Master in Marketing Management [MIM]
- Part Time
Know more about the most succesful techniques of Marketing Management with the Master in Marketing Management of ESIC.
The Master in Marketing Management is an unique and innovative programme in the field of International Business, grounded on the experience of ESIC as a leader in marketing education in Europe. The Master in Marketing Management (MIM), is one of the most recognized in courses in the area. This unique combination gives you a distinct competitive edge for your future professional development based on both academic knowledge and practical orientation. In this context, the programme aims at giving a full understanding of the important processes and considerations involved in evaluating, managing, and implementing strategies in marketing while strengthening your ability to face and solve complex challenges in an increasingly globalised environment.
Understand through the Master in Marketing Management which are the master core concepts and methods in the marketing discipline and their application in business practice.
Function effectively in diverse contexts.
Frame business activities and decisions in ethical and human values.
Communicate effectively in business and other settings.
The hybrid format allows you to personalize and make learning more flexible, through permanent "training".
In the hybrid classroom model, technology is integrated as one more element of the learning process that guarantees the continuity of training at all times. Your academic itinerary will begin with the core subjects (common to all masters), then the specialization subjects (specific to your master's degree) and in the optional module you can add subjects of your interest to design your own profile and cover any gaps by reinforcing the areas that you decide. In the end, the Final Master Project will follow.
Specific skills that are essential to work in a professional position. These subjects provide students with the theoretical knowledge and the ability to use the necessary tools. Their "knowhow".
Skills that develop students’ professional profile by working on critical thinking, management skills in leadership, communication, teamwork, and ethics. These subjects raise students' awareness and provide them with the necessary elements to be a global and responsible citizen in their professional and personal life. los elementos necesarios para ser un ciudadano global y responsable en su vida profesional y personal.
- Business strategy in global environments
- Critical thinking and the art of decision-making
- Conscious leadership
- Persuasive communication
- Innovation in a disruptive world
- Business as a global and ethical citizen
- Economics for marketeers
- Consumer behavior
- Marketing mix
- Commercial management
- Marketing & sales planning
- Brand management
- World market workshops
- Finance for marketing management: creating stakeholder value
- Feeling and listening to the market
- Strategic marketing
- Digital metamorphosis: impact on the customer
This consists of an actual business project and that represents a challenge where the student must demonstrate that the learning objectives have been met and that all the skills acquired during the course have been put into practice.
Business plan or marketing plan for an existing business or product launch. The purpose of this project is to take participants onto the next stage of professional development while helping them to grow from a behavioral perspective. The project aims to enable students to:
- Take one of the key emerging themes identified during the program and apply it to a major business project within their own organization or business sector.
- Identify the skills and knowledge required to implement the business project successfully and assess their personal competence in these areas.
- Evaluate the success of the business project in the light of current knowledge on the topic.
- Evaluate their role within the project in terms of skills and behaviors. Participants will be encouraged to develop personal effectiveness through critical self-awareness and self-reflection.
- By completing the MIM, participants will gain the key skills and knowledge to evaluate, manage, and implement marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized marketing environment. In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders. The MIM is considered among the top graduate programs in Marketing in the world.
Functional areas of our alumni
where our alumni work
companies where our alumni work
PhD in Political Science, Autonomous University of Barcelona. University Lecturer at the Universidad Abat Oliba CEU Barcelona, & Research Consultant
Master in Communication in UCM. Two times awarded in the Symposium Management Research in Harvard Univertisy. Master in Communication, Advertising and New Techonologies in ESIC.
MBA, IE. Bachelor Degree in Business Administration, University of Washington. Deputy Director, Spanish Digital Economy Association (Adigital)
Executive Corporate Development Program, ESADE. PDD, IESE. General Director, Hahebo Spain. North European Business Director, Fluidra. Sales Director, Jungheinrich
PhD in Political Science, Autonomous University of Barcelona.
Degree in Economics and Business Management in ICADE. Executive Master in Digital Business in Northwestern University. PhD in Economics in UCM. CEO in IDC.
PhD (c) in Organizational Behaviour and Master in Behavioural Research, Universidad Complutense de Madrid. PDG, IESE. Bachelor Degree in Psychology, Universidad de Valencia. Mass Market Division Director, Salerm Cosmetics. Former Marketing Director P&G Japan.
PhD in Management Studies, School of Management, Cranfield University. Bachelor Degree in Economics and Business Administrations, Faculty of Economics and Business Administration, University of Zaragoza, Spain. Educator & Speaker. Director Learning4Performance. Senior Associate University of Cambridge& Cranfield.
PhD (c) in Startups-Organizational Behavior. Degree and Specialist in Industrial Psychology - Human Resources; Complutense University Madrid. MITB Academic programme Coordination at ESIC. Serial entrepreneur and former CEO; Jobssy.com. Former EMEA Human Resources Director; Stryker, Mexx, WSS, and Business-HR Consultant in Arthur Andersen.
GESCO en ESIC. Socio Director de WEARECENTRIC. Anteriormente, Socio en Sitka Capital
Economy Science and Business degree in Universitat de Valencia. Master in Digital Marketing in EUDE, Graduate in Business Management in IE. Managin Director in vdShop (Vass Group).
PhD cand. Doctorando en Management, Liggs Univ. (USA), Ceo Gold Group, Ex. Director de Marketing Nestlé Iberica, Ex Director de Negocio DDB España. Ex Director General Mubiquo Mobile Apps
Executive MBA, IE. MBA, Master and Bachelor Degree in Marketing, ESEM. Partner Director of Señales de Humo.
PhD and Bachelor Degree in Physics, Universidad Complutense. Executive MBA, IE. Founding partner Corporacion Patiberica. Owner of eight industrial patents currently in use.
Doctorando en Marketing (University of Warwick, UK). Master in Marketing Management, ESIC Business and Marketing School. China Center Director, ESIC. Ex consultora estratégica en CRM y Marketing, Accenture
PhD in Advertising and Public Relations, Universidad de Barcelona. Master in Marketing and Corporate Communication, Universidad San Jorge. Bachelor's Degree in Advertising and Public Relations, Universidad San Jorge. Marketing Director at Artyplan
Master in Applied Economics, The American University. Bachelor Degree in Economics, Universidad de Buenos Aires. General Manager of Consulta Abierta. Former member of the Board at the IMF. Consultant with the World Bank, the European Commission and the IMF.
Psichology degree and Advertising diploma in Richmond International University of London. Master in Clinical Psichology and Health Science and Master in Forensics Anlysis in UCM. Superior diploma in Executive Coaching in IE. Managing partner in The Challenge Group Executive & Life Coaching.
PhD (c) in Economics, Universidad CEU San Pablo. Master in Financial Management, UOC. Bachelor's Degree in Business Administration, UIC. Partner and Managing Director, Nexum ETL
Doctorando Area Ecommerce. AMC Networks, Voddler.com, Technicolor, Gillette (Procter & Grupo Gample), Dreamworks Animation, Universal y Paramount Pictures o Citroën en posiciones de Director General, Director Comercial EMEA, Director de Marketing
Master in Marketing and Sales Management, ESIC. Bachelor's Degree in Business Administration, UAB. Customer Insights Manager, Boehringer Ingelheim. Master in Digital Marketing Coordinator, ESIC Barcelona
Bachelor's Degree in Chemical Agriculture, Meiji University. General Director, Kamata Consulting
PhD in Applied Economics and Marketing, La Sorbonne.Post-Doctoral studies, Columbia University and IESE.Honours Degrees (2) in Economics and Marketing, La Sorbonne. Author of “CEOs as Leaders and Strategy Designers”. Managing Director of Global Born.
MBA, IESE. Master in Applied Economics, University of Antwerp. Bachelor's Degree in Mathematics, Sint-Stanislascollege. Co-Founder and CEO of S3 Group
Industrial MEng. with master in Automation, Polytechnic Madrid (w/Honors). Head of Agreements in Telefonica International. Certified Senior Fellow HEA (High Education Academy). Agreements in Business Management and International Business Experiences.
University Lecturer at the Universidad Abat Oliba CEU Barcelona, & Research Consultant. Creator, performer and director, Raices de Seda. Rompecabezas co-directed. Personal Development Coach, creator of Reconecta con tu naturaleza and Escribir para Reconocernos