Master in Marketing Management [MIM]

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12 months

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Full Time
Part Time

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  • Madrid
  • Barcelona
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English

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92%Employability
rate

Why MIM?

  • PROFESSIONALGRADUATE STUDIES DIPLOMA
  • EPASACCREDITED
  • INTERNATIONALBUSINESS EXPERIENCE IN CHINA
  • 3 PATHWAYSTO CUSTOMIZE THE PROGRAM
  • MULTICULTURALGROUPS

Methodology

Student-centred learning guided by educators, tutors, and mentors to understand, practise, reflect, and apply both subject-specific knowledge and transferable skills.

METHODOLOGICAL CRITERIA

The aim is to create a virtuous cycle of action-feedback-analysis-action for participants in the programmes.

The strategy is based on the following three principles:

  • Development of critical thinking.
  • Encouragement of independent learning.
  • Provision of professional and academic guidance.

Sessions and activities focused on decision-making guided by practitioners and framed within conceptual insights.

Individualized training in small groups (usually no larger than 30).

Work in diverse teams throughout the programme solving complex management challenges.

Three options to complete the program:

  • Business Plan.
  • Marketing Plan + one semester abroad in one campus with ESIC correspondence to complete training.
  • Marketing plan + 6 months intership.
Grafico

Faculty

An innovative, academically sound, practice driven. An International Business focused program reflecting the current challenges in the market place. Master in Marketing Management has been designed to train tomorrow´s marketing leaders in international companies.

  • 1

    UNDERSTANDING THE MARKET & THE FIRM

    • Marketing in the context of the firm
    • Strategic Management
    • Consumer Behaviour in a Digitalized World
    • Economics for Marketers
    • Corporate Behaviour in Digitalized Environments
  • 2

    IDENTIFYING & COMMUNICATING VALUE

    • Market Research
    • Brand Management, and Corporate Reputation online/offline
    • Marketing Mix
  • 3

    DELIVERING & MEASURING VALUE

    • Finance for Marketers
    • Digital Ecosystem
    • Managing Innovation
  • 4

    DIGITAL & INTERNATIONAL

    • International Business Management and Marketing
    • Omnichannel
  • 5

    PROFESSIONAL SKILLS DEVELOPMENT

    • Team Building
    • Empowering Creative Thinking
    • Developing Effective Managers
  • 6

    WORLD MARKET & INTRA/ENTREPRENEURSHIP WORKSHOPS

  • 7

    OPTIONAL PATHWAYS AT THE END OF THE PROGRAM

    • Business Plan
    • Marketing Plan + Semester abroad
    • Marketing Plan + 6 months internship / project in a company

Class Profile

Professionals willing to initiate, develop or reorientate her/his professional career in Marketing with a clear vision to reach Marketing or Business Director positions or become an entrepreneur; people searching for a differential advantage from a superior knowledge of customers and markets operating in a global and digitized world.

  • 25YEARS OLD
  • 8 - 10AVERAGE NUMBER OF NATIONALITIES PER YEAR
  • 60%OF THE CLASS COMING FROM NON-BUSINESS DEGREES (ON AVERAGE)
  • +20NATIONALITIES REPRESENTED IN THE MIM ACROSS THE YEARS

Graduated profile

Participants will gain the key skills and knowledge to evaluate, manage and implement marketing strategies while strengthening their ablility to face and solve complex challenges in an increasingly globalized marketing enviroment.

Tuition fees

LEADERS

RankingsYESTERDAY, TODAY, ALWAYS

youth

The MIM among the top graduate programs in Marketing in the world Included in the Top 50 Marketing list by Youth Incorporated (2018)

QS

ESIC´s graduates wanted by international employers & ESIC´s value recognized by graduates
#1 in employability in Europe (QS 2015)
#1 on Return on Investement (QS 2015)
1 of the 7 Top-Tier Employability business schools in Europe (QS 2017)

bloomberg

#27 In the Ranking of Best International MBAs (Bloomberg Businessweek Ranking 2017)

Epas


EPAS is an international programme accreditation system operated by EFMD. It aims to evaluate the quality of any business and/or management programme that has an international perspective and, where of an appropriately high quality, to accredit it.

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