Bachelor's Degree in Marketing + Degree in Digital Business
taught
Available locations
- Madrid
- Barcelona
Degree information
ESIC offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.
This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.
The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.
Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.
This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.
Formative axes
Research
Finances
Commercialization
Sales
Digital Marketing
Offline Marketing
Communication
Specific training complements
Building Skills
- Professional Skills
- Technology and Innovation
- Teamwork
- Software tools and solutions
- Creativity
- Languages
A degree in Madrid with the quality and services of a University
- Internationalitation
- Professional development unit
- Language School
- Training in managerial skills
- Entrepreneurial incubator
- Internships and Employment in the main companies of the country
Who is it for?
- Wants to work in marketing and/or a global and evolving sales environment.
- Logical-analytical and creative capacity
- Interested in digital business
- Leadership skills
Professional opportunities Bachelor’s Degree in Marketing + Degree in Digital Business
- Marketing Manager
- Sales Manager
- International Business Manager
- Market Analyst
- Brand Manager
- Business Intelligence Manager
- Customer Relationship Analyst
- Account Manager
- Product Manager
- Trade Marketing Manager
- Digital marketing manager
- Digital content manager
Study guides
First semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Marketing and Interpersonal Communication Techniques | 6 | BE | |
| Marketing and Interpersonnal Communication Techniques | 6,0 | BE | |
| Introduction to Corporations | 6 | BE | |
| Mathematics Applied to Marketing | 6 | COM | |
| Economic and Marketing History | 6 | BE | |
| Corporate Sociology | 6 | BE |
First semester [DDB]
| Subject | ECTC | Type | |
|---|---|---|---|
| Technology in Data Science I: Systems architecture | 3 | ||
| Organization and Data Management I: Database | 3 | ||
| Anthropology | 3 | ||
| Organization and Data Management II: Content Curation | 3 |
Second semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Introduction to Marketing | 6 | COM | |
| Computer Science Applied to Marketing | 6 | BE | |
| Applied Statistics to Marketing | 6 | BE | |
| Civil Law | 6 | BE | |
| History of the Commercial Culture and Society | 6 | BE |
Second semester [DDB]
| Subject | ECTC | Type | |
|---|---|---|---|
| Technology in Data Science II: Systems architecture | 3 | ||
| Critical Spiritual thinking | 3 |
First semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Economics I: Microeconomics | 6 | BE | |
| Economic-Financial Analysis in Marketing I | 4,5 | COM | |
| Psychology Applied to Marketing | 4,5 | COM | |
| Strategic Management | 4,5 | COM | |
| Mercantile Law: Legal Regulation of the Market | 4,5 | COM |
Annual
| Subject | ECTC | Type | |
|---|---|---|---|
| Chinese | 6,0 | BE |
First semester [DDB]
| Subject | ECTC | Type | |
|---|---|---|---|
| Program for Data Science I: Java / SQL | 4,5 | ||
| Program for Data Science II: Python | 3 |
Second semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Strategic Marketing | 4,5 | COM | |
| Responsability and Corporate Social Marketing | 6 | BE | |
| Economics II: Macroeconomics | 6 | COM | |
| Economic-Financial Analysis in Marketing II | 4,5 | COM | |
| Decission-Making Methods applied to Marketing | 4,5 | COM | |
| Labour and Social Security Law | 4,5 | COM |
Second semester [DDB]
| Subject | ECTC | Type | |
|---|---|---|---|
| Statistical modeling with R | 6 | ||
| Christian social thought | 3 |
First semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Communication Policy and Digital Advertising | 6 | COM | |
| Consumer Behavior | 4,5 | COM | |
| Product Policy | 6,0 | COM | |
| Sales Management | 4,5 | COM | |
| Market Research I | 4,5 | COM | |
| Industrial and Services Marketing | 4,5 | COM |
Second semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Distribution Policy and Ecommerce | 6,0 | COM | |
| Price and Cost Policy and Ecommerce | 6,0 | COM | |
| Market Research II | 4,5 | COM | |
| Commercial Negotiation Techniques | 4,5 | COM | |
| Relational, Direct, and Interactive Marketing | 4,5 | COM | |
| Applied Information Systems and Data Driven Marketing | 4,5 | COM |
Second semester [DDB]
| Subject | ECTC | Type | |
|---|---|---|---|
| Business Intelligence | 6 | ||
| Cloud Servicer Providers | 6 | ||
| Data driven corporations I:Sensitive Data management | 4,5 | ||
| Big Data Applications I: Big Data Project Implementation I | 6 |
First semester[BDM]
| Subject | ECTC | Type | |
|---|---|---|---|
| Marketing Plan | 6,0 | COM | |
| Elective 1 | 4,5 | EL | |
| Elective 2 | 4,5 | EL | |
| Elective 3 | 4,5 | EL | |
| Elective 4 | 4,5 | EL | |
| Academic Recognition of Credits | 6,0 | COM |
Annual
| Subject | ECTC | Type | |
|---|---|---|---|
| External Practies | 24,0 | COM | |
| End of Degree Project | 6,0 | COM |
Electives BDM
| Subject | ECTC | Type | |
|---|---|---|---|
| Sales Analysis and Forecast | 4,5 | EL | |
| International Economic Analysis | 4,5 | EL | |
| Electoral Legislation, Communication and State of Law | 4,5 | EL | |
| Human Resources Management | 4,5 | EL | |
| International Economic Legislation | 4,5 | EL | |
| Global Marketing and International Trade | 4,5 | EL | |
| Industry-Specific Marketing | 4,5 | EL | |
| Marketing and Communication Management | 4,5 | EL | |
| Internal Marketing | 4,5 | EL | |
| Political Marketing | 4,5 | EL |
Second semester [DDB]
| Subject | ECTC | Type | |
|---|---|---|---|
| Ética Empresarial | 3,0 | P | |
| Teamworking | 3,0 | P | |
| Autodiagnóstico | 3,0 | P | |
| Estrategias de Marketing Digital | 4,5 | P | |
| Marketing Intelligence | 4,5 | P | |
| Marketing de Clientes | 4,5 | P |
First semester [DDB]
| Subject | ECTC | Type |
|---|---|---|
| Big Data Applications II: Big Data Project Implementation II | 6 | |
| Big Data Applications III: Big Data in Industry 4.0 | 6 | |
| Data driven corporations II: Sensitive Data management | 6 | |
| Big Data Applications IV: Identification of Black Ops | 6 | |
| Artificial Intelligence and Neural Networks | 6 |
Second semestre [DDB]
| Subject | ECTC | Type |
|---|---|---|
| Modeling of categorical variables | 6 | |
| Predictive models II: Patterns of online abandonment | 6 | |
| Predictive models III: Public opinion and sentiment | 6 | |
| Analytical approach to Neuromarketing | 6 | |
| Natural language processing: Chat-Bots | 6 |
First semester [BDM]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Marketing fundamentals | 6 | FB | |
| Company fundamentals | 6 | FB | |
| Business Matematics | 6 | FB | |
| Economic history | 6 | FB | |
| Business sociology | 6 | FB |
First semester [DDB]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Chinese I | 6,0 | P | |
| Antropology | 3 | P |
Second semester [BDM]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Business Communication | 6 | FB | |
| Modern languaje | 6 | FB | |
| Statics Applied to Marketing | 6 | FB | |
| Economy I: Microeconomics | 6 | FB | |
| IT Applied to Marketing | 6 | FB |
Second semester [DDB]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| To Be Professional | 3 | P | |
| Digital Enviroment | 4,5 | P |
First semester [BDM]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Economy ii: macroeconomics | 6 | OB | |
| Economic-financial analysis for marketing I | 4,5 | OB | |
| Legal regulation of the market | 4,5 | OB | |
| Strategic Management | 6 | OB | |
| Consumer’s behavior I | 4,5 | OB | |
| Strategic marketing | 4,5 | OB |
First semester [DDB]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Chinese III | 6,0 | P | |
| Critical Thinking | 3,0 | P |
Second semester [BDM]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Economic-financial analysis for marketing II | 4,5 | OB | |
| Market research I | 4,5 | OB | |
| Consumer’s behavior II | 4,5 | OB | |
| Product policy | 6 | OB | |
| Distribution policy | 4,5 | OB | |
| Strategic brand management | 6 | OB |
Second semester [DDB]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Chinese IV | 6 | P | |
| Multimedia Software | 6,0 | P |
First semester [BDM]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Communication and advertising | 6 | OB | |
| Decision-making methods applied to marketing | 4,5 | OB | |
| Marketing and applied information systems | 4,5 | OB | |
| Prices and costs policy | 6 | OB | |
| Trading techniques | 4,5 | OB | |
| Relational and direct marketing | 4,5 | OB |
First semester [DDB]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Creation of digital spaces | 3 | P | |
| Creative mindset | 3 | P |
Second semester [BDM]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Business start-up | 4,5 | OB | |
| Human resources management | 4,5 | OB | |
| Sales management | 4,5 | OB | |
| International marketing management | 6 | OB | |
| Digital marketing strategies | 6 | OB | |
| Market research ii | 4,5 | OB |
Second semester [DDB]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Scientific investigation | 4,5 | P | |
| Christian social thinking | 3 | P | |
| Teamworking | 3 | P |
First semester [BDM]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Strategic management | 4,5 | OB | |
| Marketing plan | 6 | OB | |
| Elective 1 | 4,5 | OB | |
| Elective 2 | 4,5 | OB | |
| Elective 3 | 4,5 | OB | |
| Elective 4 | 3 | OB | |
| Elective 5 | 3 | OB |
Second semester [BDM]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Interships | 24 | OB |
Second semester [DDB]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Business ethics | 3 | P | |
| Self-diagnosis | 3 | P | |
| My digital fingerprint | 3 | P | |
| Trend search and analysis | 4,5 | P | |
| Sales forecasting | 4,5 | P |
Annual [BDM]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Bachelor’s degree final project | 24,0 | PE |
First semester [DDB]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Leadership | 3 | P | |
| Marketing intelligence | 4,5 | P | |
| Digital marketing metrics & analytics | 4,5 | P | |
| Customer marketing | 4,5 | P | |
| Data driven marketing | 4,5 | P | |
| Glocal marketing | 4,5 | P | |
| Business innovation | 4,5 | P | |
| Strategic finances | 4,5 | P |
Second semester [DDB]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Tangibles-wearables | 3 | P | |
| Transformation & change | 3 | P | |
| Global mindset | 4,5 | P | |
| Global communication | 4,5 | P | |
| Business with global cause | 4,5 | P | |
| Entrepreneurship | 4,5 | P |
Study Testimonies
Testimonies Bachelor’s Degree in Marketing + Degree in Digital Business from our students
Financial aids for study
Support, continuous management, future.
Admissions and financial
aid
Economic issues should not be an obstacle that prevents you from reaching your goals.
Be sure your degree has a future.
Validations and transfer of academic records
Are you thinking of pursuing a university degree after finishing your current studies or do you simply want to change University?
More information
International department
Language department
You will have the possibility to complete and validate your studies abroad during a semester or an academic year.
More information
Internships and
employment opportunities
Professional internships in the best companies, support throughout your professional career, entrepreneurship, lifetime employment opportunities and much more.
More informationThe degree in figures
Functional areas of our alumni
Geographical areas
where our alumni work
Companies where our alumni work
Rankings
YESTERDAY, TODAY, ALWAYS
Top 50
Global en Enseñanza Digital. #1 en España en Programas enfocados a la experiencia profesional y Oportunidades de estudiar en el extranjero.
TOP
Universidades Privadas en España. #5 en Publicidad y Relaciones Públicas. Ranking 50 carreras.
#3
Universidad Privada de España en Enseñanza.
#1
Universidad Privada de España en igualdad de Género.
Top 100
Global de Universidades.
#2
España con mayor reputación.