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Bachelor's Degree in Marketing

  September 2022 September 2022 September 2022
  Languages
taught
English

  Available locations

  • Madrid
  • Barcelona

Degree information

1

ESIC offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

2

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

3

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.

4

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

5

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.`

6

Formative axes

Research

Finances

Comercialization

Sales

Digital Marketing

Offline Marketing

Communication


Specific training complements

 

Building Skills

  • Professional Skills 
  • Innovation 
  • Teamwork 
  • Entrepreneurship 
  • Software tools and solutions
  • Creativity 
  • Languages 
 

A Degree with the quality and services of a University

  • Internationalitation
  • Professional development unit
  • Language School
  • Training in managerial skills
  • Entrepreneurial incubator
  • Internships and Employment in the main companies of the country

Who is it for?

  • Wants to work in marketing and/or a global and evolving sales environment.
  • Logical-analytical and creative capacity
  • Interested in digital business
  • Leadership skills

Professional opportunities Bachelor's Degree in Marketing

  • Marketing Manager
  • Sales Manager
  • International Business Manager
  • Market Analyst
  • Brand Manager
  • Business Intelligence Manager
  • Customer Relationship Analyst
  • Account Manager
  • Product Manager
  • Trade Marketing Manager

Study guides

BACHELOR’S DEGREE + SPECIALIZATION DIPLOMA SYLLABUS

+

First semester

Subject ECTC Type  
Marketing and Interpersonnal Communication Techniques 6 BE  
Introduction to Corporations 6 BE  
Mathematics Applied to Marketing 6 COM  
Economic and Marketing History 6 BE  
Corporate Sociology 6 BE  

Second semester

Subject ECTC Type  
Introduction to Marketing 6 COM  
Computer Science Applied to Marketing 6 BE  
Applied Statistics to Marketing 6 COM  
Civil Law 6 BE  
History of the Commercial Culture and Society 6 BE  
BE Basic Training   COM Compulsory Course

First semester

Subject ECTC Type  
Economics I : Microeconomics 6 BE  
Economic - Financial Analysis in Marketing I 4,5 COM  
Psychology Applied to Marketing 4,5 COM  
Strategic Management 4,5 COM  
Mercantile Law: Legal Regulation of the Market 4,5 COM  

Second semester

Subject ECTC Type  
Strategic Marketing 4,5 COM  
Responsibility and Corporate Social Marketing 6 BE
Economics II: Macroeconomics 6 COM  
Economic-Financial Analysis in Marketing II 4,5 COM  
Decission-Marking Methods Applied to Marketing 4,5 COM  
Labour and Social Security Law 4,5 COM  

Annual

Subject ECTC Type  
Modern Languages 6 BE  
BE Basic Training   COM Compulsory Course

First semester

Subject ECTC Type  
Communication Policy and Digital Advertising 6 COM  
Consumer Behavior 4,5 COM  
Product Policy 6 COM  
Sales Management 4,5 COM  
Market Research I 4,5 COM  
Industrial and Services Marketing 4,5 COM  

Second semester

Subject ECTC Type  
Distribution Policy and Ecommerce 6 COM  
Price and Cost Policy and Ecommerce 6 COM  
Market Research II 4,5 COM  
Commercial Negotiation Techniques 4,5 COM  
Relational, Direct, and Interactive Marketing 4,5 COM  
Applied Information Systems and Data Driven Marketing 4,5 COM  
COM Compulsory Course

First semester

Subject ECTC Type  
Marketing Plan 6 COM  
Elective 1 4,5 EL  
Elective 2 4,5 EL  
Elective 3 4,5 EL  
Elective 4 4,5 EL  
Academic Recognition of Credits 6 COM  

Annual

Subject ECTC Type  
External Practies 24,0 COM  
End of Degree Project 6 COM  

Electives BDM

Subject ECTC Type  
Sales Analysis and Forecast 4,5 EL  
International Economic Analysis 4,5 EL  
Electoral Legislation, Communication and State of Law 4,5 EL  
Human Resources Management 4,5 EL  
International Economic Legislation 4,5 EL  
Global Marketing and International Trade 4,5 EL  
Industry-Specific Marketing 4,5 EL  
Marketing and Communication Management 4,5 EL  
Internal Marketing 4,5 EL  
Political Marketing 4,5 EL  
BE Basic Training   COM Compulsory Course   EL Elective

First semester

Subject ECTC Type  
Chinesse I 6 DPS  

Second semester

Subject ECTC Type  
Chinesse II 3 DPS  
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type  
Chinesse III 6 DPS  

Second semester

Subject ECTC Type  
Multimedia Software 3 DPS  
Antrophology 3 DPS  
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type  
Creation of Digital Spaces 3 DPS  
Critical Thinking 3 DPS  

Second semester

Subject ECTC Type  
Christian Social Thought 3 DPS  
Creative Mindsett 3 DPS  
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type  
Mindlab 3 DPS  
Business Ethics 3 DPS  

Second semester

Subject ECTC Type  
Leadership 6 DPS  
Digital Footprint 6 DPS  
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type  
Project Planning: Ms Project 3 DEHDM  
Digital Image Editing: Photoshop 3 DEHDM  

Second semester

Subject ECTC Type  
Vectorial Design and Computer Graphics: Illustrator 3 DEHDM  
Audiovisual Narrative & Video Editing: Premiere 3 DEHDM  
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

First semester

Subject ECTC Type  
Motion Graphics & 3D: After Effects 3 DEHDM  
Information Architecture & UX: Invision, XD, Optimize 360 3 DEHDM  

Second semester

Subject ECTC Type  
Creating Webpages: WordPress 3 DEHDM  
Christian Social Thought 3 DEHDM  
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

First semester

Subject ECTC Type  
SEO, SEM y ASO: Google Tools, Semrush, Sistrix 3 DEHDM  
e-Commerce: Prstashop, Magento 3 DEHDM  

Second semester

Subject ECTC Type  
SEO Audits: Screamming Frog, SEO meta in one click 3 DEHDM  
Anthropology 3 DEHDM  
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

Second semester

Subject ECTC Type  
Data Visualization for BSS Intelligence: PowerBi, Tableau 3 DEHDM  
Customer Management & Community Management: SalesForce 3 DEHDM  
Business Ethic 3 DEHDM  
Final Project 3 DEHDM  
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

PLAN DE ESTUDIOS GRADO OFICIAL + TÍTULO SUPERIOR

+

First semester[BDM]

Subject ECTC Type  
Marketing and Interpersonal Communication Techniques 6 BE  
Marketing and Interpersonnal Communication Techniques 6,0 BE  
Introduction to Corporations 6 BE  
Mathematics Applied to Marketing 6 COM  
Economic and Marketing History 6 BE  
Corporate Sociology 6 BE  

First semester [DDB]

Subject ECTC Type  
Technology in Data Science I: Systems architecture 3    
Organization and Data Management I: Database 3    
Anthropology 3    
Organization and Data Management II: Content Curation  3    

Second semester[BDM]

Subject ECTC Type  
Introduction to Marketing 6 COM  
Computer Science Applied to Marketing 6 BE  
Applied Statistics to Marketing 6 BE  
Civil Law 6 BE  
History of the Commercial Culture and Society 6 BE  

Second semester [DDB]

Subject ECTC Type  
Technology in Data Science II: Systems architecture 3    
Critical Spiritual thinking 3    
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type  
Economics I: Microeconomics 6 BE  
Economic-Financial Analysis in Marketing I 4,5 COM  
Psychology Applied to Marketing 4,5 COM  
Strategic Management 4,5 COM  
Mercantile Law: Legal Regulation of the Market 4,5 COM  

Annual

Subject ECTC Type  
Chinese 6,0 BE  

First semester [DDB]

Subject ECTC Type  
Program for Data Science I: Java / SQL 4,5    
Program for Data Science II: Python 3    

Second semester[BDM]

Subject ECTC Type  
Strategic Marketing 4,5 COM  
Responsability and Corporate Social Marketing 6 BE  
Economics II: Macroeconomics 6 COM  
Economic-Financial Analysis in Marketing II 4,5 COM  
Decission-Making Methods applied to Marketing 4,5 COM  
Labour and Social Security Law 4,5 COM  

Second semester [DDB]

Subject ECTC Type  
Statistical modeling with R 6    
Christian social thought 3    
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type  
Communication Policy and Digital Advertising 6 COM  
Consumer Behavior 4,5 COM  
Product Policy 6,0 COM  
Sales Management 4,5 COM  
Market Research I 4,5 COM  
Industrial and Services Marketing 4,5 COM  

Second semester[BDM]

Subject ECTC Type  
Distribution Policy and Ecommerce 6,0 COM  
Price and Cost Policy and Ecommerce 6,0 COM  
Market Research II 4,5 COM  
Commercial Negotiation Techniques 4,5 COM  
Relational, Direct, and Interactive Marketing 4,5 COM  
Applied Information Systems and Data Driven Marketing 4,5 COM  

Second semester [DDB]

Subject ECTC Type  
Business Intelligence 6    
Cloud Servicer Providers 6    
Data driven corporations I:Sensitive Data management 4,5    
Big Data Applications I: Big Data Project Implementation I  6    
COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type  
Marketing Plan 6,0 COM  
Elective 1 4,5 EL  
Elective 2 4,5 EL  
Elective 3 4,5 EL  
Elective 4 4,5 EL  
Academic Recognition of Credits 6,0 COM  

Annual

Subject ECTC Type  
External Practies 24,0 COM  
End of Degree Project 6,0 COM  

Electives BDM

Subject ECTC Type  
Sales Analysis and Forecast 4,5 EL  
International Economic Analysis 4,5 EL  
Electoral Legislation, Communication and State of Law 4,5 EL  
Human Resources Management 4,5 EL  
International Economic Legislation 4,5 EL  
Global Marketing and International Trade 4,5 EL  
Industry-Specific Marketing 4,5 EL  
Marketing and Communication Management 4,5 EL  
Internal Marketing 4,5 EL  
Political Marketing 4,5 EL  

Second semester [DDB]

Subject ECTC Type  
Ética Empresarial 3,0 P  
Teamworking 3,0 P  
Autodiagnóstico 3,0 P  
Estrategias de Marketing Digital 4,5 P  
Marketing Intelligence 4,5 P  
Marketing de Clientes 4,5 P  
COM Compulsory Course   EL Elective   P Propia

First semester [DDB]

 
Subject ECTC Type
Big Data Applications II: Big Data Project Implementation II 6  
Big Data Applications III: Big Data in Industry 4.0 6  
Data driven corporations II: Sensitive Data management 6  
Big Data Applications IV: Identification of Black Ops 6  
Artificial Intelligence and Neural Networks 6  

Second semestre [DDB]

Subject ECTC Type
Modeling of categorical variables 6  
Predictive models II: Patterns of online abandonment 6  
Predictive models III: Public opinion and sentiment 6  
Analytical approach to Neuromarketing 6  
Natural language processing: Chat-Bots 6  
P Propia

First semester[BDM]

Subject ECTC Type  
Marketing and Interpersonal Communication Techniques 6 BE  
Marketing and Interpersonnal Communication Techniques 6,0 BE  
Introduction to Corporations 6 BE  
Mathematics Applied to Marketing 6 COM  
Economic and Marketing History 6 BE  
Corporate Sociology 6 BE  

First semester [TSDS]

Subject ECTC Type  
Technology in Data Science I: Systems architecture 3 TSDS  
Organization and Data Management I: Database 3 TSDS  
Anthropology 3 TSDS  
Organization and Data Management II: Content Curation  3 TSDS  

Second semester[BDM]

Subject ECTC Type  
Introduction to Marketing 6 COM  
Computer Science Applied to Marketing 6 BE  
Applied Statistics to Marketing 6 BE  
Civil Law 6 BE  
History of the Commercial Culture and Society 6 BE  

Second semester [TSDS]

Subject ECTC Type  
Technology in Data Science II: Systems architecture 3 TSDS  
Critical Spiritual thinking 3 TSDS  
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type  
Economics I: Microeconomics 6 BE  
Economic-Financial Analysis in Marketing I 4,5 COM  
Psychology Applied to Marketing 4,5 COM  
Strategic Management 4,5 COM  
Mercantile Law: Legal Regulation of the Market 4,5 COM  

Annual

Subject ECTC Type  
Chinese 6,0 BE  

First semester [TSDS]

Subject ECTC Type  
Program for Data Science I: Java / SQL 4,5 TSDS  
Program for Data Science II: Python 3 TSDS  

Second semester[BDM]

Subject ECTC Type  
Strategic Marketing 4,5 COM  
Responsability and Corporate Social Marketing 6 BE  
Economics II: Macroeconomics 6 COM  
Economic-Financial Analysis in Marketing II 4,5 COM  
Decission-Making Methods applied to Marketing 4,5 COM  
Labour and Social Security Law 4,5 COM  

Second semester [TSDS]

Subject ECTC Type  
Statistical modeling with R 6 TSDS  
Christian social thought 3 TSDS  
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type  
Communication Policy and Digital Advertising 6 COM  
Consumer Behavior 4,5 COM  
Product Policy 6,0 COM  
Sales Management 4,5 COM  
Market Research I 4,5 COM  
Industrial and Services Marketing 4,5 COM  

Second semester[BDM]

Subject ECTC Type  
Distribution Policy and Ecommerce 6,0 COM  
Price and Cost Policy and Ecommerce 6,0 COM  
Market Research II 4,5 COM  
Commercial Negotiation Techniques 4,5 COM  
Relational, Direct, and Interactive Marketing 4,5 COM  
Applied Information Systems and Data Driven Marketing 4,5 COM  

Second semester [TSDS]

Subject ECTC Type  
Business Intelligence 6 TSDS  
Cloud Servicer Providers 6 TSDS  
Data driven corporations I:Sensitive Data management 4,5 TSDS  
Big Data Applications I: Big Data Project Implementation I  6 TSDS  
COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type  
Marketing Plan 6,0 COM  
Elective 1 4,5 EL  
Elective 2 4,5 EL  
Elective 3 4,5 EL  
Elective 4 4,5 EL  
Academic Recognition of Credits 6,0 COM  

Annual

Subject ECTC Type  
External Practies 24,0 COM  
End of Degree Project 6,0 COM  

Electives BDM

Subject ECTC Type  
Sales Analysis and Forecast 4,5 EL  
International Economic Analysis 4,5 EL  
Electoral Legislation, Communication and State of Law 4,5 EL  
Human Resources Management 4,5 EL  
International Economic Legislation 4,5 EL  
Global Marketing and International Trade 4,5 EL  
Industry-Specific Marketing 4,5 EL  
Marketing and Communication Management 4,5 EL  
Internal Marketing 4,5 EL  
Political Marketing 4,5 EL  

Second semester [TSDS]

Subject ECTC Type  
Ética Empresarial 3,0 P  
Teamworking 3,0 P  
Autodiagnóstico 3,0 P  
Estrategias de Marketing Digital 4,5 P  
Marketing Intelligence 4,5 P  
Marketing de Clientes 4,5 P  
COM Compulsory Course   EL Elective   P Propia

First semester [TSDS]

 
Subject ECTC Type  
Big Data Applications II: Big Data Project Implementation II 6 TSDS  
Big Data Applications III: Big Data in Industry 4.0 6 TSDS  
Data driven corporations II: Sensitive Data management 6 TSDS  
Big Data Applications IV: Identification of Black Ops 6 TSDS  
Artificial Intelligence and Neural Networks 6 TSDS  

Second semestre [TSDS]

Subject ECTC Type  
Modeling of categorical variables 6 TSDS  
Predictive models II: Patterns of online abandonment 6 TSDS  
Predictive models III: Public opinion and sentiment 6 TSDS  
Analytical approach to Neuromarketing 6 TSDS  
Natural language processing: Chat-Bots 6 TSDS  
P Propia

First semester [BDM]

Asignatura ECTC Tipo  
Marketing and Interpersonnal Communication Techniques 6 BE  
Introduction to Corporations 6 BE  
Mathematics Applied to Marketing 6 COM  
Economic and Marketing History 6 BE  
Corporate Sociology 6 BE  

First semester [DEI]

Asignatura ECTC Tipo  
Chinese I 6 P  
Business Models II: Product-Market Fit 3 P  

Second semester [BDM]

Asignatura ECTC Tipo  
Introduction to Marketing 6 COM  
Computer Science Applied to Marketing 6 BE  
Applied Statistics to Marketing 6 COM  
Civil Law 6 BE  
History of the Commercial Culture and Society 6 BE  

Second semestre [DEI]

Asignatura ECTC Tipo  
Chinese II 6 P  
Agile Methodologies 3 P  

First semester [BDM]

Asignatura ECTC Tipo  
Economics I : Microeconomics 6 BE  
Economic - Financial Analysis in Marketing I 4,5 COM  
Psychology Applied to Marketing 4,5 COM  
Strategic Management 4,5 COM  
Mercantile Law: Legal Regulation of the Market 4,5 COM  

First semester [DEI]

Asignatura ECTC Tipo  
Business Models II: Social Entrepreneurship 3 P  
Entrepreneurial Ecosystem I 3 P  
Critical Thinking 3 P  

Second semester [BDM]

Asignatura ECTC Tipo  
Strategic Marketing 4,5 COM  
Responsibility and Corporate Social Marketing 6 BE  
Economics II: Macroeconomics 6 COM  
Economic-Financial Analysus in Marketing II 4,5 COM  
Decission-Marking Methods Applied to Marketing 4,5 COM  
Labour and Social Security Law 4,5 COM  

Second semester [DEI]

Asignatura ECTC Tipo  
Christian Social Thinking 3 P  
Negotiation and Selling Methods 4,5 P  

Annual [BDM]

Asignatura ECTC Tipo  
Chinese 6 BE  

First semester [BDM]

Asignatura ECTC Tipo  
Communication Policy and Digital Advertising 6 COM  
Consumer Behavior 4,5 COM  
Product Policy 6 COM  
Sales Management 4,5 COM  
Market Research I 4,5 COM  
Industrial and Services Marketing 4,5 COM  

First semester [DEI]

Asignatura ECTC Tipo  
Personal Competences I: Personal Brand & Networking 4,5 P  
Business Models III: Intrepreneurship 3 P  

Second semester [BDM]

Asignatura ECTC Tipo  
Relational, Direct and Interactive Marketing 6 COM  
Distribution Policy and Ecommerce 6 COM  
Price and Cost Policy and Ecommerce 6 COM  
Market Research II 4,5 COM  
Commercial Negotiation Techniques 4,5 COM  
Applied Information Systems and Data Driven Marketing 4,5 COM  

Second semester [DEI]

Asignatura ECTC Tipo
Anthropology 3 P
Entrepreneurial Ecosystem II: Finance and Law 3 P
Narrative Methods 4,5 P

First semester [BDM]

Asignatura ECTC Tipo
Marketing Plan 6 COM
Elective 1 4,5 EL Elective
Elective 2 4,5 EL Elective
Elective 3 4,5 EL Elective
Elective 4 4,5 EL Elective
Academic Recognition of Credits 6 COM

Second semester [DEI]

Asignatura ECTC Tipo
Business Ethics 3 P
Business Models IV: Go To Market 3 P
Personal Competences II: Leading, Self-Managing and Managing Teams 3 P
Entrepreneurial Ecosystem III: Presence at Trade Fairs, Companies, Boorcamps and Awards 3 P
E-Markets 4,5 P
Esic Garage I: Coach in Teams 6 P

Annual [BDM]

Asignatura ECTC Tipo
External Practies 24,0 COM
End of Degree Project 6 COM

More electives BDM

Asignatura ECTC Tipo
Sales Analysis and Forecast 4,5 EL Elective
International Economic Analysis 4,5 EL Elective
Electoral Legislation, Communication and Stat of Law 4,5 EL Elective
Human Resources Management 4,5 EL Elective
International Economic Legislation 4,5 EL Elective
Global Markeeting and International Trade 4,5 EL Elective
Industry-Specific Marketing 4,5 EL Elective
Marketing and Communication Management 4,5 EL Elective
Internal Marketing 4,5 EL Elective
Political Marketing 4,5 EL Elective

First semester [DEI]

Asignatura ECTC Tipo
Digital Production I 6 P
Global Innovation: Structure, Product and Processes 4,5 P
Elective Subject I 3 P
Elective Subject II 12,0 P
Esic Garage II: Coach in Teams 12,0 P

Segundo semestre [DEI]

Asignatura ECTC Tipo
Elective Subject III 4,5 P
Personal Competences III: Debating, Public Speaking and Interpretation Techniques 3 P
Digital Production I 6 P
Global Mindset 4,5 P
Esic Garage III: Coach in Teams 12,0 P

First semester[BDM]

Subject ECTC Type
Marketing and Interpersonal Communication Techniques 6 BE
Marketing and Interpersonnal Communication Techniques 6,0 BE
Introduction to Corporations 6 BE
Mathematics Applied to Marketing 6 COM
Economic and Marketing History 6 BE
Corporate Sociology 6 BE

First semester [DSM]

Subject ECTC Type
Chinese I 6  
Introduction to Sustainability 3 P

Second semester[BDM]

Subject ECTC Type
Introduction to Marketing 6 COM
Computer Science Applied to Marketing 6 BE
Applied Statistics to Marketing 6 BE
Civil Law 6 BE
History of the Commercial Culture and Society 6 BE

Second semester [DSM]

Subject ECTC Type
Chinese II 6  
Global Challenges: from globalization to Sustainable Development Goals (SDG) 3 P
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type
Economics I: Microeconomics 6 BE
Economic-Financial Analysis in Marketing I 4,5 COM
Psychology Applied to Marketing 4,5 COM
Strategic Management 4,5 COM
Mercantile Law: Legal Regulation of the Market 4,5 COM

Annual

Subject ECTC Type
Chinese 6,0 BE

First semester [DSM]

Subject ECTC Type
Stakeholder Engagement 3  
Social challenges: Human Rights, poverty (BoP) and inequalities 4,5  
Anthropology 3 P

Second semester[BDM]

Subject ECTC Type
Strategic Marketing 4,5 COM
Responsability and Corporate Social Marketing 6 BE
Economics II: Macroeconomics 6 COM
Economic-Financial Analysis in Marketing II 4,5 COM
Decission-Making Methods applied to Marketing 4,5 COM
Labour and Social Security Law 4,5 COM

Second semester [DSM]

Subject ECTC Type
Critical Thinking 3 P
Environmental Challenges: Biodiversity, Climate Change, Waste 4,5 P
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type
Communication Policy and Digital Advertising 6 COM
Consumer Behavior 4,5 COM
Product Policy 6,0 COM
Sales Management 4,5 COM
Market Research I 4,5 COM
Industrial and Services Marketing 4,5 COM

First semester [DSM]

Subject ECTC Type
INTERPERSONAL SKILLS: NEGOTIATION, NETWORKING & ALLIANCES 3 P
Social Christian Thought 3 P

Second semester[BDM]

Subject ECTC Type
Distribution Policy and Ecommerce 6,0 COM
Price and Cost Policy and Ecommerce 6,0 COM
Market Research II 4,5 COM
Commercial Negotiation Techniques 4,5 COM
Relational, Direct, and Interactive Marketing 4,5 COM
Applied Information Systems and Data Driven Marketing 4,5 COM

Second semester [DSM]

Subject ECTC Type
INTERPERSONAL SKILLS: LEADERSHIP, COACHING & TEAM MANAGEMENT 3 P
Cross-cultural Management 3 P
COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type
Marketing Plan 6,0 COM
Elective 1 4,5 EL
Elective 2 4,5 EL
Elective 3 4,5 EL
Elective 4 4,5 EL
Academic Recognition of Credits 6,0 COM

Annual

Subject ECTC Type
External Practies 24,0 COM
End of Degree Project 6,0 COM

Electives BDM

Subject ECTC Type
Sales Analysis and Forecast 4,5 EL
International Economic Analysis 4,5 EL
Electoral Legislation, Communication and State of Law 4,5 EL
Human Resources Management 4,5 EL
International Economic Legislation 4,5 EL
Global Marketing and International Trade 4,5 EL
Industry-Specific Marketing 4,5 EL
Marketing and Communication Management 4,5 EL
Internal Marketing 4,5 EL
Political Marketing 4,5 EL

Second semester [DSM]

Subject ECTC Type
Business Ethics 3  
Impact Assessment 4,5  
Energy Transition 4,5 P
Responsible Consumption & Production 3 P
ESIC SERVICE LEARNING I: Voluntary Work in the Community 6 P
COM Compulsory Course   EL Elective   P Propia

First semester [DSM]

Subject ECTC Type
Sustainability Management 6  
Reporting & Accountability 4,5 P
New Economies 4,5 P
Demography, transport & mobility. Smart cities 3 P
INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES 3 P
INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES 3 P
ESIC SERVICE LEARNING II: Social Business Consultancy 12 P

Second semestre [DSM]

Subject ECTC Type
Corporate Governance 4,5 P
CSR 4,5 P
Circular Economy 4,5 P
Modelos Predictivos II: Patrones de Abandono On-line 6,0 P
International Scenario: Global institutions for International Politics & Trade 4,5 P
Sustainable Investment - ESG 12 P
ESIC SERVICE LEARNING III: Social Entrepreneurshi 12 P
P Propia

First semester

Subject ECTC Type Faculty
Marketing Fundamentals 6 OB  
Company Fundamentals 6 FB  
Business Mathematics 6 OB  
Economic History 6 FB  
Business Sociology 6 FB  

Second semester

Subject ECTC Type Faculty
Business Communication 6 OB  
Modern Language 6 FB  
Statistics Applied To Marketing 6 OB  
Economy I: Microeconomics 6 FB  
It Applied To Marketing 6 FB  
FB Basic Training   OB Compulsory Course

First semester

Subject ECTC Type Faculty
Economy II: Macroeconomics 6 OB  
Economic-financial analysis for marketing I 4,5 OB  
Legal Regulation of the Market 4,5 OB  
Marketing and Corporate Social Responsability 6 OB  
Consumer’s Behavior 4,5 OB  
Strategic Marketing 4,5 OB  

Second semester

Subject ECTC Type Faculty
Economic-financial Analysis for Marketing II 4,5 OB  
Market research I 4,5 OB  
Consumer’s Behavior II 4,5 OB  
Product Policy 4,5 OB  
Distribution Policy 6 OB  
Strategic Brand Management 6 OB  
OB Obligatory

First semester

Subject ECTC Type Faculty
Communication and Advertising 6 OB  
Decision-Making Methods Applied to Marketing 4,5 OB  
Marketing and Applied Information Systems 4,5 OB  
Prices and Costs Policy 6 OB  
Trading Techniques 4,5 OB  
Relational and Direct Marketing 4,5 OB  

Second semester

Subject ECTC Type Faculty
Business Start-Up 4,5 OB  
Human Resources Management 4,5 OB  
Sales Management 4,5 OB  
Digital Marketing Strategies 6 OB  
Market Research II 4,5 OB  
OB Obligatory

First semester

Subject ECTC Type Faculty
Strategic Management 4,5 OB  
Marketing plan 6 OB  
Elective 1 4,5 OB  
Elective 2 4,5 OB  
Elective 3 4,5 OB  
Elective 4 4,5 OB  
Elective 5 4,5 OB  

Electives BDM

Subject ECTC Type Faculty
Neuromarketing 4,5 OB  
Customer Experience Management 4,5 OB  
New Services Marketing 4,5 OB  
E-Commerce 4,5 OB  
Digital Marketing Metrics & Analytics 4,5 OB  
Mobile Marketing / Marketing For Mobile Devices 4,5 OB  
Business Models For Digital Economy 4,5 OB  
Business Intelligence In A Digital Environment 4,5 OB  
Creativity And Digital Innovation 4,5 OB  
I.T. Seminars I (Relational Database In Digital Environments) 4,5 OB  
Recognized Educational Activities I 4,5 OB  
I.T. Seminars II (Data Analysis For Businesses With Spss) 4,5 OB  
Recognized Educational Activities II 4,5 OB  
Learning Activities II 4,5 OB  

Second semester

Subject ECTC Type Faculty
Interships 24 OB  

Annual

Subject ECTC Type Faculty
Bachelor’s Degree Final Project 6 OB  
OB Obligatory

First semester

Subject ECTC Type Faculty
Chinesse I 6 DPS Language team

Second semester

Subject ECTC Type Faculty
Critical Thinking 3 DPS  
Anthropology 3 DPS  
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type Faculty
Chinesse III 6 DPS Language team

Second semester

Subject ECTC Type Faculty
Chinesse IV 6 DPS Language team
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type Faculty
Multimedia Software 3 DPS  
Creative Mindset 3 DPS  

Second semester

Subject ECTC Type Faculty
Creation of Digital Spaces 3 DPS  
Christian Social Thinking 3 DPS  
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type Faculty
Business Ethics 6 DPS  
Tangibles-Wearables 6 DPS  

Second semester

Subject ECTC Type Faculty
Leadership 3 DPS  
My Digital Fingerprint 3 DPS  
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

Financial aids for study

Support, continuous management, future.

 

Admissions and financial
aid

Economic issues should not be an obstacle that prevents you from reaching your goals.
Be sure your degree has a future.

More information
 

Validations and transfer of academic records

Are you thinking of pursuing a university degree after finishing your current studies or do you simply want to change University?

More information
 

International department
Language department

You will have the possibility to complete and validate your studies abroad during a semester or an academic year.

More information
 

Internships and
employment opportunities

Professional internships in the best companies, support throughout your professional career, entrepreneurship, lifetime employment opportunities and much more.

More information

The degree in figures

Functional areas of our alumni

   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising
   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising
   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising

Geographical areas
where our alumni work

85 %
Spain
10 %
Europe
5 %
Latin America
85 %
Spain
10 %
Europe
5 %
Latin America
85 %
Spain
10 %
Europe
5 %
Latin America

Companies where our alumni work

Campuses and prices where taught

Rankings

YESTERDAY, TODAY, ALWAYS