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Master in Marketing Management [MIM]

  12 months
 
  • Part Time

  Available locations

  • Madrid
  • Barcelona
  • Valencia

 

Inglés Español

Alumni data

Functional areas of our alumni

   
51%
Marketing
   
19%
Business Development
   
16%
Sales
   
14%
Communications & Advertising

Geographical areas
where our alumni work

60 %
España
22 %
LATAM
14 %
Resto de Europa
4 %
África
 

companies where our alumni work

 
Metodología Metodología
 

Faculty

MIM

Academic Structure

Estructura académica - Image
marketing

The program aims at giving a full understanding of the important processes and considerations involved in evaluating, managing, and implementing marketing strategies while strengthening your ability to face and solve complex challenges in an increasingly globalised marketing environment.

WHAT OUR PROGRAM WILL HELP YOU DEVELOP:

  • International business perspective and strategic management skills
  • Deep understanding of marketing, business management and economics for marketeers
  • Team leading skills within globalized marketing and business environments
  • Marketing knowledge and understanding from a international perspective
  • Tools to deal with marketing environments transformed by digital innovation and globalization
  • El Study tour: TWO WEEKS IN CHINA
 
 
Core Modules
Título
Understanding markets
Strategic management
Consumer behaviour
Economics for marketeers
Organizational behaviour
Título
Identifying, communicating and mesuring value
Market research
Data science
CRM, Brand management and corporate reputation
Marketing mix and marketing planning
International business management and marketing
Cross cultural awareness and negotiation
Título
Marketing in the XXI century
Digital ecosystem
Omnichannel
Managing innovations
Artificial intelligence
Neuroscience applied to marketing
New trends in consumption
Transversal Sessions
Título
Citizenship and personal development
Ethics and values
Team building and communication
Managing yourself
Empowering creative thinking
Título
World Market Workshops and specific seminars
WMW (Europe, Asia, Latam, Africa & India, North America)
Entrepreneurship
Emerging themes and issues
Final Project
Título
Final Project
Business plan
Marketing plan

Campuses and prices where taught

Rankings

YESTERDAY, TODAY, ALWAYS

#27

ESIC among the 27 best international Business
Schools that offer MBA

Bloomberg Business

TOP

ESIC in the top 250 MBA best business schools in the world

QS

TOP

ESIC in the top rankings of universities and business schools

U-Multirank

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