the world.

PEOPLE WHO HAVE...

  • Entrepreneurial spirit. The degree provides students with the tools needed to be able to found and manage a company.
  • Creative capacity. Provide a versatile thinking structure, which is coherent and creative.
  • Knowledge about the digital economy. Incorporates educational elements related to the digital economy and the use of new technologies.

Professional opportunities Degree in Global Marketing Management

This degree allows you to confront any challenge within a company.

These are some of the jobs and postings that you will be able to opt for:

  • Marketing director
  • Market research analyst
  • Brand manager
  • Business intelligence analyst
  • Customer relationship manager
  • Commercial director
  • Specialist in digital marketing
  • International account manager
  • International global marketing manager
  • Product manager
  • National Sales manager
  • Key account manager
  • New business manager
  • Online marketing manager
  • Business Development manager
  • Trade marketing manager
  • International trade manager
  • Planning manager
  • E-commerce director
  • Family business director
  • Direct marketing manager

Study guides

First semester

Asignatura ECTC Tipo
Introduction to Economics 4,5 P
Business Environment 4,5 P
Introduction to Marketing 4,5 P
Digital Environment 4,5 P
Scientific Research 4,5 P
Anthropology 3,0 P
Office Software I 3,0 P
To be Professional 3,0 P
Chinese I 6,0 P

Second semester

Asignatura ECTC Tipo
Market Research 4,5 P
Consumer Behaviour 4,5 P
Business Analytics 4,5 P
Accounting Information Systems 4,5 P
Statistics 4,5 P
Office Software II 3,0 P
Critical Thinking 4,5 P
Chinese II 6,0 P
P Propia

First semester

Asignatura ECTC Tipo
Product management 4,5 P
Pricing 4,5 P
Communication Management 4,5 P
Trend Search and Analysis 4,5 P
Business Negotiation 4,5 P
Multimedia Software 3,0 P
Creative Mindset 4,5 P
Chinese III 6,0 P

Second semester

Asignatura ECTC Tipo
Trade & Retail Marketing 4,5 P
Marketing and Communication 4,5 P
Sales Management 4,5 P
Customer Marketing 4,5 P
Sales Forecasting 4,5 P
Database Software 3,0 P
Teamworking 4,5 P
Chinese IV 6,0 P
P Propia

First semester

Asignatura ECTC Tipo
Marketing Management 4,5 P
Business Strategy 4,5 P
Business Administration and Corporate Responsibility 4,5 P
Human Resources Management 4,5 P
Legal Environment 4,5 P
Digital Marketing Strategies 4,5 P
Christian Social Thinking 3,0 P
Creation of Digital Spaces 3,0 P
Self-Diagnosis 3,0 P

Second semester

Asignatura ECTC Tipo
Marketing Finance 4,5 P
Marketing Intelligence 4,5 P
Digital Marketing Metrics and Analytics 4,5 P
Data Driven Marketing 4,5 P
Decision Making 4,5 P
Marketing Plan 4,5 P
Business Ethics 3,0 P
Computer Programming 3,0 P
Leadership 3,0 P
P Propia

First semester

Asignatura ECTC Tipo
Global Mindset 4,5 P
Glocal Marketing 4,5 P
Global Communication 4,5 P
E-Markets 4,5 P
Strategic Finances 4,5 P
Tangibles - Wearables 3,0 P
Digital Footprint 3,0 P

Second semester

Asignatura ECTC Tipo
Business Innovation 4,5 P
Entrepreneurship 4,5 P
Business Start-Up 4,5 P
Business with a Global Cause 4,5 P
Mindlab 3,0 P
Change and Transform 3,0 P
External Practies 24,0 P
Degree Final Project 6,0 P
P Propia

First semester

Asignatura ECTC Tipo
Introduction to Economics 4,5 P Propia
Business Environment 4,5 P Propia
Introduction to Marketing 4,5 P Propia
Digital Environment 4,5 P Propia
Scientific Research 4,5 P Propia
Anthropology 3,0 P Propia
Office Software I 3,0 P Propia
To be Professional 3,0 P Propia
Chinese I 6,0 P Propia

Second semester

Asignatura ECTC Tipo
Market Research 4,5 P Propia
Consumer Behaviour 4,5 P Propia
Business Analytics 4,5 P Propia
Accounting Information Systems 4,5 P Propia
Statistics 4,5 P Propia
Office Software II 3,0 P Propia
Critical Thinking 4,5 P Propia
Chinese II 6,0 P Propia

First semester

Asignatura ECTC Tipo
Product management 4,5 P Propia
Pricing 4,5 P Propia
Communication Management 4,5 P Propia
Trend Search and Analysis 4,5 P Propia
Business Negotiation 4,5 P Propia
Multimedia Software 3,0 P Propia
Creative Mindset 4,5 P Propia
Chinese III 6,0 P Propia

Second semester

Asignatura ECTC Tipo
Trade & Retail Marketing 4,5 P Propia
Marketing and Communication 4,5 P Propia
Sales Management 4,5 P Propia
Customer Marketing 4,5 P Propia
Sales Forecasting 4,5 P Propia
Database Software 3,0 P Propia
Teamworking 4,5 P Propia
Chinese IV 6,0 P Propia

First semester

Asignatura ECTC Tipo
Marketing Management 4,5 P Propia
Business Strategy 4,5 P Propia
Business Administration and Corporate Responsibility 4,5 P Propia
Human Resources Management 4,5 P Propia
Legal Environment 4,5 P Propia
Digital Marketing Strategies 4,5 P Propia
Christian Social Thinking 3,0 P Propia
Creation of Digital Spaces 3,0 P Propia
Self-Diagnosis 3,0 P Propia

Second semester

Asignatura ECTC Tipo
Marketing Finance 4,5 P Propia
Marketing Intelligence 4,5 P Propia
Digital Marketing Metrics and Analytics 4,5 P Propia
Data Driven Marketing 4,5 P Propia
Decision Making 4,5 P Propia
Marketing Plan 4,5 P Propia
Business Ethics 3,0 P Propia
Computer Programming 3,0 P Propia
Leadership 3,0 P Propia

First semester

Asignatura ECTC Tipo
Global Mindset 4,5 P Propia
Glocal Marketing 4,5 P Propia
Global Communication 4,5 P Propia
E-Markets 4,5 P Propia
Strategic Finances 4,5 P Propia
Tangibles - Wearables 3,0 P Propia
Digital Footprint 3,0 P Propia

Second semester

Asignatura ECTC Tipo
Business Innovation 4,5 P Propia
Entrepreneurship 4,5 P Propia
Business Start-Up 4,5 P Propia
Business with a Global Cause 4,5 P Propia
Mindlab 3,0 P Propia
Change and Transform 3,0 P Propia
External Practies 24,0 P Propia
Degree Final Project 6,0 P Propia

Financial aids to study

Support, continuous management, future.

 

Admissions and financial
aid

Economic issues should not be an obstacle that prevents you from reaching your goals.
Be sure your degree has a future.

More information
 

Validations and transfer of academic records

Are you thinking of pursuing a university degree after finishing your current studies or do you simply want to change University?

More information
 

International department
Language department

You will have the possibility to complete and validate your studies abroad during a semester or an academic year.

More information
 

Internships and
employment opportunities

Professional internships in the best companies, support throughout your professional career, entrepreneurship, lifetime employment opportunities and much more.

More information

The degree in figures

Functional areas of our alumni

   
29%
Marketing
   
9%
Business Development
   
31%
Sales
   
11%
Communications & Advertising
   
20%
Otras áreas de la empresa
   
29%
Marketing
   
9%
Business Development
   
31%
Sales
   
11%
Communications & Advertising
   
20%
Otras áreas de la empresa
   
29%
Marketing
   
9%
Business Development
   
31%
Sales
   
11%
Communications & Advertising
   
20%
Otras áreas de la empresa

Geographical areas
where our alumni work

80 %
España
5 %
Resto de Europa
4 %
LATAM
1 %
USA
2 %
ASIA
5 %
AFRICA
3 %
OCEANIA
80 %
España
5 %
Resto de Europa
4 %
LATAM
1 %
USA
2 %
ASIA
5 %
AFRICA
3 %
OCEANIA
80 %
España
5 %
Resto de Europa
4 %
LATAM
1 %
USA
2 %
ASIA
5 %
AFRICA
3 %
OCEANIA

Companies where our alumni work

Campuses and prices where taught

Rankings

YESTERDAY, TODAY, ALWAYS