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Master in Marketing Management [MIM]

  12 meses
  • Part Time

  Available locations

  • Madrid
  • Barcelona




Know more about the most succesful techniques of Marketing Management with the Master in Marketing Management of ESIC.

The Master in Marketing Management is a unique and innovative programme in the field of International Business, grounded on the experience of ESIC as a leader in marketing education in Europe. The Master in Marketing Management (MIM), is one of the most recognized in courses in the area. This unique combination gives you a distinct competitive edge for your future professional development based on both academic knowledge and practical orientation. In this context, the programme aims at giving a full understanding of the important processes and considerations involved in evaluating, managing, and implementing strategies in marketing while strengthening your ability to face and solve complex challenges in an increasingly globalised  environment.

Internationally accreditted by AMBA and EFMD

Participants get the chance to reinforce their marketing skills choosing one of the following 2 Study Tours:
- The Study Tour in China 1 week at Southwestern University of Finance and Economics (SWUFE) in Chengdu, China + 1 week in Shanghai University (SHU) in Shanghai, China.
-  2 Weeks in HEC Montréal: the future of business





Understand through the Master in Marketing Management which are the master core concepts and methods in the marketing discipline and their application in business practice.


Function effectively in diverse contexts.


Frame business activities and decisions in ethical and human values.


Communicate effectively in business and other settings.


Academic Structure

The hybrid format allows you to personalize and make learning more flexible, through permanent "training".

In the hybrid classroom model, technology is integrated as one more element of the learning process that guarantees the continuity of training at all times. Your academic itinerary will begin with the core subjects (common to all masters), then the specialization subjects (specific to your master's degree) and in the optional module you can add subjects of your interest to design your own profile and cover any gaps by reinforcing the areas that you decide. In the end, the Final Master Project will follow.


Specific skills that are essential to work in a professional position. These subjects provide students with the theoretical knowledge and the ability to use the necessary tools. Their "knowhow".

Skills that develop students’ professional profile by working on critical thinking, management skills in leadership, communication, teamwork, and ethics. These subjects raise students' awareness and provide them with the necessary elements to be a global and responsible citizen in their professional and personal life.


  • Business strategy in global environments
  • Critical thinking and the art of decision-making
  • Conscious leadership
  • Persuasive communication
  • Innovation in a disruptive world
  • Business as a global and ethical citizen


  • Economics for marketeers
  • Consumer behavior
  • Marketing mix
  • Commercial management
  • Marketing & sales planning
  • Brand management
  • World market workshops
  • Omnichannel
  • Finance for marketing management: creating stakeholder value
  • Feeling and listening to the market
  • Strategic marketing
  • Digital metamorphosis: impact on the customer


This consists of an actual business project and that represents a challenge where the student must demonstrate that the learning objectives have been met and that all the skills acquired during the course have been put into practice.


Individual project

Business plan or marketing plan for an existing business or product launch. The purpose of this project is to take participants onto the next stage of professional development while helping them to grow from a behavioral perspective. The project aims to enable students to:

  • Take one of the key emerging themes identified during the program and apply it to a major business project within their own organization or business sector.
  • Identify the skills and knowledge required to implement the business project successfully and assess their personal competence in these areas.
  • Evaluate the success of the business project in the light of current knowledge on the topic.
  • Evaluate their role within the project in terms of skills and behaviors. Participants will be encouraged to develop personal effectiveness through critical self-awareness and self-reflection.

Outgoing profile

  • By completing the MIM, participants will gain the key skills and knowledge to evaluate, manage, and implement marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized marketing environment. In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders. The MIM is considered among the top graduate programs in Marketing in the world.

Alumni data

Functional areas of our alumni

Consumer Products
Construction and Property
Financial Services

Geographical areas
where our alumni work

6 %
49 %
12 %
Rest of Europe
33 %

companies where our alumni work



Campuses and prices where taught

Master in Marketing Management [MIM] in Madrid


  • Modality: On-site
  • Duration: 12 months


  • English

Credits, prices and admissions

  • Intakes 10/2022: € 21.900

Campus ESIC Madrid


Avenida Juan XXIII 12,
Pozuelo de Alarcón, Madrid
91 452 41 00
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Master in Marketing Management [MIM] in Barcelona


  • Modality: On-site
  • Duration: 12 months


  • English

Credits, prices and admissions

  • Intakes 03/2022: € 21.500

Campus ESIC Barcelona


Carrer de Marià Cubí, 124 | 08021
93 414 44 44
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