A unique Program to manage the international Marketing and Commercial Environment
From the global business level to local needs through implementing strategies and tactics for the customer-centric internationalization of products and services from smes and large companies facing the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models).
The MIM is designed to give you a deep understanding of the drivers of marketing and commercial globalization, the internationalization of strategies and tactics, and how the global environment must be managed considering local needs to gain competitiveness in new complex scenarios with disruptive and innovative business models.
The program also contains activities and workshops on the latest hands-on training in marketing tools, such as PowerBI, Salesforce, Marketing & Sales simulators, and Digital Platforms for Marketing Excellence and Best Practices. It also includes a curricular Business Study Tour in a Triple Crown Institution (e.g., HEC Montreal) for a business immersion.
Internationally accredited by AMBA and EFMD
The program includes a 2-week Business Study Tour in a Triple Crown Institution (HEC Montreal University Business School) for a business immersion.
Where it is taught?
Master in Marketing Management [MIM] in Madrid
Our Master’s Degree in Marketing Management in Madrid is taught at ESIC Business & Marketing School campus. Our campus in Madrid was inaugurated in 2021 and has 40 classrooms, an auditorium for 300 people, 16 work rooms, 5 meeting points, gym, a mindfulness room, cafeteria and much more. Our classrooms are full of students from our master's and postgraduate programs specializing in marketing, management, and technology. The campus is the place to network, work on your ideas and learn. But, above all, it is the perfect place to live the present and build the future.
Master in Marketing Management [MIM] in Barcelona
Our Master’s Degree in Marketing in Barcelona is taught at ESIC Business & Marketing School campus in Barcelona. Our campus offers master's and postgraduate courses specialising in management, marketing, digital business, technology, international business and communication and advertising. Every year, ESIC Barcelona welcomes more than 700 national and international students who want to become the best version of themselves professionally.
WHY STUDY MARKETING AND COMMERCIAL MANAGEMENT?
Because it is a unique program to manage the international Marketing and Commercial environment from the global business level to local needs through implementing strategies and tactics for the customer-centric internationalization of products and services from SMEs and large companies facing the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models).
The students have the opportunity to complement the master’s degree in an internationally accredited (triple crown) university/BS, getting an additional diploma in HEC Montreal (Canada) and getting access to the most prominent specialized faculty in the industry, 100% with executive positions (Consulting, CEOs, Marketing Directors…), that instil the students with the most efficient and effective best practices. It offers the chance to continue the studies with an extension program in a university/BS abroad when finishing the master’s degree, and the students may apply, in parallel, for an internship during the program getting access to a labour exchange at the end.
The program has a double accreditation (EFMD and AMBA) with around 75%+ international students, providing the students with strategic and operational vision for markets, customers, data, and technology in both directions, global-local and local-global, including a final project based on a group marketing plan to build the international commercialization of a product/service between two countries.
The students will develop a wide range of managerial skills for future leaders, such as teamwork, personal knowledge, leadership, communication, and negotiation, together with a data/fact-driven decision-making approach in the current Go-to-Market value, to maximize impacts, optimize resources, and increase growth.
Why in ESIC?
At ESIC we know that the best way to learn is by doing. Therefore, our programme is designed based on tools, workshops, real cases and the use of licences so that you can access the labour market with the best possible preparation. Our MIM stands out for:
Accredited by EFMD and AMBA.
Opportunity to complement your master’s degree in an internationally accredited university/Business School.
May continue their studies with an extension program in a University/Business School abroad when finishing the program.
Master’s degree plus additional certificates (BST tour and Extension Program Abroad).
Internships during the program.
Group Final Marketing Plan tutorized to build the international commercialization of a product/service between two countries.
Largest specialized faculty in the industry, 100% with executive positions (Consulting, CEOs, Marketing Directors…).
Around 75%+ international students.
We are proud of the national and international recognition of our programs. We are even prouder of the people who make ESIC one of the best institutions in the world. The quality of the teaching staff, employees and, above all, our students’ and alumni’s desire to excel, make ESIC and our Master´s Degree in Marketing Management stand out with the following recognitions:
Based on the academic structure of the program.
Based on the experience and the international perspective.
Based on the employability.
Based on the students and alumni’s opinion.
STUDENT’S PROFILE, WHO IS THIS MASTER FOR?
This program is specifically designed for young professionals from Business Administration, Marketing, and Sales areas, aiming to work in an international marketing and commercial environment that includes the latest innovations and business models.
Recently graduated students or those with no marketing background are accepted according to their academic record, commitment, exposition, and candidature defense during the interview phases. These students will be warned about taking a supplementary learning preparation either before joining the program or during the courses (The program director and professors will guide these students).
Objectives Master in Marketing Management [MIM]
Understand and master core concepts and methods in the marketing discipline and their application in business practice.
Integrate, apply, and critically evaluate core concepts and marketing tools to develop innovative strategies to address current and emerging business problems, evaluate key analytical methods to solve them, and develop a holistic/cross-functional view of organizations/companies and their value-creation process.
Design effective marketing plans, function effectively within highly digitalized and global business contexts, and operate swiftly across different industries and sectors.
Critically assess marketing aspects and the teams’ performance and propose strategies for improvement, developing the skills to operate in different social and cultural environments.
Frame marketing business activities and decisions in ethical and human values and corporate social responsibility, recognizing their role in business and developing action plans demonstrating awareness of broader trends.
Communicate effectively across different settings with all marketing stakeholders, demonstrating appropriate written communication, effective presentation and interpersonal skills, and the drive to work independently or head a team.
MIM is structured in three modules, a Business Study Tour in a well-known Triple Crown institution, and a group final project that must be presented before a tribunal:
In this module you will learn how to develop a new, competitive strategic vision to make ethical and unsustainable decisions associated with where and how to compete, who are the most valuable segments and targets according to your strategy and objectives, what business model you must implement and how to work positioning to capture and generate value. This module will be supported by several pillars such as innovation, digitization, methodologies, and hands-on training tools, the expertise of an outstanding faculty team -where 100% of professors are working in several sectors in executive management positions- and the use of data and Artificial Intelligence with a clear focus on the sustainability and profitability of the strategic plan proposed.
- Business strategy
- Business ethics & sustainability
- Innovation & Design Thinking
- Digital Transformation
- Market Research
- Strategic Marketing
It is essential to acquire and professionally develop several executive, managerial skills to grow and move into executive and leadership positions. These skills will determine the best candidate in any recruitment process or internal promotion. They also are the most demanded from companies no matter the company size or the sector they work in. The courses and workshops in this module are taught throughout the program so you may put the competences developed along the journey into practice with your classmates, professors, or in your companies.
- Leadership & Communication
- Critical Thinking
- Storytelling & Presentation tools/techniques
In this module you will learn how to identify, create, and put the required plans to generate value into motion, following the strategy designed during the first module. Starting with the definition of the marketing and sales plan, it will comprise international operations for market entry, forecasts, quantification of commercial objectives supported by plans and decisions about products, services, pricing, customer experience, tools and techniques for its management, channel, communications, demand-generating actions, including the salesforce management and the business level of digitization. All together to guarantee a successful execution of the plan.
- Marketing and Sales Planning
- International Operations Management
- Commercial Management
- Customer Relationship Management
- Customer Experience Management
- Communication Strategy & Promotion
- Inbound & Digital Marketing
Students will go on a curricular Business Study Tour in an internationally accredited (triple crown) institution, where the students will immerse in business realities for two weeks, with a final assessment at the end of the stay. The tuition fee for this international module is included in the price of the master (travel cost and accommodation included but not the meals and further transportation during the stay). Students who choose not to attend the BST will have the chance to take the module the following academic year (subject to extra cost) or carry out a business case covering the courses and/or business realities given during the BST.
The Group Final Project will let you demonstrate all the competences needed you have acquired throughout the program to produce an original Marketing and Sales plan, working in groups, guided by an expert professor along the process. Moreover, you must demonstrate before a Tribunal that you have also developed the key competences to carry out an accurate analysis, make precise, efficient, and effective decisions through the right selection of segments and targets, delivering the most appropriate communications through the right channels to optimize resources, maximize impacts and increase profitability, which help you defend your project professionally
*Academic Structure subject to change. All programs are FACE-TO-FACE but Business Reality Webinars may be held outside of class hours.
- Win-to-Win Simulator: a decision-making Marketing Simulator with up to 250 variables.
- Project Management: practical implementation/usage of Project Management Software.
- Startup creation: the entrepreneurial journey and critical elements to create a startup.
- Power BI: a practical approach for one of the more frequent marketing tools.
- Market Research tools: as an extension of the Marketing Research tools to implement different methodologies.
- OKR Methodology: a practical tool to drive alignment, performance, and results in growth high-performance, engaging everyone at the company around measurable goals.
- Marketing Automation: how technology enables companies to carry out marketing activities automatically.
- E-commerce: the key elements for practically implementing this channel within your marketing plan.
You will have two different assessments throughout the program, Individual and Group assessments. Beyond this, some subjects will have a joint evaluation where the subjects involved will share the same real case study, context, and relevant data for you to sort out the complexity of the scenario, analyze the critical elements for every subject in the joint challenge, providing effective and efficient solutions and proposing a final set of recommendations according to the corresponding questions associated to every single subject evaluated jointly.
Eventually, you will have 4 Groups Assessments (see below) apart from the Final Master Project (Group Marketing plan).
Courses per real case study:
- Group Case study 1: Business Strategy, Finance, Digital Metamorphosis, and Strategic Marketing
- Group Case study 2: Marketing & Sales planning, and Commercial Management
- Group Case study 3: Product & Price, and Communication Strategy & Promotion
- Group Case study 4: Customer Experience and Inbound & Digital Marketing
- Group Final Project: it will consist of a Group Marketing Plan to launch a product or service from one country to another (both countries cannot belong to the EU)
At the end of each subject, students will work on the part of the Case that corresponds to that subject. Finally, the complete work will be presented in an executive way before a panel of experts assessing the entire real case study and giving practical feedback to the Group.
Real case study are real cases presented by experts in the case sector, with a real common briefing for all the subjects that make up the group assessment. That briefing will be introduced by the professors involved in that assessment, who teach the corresponding subjects of that Life case, having the students take between 3 and 6 weeks to execute it, depending on the length of the subjects.
The assessment will consist of the following Academic and Executive aspects:
- Theory and understanding
- Analysis and Evaluation
- Conclusions and Recommendations
- Style and Structure
- Communication and Professional presentation skills
TRANSFORMATIVE LEARNING BY ESIC
TRANSFORMATIVE LEARNING BY ESIC
It is an innovative training ecosystem that helps you to deploy your talent to the maximum and thus develop professionally and personally. On your journey of personal transformation, you will interact with five pillars of support, which will underpin your learning experience:
- Business reality, brought into the classroom through case studies and practical activities.
- The Soft Skills that are fundamental for your personal and professional development.
- An expert teaching and business faculty.
- A heterogeneous community of national and international students.
- All the different areas and services that ESIC puts at your disposal.
The Transformative Learning teaching method helps you by implementing innovative active learning methodologies where the teacher puts you at the centre of the learning process and guides you towards academic excellence. The aim is for you to acquire skills through the practical application of knowledge and tools.
The resources you will have at your disposal are:
- Asynchronous support materials, videos, readings, etc.
- Tutored application and feedback.
- Practical and experiential activities.
- Assessment system that combines demonstration of individual and group achievements.
- Tutored final project.
of our students are working in the sector one year after completing the program.
internship offers generated through our professional development unit.
job offers processed by our UDP.
A wide range of positions applies to those taking the MIM within the Marketing and Commercial fields, including agencies and consulting firms in any sector. It is subject to the entry profile and career development plan: KAM, Product Manager, Brand Manager, Trade Marketing Manager, Sales Manager, Customer Experience Manager, Business Development Manager, and executive positions like BDD, Marketing Director, CCO, CMO…
Competences acquired during the program:
- Strategic and operational vision for Markets, Customers, Data, and Technology in both directions, global-local and local-global.
- Teamwork and personal knowledge.
- Marketing and Sales plan development.
- Marketing and Sales tools, including digital elements.
- Data/Fact-driven decision-making in the current Go-to-Market.
- Value creation analysis to Maximize impacts, Optimize Resources, and Increase Growth.
- Managerial skills for leadership, communication, and negotiation.
WHERE DO OUR STUDENTS WORK?
UDP – PROFESSIONAL DEVELOPMENT UNIT
ESIC's Professional Development Unit is made up of a team of professionals dedicated to promoting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employment site, although they also collaborate with international sites, fairs and career events.
With almost 4,000 work placement offers and more than 2,000 job offers, the UDP has an overall employability rate of 95% for students in the Marketing and Sales area and 100% in the communication area, among others.
INTERNSHIP AND COLLABORATING COMPANIES
In the master's degree program, you will be in constant contact with working professionals from pioneering companies, either through workshops or interventions in the program. In addition, if you are looking to complete your training with internships, ESIC offers the possibility of contacting top companies in the sector. Among them we highlight:
BUSINESS STUDY TOUR
As a MIM student, you will take part in a two-week curricular Business Study Tour at HEC Montréal, the first business school founded in Canada in 1907, holding three of the most prestigious accreditations in its field, reaffirming the excellence and quality of its training and research: AACSB (Association to Advance Collegiate Schools of Business), EQUIS (European Quality Improvement System) and AMBA (Association of MBA’s).
During this BST, you will enhance your knowledge of the international environment from a marketing and strategic perspective, leveraging the accumulated experience of HEC at a practical level whilst focusing on a multicultural approach. Through enriching seminars delivered by inspiring lecturers, you will face business cases and put your critical thinking into practice.
*If for any reason beyond our control, this destination is not available, we will do our best to offer a suitable alternative. The execution of this BST is subject to a minimum of 15 students. Places subject to availability. BST delivered 100% in English. Program subject to additional costs.
ESIC IN FIGURES
In ESIC we also talk about figures, and these are what define us:
There are many reasons why Madrid is the ideal capital to study, but we can sum it up in one: Madrid has it all. If there is one place where opportunities multiply, where everything is possible, where there is freedom to think, create and build... That place is the capital. A city that is open, welcoming and radiant. A city where you go, but from which you never want to leave.
Barcelona is an attractive destination in every sense. It is perfect for talents looking to access the labour market, with that point of international projection. Sea and mountains, unique architecture, social and cultural offerings to suit all tastes. Barcelona has all the potential for you to be the best version of your professional self.
17% of our MIM students work in Europe
83% of our MIM students work in Spain
57% of our MIM students have a junior-mid profile
43% of our MIM students have a senior profile
More than 55 years of history means that we have institutional agreements and collaborations that recognise our quality as a business school. These are our accreditations:
We accompany you throughout the whole process, guiding and advising you so that you choose the best option for your professional career. These are the steps to follow:
- You request information through our form.
- An advisor will contact you in the following 24-48 hours.
- You have a first contact call and a consultancy meeting is convened for questions and doubts.
- You have a second call where all your doubts are solved, and you are guided in everything you need.
- If the programme meets your needs, you proceed to apply.
- Prepare the necessary documentation (such as university degree or certificates).
- Conduct a personal and professional essay.
- You hand in all documentation.
- Once the documentation is approved, you are scheduled for an interview with the program director.
- At this interview, you will be able to discuss any specifics you want to know about the program, as well as any questions you may have.
- After the interview, your advisor will contact you within 24-48 hours to notify you if you have been accepted into the program.
- Once you have been accepted, you have about 5 days to formalise your enrolment.
- Once the enrolment is complete, you will be given all your access (virtual classroom, e-mail...).
- Of course, our last step is always to congratulate you and to wish you the best for your studies.
TUITION AND FEES
The information request, as well as your application is completely free. Once you have been accepted, you have a deadline to make the registration payment. This amount will be deducted from the final price of the program.
PRICE OF Master in Marketing Management [MIM] IN madrid
Final price intake : 09/2023 € 22.100
PRICE OF Master in Marketing Management [MIM] IN barcelona
Final price intake : 09/2023 € 22.100
SCHOLARSHIPS AND STUDY GRANTS
We do not want economic issues to be an obstacle for you to reach your objectives and ensure a training with a future. Therefore, we present you with a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at ESIC, as well as those that are available to you from different public and private organisations. The scholarships and grants available are as follows:
- • In-house scholarships
- • National scholarships
- • International scholarships
- • Mobility grants for international internships
- • Insurance and financial aid
ESIC has financing agreements with certain banks with preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your degree.
If you live outside one of the cities where ESIC has a campus and you are looking for accommodation, we recommend a series of companies and residences dedicated to student accommodation. Find the one that best suits your needs.More information
ESIC has partnered with the Flywire platform so that you can pay your enrolment fees securely and conveniently.More information
FREQUENTLY ASKED QUESTIONS
Study grants will be communicated to you during the selection process. Our grants are adapted to each profile and date of enrolment. In addition, you can find out about the grants that ESIC offers as well as those offered by other public and private organisations.
Yes, there is a percentage of compulsory attendance in the face-to-face masters. However, you may have a small percentage of unjustified absences.