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Máster Universitario en Management [MIM] en Madrid

  12 meses
  • Full Time
  Idiomas en los que se imparte Español
  Formato Presencial

Datos de antiguos alumnos del programa

Áreas funcionales que ocupan nuestros alumnos

Consumer Products


Transport and Logistics






Hotel and Tourism


Financial Services


Leisure, Culture and Sport




Zonas geográficas
donde trabajan

7 %
79 %
14 %
Rest of Europe

Estructura académica

The hybrid format allows students to personalise and make learning more flexible through ongoing training. In the  hybrid classroom model, technology is integrated as an element of the learning process that guarantees continuity of  training at all times.

Management Subjects

Management Subjects

  • The unit focuses on the generation and improvement of business opportunities thinking “out of the box” Innovation will be the centre of value creation in the present disruptive environment.

  • This unit helps the student to differentiate the problems in order to identify decisions with major impact in business minimizing efforts, costs, and time. This unit gives the tools to identify those problems differentiating the ones related to business/money from the ones related to personal/organizational issues. It develops technical abilities for decision making with limited or complex information.

  • The current environment and organizations require adaptive leadership that considers not only external aspects but also the manager’s personal profile. Communication, and listening skills (feedback) are increasingly important in the plural, multicultural, and globalized environments. During this course, students will learn to know their leadership style and how to exercise it in different environments. Likewise, they must know and use the fundamental elements and structures to build clear messages that allow them to approach communication with more confidence and know how to effectively manage situations of doubt, questions or confrontation.

  • The current context modifies the way we communicate and interact, the diversity of people we address, as well as the means we use to transmit messages, share, influence and achieve our purpose, highlight the importance of becoming aware of our communication style and impact, being key to know the tools and methodologies that make us more flexible in order to adapt to any situation and interlocutors without losing impact.

  • The aim of this subject is for the student to acquire the competencies and knowledge taking the decisions in an ethical way, with social corporate responsibility and the different stakeholders in a global and multicultural environment. Apply high standards of respect for human values and cultural diversity. Develop competencies to measure the economic impact of decisions when taken or even when not taken.

  • Current organizations and environments require an adaptative leadership not just in the external facts but in the managers' profile as well. Within this framework communication abilities are more and more important in globalized and multicultural environments. Students will learn their leadership style and how to apply it in different circumstances. They will learn how to use and apply fundamental structures and elements to deliver clear and attractive messages approaching communication with confidence. They will also learn how to deal with uncertain situations, questions, or confrontational issues.

Specialisation Subjects

Specialisation Subjects

Category subjects

  • The most innovative companies use emerging technologies - Artificial Intelligence, the Internet of Things, Blockchain, among others - as well as data and agile methodologies to develop new products and services, business models, and customer experiences. These companies have digitally transformed themselves by making data the engine of their operations and achieving strong competitive advantages that can lead to major disruptions in markets and profound changes in the industry. However, technology is a very important element in this process, but it is not enough. Success lies fundamentally in the proper formulation of strategic intent and not on individual technologies, as well as in the ability to digitally reinvent the business, supported by leaders who foster a culture capable of changing and inventing the new, of taking risks, and of properly managing talent. This subject explores how strategies can be improved through the introduction of new technologies, the knowledge of these, the use of data for decision making, the organizational and cultural change that companies must face in order to guarantee success in this digital metamorphosis that for some companies could mean their disappearance.  

  • Listening to and feeling the market is a fundamental competence of today's organizations. It has always been important, but increasingly the needs of customers evolve more quickly.  Think about the current context, can you identify any aspects that are impacting consumer expectations and behaviors? I'm sure you will have no difficulty in identifying some, as these days, we are experiencing one of the biggest transformations and changes in our lifestyles globally. But beyond Covid19 or any other structural change affecting society, there are also countless small evolutions that are changing customers' needs, expectations, and behaviors. 

    Companies that want to differentiate themselves from their competitors and achieve consumer 
    preference must be attentive to these changes and have the tools and methodologies to identify them and react quickly and accurately.

    Listening to and feeling the market is the set of techniques, instruments, and methodologies that will allow us to understand and react to customer needs in an agile way, and adapt our marketing strategies based on the insights obtained.

  • This subject will allow students to approach the marketing strategy under an integrative, results-oriented approach that inspires the formulation of operational and tactical initiatives of the elements of the marketing mix and the segmentation and positioning sections. Finally, attention will be paid to the configuration of the total marketing plan, integrating in a special way everything related to the digital field.

  • Financing of assets/companies and different investment strategies to maintain growth. Critical analysis of key financial elements either generating value or being a risk either are domestic or international level. Fintech elements as part of the financial markets.

Subjects specific to your degree

  • The traditional economic model macro-micro has changed on an important scale due to two strong factors. On one hand, the fourth industrial revolution associated with digitalization, robotics, and artificial intelligence has caused a major change in how markets and the economy work. On the other hand, other elements such as global warming, the drop of fossil energies to encourage new clean energies, the aging of the population all of which, in consequence, will provoke new important changes in the economy such as the new monetary policies. (Quantitative easing).

  • This subject will allow students to approach the marketing strategy under an integrative, results-oriented approach that inspires the formulation of operational and tactical initiatives of the elements of the marketing mix and the segmentation and positioning sections. Finally, attention will be paid to the configuration of the marketing plan, integrating everything related to the digital world.

  • The course develops a full methodology of how a Family Business or a Small/Middle size Enterprise face globalization and how a strategic internationalization plan should be structured, as well as the means, to improve its competitive position. It discusses various tools for studying both the internal characteristics of SMEs and their external environment. When studying the activities of companies, such as their possibilities and shortcomings, resources and capabilities, core competencies, structure, and strategic plans, we will examine their leadership and internal control, in the SME and family business context. In the external analysis, the social, economic, and institutional context, competitor’s strategies, and evolution will be explored.

  • This discipline is defined as the function that connects consumers with vendors through the analysis of data. It captures individuals’ behavior understanding before consumption stimuli. This analysis helps define the impact of consumer behavior within the business decision making process. Market research has become a pivotal area to build robust and meaningful marketing propositions. It contributes to analyzing consumers from a scientific standpoint to determine the drivers of their needs, which, in turn, has a significant impact on the improvement of the firms’ long-term relationship with them.

  • The marketing mix module will offer students tools and approaches to define customer targets and to identify their needs, to develop appropriate marketing strategies and ensure the effective use of resources as well as the profitability of marketing campaigns.

  • The global market workshops aim at offering a critical view of current events, trends, and possible scenarios in the most relevant and influential markets in today´s business environment. The workshops also intend to create a space for the sharing of experiences and first-hand insights between guests and participants.

  • Operations are a key part of any activity. The way to deliver value across the supply chain represents the last milestone. From transportation modes and warehousing to stock control and logistics operations, from the manufacturing to the customs or the last-mile delivery, any part is linked one to the other. The complete operational process is described in this module.

  • The objective of this unit is to understand the challenges that international companies face from the perspective of international finance, especially in trade operations, working capital management, and international banking relations. Companies need to operate with financial intermediaries- and it is key that banks work with them in an efficient way. This dual perspective will highlight the risks in operating in the international arena with other companies and different types of banks in the changing and volatile international financial markets.

  • Logistics, communications, transportation and logistics, international trade and its management is one of the oldest and most intuitive of mercantile activities. Today, this industry is undergoing rapid and revolutionary change due to two main relevant points such as globalization and the irruption of the internet, the innovative technologies changes and, therefore, the new retail and e-commerce paradigms.

Asignaturas elegibles

Optional Subjects

Subjects or activities are freely chosen by the student to personalise a part of their master's degree and thus complete their skills development. Students can choose subjects related or unrelated to their discipline, experience what it is like to study abroad, or prepare for a certification.

It will be possible to take the elective courses in English or Spanish and select the ones that are of most interest to the students, regardless of the category of the program they are taking. There are two levels for each elective subject; an essential level or an advanced level, which will depend on the content of the program.


  • Management & Investment on financial assets
  • The Start Up journey
  • Re & Upskilling: boost your professional efficiency
  • The journey to develop a global business


  • Digital Marketing
  • Marketing Automation for Operational Marketing
  • Purpose Branding
  • Sales 4.0: new digital models


  • Essential cybersecurity for non-technical Executives 
  • Essential Big Data and IA for non-technical Executives
  • Internet of Value (Technologies for non-technical Executives)
  • Business 4.0: Process Automation (RPA)

*The teaching (remote model) of these subjects will be subject to timetables depending on the composition of groups, and may not coincide with the programme timetable.    

  • Google tools for decision making (Google Tools)
  • Software for Smart Marketing (Hubspot Software Marketing)
  • Advanced Marketing (CIM - Chartered Institute of Marketing)
  • Scrum in practice (Professional Scrum Máster Certification -PSM)
  • People Analytics (Certificate Program)

*This does not include exam fees for any certification or individual CIM tutoring.

As a MITB student, you will have the opportunity to take part in an optional Business Study Tour at Stellenbosch Business School (Bellville, South Africa), a world-class education with 55+ years of experience training responsible leaders. It is the first school from an African university to receive the Triple Crown of international accreditations –AACSB, EQUIS, and AMBA.

During this BST, you will be able to immerse in a truly dynamic environment with a unique cross-cultural experience in a country that is one of the main gateways to Africa, in the most business-driven environment in the entire continent.

*If for any reason beyond our control, this destination is not available, we will do our best to offer a suitable alternative.
*The execution of this BST is subject to a minimum of 15 students.
*Places subject to availability.
*BST delivered 100% in English.
*Program subject to additional costs.

Final Project

Final Project

This part of the program takes the form of an individual project. The purpose of this project is to take participants onto the next stage of professional development while helping them to grow from a behavioural perspective. The project aims to enable students to:

  • Take one of the key emerging themes identified during the program and apply it to a major business project within their organization or business sector.
  • Identify the skills and knowledge required to implement the business project successfully and assess their competence in these areas.
  • Evaluate the success of the business project in the light of current knowledge on the topic. 
  • Evaluate their role within the project in terms of skills and behaviours. Participants will be encouraged to develop personal effectiveness through critical self-awareness and self- reflection.

The project must involve international operations.

*Estructura académica sujeta a cambios.

Precios y campus donde se imparte

Máster Universitario en Management [MIM] en Madrid

El Máster in Management de Madrid se imparte en el campus de ESIC Business & Marketing School. Nuestro campus en Madrid se inauguró en 2021 y cuenta con 36 aulas, un auditorio para 300 personas, 16 salas de trabajo, 5 meeting points, gimnasio, sala de mindfullness, cafetería y mucho más. Nuestras aulas están llenas de alumnos de másteres y postgrados especializados en marketing, management y tecnología. El campus es el lugar idóneo para hacer networking, trabajar en tus ideas y aprender. Pero, sobre todo, es el lugar perfecto para vivir el presente y construir el futuro.

Modalidad y duración

  • Modalidad: Presencial
  • Duración: 12 meses


  • Español

Convocatorias y precios

  • Convocatoria 2024-09: 24.700 €

Campus ESIC en Madrid


Camino de Valdenigriales, s/n. 28223
Pozuelo de Alarcón
91 452 41 97
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