Pasar al contenido principal

Presence of think tanks in the Spanish digital press

Marketing y Comunicación | Artículo
  • Visitas
  • Abril 2021
_ESIC Business & Marketing School

_ESIC Business & Marketing School

ESIC Business & Marketing School.

Good policymaking stems from evidence-based ideas, not random choices. Thus, think tanks do carry out a major role as social actors, providing reports to policymakers, institutions, media, and even universities for the introduction and discussion of public policies. Their active presence, however, is still unknown to many. In an increasingly polarised local and global context, with widening mistrust in organisations and political institutions, there is a need to reconduct political decisions for the common good. 

This study focused on how and how much eight different major Spanish think tanks appeared on the digital press during a seven-year period (2012-2018) in eight different media outlets. Starting from an original selection of 13,745 articles, the articles were subsequently organised following the constructed week methodology, and a content analysis methodology of the resulting 1,101 articles. The findings cast light on revealing aspects of the Spanish media, economic and politic field.

Some of the key results are the following:

The presence of FAES, despite being the most referenced think tank, was mainly through passing comments to their organised events, their until-2016 connection to People’s Party, or multiple ideologically-charged references to its founder, the former Spanish president José María Aznar. Those appearances contrast with the limited number of penned articles by their scholars in the analysed units. However, Fundación Alternativas and Royal Elcano Institute were the two think tanks with more articles authored by their own scholars in the press, particularly, followed by Instituto Juan de Mariana, present in and It is worth noting that Fundación Alternativas maintained its own blog in that same newspaper until October 2018, using the channel as a major platform to communicate their ideas and reports, hence the reason why their presence outnumbered other think tanks. The other newspaper of reference to publish op-eds from different think tank scholars was 

As for quoting studies or events from the think tanks, Royal Elcano Institute, FAES and FEDEA would top the ranking. This is one of the major findings in the article, as it benchmarks the success of the presence of the organisations in the press, although leaning on partisan views.

The study contributes to understand further how the policymaking process takes place in Spain. Overall, the number of articles and references to Spanish think tanks is very limited, concluding that, for most of them, their active role in the market of ideas is not found on the media but elsewhere. Other fields will be the arena where they strive for attention from social actors and attempt to exercise influence on them. At the same time, think tanks were frequently quoted in ideologically-aligned media outlets, which does not help in a polarised society.


  • Enrique Planells-Artigot holds a PhD in Communication from Universidad de Valencia (Spain) and a lecturer in Communication at ESIC Business & Marketing School (Valencia campus).
  • Myriam Martí-Sánchez holds a PhD in Journalism from Universidad de Valencia (Spain) and a lecturer in Communication and Digital Marketing at ESIC Business & Marketing School (Valencia campus).
  • Carolina Moreno-Castro is Full Professor of Science Communication at the University of Valencia and leader of the ScienceFlows research team (
  • Autor

También te puede interesar

Core Web Vitals: qué son y cómo afectan al posicionamiento en Google

Marketing y Comunicación

En la constante evolución del entorno digital, la optimización de la experiencia del usuario se ha convertido en un factor crucial para el éxito de cualquier compañía que quiera destacar sobre la...

¿Qué es el ecoturismo o turismo sostenible?

Marketing y Comunicación

En un contexto en el que la huella de carbono sigue aumentando progresivamente, surge una sociedad cada vez más consciente de la importancia del cuidado del medioambiente y, a su vez, comprometida co...

Metodología de gestión de proyectos PM2: ¿qué es?


En un contexto en el que la competencia empresarial es cada vez mayor, las empresas buscan ganar una mayor relevancia en el mercado, ampliando no solo su alcance, sino también su popularidad. Son muc...