Bachelor's Degree in Marketing
taught
Available locations
- Madrid
- Barcelona
Degree information
ESIC, is affiliated to Universidad Rey Juan Carlos in Madrid and Universitat Rovira i Virgili in Barcelona to offer the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.
This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.
The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.
Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.
This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.`
Complement your official degree with one of these two specialization diplomas:
- Professional Skills
- Digital Tools and Multimedia
Formative axes
Research
Finances
Comercialization
Sales
Digital Marketing
Offline Marketing
Communication
Specific training complements
Building Skills
Reative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area
With the quality and services of a Business School
- Internationalitation
- Professional development unit
- Language School
- Training in managerial skills
- Entrepreneurial incubator
- Internships and Employment in the main companies of the country
Who is it for?
- Wants to work in marketing and/or a global and evolving sales environment.
- Logical-analytical and creative capacity
- Interested in digital business
- Leadership skills
Professional opportunities Bachelor's Degree in Marketing
This degree is a passport to several career opportunities, such as
- Marketing Manager
- Sales Manager
- International Business Manager
- Market Analyst
- Brand Manager
- Business Intelligence Manager
- Customer Relationship Analyst
- Account Manager
- Product Manager
- Trade Marketing Manager
Study guides
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Marketing and Interpersonnal Communication Techniques | 6 | BE | Belén López |
| Introduction to Corporations | 6 | BE | Alberto Colino |
| Mathematics Applied to Marketing | 6 | COM | Jesús Calzadilla |
| Economic and Marketing History | 6 | BE | Ana Isabel González Santamaría |
| Corporate Sociology | 6 | BE | Thomas Baumert |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Introduction to Marketing | 6 | COM | Paula Suárez |
| Computer Science Applied to Marketing | 6 | BE | Mª José Cabetas Valladares |
| Applied Statistics to Marketing | 6 | COM | Mariano Méndez |
| Civil Law | 6 | BE | Vidal Martín Hernando |
| History of the Commercial Culture and Society | 6 | BE | Andrés Sánchez Padilla |
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Economics I : Microeconomics | 6 | BE | José Mª Martínez Gonzalo |
| Economic - Financial Analysis in Marketing I | 4,5 | COM | Jaime Navarro Mohino |
| Psychology Applied to Marketing | 4,5 | COM | José Mª López - Agulló |
| Strategic Management | 4,5 | COM | Eduardo Gismera |
| Mercantile Law: Legal Regulation of the Market | 4,5 | COM | Federico de Salas |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Strategic Marketing | 4,5 | COM | Ana Gómez Olmedo |
| Responsibility and Corporate Social Marketing | 6 | BE | |
| Economics II: Macroeconomics | 6 | COM | José Mª Martínez Gonzalo |
| Economic-Financial Analysis in Marketing II | 4,5 | COM | Jaime Navarro Mohino |
| Decission-Marking Methods Applied to Marketing | 4,5 | COM | Luis Vivanco |
| Labour and Social Security Law | 4,5 | COM | Federico de Salas |
Annual
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Chinesse | 6 | BE | Language Team |
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Communication Policy and Digital Advertising | 6 | COM | |
| Consumer Behavior | 4,5 | COM | |
| Product Policy | 6 | COM | |
| Sales Management | 4,5 | COM | |
| Market Research I | 4,5 | COM | |
| Industrial and Services Marketing | 4,5 | COM |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Distribution Policy and Ecommerce | 6 | COM | |
| Price and Cost Policy and Ecommerce | 6 | COM | |
| Market Research II | 4,5 | COM | |
| Commercial Negotiation Techniques | 4,5 | COM | |
| Relational, Direct, and Interactive Marketing | 4,5 | COM | |
| Applied Information Systems and Data Driven Marketing | 4,5 | COM |
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Marketing Plan | 6 | COM | |
| Elective 1 | 4,5 | EL | |
| Elective 2 | 4,5 | EL | |
| Elective 3 | 4,5 | EL | |
| Elective 4 | 4,5 | EL | |
| Academic Recognition of Credits | 6 | COM |
Annual
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| External Practies | 24,0 | COM | |
| End of Degree Project | 6 | COM |
Electives BDM
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Sales Analysis and Forecast | 4,5 | EL | |
| International Economic Analysis | 4,5 | EL | |
| Electoral Legislation, Communication and State of Law | 4,5 | EL | |
| Human Resources Management | 4,5 | EL | |
| International Economic Legislation | 4,5 | EL | |
| Global Marketing and International Trade | 4,5 | EL | |
| Industry-Specific Marketing | 4,5 | EL | |
| Marketing and Communication Management | 4,5 | EL | |
| Internal Marketing | 4,5 | EL | |
| Political Marketing | 4,5 | EL |
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Chinesse I | 6 | DPS | Language team |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Chinesse II | 3 | DPS | Language team |
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Chinesse III | 6 | DPS | Language team |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Multimedia Software | 3 | DPS | Eduardo Segovia Jaquete |
| Antrophology | 3 | DPS | Alberto Murcia |
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Creation of Digital Spaces | 3 | DPS | |
| Critical Thinking | 3 | DPS |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Christian Social Thought | 3 | DPS | |
| Creative Mindsett | 3 | DPS |
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Mindlab | 3 | DPS | |
| Business Ethics | 3 | DPS |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Leadership | 6 | DPS | |
| Digital Footprint | 6 | DPS |
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Project Planning: Ms Project | 3 | DEHDM | Jesús García García-Doncel |
| Digital Image Editing: Photoshop | 3 | DEHDM | Bosco López García |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Vectorial Design and Computer Graphics: Illustrator | 3 | DEHDM | Bosco López García |
| Audiovisual Narrative & Video Editing: Premiere | 3 | DEHDM | Luis Fernández Carbonell |
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Motion Graphics & 3D: After Effects | 3 | DEHDM | |
| Information Architecture & UX: Invision, XD, Optimize 360 | 3 | DEHDM |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Creating Webpages: WordPress | 3 | DEHDM | |
| Christian Social Thought | 3 | DEHDM |
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| SEO, SEM y ASO: Google Tools, Semrush, Sistrix | 3 | DEHDM | |
| e-Commerce: Prstashop, Magento | 3 | DEHDM |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| SEO Audits: Screamming Frog, SEO meta in one click | 3 | DEHDM | |
| Anthropology | 3 | DEHDM |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Data Visualization for BSS Intelligence: PowerBi, Tableau | 3 | DEHDM | |
| Customer Management & Community Management: SalesForce | 3 | DEHDM | |
| Business Ethic | 3 | DEHDM | |
| Final Project | 3 | DEHDM |
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Marketing Fundamentals | 6 | OB | |
| Company Fundamentals | 6 | FB | |
| Business Mathematics | 6 | OB | |
| Economic History | 6 | FB | |
| Business Sociology | 6 | FB |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Business Communication | 6 | OB | |
| Modern Language | 6 | FB | |
| Statistics Applied To Marketing | 6 | OB | |
| Economy I: Microeconomics | 6 | FB | |
| It Applied To Marketing | 6 | FB |
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Economy II: Macroeconomics | 6 | OB | |
| Economic-financial analysis for marketing I | 4,5 | OB | |
| Legal Regulation of the Market | 4,5 | OB | |
| Marketing and Corporate Social Responsability | 6 | OB | |
| Consumer’s Behavior | 4,5 | OB | |
| Strategic Marketing | 4,5 | OB |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Economic-financial Analysis for Marketing II | 4,5 | OB | |
| Market research I | 4,5 | OB | |
| Consumer’s Behavior II | 4,5 | OB | |
| Product Policy | 4,5 | OB | |
| Distribution Policy | 6 | OB | |
| Strategic Brand Management | 6 | OB |
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Communication and Advertising | 6 | OB | |
| Decision-Making Methods Applied to Marketing | 4,5 | OB | |
| Marketing and Applied Information Systems | 4,5 | OB | |
| Prices and Costs Policy | 6 | OB | |
| Trading Techniques | 4,5 | OB | |
| Relational and Direct Marketing | 4,5 | OB |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Business Start-Up | 4,5 | OB | |
| Human Resources Management | 4,5 | OB | |
| Sales Management | 4,5 | OB | |
| Digital Marketing Strategies | 6 | OB | |
| Market Research II | 4,5 | OB |
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Strategic Management | 4,5 | OB | |
| Marketing plan | 6 | OB | |
| Elective 1 | 4,5 | OB | |
| Elective 2 | 4,5 | OB | |
| Elective 3 | 4,5 | OB | |
| Elective 4 | 4,5 | OB | |
| Elective 5 | 4,5 | OB |
Electives BDM
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Neuromarketing | 4,5 | OB | |
| Customer Experience Management | 4,5 | OB | |
| New Services Marketing | 4,5 | OB | |
| E-Commerce | 4,5 | OB | |
| Digital Marketing Metrics & Analytics | 4,5 | OB | |
| Mobile Marketing / Marketing For Mobile Devices | 4,5 | OB | |
| Business Models For Digital Economy | 4,5 | OB | |
| Business Intelligence In A Digital Environment | 4,5 | OB | |
| Creativity And Digital Innovation | 4,5 | OB | |
| I.T. Seminars I (Relational Database In Digital Environments) | 4,5 | OB | |
| Recognized Educational Activities I | 4,5 | OB | |
| I.T. Seminars II (Data Analysis For Businesses With Spss) | 4,5 | OB | |
| Recognized Educational Activities II | 4,5 | OB | |
| Learning Activities II | 4,5 | OB |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Interships | 24 | OB |
Annual
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Bachelor’s Degree Final Project | 6 | OB |
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Chinesse I | 6 | DPS | Language team |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Critical Thinking | 3 | DPS | |
| Anthropology | 3 | DPS |
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Chinesse III | 6 | DPS | Language team |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Chinesse IV | 6 | DPS | Language team |
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Multimedia Software | 3 | DPS | |
| Creative Mindset | 3 | DPS |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Creation of Digital Spaces | 3 | DPS | |
| Christian Social Thinking | 3 | DPS |
First semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Business Ethics | 6 | DPS | |
| Tangibles-Wearables | 6 | DPS |
Second semester
| Subject | ECTC | Type | Faculty |
|---|---|---|---|
| Leadership | 3 | DPS | |
| My Digital Fingerprint | 3 | DPS |
Financial aids to study
Support, continuous management, future.
Admissions and financial
aid
Economic issues should not be an obstacle that prevents you from reaching your goals.
Be sure your degree has a future.
Validations and transfer of academic records
Are you thinking of pursuing a university degree after finishing your current studies or do you simply want to change University?
More information
International department
Language department
You will have the possibility to complete and validate your studies abroad during a semester or an academic year.
More information
Internships and
employment opportunities
Professional internships in the best companies, support throughout your professional career, entrepreneurship, lifetime employment opportunities and much more.
More informationThe degree in figures
Functional areas of our alumni
Geographical areas
where our alumni work
Companies where our alumni work
Rankings
YESTERDAY, TODAY, ALWAYS
ESIC in ranking U-Multirank 2018 Universities:
Top 3
in Spain in Business Studies.
Top 25
in Professional development.
TOP 6 In Spain, 2nd Private University in the Global Ranking of Spanish universities.
TOP 100 Universities
TOP Private Centres in Spain and Top in advertising and communication due to our leadership in Marketing and Digital economy. Ranking 50 degrees El Mundo (newspaper)
MERCO Companies and Leaders 2019. One of the top 100 companies with the best corporative reputations.
ESIC in the ranking “Best School 2018” Bloomberg.
