Bachelor's Degree in Marketing + Degree in Digital Business
taught
Available locations
- Madrid
- Barcelona
Degree information
ESIC offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.
This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.
The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.
Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.
This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.
Formative axes
Research
Finances
Commercialization
Sales
Digital Marketing
Offline Marketing
Communication
Specific training complements
Building Skills
- Professional Skills
- Technology and Innovation
- Teamwork
- Software tools and solutions
- Creativity
- Languages
A degree in Madrid with the quality and services of a University
- Internationalitation
- Professional development unit
- Language School
- Training in managerial skills
- Entrepreneurial incubator
- Internships and Employment in the main companies of the country
Who is it for?
- Wants to work in marketing and/or a global and evolving sales environment.
- Logical-analytical and creative capacity
- Interested in digital business
- Leadership skills
Professional opportunities Bachelor’s Degree in Marketing + Degree in Digital Business
- Marketing Manager
- Sales Manager
- International Business Manager
- Market Analyst
- Brand Manager
- Business Intelligence Manager
- Customer Relationship Analyst
- Account Manager
- Product Manager
- Trade Marketing Manager
- Digital marketing manager
- Digital content manager
Study guides
First semester [BDM]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Marketing fundamentals | 6 | FB | |
| Company fundamentals | 6 | FB | |
| Business Matematics | 6 | FB | |
| Economic history | 6 | FB | |
| Business sociology | 6 | FB |
First semester [DDB]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Chinese I | 6,0 | P | |
| Antropology | 3 | P |
Second semester [BDM]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Business Communication | 6 | FB | |
| Modern languaje | 6 | FB | |
| Statics Applied to Marketing | 6 | FB | |
| Economy I: Microeconomics | 6 | FB | |
| IT Applied to Marketing | 6 | FB |
Second semester [DDB]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| To Be Professional | 3 | P | |
| Digital Enviroment | 4,5 | P |
First semester [BDM]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Economy ii: macroeconomics | 6 | OB | |
| Economic-financial analysis for marketing I | 4,5 | OB | |
| Legal regulation of the market | 4,5 | OB | |
| Strategic Management | 6 | OB | |
| Consumer’s behavior I | 4,5 | OB | |
| Strategic marketing | 4,5 | OB |
First semester [DDB]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Chinese III | 6,0 | P | |
| Critical Thinking | 3,0 | P |
Second semester [BDM]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Economic-financial analysis for marketing II | 4,5 | OB | |
| Market research I | 4,5 | OB | |
| Consumer’s behavior II | 4,5 | OB | |
| Product policy | 6 | OB | |
| Distribution policy | 4,5 | OB | |
| Strategic brand management | 6 | OB |
Second semester [DDB]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Chinese IV | 6 | P | |
| Multimedia Software | 6,0 | P |
First semester [BDM]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Communication and advertising | 6 | OB | |
| Decision-making methods applied to marketing | 4,5 | OB | |
| Marketing and applied information systems | 4,5 | OB | |
| Prices and costs policy | 6 | OB | |
| Trading techniques | 4,5 | OB | |
| Relational and direct marketing | 4,5 | OB |
First semester [DDB]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Creation of digital spaces | 3 | P | |
| Creative mindset | 3 | P |
Second semester [BDM]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Business start-up | 4,5 | OB | |
| Human resources management | 4,5 | OB | |
| Sales management | 4,5 | OB | |
| International marketing management | 6 | OB | |
| Digital marketing strategies | 6 | OB | |
| Market research ii | 4,5 | OB |
Second semester [DDB]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Scientific investigation | 4,5 | P | |
| Christian social thinking | 3 | P | |
| Teamworking | 3 | P |
First semester [BDM]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Strategic management | 4,5 | OB | |
| Marketing plan | 6 | OB | |
| Elective 1 | 4,5 | OB | |
| Elective 2 | 4,5 | OB | |
| Elective 3 | 4,5 | OB | |
| Elective 4 | 3 | OB | |
| Elective 5 | 3 | OB |
Second semester [BDM]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Interships | 24 | OB |
Second semester [DDB]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Business ethics | 3 | P | |
| Self-diagnosis | 3 | P | |
| My digital fingerprint | 3 | P | |
| Trend search and analysis | 4,5 | P | |
| Sales forecasting | 4,5 | P |
Annual [BDM]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Bachelor’s degree final project | 24,0 | PE |
First semester [DDB]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Leadership | 3 | P | |
| Marketing intelligence | 4,5 | P | |
| Digital marketing metrics & analytics | 4,5 | P | |
| Customer marketing | 4,5 | P | |
| Data driven marketing | 4,5 | P | |
| Glocal marketing | 4,5 | P | |
| Business innovation | 4,5 | P | |
| Strategic finances | 4,5 | P |
Second semester [DDB]
| Subjet | Credits | Tipe** | Faculty |
|---|---|---|---|
| Tangibles-wearables | 3 | P | |
| Transformation & change | 3 | P | |
| Global mindset | 4,5 | P | |
| Global communication | 4,5 | P | |
| Business with global cause | 4,5 | P | |
| Entrepreneurship | 4,5 | P |
Study Testimonies
Testimonies Bachelor’s Degree in Marketing + Degree in Digital Business from our students
Financial aids for study
Support, continuous management, future.
Admissions and financial
aid
Economic issues should not be an obstacle that prevents you from reaching your goals.
Be sure your degree has a future.
Validations and transfer of academic records
Are you thinking of pursuing a university degree after finishing your current studies or do you simply want to change University?
More information
International department
Language department
You will have the possibility to complete and validate your studies abroad during a semester or an academic year.
More information
Internships and
employment opportunities
Professional internships in the best companies, support throughout your professional career, entrepreneurship, lifetime employment opportunities and much more.
More informationThe degree in figures
Functional areas of our alumni
Geographical areas
where our alumni work
Companies where our alumni work
Rankings
YESTERDAY, TODAY, ALWAYS
Top 50
Global en Enseñanza Digital. #1 en España en Programas enfocados a la experiencia profesional y Oportunidades de estudiar en el extranjero.
TOP
Universidades Privadas en España. #5 en Publicidad y Relaciones Públicas. Ranking 50 carreras.
#3
Universidad Privada de España en Enseñanza.
#1
Universidad Privada de España en igualdad de Género.
Top 100
Global de Universidades.
#2
España con mayor reputación.