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Bachelor's Degree in Marketing

  September 2020 September 2020 September 2020
  Languages
taught
Inglés

  Available locations

  • Madrid
  • Barcelona

Degree information

1

ESIC, is affiliated to Universidad Rey Juan Carlos in Madrid  and Universitat Rovira i Virgili in Barcelona to offer the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

2

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

3

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.

4

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

5

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.`

6

Formative axes

Research

Finances

Comercialization

Sales

Digital Marketing

Offline Marketing

Communication


Specific training complements

 

Building Skills

Reative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area

 

With the quality and services of a Business School

  • Internationalitation
  • Professional development unit
  • Language School
  • Training in managerial skills
  • Entrepreneurial incubator
  • Internships and Employment in the main companies of the country

Who is it for?

  • Wants to work in marketing and/or a global and evolving sales environment.
  • Logical-analytical and creative capacity
  • Interested in digital business
  • Leadership skills

Professional opportunities Bachelor's Degree in Marketing

This degree is a passport to several career opportunities, such as

  • Marketing Manager
  • Sales Manager
  • International Business Manager
  • Market Analyst
  • Brand Manager
  • Business Intelligence Manager
  • Customer Relationship Analyst
  • Account Manager
  • Product Manager
  • Trade Marketing Manager

Study guides

First semester

Subject ECTC Type Faculty
Marketing and Interpersonnal Communication Techniques 6 BE Belén López
Introduction to Corporations 6 BE Alberto Colino
Mathematics Applied to Marketing 6 COM Jesús Calzadilla
Economic and Marketing History 6 BE Ana Isabel González Santamaría
Corporate Sociology 6 BE Thomas Baumert

Second semester

Subject ECTC Type Faculty
Introduction to Marketing 6 COM Paula Suárez
Computer Science Applied to Marketing 6 BE Mª José Cabetas Valladares
Applied Statistics to Marketing 6 COM Mariano Méndez
Civil Law 6 BE Vidal Martín Hernando
History of the Commercial Culture and Society 6 BE Andrés Sánchez Padilla
BE Basic Training   COM Compulsory Course

First semester

Subject ECTC Type Faculty
Economics I : Microeconomics 6 BE José Mª Martínez Gonzalo
Economic - Financial Analysis in Marketing I 4,5 COM Jaime Navarro Mohino
Psychology Applied to Marketing 4,5 COM José Mª López - Agulló
Strategic Management 4,5 COM Eduardo Gismera
Mercantile Law: Legal Regulation of the Market 4,5 COM Federico de Salas

Second semester

Subject ECTC Type Faculty
Strategic Marketing 4,5 COM Ana Gómez Olmedo
Responsibility and Corporate Social Marketing 6 BE
Economics II: Macroeconomics 6 COM José Mª Martínez Gonzalo
Economic-Financial Analysis in Marketing II 4,5 COM Jaime Navarro Mohino
Decission-Marking Methods Applied to Marketing 4,5 COM Luis Vivanco
Labour and Social Security Law 4,5 COM Federico de Salas

Annual

Subject ECTC Type Faculty
Chinesse 6 BE Language Team
BE Basic Training   COM Compulsory Course

First semester

Subject ECTC Type Faculty
Communication Policy and Digital Advertising 6 COM  
Consumer Behavior 4,5 COM  
Product Policy 6 COM  
Sales Management 4,5 COM  
Market Research I 4,5 COM  
Industrial and Services Marketing 4,5 COM  

Second semester

Subject ECTC Type Faculty
Distribution Policy and Ecommerce 6 COM  
Price and Cost Policy and Ecommerce 6 COM  
Market Research II 4,5 COM  
Commercial Negotiation Techniques 4,5 COM  
Relational, Direct, and Interactive Marketing 4,5 COM  
Applied Information Systems and Data Driven Marketing 4,5 COM  
COM Compulsory Course

First semester

Subject ECTC Type Faculty
Marketing Plan 6 COM  
Elective 1 4,5 EL  
Elective 2 4,5 EL  
Elective 3 4,5 EL  
Elective 4 4,5 EL  
Academic Recognition of Credits 6 COM  

Annual

Subject ECTC Type Faculty
External Practies 24,0 COM  
End of Degree Project 6 COM  

Electives BDM

Subject ECTC Type Faculty
Sales Analysis and Forecast 4,5 EL  
International Economic Analysis 4,5 EL  
Electoral Legislation, Communication and State of Law 4,5 EL  
Human Resources Management 4,5 EL  
International Economic Legislation 4,5 EL  
Global Marketing and International Trade 4,5 EL  
Industry-Specific Marketing 4,5 EL  
Marketing and Communication Management 4,5 EL  
Internal Marketing 4,5 EL  
Political Marketing 4,5 EL  
BE Basic Training   COM Compulsory Course   EL Elective

First semester

Subject ECTC Type Faculty
Chinesse I 6 DPS Language team

Second semester

Subject ECTC Type Faculty
Chinesse II 3 DPS Language team
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type Faculty
Chinesse III 6 DPS Language team

Second semester

Subject ECTC Type Faculty
Multimedia Software 3 DPS Eduardo Segovia Jaquete
Antrophology 3 DPS Alberto Murcia
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type Faculty
Creation of Digital Spaces 3 DPS  
Critical Thinking 3 DPS  

Second semester

Subject ECTC Type Faculty
Christian Social Thought 3 DPS  
Creative Mindsett 3 DPS  
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type Faculty
Mindlab 3 DPS  
Business Ethics 3 DPS  

Second semester

Subject ECTC Type Faculty
Leadership 6 DPS  
Digital Footprint 6 DPS  
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type Faculty
Project Planning: Ms Project 3 DEHDM Jesús García García-Doncel
Digital Image Editing: Photoshop 3 DEHDM Bosco López García

Second semester

Subject ECTC Type Faculty
Vectorial Design and Computer Graphics: Illustrator 3 DEHDM Bosco López García
Audiovisual Narrative & Video Editing: Premiere 3 DEHDM Luis Fernández Carbonell
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

First semester

Subject ECTC Type Faculty
Motion Graphics & 3D: After Effects 3 DEHDM  
Information Architecture & UX: Invision, XD, Optimize 360 3 DEHDM  

Second semester

Subject ECTC Type Faculty
Creating Webpages: WordPress 3 DEHDM  
Christian Social Thought 3 DEHDM  
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

First semester

Subject ECTC Type Faculty
SEO, SEM y ASO: Google Tools, Semrush, Sistrix 3 DEHDM  
e-Commerce: Prstashop, Magento 3 DEHDM  

Second semester

Subject ECTC Type Faculty
SEO Audits: Screamming Frog, SEO meta in one click 3 DEHDM  
Anthropology 3 DEHDM  
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

Second semester

Subject ECTC Type Faculty
Data Visualization for BSS Intelligence: PowerBi, Tableau 3 DEHDM  
Customer Management & Community Management: SalesForce 3 DEHDM  
Business Ethic 3 DEHDM  
Final Project 3 DEHDM  
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

First semester

Subject ECTC Type Faculty
Marketing Fundamentals 6 OB  
Company Fundamentals 6 FB  
Business Mathematics 6 OB  
Economic History 6 FB  
Business Sociology 6 FB  

Second semester

Subject ECTC Type Faculty
Business Communication 6 OB  
Modern Language 6 FB  
Statistics Applied To Marketing 6 OB  
Economy I: Microeconomics 6 FB  
It Applied To Marketing 6 FB  
FB Basic Training   OB Compulsory Course

First semester

Subject ECTC Type Faculty
Economy II: Macroeconomics 6 OB  
Economic-financial analysis for marketing I 4,5 OB  
Legal Regulation of the Market 4,5 OB  
Marketing and Corporate Social Responsability 6 OB  
Consumer’s Behavior 4,5 OB  
Strategic Marketing 4,5 OB  

Second semester

Subject ECTC Type Faculty
Economic-financial Analysis for Marketing II 4,5 OB  
Market research I 4,5 OB  
Consumer’s Behavior II 4,5 OB  
Product Policy 4,5 OB  
Distribution Policy 6 OB  
Strategic Brand Management 6 OB  
OB Obligatory

First semester

Subject ECTC Type Faculty
Communication and Advertising 6 OB  
Decision-Making Methods Applied to Marketing 4,5 OB  
Marketing and Applied Information Systems 4,5 OB  
Prices and Costs Policy 6 OB  
Trading Techniques 4,5 OB  
Relational and Direct Marketing 4,5 OB  

Second semester

Subject ECTC Type Faculty
Business Start-Up 4,5 OB  
Human Resources Management 4,5 OB  
Sales Management 4,5 OB  
Digital Marketing Strategies 6 OB  
Market Research II 4,5 OB  
OB Obligatory

First semester

Subject ECTC Type Faculty
Strategic Management 4,5 OB  
Marketing plan 6 OB  
Elective 1 4,5 OB  
Elective 2 4,5 OB  
Elective 3 4,5 OB  
Elective 4 4,5 OB  
Elective 5 4,5 OB  

Electives BDM

Subject ECTC Type Faculty
Neuromarketing 4,5 OB  
Customer Experience Management 4,5 OB  
New Services Marketing 4,5 OB  
E-Commerce 4,5 OB  
Digital Marketing Metrics & Analytics 4,5 OB  
Mobile Marketing / Marketing For Mobile Devices 4,5 OB  
Business Models For Digital Economy 4,5 OB  
Business Intelligence In A Digital Environment 4,5 OB  
Creativity And Digital Innovation 4,5 OB  
I.T. Seminars I (Relational Database In Digital Environments) 4,5 OB  
Recognized Educational Activities I 4,5 OB  
I.T. Seminars II (Data Analysis For Businesses With Spss) 4,5 OB  
Recognized Educational Activities II 4,5 OB  
Learning Activities II 4,5 OB  

Second semester

Subject ECTC Type Faculty
Interships 24 OB  

Annual

Subject ECTC Type Faculty
Bachelor’s Degree Final Project 6 OB  
OB Obligatory

First semester

Subject ECTC Type Faculty
Chinesse I 6 DPS Language team

Second semester

Subject ECTC Type Faculty
Critical Thinking 3 DPS  
Anthropology 3 DPS  
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type Faculty
Chinesse III 6 DPS Language team

Second semester

Subject ECTC Type Faculty
Chinesse IV 6 DPS Language team
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type Faculty
Multimedia Software 3 DPS  
Creative Mindset 3 DPS  

Second semester

Subject ECTC Type Faculty
Creation of Digital Spaces 3 DPS  
Christian Social Thinking 3 DPS  
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type Faculty
Business Ethics 6 DPS  
Tangibles-Wearables 6 DPS  

Second semester

Subject ECTC Type Faculty
Leadership 3 DPS  
My Digital Fingerprint 3 DPS  
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

Financial aids to study

Support, continuous management, future.

 

Admissions and financial
aid

Economic issues should not be an obstacle that prevents you from reaching your goals.
Be sure your degree has a future.

More information
 

Validations and transfer of academic records

Are you thinking of pursuing a university degree after finishing your current studies or do you simply want to change University?

More information
 

International department
Language department

You will have the possibility to complete and validate your studies abroad during a semester or an academic year.

More information
 

Internships and
employment opportunities

Professional internships in the best companies, support throughout your professional career, entrepreneurship, lifetime employment opportunities and much more.

More information

The degree in figures

Functional areas of our alumni

   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising
   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising
   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising

Geographical areas
where our alumni work

85 %
Spain
10 %
Europe
5 %
Latin America
85 %
Spain
10 %
Europe
5 %
Latin America
85 %
Spain
10 %
Europe
5 %
Latin America

Companies where our alumni work

Campuses and prices where taught

Rankings

YESTERDAY, TODAY, ALWAYS