Bachelor's Degree in Marketing
September 2022
September 2022
Languages
taught
taught
Available locations
- Madrid
- Barcelona
Degree information
1
ESIC offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.
2
This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.
3
The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.
4
Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.
5
This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.`
6
Complement your official degree with one of these two specialization diplomas:
- Professional Skills
- Digital Tools and Multimedia
Formative axes
Research
Finances
Comercialization
Sales
Digital Marketing
Offline Marketing
Communication
Specific training complements
Building Skills
- Professional Skills
- Innovation
- Teamwork
- Entrepreneurship
- Software tools and solutions
- Creativity
- Languages
A Degree with the quality and services of a University
- Internationalitation
- Professional development unit
- Language School
- Training in managerial skills
- Entrepreneurial incubator
- Internships and Employment in the main companies of the country
Who is it for?
- Wants to work in marketing and/or a global and evolving sales environment.
- Logical-analytical and creative capacity
- Interested in digital business
- Leadership skills
Professional opportunities Bachelor's Degree in Marketing
- Marketing Manager
- Sales Manager
- International Business Manager
- Market Analyst
- Brand Manager
- Business Intelligence Manager
- Customer Relationship Analyst
- Account Manager
- Product Manager
- Trade Marketing Manager
Study guides
BACHELOR’S DEGREE + SPECIALIZATION DIPLOMA SYLLABUS
+*By choosing the 1st itinerary, students will be able to complement the Bachelor’s Degree in Marketing by ESIC University with one of our Specialization Diploma in 4 years, taking 48 additional credits to those already taken in the Bachelor’s Degree Syllabus.
First semester
| Subject | ECTC | Type | |
|---|---|---|---|
| Marketing and Interpersonnal Communication Techniques | 6 | BE | |
| Introduction to Corporations | 6 | BE | |
| Mathematics Applied to Marketing | 6 | COM | |
| Economic and Marketing History | 6 | BE | |
| Corporate Sociology | 6 | BE |
Second semester
| Subject | ECTC | Type | |
|---|---|---|---|
| Introduction to Marketing | 6 | COM | |
| Computer Science Applied to Marketing | 6 | BE | |
| Applied Statistics to Marketing | 6 | COM | |
| Civil Law | 6 | BE | |
| History of the Commercial Culture and Society | 6 | BE |
BE Basic Training COM Compulsory Course
First semester
| Subject | ECTC | Type | |
|---|---|---|---|
| Economics I : Microeconomics | 6 | BE | |
| Economic - Financial Analysis in Marketing I | 4,5 | COM | |
| Psychology Applied to Marketing | 4,5 | COM | |
| Strategic Management | 4,5 | COM | |
| Mercantile Law: Legal Regulation of the Market | 4,5 | COM |
Second semester
| Subject | ECTC | Type | |
|---|---|---|---|
| Strategic Marketing | 4,5 | COM | |
| Responsibility and Corporate Social Marketing | 6 | BE | |
| Economics II: Macroeconomics | 6 | COM | |
| Economic-Financial Analysis in Marketing II | 4,5 | COM | |
| Decission-Marking Methods Applied to Marketing | 4,5 | COM | |
| Labour and Social Security Law | 4,5 | COM |
Annual
| Subject | ECTC | Type | |
|---|---|---|---|
| Modern Languages | 6 | BE |
BE Basic Training COM Compulsory Course
First semester
| Subject | ECTC | Type | |
|---|---|---|---|
| Communication Policy and Digital Advertising | 6 | COM | |
| Consumer Behavior | 4,5 | COM | |
| Product Policy | 6 | COM | |
| Sales Management | 4,5 | COM | |
| Market Research I | 4,5 | COM | |
| Industrial and Services Marketing | 4,5 | COM |
Second semester
| Subject | ECTC | Type | |
|---|---|---|---|
| Distribution Policy and Ecommerce | 6 | COM | |
| Price and Cost Policy and Ecommerce | 6 | COM | |
| Market Research II | 4,5 | COM | |
| Commercial Negotiation Techniques | 4,5 | COM | |
| Relational, Direct, and Interactive Marketing | 4,5 | COM | |
| Applied Information Systems and Data Driven Marketing | 4,5 | COM |
COM Compulsory Course
First semester
| Subject | ECTC | Type | |
|---|---|---|---|
| Marketing Plan | 6 | COM | |
| Elective 1 | 4,5 | EL | |
| Elective 2 | 4,5 | EL | |
| Elective 3 | 4,5 | EL | |
| Elective 4 | 4,5 | EL | |
| Academic Recognition of Credits | 6 | COM |
Annual
| Subject | ECTC | Type | |
|---|---|---|---|
| External Practies | 24,0 | COM | |
| End of Degree Project | 6 | COM |
Electives BDM
| Subject | ECTC | Type | |
|---|---|---|---|
| Sales Analysis and Forecast | 4,5 | EL | |
| International Economic Analysis | 4,5 | EL | |
| Electoral Legislation, Communication and State of Law | 4,5 | EL | |
| Human Resources Management | 4,5 | EL | |
| International Economic Legislation | 4,5 | EL | |
| Global Marketing and International Trade | 4,5 | EL | |
| Industry-Specific Marketing | 4,5 | EL | |
| Marketing and Communication Management | 4,5 | EL | |
| Internal Marketing | 4,5 | EL | |
| Political Marketing | 4,5 | EL |
BE Basic Training COM Compulsory Course EL Elective
First semester
| Subject | ECTC | Type | |
|---|---|---|---|
| Chinesse I | 6 | DPS |
Second semester
| Subject | ECTC | Type | |
|---|---|---|---|
| Chinesse II | 3 | DPS |
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills
First semester
| Subject | ECTC | Type | |
|---|---|---|---|
| Chinesse III | 6 | DPS |
Second semester
| Subject | ECTC | Type | |
|---|---|---|---|
| Multimedia Software | 3 | DPS | |
| Antrophology | 3 | DPS |
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills
First semester
| Subject | ECTC | Type | |
|---|---|---|---|
| Creation of Digital Spaces | 3 | DPS | |
| Critical Thinking | 3 | DPS |
Second semester
| Subject | ECTC | Type | |
|---|---|---|---|
| Christian Social Thought | 3 | DPS | |
| Creative Mindsett | 3 | DPS |
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills
First semester
| Subject | ECTC | Type | |
|---|---|---|---|
| Mindlab | 3 | DPS | |
| Business Ethics | 3 | DPS |
Second semester
| Subject | ECTC | Type | |
|---|---|---|---|
| Leadership | 6 | DPS | |
| Digital Footprint | 6 | DPS |
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills
First semester
| Subject | ECTC | Type | |
|---|---|---|---|
| Project Planning: Ms Project | 3 | DEHDM | |
| Digital Image Editing: Photoshop | 3 | DEHDM |
Second semester
| Subject | ECTC | Type | |
|---|---|---|---|
| Vectorial Design and Computer Graphics: Illustrator | 3 | DEHDM | |
| Audiovisual Narrative & Video Editing: Premiere | 3 | DEHDM |
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia
First semester
| Subject | ECTC | Type | |
|---|---|---|---|
| Motion Graphics & 3D: After Effects | 3 | DEHDM | |
| Information Architecture & UX: Invision, XD, Optimize 360 | 3 | DEHDM |
Second semester
| Subject | ECTC | Type | |
|---|---|---|---|
| Creating Webpages: WordPress | 3 | DEHDM | |
| Christian Social Thought | 3 | DEHDM |
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia
First semester
| Subject | ECTC | Type | |
|---|---|---|---|
| SEO, SEM y ASO: Google Tools, Semrush, Sistrix | 3 | DEHDM | |
| e-Commerce: Prstashop, Magento | 3 | DEHDM |
Second semester
| Subject | ECTC | Type | |
|---|---|---|---|
| SEO Audits: Screamming Frog, SEO meta in one click | 3 | DEHDM | |
| Anthropology | 3 | DEHDM |
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia
Second semester
| Subject | ECTC | Type | |
|---|---|---|---|
| Data Visualization for BSS Intelligence: PowerBi, Tableau | 3 | DEHDM | |
| Customer Management & Community Management: SalesForce | 3 | DEHDM | |
| Business Ethic | 3 | DEHDM | |
| Final Project | 3 | DEHDM |
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia
PLAN DE ESTUDIOS GRADO OFICIAL + TÍTULO SUPERIOR
+*Complementary subjects to those already taken in the Bachelor’s Degree in Marketing Syllabus
*Students enrolled in the Official Bachelor's Degree in Marketing by ESIC University will in turn receive ESIC's Degree in Digital Business, granting 135 additional credits to those already obtained in the BDM syllabus.
First semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Marketing and Interpersonal Communication Techniques | 6 | BE | |
| Marketing and Interpersonnal Communication Techniques | 6,0 | BE | |
| Introduction to Corporations | 6 | BE | |
| Mathematics Applied to Marketing | 6 | COM | |
| Economic and Marketing History | 6 | BE | |
| Corporate Sociology | 6 | BE |
First semester [DDB]
| Subject | ECTC | Type | |
|---|---|---|---|
| Technology in Data Science I: Systems architecture | 3 | ||
| Organization and Data Management I: Database | 3 | ||
| Anthropology | 3 | ||
| Organization and Data Management II: Content Curation | 3 |
Second semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Introduction to Marketing | 6 | COM | |
| Computer Science Applied to Marketing | 6 | BE | |
| Applied Statistics to Marketing | 6 | BE | |
| Civil Law | 6 | BE | |
| History of the Commercial Culture and Society | 6 | BE |
Second semester [DDB]
| Subject | ECTC | Type | |
|---|---|---|---|
| Technology in Data Science II: Systems architecture | 3 | ||
| Critical Spiritual thinking | 3 |
BE Basic Training COM Compulsory Course P Propia
First semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Economics I: Microeconomics | 6 | BE | |
| Economic-Financial Analysis in Marketing I | 4,5 | COM | |
| Psychology Applied to Marketing | 4,5 | COM | |
| Strategic Management | 4,5 | COM | |
| Mercantile Law: Legal Regulation of the Market | 4,5 | COM |
Annual
| Subject | ECTC | Type | |
|---|---|---|---|
| Chinese | 6,0 | BE |
First semester [DDB]
| Subject | ECTC | Type | |
|---|---|---|---|
| Program for Data Science I: Java / SQL | 4,5 | ||
| Program for Data Science II: Python | 3 |
Second semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Strategic Marketing | 4,5 | COM | |
| Responsability and Corporate Social Marketing | 6 | BE | |
| Economics II: Macroeconomics | 6 | COM | |
| Economic-Financial Analysis in Marketing II | 4,5 | COM | |
| Decission-Making Methods applied to Marketing | 4,5 | COM | |
| Labour and Social Security Law | 4,5 | COM |
Second semester [DDB]
| Subject | ECTC | Type | |
|---|---|---|---|
| Statistical modeling with R | 6 | ||
| Christian social thought | 3 |
BE Basic Training COM Compulsory Course P Propia
First semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Communication Policy and Digital Advertising | 6 | COM | |
| Consumer Behavior | 4,5 | COM | |
| Product Policy | 6,0 | COM | |
| Sales Management | 4,5 | COM | |
| Market Research I | 4,5 | COM | |
| Industrial and Services Marketing | 4,5 | COM |
Second semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Distribution Policy and Ecommerce | 6,0 | COM | |
| Price and Cost Policy and Ecommerce | 6,0 | COM | |
| Market Research II | 4,5 | COM | |
| Commercial Negotiation Techniques | 4,5 | COM | |
| Relational, Direct, and Interactive Marketing | 4,5 | COM | |
| Applied Information Systems and Data Driven Marketing | 4,5 | COM |
Second semester [DDB]
| Subject | ECTC | Type | |
|---|---|---|---|
| Business Intelligence | 6 | ||
| Cloud Servicer Providers | 6 | ||
| Data driven corporations I:Sensitive Data management | 4,5 | ||
| Big Data Applications I: Big Data Project Implementation I | 6 |
COM Compulsory Course P Propia
First semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Marketing Plan | 6,0 | COM | |
| Elective 1 | 4,5 | EL | |
| Elective 2 | 4,5 | EL | |
| Elective 3 | 4,5 | EL | |
| Elective 4 | 4,5 | EL | |
| Academic Recognition of Credits | 6,0 | COM |
Annual
| Subject | ECTC | Type | |
|---|---|---|---|
| External Practies | 24,0 | COM | |
| End of Degree Project | 6,0 | COM |
Electives BDM
| Subject | ECTC | Type | |
|---|---|---|---|
| Sales Analysis and Forecast | 4,5 | EL | |
| International Economic Analysis | 4,5 | EL | |
| Electoral Legislation, Communication and State of Law | 4,5 | EL | |
| Human Resources Management | 4,5 | EL | |
| International Economic Legislation | 4,5 | EL | |
| Global Marketing and International Trade | 4,5 | EL | |
| Industry-Specific Marketing | 4,5 | EL | |
| Marketing and Communication Management | 4,5 | EL | |
| Internal Marketing | 4,5 | EL | |
| Political Marketing | 4,5 | EL |
Second semester [DDB]
| Subject | ECTC | Type | |
|---|---|---|---|
| Ética Empresarial | 3,0 | P | |
| Teamworking | 3,0 | P | |
| Autodiagnóstico | 3,0 | P | |
| Estrategias de Marketing Digital | 4,5 | P | |
| Marketing Intelligence | 4,5 | P | |
| Marketing de Clientes | 4,5 | P |
COM Compulsory Course EL Elective P Propia
First semester [DDB]
| Subject | ECTC | Type |
|---|---|---|
| Big Data Applications II: Big Data Project Implementation II | 6 | |
| Big Data Applications III: Big Data in Industry 4.0 | 6 | |
| Data driven corporations II: Sensitive Data management | 6 | |
| Big Data Applications IV: Identification of Black Ops | 6 | |
| Artificial Intelligence and Neural Networks | 6 |
Second semestre [DDB]
| Subject | ECTC | Type |
|---|---|---|
| Modeling of categorical variables | 6 | |
| Predictive models II: Patterns of online abandonment | 6 | |
| Predictive models III: Public opinion and sentiment | 6 | |
| Analytical approach to Neuromarketing | 6 | |
| Natural language processing: Chat-Bots | 6 |
P Propia
*Students enrolled in the Official Bachelor's Degree in Marketing by ESIC University will in turn receive ESIC's Degree in Data Science, granting 135 additional credits to those already obtained in the BDM syllabus.
First semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Marketing and Interpersonal Communication Techniques | 6 | BE | |
| Marketing and Interpersonnal Communication Techniques | 6,0 | BE | |
| Introduction to Corporations | 6 | BE | |
| Mathematics Applied to Marketing | 6 | COM | |
| Economic and Marketing History | 6 | BE | |
| Corporate Sociology | 6 | BE |
First semester [TSDS]
| Subject | ECTC | Type | |
|---|---|---|---|
| Technology in Data Science I: Systems architecture | 3 | TSDS | |
| Organization and Data Management I: Database | 3 | TSDS | |
| Anthropology | 3 | TSDS | |
| Organization and Data Management II: Content Curation | 3 | TSDS |
Second semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Introduction to Marketing | 6 | COM | |
| Computer Science Applied to Marketing | 6 | BE | |
| Applied Statistics to Marketing | 6 | BE | |
| Civil Law | 6 | BE | |
| History of the Commercial Culture and Society | 6 | BE |
Second semester [TSDS]
| Subject | ECTC | Type | |
|---|---|---|---|
| Technology in Data Science II: Systems architecture | 3 | TSDS | |
| Critical Spiritual thinking | 3 | TSDS |
BE Basic Training COM Compulsory Course P Propia
First semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Economics I: Microeconomics | 6 | BE | |
| Economic-Financial Analysis in Marketing I | 4,5 | COM | |
| Psychology Applied to Marketing | 4,5 | COM | |
| Strategic Management | 4,5 | COM | |
| Mercantile Law: Legal Regulation of the Market | 4,5 | COM |
Annual
| Subject | ECTC | Type | |
|---|---|---|---|
| Chinese | 6,0 | BE |
First semester [TSDS]
| Subject | ECTC | Type | |
|---|---|---|---|
| Program for Data Science I: Java / SQL | 4,5 | TSDS | |
| Program for Data Science II: Python | 3 | TSDS |
Second semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Strategic Marketing | 4,5 | COM | |
| Responsability and Corporate Social Marketing | 6 | BE | |
| Economics II: Macroeconomics | 6 | COM | |
| Economic-Financial Analysis in Marketing II | 4,5 | COM | |
| Decission-Making Methods applied to Marketing | 4,5 | COM | |
| Labour and Social Security Law | 4,5 | COM |
Second semester [TSDS]
| Subject | ECTC | Type | |
|---|---|---|---|
| Statistical modeling with R | 6 | TSDS | |
| Christian social thought | 3 | TSDS |
BE Basic Training COM Compulsory Course P Propia
First semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Communication Policy and Digital Advertising | 6 | COM | |
| Consumer Behavior | 4,5 | COM | |
| Product Policy | 6,0 | COM | |
| Sales Management | 4,5 | COM | |
| Market Research I | 4,5 | COM | |
| Industrial and Services Marketing | 4,5 | COM |
Second semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Distribution Policy and Ecommerce | 6,0 | COM | |
| Price and Cost Policy and Ecommerce | 6,0 | COM | |
| Market Research II | 4,5 | COM | |
| Commercial Negotiation Techniques | 4,5 | COM | |
| Relational, Direct, and Interactive Marketing | 4,5 | COM | |
| Applied Information Systems and Data Driven Marketing | 4,5 | COM |
Second semester [TSDS]
| Subject | ECTC | Type | |
|---|---|---|---|
| Business Intelligence | 6 | TSDS | |
| Cloud Servicer Providers | 6 | TSDS | |
| Data driven corporations I:Sensitive Data management | 4,5 | TSDS | |
| Big Data Applications I: Big Data Project Implementation I | 6 | TSDS |
COM Compulsory Course P Propia
First semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Marketing Plan | 6,0 | COM | |
| Elective 1 | 4,5 | EL | |
| Elective 2 | 4,5 | EL | |
| Elective 3 | 4,5 | EL | |
| Elective 4 | 4,5 | EL | |
| Academic Recognition of Credits | 6,0 | COM |
Annual
| Subject | ECTC | Type | |
|---|---|---|---|
| External Practies | 24,0 | COM | |
| End of Degree Project | 6,0 | COM |
Electives BDM
| Subject | ECTC | Type | |
|---|---|---|---|
| Sales Analysis and Forecast | 4,5 | EL | |
| International Economic Analysis | 4,5 | EL | |
| Electoral Legislation, Communication and State of Law | 4,5 | EL | |
| Human Resources Management | 4,5 | EL | |
| International Economic Legislation | 4,5 | EL | |
| Global Marketing and International Trade | 4,5 | EL | |
| Industry-Specific Marketing | 4,5 | EL | |
| Marketing and Communication Management | 4,5 | EL | |
| Internal Marketing | 4,5 | EL | |
| Political Marketing | 4,5 | EL |
Second semester [TSDS]
| Subject | ECTC | Type | |
|---|---|---|---|
| Ética Empresarial | 3,0 | P | |
| Teamworking | 3,0 | P | |
| Autodiagnóstico | 3,0 | P | |
| Estrategias de Marketing Digital | 4,5 | P | |
| Marketing Intelligence | 4,5 | P | |
| Marketing de Clientes | 4,5 | P |
COM Compulsory Course EL Elective P Propia
First semester [TSDS]
| Subject | ECTC | Type | |
|---|---|---|---|
| Big Data Applications II: Big Data Project Implementation II | 6 | TSDS | |
| Big Data Applications III: Big Data in Industry 4.0 | 6 | TSDS | |
| Data driven corporations II: Sensitive Data management | 6 | TSDS | |
| Big Data Applications IV: Identification of Black Ops | 6 | TSDS | |
| Artificial Intelligence and Neural Networks | 6 | TSDS |
Second semestre [TSDS]
| Subject | ECTC | Type | |
|---|---|---|---|
| Modeling of categorical variables | 6 | TSDS | |
| Predictive models II: Patterns of online abandonment | 6 | TSDS | |
| Predictive models III: Public opinion and sentiment | 6 | TSDS | |
| Analytical approach to Neuromarketing | 6 | TSDS | |
| Natural language processing: Chat-Bots | 6 | TSDS |
P Propia
*Students enrolled in the Official Bachelor's Degree in Marketing by ESIC University will in turn receive ESIC's Degree in Entrepreneurship and Innovation, granting 135 additional credits to those already obtained in the BDM syllabus.
First semester [BDM]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Marketing and Interpersonnal Communication Techniques | 6 | BE | |
| Introduction to Corporations | 6 | BE | |
| Mathematics Applied to Marketing | 6 | COM | |
| Economic and Marketing History | 6 | BE | |
| Corporate Sociology | 6 | BE |
First semester [DEI]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Chinese I | 6 | P | |
| Business Models II: Product-Market Fit | 3 | P |
Second semester [BDM]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Introduction to Marketing | 6 | COM | |
| Computer Science Applied to Marketing | 6 | BE | |
| Applied Statistics to Marketing | 6 | COM | |
| Civil Law | 6 | BE | |
| History of the Commercial Culture and Society | 6 | BE |
Second semestre [DEI]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Chinese II | 6 | P | |
| Agile Methodologies | 3 | P |
First semester [BDM]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Economics I : Microeconomics | 6 | BE | |
| Economic - Financial Analysis in Marketing I | 4,5 | COM | |
| Psychology Applied to Marketing | 4,5 | COM | |
| Strategic Management | 4,5 | COM | |
| Mercantile Law: Legal Regulation of the Market | 4,5 | COM |
First semester [DEI]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Business Models II: Social Entrepreneurship | 3 | P | |
| Entrepreneurial Ecosystem I | 3 | P | |
| Critical Thinking | 3 | P |
Second semester [BDM]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Strategic Marketing | 4,5 | COM | |
| Responsibility and Corporate Social Marketing | 6 | BE | |
| Economics II: Macroeconomics | 6 | COM | |
| Economic-Financial Analysus in Marketing II | 4,5 | COM | |
| Decission-Marking Methods Applied to Marketing | 4,5 | COM | |
| Labour and Social Security Law | 4,5 | COM |
Second semester [DEI]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Christian Social Thinking | 3 | P | |
| Negotiation and Selling Methods | 4,5 | P |
Annual [BDM]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Chinese | 6 | BE |
First semester [BDM]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Communication Policy and Digital Advertising | 6 | COM | |
| Consumer Behavior | 4,5 | COM | |
| Product Policy | 6 | COM | |
| Sales Management | 4,5 | COM | |
| Market Research I | 4,5 | COM | |
| Industrial and Services Marketing | 4,5 | COM |
First semester [DEI]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Personal Competences I: Personal Brand & Networking | 4,5 | P | |
| Business Models III: Intrepreneurship | 3 | P |
Second semester [BDM]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Relational, Direct and Interactive Marketing | 6 | COM | |
| Distribution Policy and Ecommerce | 6 | COM | |
| Price and Cost Policy and Ecommerce | 6 | COM | |
| Market Research II | 4,5 | COM | |
| Commercial Negotiation Techniques | 4,5 | COM | |
| Applied Information Systems and Data Driven Marketing | 4,5 | COM |
Second semester [DEI]
| Asignatura | ECTC | Tipo |
|---|---|---|
| Anthropology | 3 | P |
| Entrepreneurial Ecosystem II: Finance and Law | 3 | P |
| Narrative Methods | 4,5 | P |
First semester [BDM]
| Asignatura | ECTC | Tipo |
|---|---|---|
| Marketing Plan | 6 | COM |
| Elective 1 | 4,5 | EL Elective |
| Elective 2 | 4,5 | EL Elective |
| Elective 3 | 4,5 | EL Elective |
| Elective 4 | 4,5 | EL Elective |
| Academic Recognition of Credits | 6 | COM |
Second semester [DEI]
| Asignatura | ECTC | Tipo |
|---|---|---|
| Business Ethics | 3 | P |
| Business Models IV: Go To Market | 3 | P |
| Personal Competences II: Leading, Self-Managing and Managing Teams | 3 | P |
| Entrepreneurial Ecosystem III: Presence at Trade Fairs, Companies, Boorcamps and Awards | 3 | P |
| E-Markets | 4,5 | P |
| Esic Garage I: Coach in Teams | 6 | P |
Annual [BDM]
| Asignatura | ECTC | Tipo |
|---|---|---|
| External Practies | 24,0 | COM |
| End of Degree Project | 6 | COM |
More electives BDM
| Asignatura | ECTC | Tipo |
|---|---|---|
| Sales Analysis and Forecast | 4,5 | EL Elective |
| International Economic Analysis | 4,5 | EL Elective |
| Electoral Legislation, Communication and Stat of Law | 4,5 | EL Elective |
| Human Resources Management | 4,5 | EL Elective |
| International Economic Legislation | 4,5 | EL Elective |
| Global Markeeting and International Trade | 4,5 | EL Elective |
| Industry-Specific Marketing | 4,5 | EL Elective |
| Marketing and Communication Management | 4,5 | EL Elective |
| Internal Marketing | 4,5 | EL Elective |
| Political Marketing | 4,5 | EL Elective |
First semester [DEI]
| Asignatura | ECTC | Tipo |
|---|---|---|
| Digital Production I | 6 | P |
| Global Innovation: Structure, Product and Processes | 4,5 | P |
| Elective Subject I | 3 | P |
| Elective Subject II | 12,0 | P |
| Esic Garage II: Coach in Teams | 12,0 | P |
Segundo semestre [DEI]
| Asignatura | ECTC | Tipo |
|---|---|---|
| Elective Subject III | 4,5 | P |
| Personal Competences III: Debating, Public Speaking and Interpretation Techniques | 3 | P |
| Digital Production I | 6 | P |
| Global Mindset | 4,5 | P |
| Esic Garage III: Coach in Teams | 12,0 | P |
*Students enrolled in the Official Bachelor's Degree in Marketing will in turn receive ESIC's Degree in Sustainability Management, granting 135 additional credits to those already obtained in the BDM syllabus.
First semester[BDM]
| Subject | ECTC | Type |
|---|---|---|
| Marketing and Interpersonal Communication Techniques | 6 | BE |
| Marketing and Interpersonnal Communication Techniques | 6,0 | BE |
| Introduction to Corporations | 6 | BE |
| Mathematics Applied to Marketing | 6 | COM |
| Economic and Marketing History | 6 | BE |
| Corporate Sociology | 6 | BE |
First semester [DSM]
| Subject | ECTC | Type |
|---|---|---|
| Chinese I | 6 | |
| Introduction to Sustainability | 3 | P |
Second semester[BDM]
| Subject | ECTC | Type |
|---|---|---|
| Introduction to Marketing | 6 | COM |
| Computer Science Applied to Marketing | 6 | BE |
| Applied Statistics to Marketing | 6 | BE |
| Civil Law | 6 | BE |
| History of the Commercial Culture and Society | 6 | BE |
Second semester [DSM]
| Subject | ECTC | Type |
|---|---|---|
| Chinese II | 6 | |
| Global Challenges: from globalization to Sustainable Development Goals (SDG) | 3 | P |
BE Basic Training COM Compulsory Course P Propia
First semester[BDM]
| Subject | ECTC | Type |
|---|---|---|
| Economics I: Microeconomics | 6 | BE |
| Economic-Financial Analysis in Marketing I | 4,5 | COM |
| Psychology Applied to Marketing | 4,5 | COM |
| Strategic Management | 4,5 | COM |
| Mercantile Law: Legal Regulation of the Market | 4,5 | COM |
Annual
| Subject | ECTC | Type |
|---|---|---|
| Chinese | 6,0 | BE |
First semester [DSM]
| Subject | ECTC | Type |
|---|---|---|
| Stakeholder Engagement | 3 | |
| Social challenges: Human Rights, poverty (BoP) and inequalities | 4,5 | |
| Anthropology | 3 | P |
Second semester[BDM]
| Subject | ECTC | Type |
|---|---|---|
| Strategic Marketing | 4,5 | COM |
| Responsability and Corporate Social Marketing | 6 | BE |
| Economics II: Macroeconomics | 6 | COM |
| Economic-Financial Analysis in Marketing II | 4,5 | COM |
| Decission-Making Methods applied to Marketing | 4,5 | COM |
| Labour and Social Security Law | 4,5 | COM |
Second semester [DSM]
| Subject | ECTC | Type |
|---|---|---|
| Critical Thinking | 3 | P |
| Environmental Challenges: Biodiversity, Climate Change, Waste | 4,5 | P |
BE Basic Training COM Compulsory Course P Propia
First semester[BDM]
| Subject | ECTC | Type |
|---|---|---|
| Communication Policy and Digital Advertising | 6 | COM |
| Consumer Behavior | 4,5 | COM |
| Product Policy | 6,0 | COM |
| Sales Management | 4,5 | COM |
| Market Research I | 4,5 | COM |
| Industrial and Services Marketing | 4,5 | COM |
First semester [DSM]
| Subject | ECTC | Type |
|---|---|---|
| INTERPERSONAL SKILLS: NEGOTIATION, NETWORKING & ALLIANCES | 3 | P |
| Social Christian Thought | 3 | P |
Second semester[BDM]
| Subject | ECTC | Type |
|---|---|---|
| Distribution Policy and Ecommerce | 6,0 | COM |
| Price and Cost Policy and Ecommerce | 6,0 | COM |
| Market Research II | 4,5 | COM |
| Commercial Negotiation Techniques | 4,5 | COM |
| Relational, Direct, and Interactive Marketing | 4,5 | COM |
| Applied Information Systems and Data Driven Marketing | 4,5 | COM |
Second semester [DSM]
| Subject | ECTC | Type |
|---|---|---|
| INTERPERSONAL SKILLS: LEADERSHIP, COACHING & TEAM MANAGEMENT | 3 | P |
| Cross-cultural Management | 3 | P |
COM Compulsory Course P Propia
First semester[BDM]
| Subject | ECTC | Type |
|---|---|---|
| Marketing Plan | 6,0 | COM |
| Elective 1 | 4,5 | EL |
| Elective 2 | 4,5 | EL |
| Elective 3 | 4,5 | EL |
| Elective 4 | 4,5 | EL |
| Academic Recognition of Credits | 6,0 | COM |
Annual
| Subject | ECTC | Type |
|---|---|---|
| External Practies | 24,0 | COM |
| End of Degree Project | 6,0 | COM |
Electives BDM
| Subject | ECTC | Type |
|---|---|---|
| Sales Analysis and Forecast | 4,5 | EL |
| International Economic Analysis | 4,5 | EL |
| Electoral Legislation, Communication and State of Law | 4,5 | EL |
| Human Resources Management | 4,5 | EL |
| International Economic Legislation | 4,5 | EL |
| Global Marketing and International Trade | 4,5 | EL |
| Industry-Specific Marketing | 4,5 | EL |
| Marketing and Communication Management | 4,5 | EL |
| Internal Marketing | 4,5 | EL |
| Political Marketing | 4,5 | EL |
Second semester [DSM]
| Subject | ECTC | Type |
|---|---|---|
| Business Ethics | 3 | |
| Impact Assessment | 4,5 | |
| Energy Transition | 4,5 | P |
| Responsible Consumption & Production | 3 | P |
| ESIC SERVICE LEARNING I: Voluntary Work in the Community | 6 | P |
COM Compulsory Course EL Elective P Propia
First semester [DSM]
| Subject | ECTC | Type |
|---|---|---|
| Sustainability Management | 6 | |
| Reporting & Accountability | 4,5 | P |
| New Economies | 4,5 | P |
| Demography, transport & mobility. Smart cities | 3 | P |
| INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES | 3 | P |
| INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES | 3 | P |
| ESIC SERVICE LEARNING II: Social Business Consultancy | 12 | P |
Second semestre [DSM]
| Subject | ECTC | Type |
|---|---|---|
| Corporate Governance | 4,5 | P |
| CSR | 4,5 | P |
| Circular Economy | 4,5 | P |
| Modelos Predictivos II: Patrones de Abandono On-line | 6,0 | P |
| International Scenario: Global institutions for International Politics & Trade | 4,5 | P |
| Sustainable Investment - ESG | 12 | P |
| ESIC SERVICE LEARNING III: Social Entrepreneurshi | 12 | P |
P Propia
*Students enrolled in the Official Bachelor's Degree in Marketing by URV will in turn receive ESIC’s Diploma in Profesional Skills or Diploma in Tools and Multimedia, granting 48 additional credits to those already obtained in the BM syllabus.
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Marketing Fundamentals | 6 | OB | |
| Company Fundamentals | 6 | FB | |
| Business Mathematics | 6 | OB | |
| Economic History | 6 | FB | |
| Business Sociology | 6 | FB |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Business Communication | 6 | OB | |
| Modern Language | 6 | FB | |
| Statistics Applied To Marketing | 6 | OB | |
| Economy I: Microeconomics | 6 | FB | |
| It Applied To Marketing | 6 | FB |
FB Basic Training OB Compulsory Course
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Economy II: Macroeconomics | 6 | OB | |
| Economic-financial analysis for marketing I | 4,5 | OB | |
| Legal Regulation of the Market | 4,5 | OB | |
| Marketing and Corporate Social Responsability | 6 | OB | |
| Consumer’s Behavior | 4,5 | OB | |
| Strategic Marketing | 4,5 | OB |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Economic-financial Analysis for Marketing II | 4,5 | OB | |
| Market research I | 4,5 | OB | |
| Consumer’s Behavior II | 4,5 | OB | |
| Product Policy | 4,5 | OB | |
| Distribution Policy | 6 | OB | |
| Strategic Brand Management | 6 | OB |
OB Obligatory
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Communication and Advertising | 6 | OB | |
| Decision-Making Methods Applied to Marketing | 4,5 | OB | |
| Marketing and Applied Information Systems | 4,5 | OB | |
| Prices and Costs Policy | 6 | OB | |
| Trading Techniques | 4,5 | OB | |
| Relational and Direct Marketing | 4,5 | OB |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Business Start-Up | 4,5 | OB | |
| Human Resources Management | 4,5 | OB | |
| Sales Management | 4,5 | OB | |
| Digital Marketing Strategies | 6 | OB | |
| Market Research II | 4,5 | OB |
OB Obligatory
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Strategic Management | 4,5 | OB | |
| Marketing plan | 6 | OB | |
| Elective 1 | 4,5 | OB | |
| Elective 2 | 4,5 | OB | |
| Elective 3 | 4,5 | OB | |
| Elective 4 | 4,5 | OB | |
| Elective 5 | 4,5 | OB |
Electives BDM
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Neuromarketing | 4,5 | OB | |
| Customer Experience Management | 4,5 | OB | |
| New Services Marketing | 4,5 | OB | |
| E-Commerce | 4,5 | OB | |
| Digital Marketing Metrics & Analytics | 4,5 | OB | |
| Mobile Marketing / Marketing For Mobile Devices | 4,5 | OB | |
| Business Models For Digital Economy | 4,5 | OB | |
| Business Intelligence In A Digital Environment | 4,5 | OB | |
| Creativity And Digital Innovation | 4,5 | OB | |
| I.T. Seminars I (Relational Database In Digital Environments) | 4,5 | OB | |
| Recognized Educational Activities I | 4,5 | OB | |
| I.T. Seminars II (Data Analysis For Businesses With Spss) | 4,5 | OB | |
| Recognized Educational Activities II | 4,5 | OB | |
| Learning Activities II | 4,5 | OB |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Interships | 24 | OB |
Annual
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Bachelor’s Degree Final Project | 6 | OB |
OB Obligatory
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Chinesse I | 6 | DPS | Language team |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Critical Thinking | 3 | DPS | |
| Anthropology | 3 | DPS |
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Chinesse III | 6 | DPS | Language team |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Chinesse IV | 6 | DPS | Language team |
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Multimedia Software | 3 | DPS | |
| Creative Mindset | 3 | DPS |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Creation of Digital Spaces | 3 | DPS | |
| Christian Social Thinking | 3 | DPS |
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Business Ethics | 6 | DPS | |
| Tangibles-Wearables | 6 | DPS |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Leadership | 3 | DPS | |
| My Digital Fingerprint | 3 | DPS |
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills
Financial aids for study
Support, continuous management, future.
Admissions and financial
aid
Economic issues should not be an obstacle that prevents you from reaching your goals.
Be sure your degree has a future.
Validations and transfer of academic records
Are you thinking of pursuing a university degree after finishing your current studies or do you simply want to change University?
More information
International department
Language department
You will have the possibility to complete and validate your studies abroad during a semester or an academic year.
More information
Internships and
employment opportunities
Professional internships in the best companies, support throughout your professional career, entrepreneurship, lifetime employment opportunities and much more.
More informationThe degree in figures
Functional areas of our alumni
62%
Marketing
9%
Business Development
27%
Sales
2%
Communications & Advertising
62%
Marketing
9%
Business Development
27%
Sales
2%
Communications & Advertising
Geographical areas
where our alumni work
85
%
Spain
10
%
Europe
5
%
Latin America
85
%
Spain
10
%
Europe
5
%
Latin America
Companies where our alumni work
Rankings
YESTERDAY, TODAY, ALWAYS
Top 50
Global en Enseñanza Digital. #1 en España en Programas enfocados a la experiencia profesional y Oportunidades de estudiar en el extranjero.
TOP
Universidades Privadas en España. #5 en Publicidad y Relaciones Públicas. Ranking 50 carreras.
#3
Universidad Privada de España en Enseñanza.
#1
Universidad Privada de España en igualdad de Género.
Top 100
Global de Universidades.
#2
España con mayor reputación.