Pasar al contenido principal

Bachelor's Degree in Marketing + Degree in Digital Business

  September 2020 September 2020 September 2020
  Languages
taught
Inglés

  Available locations

  • Madrid
  • Barcelona

Degree information

1

ESIC, is affiliated to Universitat Rovira i Virgili in Barcelona and to Universidad Rey Juan Carlos in Madrid to offer the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

2

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

3

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.

4

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

5

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.

Formative axes

Research

Finances

Commercialization

Sales

Digital Marketing

Offline Marketing

Communication


Specific training complements

 

Building Skills

Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

 

A degree with the quality and services of a business school

  • Internationalitation
  • Professional development unit
  • Language School
  • Training in managerial skills
  • Entrepreneurial incubator
  • Internships and Employment in the main companies of the country

Who is it for?

  • Wants to work in marketing and/or a global and evolving sales environment.
  • Logical-analytical and creative capacity
  • Interested in digital business
  • Leadership skills

Professional opportunities Bachelor's Degree in Marketing + Degree in Digital Business

This degree is a passport to several career opportunities, such as:

  • Marketing Manager
  • Sales Manager
  • International Business Manager
  • Market Analyst
  • Brand Manager
  • Business Intelligence Manager
  • Customer Relationship Analyst
  • Account Manager
  • Product Manager
  • Trade Marketing Manager

Study guides

First semester [BDM]

Subject ECTC Type
Marketing and Interpersonnal Communication Techniques 6,0 BE Basic Training
Introduction to Corporations 6,0 BE Basic Training
Mathematics Applied to Marketing 6,0 COM Compulsory Course
Economic and Marketing History 6,0 BE Basic Training
Corporate Sociology 6,0 BE Basic Training

First semester [DDB]

Subject ECTC Type
Chinese I 6,0 P Propia
Anthropology 3,0 P Propia

Second semester [BDM]

Subject ECTC Type
Introduction to Marketing 6,0 COM Compulsory Course
Computer Science Applied to Marketing 6,0 BE Basic Training
Applied Statistics to Marketing 6,0 COM Compulsory Course
Civil Law 6,0 BE Basic Training
History of the Commercial Culture and Society 6,0 BE Basic Training

Second semester [DDB]

Subject ECTC Type
Chinese II 6,0 P Propia
To Be Professional 3,0 P Propia

First semester [BDM]

Subject ECTC Type
Economics I : Microeconomics 6,0 BE Basic Training
Economic - Financial Analysis in Marketing I 4,5 COM Compulsory Course
Psychology Applied to Marketing 4,5 COM Compulsory Course
Strategic Management 4,5 COM Compulsory Course
Mercantile Law: Legal Regulation of the Market 4,5 COM Compulsory Course

First semester [DDB]

Subject ECTC Type
Chinese III 6,0 P Propia
Critical Thinking 3,0 P Propia
Multimedia Software 3,0 P Propia

Second semester [BDM]

Subject ECTC Type
Strategic Marketing 4,5 COM Compulsory Course
Responsibility and Corporate Social Marketing 6,0 BE Basic Training
Economics II: Macroeconomics 6,0 COM Compulsory Course
Economic-Financial Analysis in Marketing II 4,5 COM Compulsory Course
Decission-Marking Methods Applied to Marketing 4,5 COM Compulsory Course
Labour and Social Security Law 4,5 COM Compulsory Course

Second semester [DDB]

Subject ECTC Type
Digital Enviroment 4,5 P Propia

Annual [BDM]

Subject ECTC Type
Chinese 6,0 BE Basic Training

First semester [BDM]

Subject ECTC Type
Communication Policy and Digital Advertising 6,0 COM Compulsory Course
Consumer Behavior 4,5 COM Compulsory Course
Product Policy  6,0 COM Compulsory Course
Sales Management 4,5 COM Compulsory Course
Market Research I 4,5 COM Compulsory Course
Industrial and Services Marketing 4,5 COM Compulsory Course

First semester [DDB]

Subject ECTC Type
Christian Social Thinking 3,0 P Propia
Creation of Digital Spaces 3,0 P Propia
Creative Mindset 3,0 P Propia

Second semester [BDM]

Subject ECTC Type
Distribution Policy and Ecommerce 6,0 COM Compulsory Course
Price and Cost Policy and Ecommerce 6,0 COM Compulsory Course
Market Research II 4,5 COM Compulsory Course
Commercial Negotiation Techniques 4,5 COM Compulsory Course
Relational, Direct, and Interactive Marketing 4,5 COM Compulsory Course
Applied Information Systems and Data Driven Marketing 4,5

COM Compulsory Course

Second semester [DDB]

Subject ECTC Type
Scientific Investigation 4,5 P Propia
Trend Search and Analysis 4,5 P Propia

First semester [BDM]

Subject ECTC Type
Marketing Plan 4,5 COM Compulsory Course
Elective 1 4,5 EL Elective
Elective 2 4,5 EL Elective
Elective 3 4,5 EL Elective
Elective 4 4,5 EL Elective
Academic Recognition of Credits 4,5 COM Compulsory Course

Second semester [DDB]

Subject ECTC Type
Business Ethics 3,0 P Propia
Teamworking 3,0 P Propia
Self-Diagnosis 3,0 P Propia
Digital Marketing Strategies 4,5 P Propia
Marketing Intelligence 4,5 P Propia
Customer Marketing 4,5 P Propia

Annual [BDM]

Subject ECTC Type
External Practies 24,0 COM Compulsory Course
End of Degree Project 6,0 COM Compulsory Course

More electives BDM

Subject ECTC Type
Sales Analysis and Forecast 4,5 EL Elective
International Economic Analysis 4,5 EL Elective
Electoral Legislation, Communication and State of Law 4,5 EL Elective
Human Resources Management 4,5 EL Elective
International Economic Legislation 4,5 EL Elective
Global Marketing and International Trade 4,5 EL Elective
Industry-Specific Marketing 4,5 EL Elective
Marketing and Communication Management 4,5 EL Elective
Internal Marketing 4,5 EL Elective
Political Marketing 4,5 EL Elective

First semester [DDB]

Subject ECTC Type
Digital Reality 3,0 P Propia
Leadership 3,0 P Propia
Transformation and Change 3,0 P Propia
Digital Footprint 3,0 P Propia
Digital Marketing Metrics & Analytics 4,5 P Propia
E-Markets 4,5 P Propia
Entrepreneurship 4,5 P Propia
Strategic Finances 4,5 P Propia

Second semester [DDB]

Subject ECTC Type
Mindlab 3,0 P Propia
Global Mindset 4,5 P Propia
Global Communication 4,5 P Propia
Data Driven Marketing 4,5 P Propia
Business Start-Up 4,5 P Propia
Business Innovation 4,5 P Propia
Business with Global Cause 4,5 P Propia

First semester [BDM]

Subjet Credits Tipe**
Marketing fundamentals 6 FB
Company fundamentals 6 FB
Business Matematics 6 FB
Economic history 6 FB
Business sociology 6 FB

First semester [DDB]

Subjet Credits Tipe**
Chinese I 6,0 P
Antropology 3 P

Second semester [BDM]

Subjet Credits Tipe**
Business Communication 6 FB
Modern languaje 6 FB
Statics Applied to Marketing 6 FB
Economy I: Microeconomics 6 FB
IT Applied to Marketing 6 FB

Second semester [DDB]

Subjet Credits Tipe**
To Be Professional 3 P
Digital Enviroment 4,5 P

First semester [BDM]

Subjet Credits Tipe**
Economy ii: macroeconomics 6 OB
Economic-financial analysis for marketing I 4,5 OB
Legal regulation of the market 4,5 OB
Strategic Management 6 OB
Consumer’s behavior I 4,5 OB
Strategic marketing 4,5 OB

First semester [DDB]

Subjet Credits Tipe**
Chinese III 6,0 P
Critical Thinking 3,0 P

Second semester [BDM]

Subjet Credits Tipe**
Economic-financial analysis for marketing II 4,5 OB
Market research I 4,5 OB
Consumer’s behavior II 4,5 OB
Product policy 6 OB
Distribution policy 4,5 OB
Strategic brand management 6 OB

Second semester [DDB]

Subjet Credits Tipe**
Chinese IV 6 P
Multimedia Software 6,0 P

First semester [BDM]

Subjet Credits Tipe**
Communication and advertising 6 OB
Decision-making methods applied to marketing 4,5 OB
Marketing and applied information systems 4,5 OB
Prices and costs policy 6 OB
Trading techniques 4,5 OB
Relational and direct marketing 4,5 OB

First semester [DDB]

Subjet Credits Tipe**
Creation of digital spaces 3 P
Creative mindset 3 P

Second semester [BDM]

Subjet Credits Tipe**
Business start-up 4,5 OB
Human resources management 4,5 OB
Sales management 4,5 OB
International marketing management 6 OB
Digital marketing strategies 6 OB
Market research ii 4,5 OB

Second semester [DDB]

Subjet Credits Tipe**
Scientific investigation 4,5 P
Christian social thinking 3 P
Teamworking 3 P

First semester [BDM]

Subjet Credits Tipe**
Strategic management 4,5 OB
Marketing plan 6 OB
Elective 1 4,5 OB
Elective 2 4,5 OB
Elective 3 4,5 OB
Elective 4 3 OB
Elective 5 3 OB

Second semester [BDM]

Subjet Credits Tipe**
Interships 24 OB

Second semester [DDB]

Subjet Credits Tipe**
Business ethics 3 P
Self-diagnosis 3 P
My digital fingerprint 3 P
Trend search and analysis 4,5 P
Sales forecasting 4,5 P

Annual [BDM]

Subjet Credits Tipe**
Bachelor’s degree final project 24,0 PE

First semester [DDB]

Subjet Credits Tipe**
Leadership 3 P
Marketing intelligence 4,5 P
Digital marketing metrics & analytics 4,5 P
Customer marketing 4,5 P
Data driven marketing 4,5 P
Glocal marketing 4,5 P
Business innovation 4,5 P
Strategic finances 4,5 P

Second semester [DDB]

Subjet Credits Tipe**
Tangibles-wearables 3 P
Transformation & change 3 P
Global mindset 4,5 P
Global communication 4,5 P
Business with global cause 4,5 P
Entrepreneurship 4,5 P

Study Testimonies

Testimonies Bachelor's Degree in Marketing + Degree in Digital Business from our students

Financial aids to study

Support, continuous management, future.

 

Admissions and financial
aid

Economic issues should not be an obstacle that prevents you from reaching your goals.
Be sure your degree has a future.

More information
 

Validations and transfer of academic records

Are you thinking of pursuing a university degree after finishing your current studies or do you simply want to change University?

More information
 

International department
Language department

You will have the possibility to complete and validate your studies abroad during a semester or an academic year.

More information
 

Internships and
employment opportunities

Professional internships in the best companies, support throughout your professional career, entrepreneurship, lifetime employment opportunities and much more.

More information

The degree in figures

Functional areas of our alumni

   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising
   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising
   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising

Geographical areas
where our alumni work

85 %
Spain
10 %
Europe
5 %
Latin America
85 %
Spain
10 %
Europe
5 %
Latin America
85 %
Spain
10 %
Europe
5 %
Latin America

Companies where our alumni work

Campuses and prices where taught

Rankings

YESTERDAY, TODAY, ALWAYS