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Bachelor's Degree in Marketing

  September 2020 September 2020 September 2020
  Languages
taught
Inglés

  Available locations

  • Madrid
  • Barcelona

Degree information

1

ESIC, is affiliated to Universidad Rey Juan Carlos in Madrid  and Universitat Rovira i Virgili in Barcelona to offer the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

2

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

3

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.

4

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

5

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.`

6

Formative axes

Research

Finances

Comercialization

Sales

Digital Marketing

Offline Marketing

Communication


Specific training complements

 

Building Skills

Reative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area

 

With the quality and services of a Business School

  • Internationalitation
  • Professional development unit
  • Language School
  • Training in managerial skills
  • Entrepreneurial incubator
  • Internships and Employment in the main companies of the country

Who is it for?

  • Wants to work in marketing and/or a global and evolving sales environment.
  • Logical-analytical and creative capacity
  • Interested in digital business
  • Leadership skills

Professional opportunities Bachelor's Degree in Marketing

This degree is a passport to several career opportunities, such as

  • Marketing Manager
  • Sales Manager
  • International Business Manager
  • Market Analyst
  • Brand Manager
  • Business Intelligence Manager
  • Customer Relationship Analyst
  • Account Manager
  • Product Manager
  • Trade Marketing Manager

Study guides

First semester

Subject ECTC Type
Marketing and Interpersonnal Communication Techniques 6,0 BE
Introduction to Corporations 6,0 BE
Mathematics Applied to Marketing 6,0 COM
Economic and Marketing History 6,0 BE
Corporate Sociology 6,0 BE

Second semester

Subject ECTC Type
Introduction to Marketing 6,0 COM
Computer Science Applied to Marketing 6,0 BE
Applied Statistics to Marketing 6,0 COM
Civil Law 6,0 BE
History of the Commercial Culture and Society 6,0 BE
BE Basic Training   COM Compulsory Course

First semester

Subject ECTC Type
Economics I : Microeconomics 6,0 BE
Economic - Financial Analysis in Marketing I 4,5 COM
Psychology Applied to Marketing 4,5 COM
Strategic Management 4,5 COM
Mercantile Law: Legal Regulation of the Market 4,5 COM

Second semester

Subject ECTC Type
Strategic Marketing 4,5 COM
Responsibility and Corporate Social Marketing 6,0 BE
Economics II: Macroeconomics 6,0 COM
Economic-Financial Analysis in Marketing II 4,5 COM
Decission-Marking Methods Applied to Marketing 4,5 COM
Labour and Social Security Law 4,5 COM

Annual

Subject ECTC Type
Chinesse 6,0 BE
BE Basic Training   COM Compulsory Course

First semester

Subject ECTC Type
Communication Policy and Digital Advertising 6,0 COM
Consumer Behavior 4,5 COM
Product Policy 6,0 COM
Sales Management 4,5 COM
Market Research I 4,5 COM
Industrial and Services Marketing 4,5 COM

Second semester

Subject ECTC Type
Distribution Policy and Ecommerce 6,0 COM
Price and Cost Policy and Ecommerce 6,0 COM
Market Research II 4,5 COM
Commercial Negotiation Techniques 4,5 COM
Relational, Direct, and Interactive Marketing 4,5 COM
Applied Information Systems and Data Driven Marketing 4,5 COM
COM Compulsory Course

First semester

Subject ECTC Type
Marketing Plan 6,0 COM
Elective 1 4,5 EL
Elective 2 4,5 EL
Elective 3 4,5 EL
Elective 4 4,5 EL
Academic Recognition of Credits 6,0 COM

Annual

Subject ECTC Type
External Practies 24,0 COM
End of Degree Project 6,0 COM

Electives BDM

Subject ECTC Type
Sales Analysis and Forecast 4,5 EL
International Economic Analysis 4,5 EL
Electoral Legislation, Communication and State of Law 4,5 EL
Human Resources Management 4,5 EL
International Economic Legislation 4,5 EL
Global Marketing and International Trade 4,5 EL
Industry-Specific Marketing 4,5 EL
Marketing and Communication Management 4,5 EL
Internal Marketing 4,5 EL
Political Marketing 4,5 EL
BE Basic Training   COM Compulsory Course   EL Elective

First semester

Subject ECTC Type
Chinesse I 6 DPS

Second semester

Subject ECTC Type
Chinesse II 3 DPS
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type
Chinesse III 6 DPS

Second semester

Subject ECTC Type
Multimedia Software 3 DPS
Antrophology 3 DPS
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type
Creation of Digital Spaces 3 DPS
Critical Thinking 3 DPS

Second semester

Subject ECTC Type
Christian Social Thought 3 DPS
Creative Mindsett 3 DPS
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type
Mindlab 3 DPS
Business Ethics 3 DPS

Second semester

Subject ECTC Type
Leadership 6 DPS
Digital Footprint 6 DPS
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type
Project Planning: Ms Project 3 DEHDM
Digital Image Editing: Photoshop 3 DEHDM

Second semester

Subject ECTC Type
Vectorial Design and Computer Graphics: Illustrator 3 DEHDM
Audiovisual Narrative & Video Editing: Premiere 3 DEHDM
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

First semester

Subject ECTC Type
Motion Graphics & 3D: After Effects 3 DEHDM
Information Architecture & UX: Invision, XD, Optimize 360 3 DEHDM

Second semester

Subject ECTC Type
Creating Webpages: WordPress 3 DEHDM
Christian Social Thought 3 DEHDM
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

First semester

Subject ECTC Type
SEO, SEM y ASO: Google Tools, Semrush, Sistrix 3 DEHDM
e-Commerce: Prstashop, Magento 3 DEHDM

Second semester

Subject ECTC Type
SEO Audits: Screamming Frog, SEO meta in one click 3 DEHDM
Anthropology 3 DEHDM
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

Second semester

Subject ECTC Type
Data Visualization for BSS Intelligence: PowerBi, Tableau 3 DEHDM
Customer Management & Community Management: SalesForce 3 DEHDM
Business Ethic 3 DEHDM
Final Project 3 DEHDM
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

First semester

Subject ECTC Type
Marketing and Communication Techniques 6 FB
Introduction to Corporations 6 FB
Corporate Mathematics 6 OB
Economic and Marketing History 6 FB
Corporate Sociology 6 FB

Second semester

Subject ECTC Type
Introduction to Marketing 6 FB
History of the Commercial Culture and Society 6 OB
Applied Statistics to Marketing 6 OB
Civil Law 6 FB
Computer Science Applied to Marketing 6 FB
BE Basic Training   COM Compulsory Course

First semester

Subject ECTC Type
Economy II: Macroeconomics 6 FB
Economic-financial analysis for marketing I 4,5 FB
Legal regulation of the market 4,5 OB
Marketing and corporate social responsability 6 FB
Consumer’s behavior 4,5 FB
Strategic marketing 4,5 FB

Second semester

Subject ECTC Type
Economic-financial analysis for marketing II 4,5 FB
Market research I 4,5 OB
Consumer’s behavior II 4,5 OB
Product policy 4,5 FB
Distribution policy 6 FB
Strategic brand management 6 FB

Annual

Subject ECTC Type
Chinese 6,0 BE
BE Basic Training   COM Compulsory Course

First semester

Subject ECTC Type
Communication and advertising 6 FB
Decision-making methods applied to marketing 4,5 FB
Marketing and applied information systems 4,5 OB
Prices and costs policy 6 FB
Trading techniques 4,5 FB
Relational and direct marketing 4,5 FB

Second semester

Subject ECTC Type
Business start-up 4,5 FB
Human resources management 4,5 OB
Sales management 4,5 OB
International marketing management 6 FB
Digital marketing strategies 6 FB
Market research II 4,5 FB
COM Compulsory Course

First semester

Subject ECTC Type
Strategic management 6 FB
Marketing plan 6 FB
Elective 1 4,5 OB
Elective 2 4,5 OB
Elective 3 4,5 OB
Elective 4 4,5 OB
Elective 5 4,5 OB

Second semester

Subject ECTC Type
interships 24 OB

Annual

Subject ECTC Type
bachelor’s degree final project 6 OB
BE Basic Training   COM Compulsory Course   EL Elective

First semester

Subject ECTC Type
Chinesse I 6 P

Second semester

Subject ECTC Type
Critical thinking 3 P
anthropology 3 P
PAHE ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type
Chinesse III 6 P

Second semester

Subject ECTC Type
Chinesse IV 6 P
P ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type
Multimedia software 3 PAHE
Creative mindset 3 PAHE

Second semester

Subject ECTC Type
Creation of digital spaces 3 PAHE
Christian social thinking 3 PAHE
PAHE ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type
business ethics 6 P
tangibles-wearables 6 P

Second semester

Subject ECTC Type
leadership 3 PAHE
my digital fingerprint 3 PAHE
PAHE ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

Financial aids to study

Support, continuous management, future.

 

Admissions and financial
aid

Economic issues should not be an obstacle that prevents you from reaching your goals.
Be sure your degree has a future.

More information
 

Validations and transfer of academic records

Are you thinking of pursuing a university degree after finishing your current studies or do you simply want to change University?

More information
 

International department
Language department

You will have the possibility to complete and validate your studies abroad during a semester or an academic year.

More information
 

Internships and
employment opportunities

Professional internships in the best companies, support throughout your professional career, entrepreneurship, lifetime employment opportunities and much more.

More information

The degree in figures

Functional areas of our alumni

   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising
   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising
   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising

Geographical areas
where our alumni work

85 %
Spain
10 %
Europe
5 %
Latin America
85 %
Spain
10 %
Europe
5 %
Latin America
85 %
Spain
10 %
Europe
5 %
Latin America

Companies where our alumni work

Campuses and prices where taught

Rankings

YESTERDAY, TODAY, ALWAYS