Pasar al contenido principal

Bachelor's Degree in Marketing + Degree in Digital Business

  September 2020 September 2021 September 2021
  Languages
taught
Inglés

  Available locations

  • Madrid
  • Barcelona

Degree information

1

ESIC offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

2

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

3

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.

4

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

5

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.

Formative axes

Research

Finances

Commercialization

Sales

Digital Marketing

Offline Marketing

Communication


Specific training complements

 

Building Skills

Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

 

A degree in Madrid with the quality and services of a University

  • Internationalitation
  • Professional development unit
  • Language School
  • Training in managerial skills
  • Entrepreneurial incubator
  • Internships and Employment in the main companies of the country

Who is it for?

  • Wants to work in marketing and/or a global and evolving sales environment.
  • Logical-analytical and creative capacity
  • Interested in digital business
  • Leadership skills

Professional opportunities Bachelor's Degree in Marketing + Degree in Digital Business

This degree is a passport to several career opportunities, such as:

  • Marketing Manager
  • Sales Manager
  • International Business Manager
  • Market Analyst
  • Brand Manager
  • Business Intelligence Manager
  • Customer Relationship Analyst
  • Account Manager
  • Product Manager
  • Trade Marketing Manager

Study guides

First semester[BDM]

Subject ECTC Type  
Marketing and Interpersonal Communication Techniques 6 BE  
Marketing and Interpersonnal Communication Techniques 6,0 BE  
Introduction to Corporations 6 BE  
Mathematics Applied to Marketing 6 COM  
Economic and Marketing History 6 BE  
Corporate Sociology 6 BE  

First semester [DDB]

Subject ECTC Type  
Technology in Data Science I: Systems architecture 3    
Organization and Data Management I: Database 3    
Anthropology 3    
Organization and Data Management II: Content Curation  3    

Second semester[BDM]

Subject ECTC Type  
Introduction to Marketing 6 COM  
Computer Science Applied to Marketing 6 BE  
Applied Statistics to Marketing 6 BE  
Civil Law 6 BE  
History of the Commercial Culture and Society 6 BE  

Second semester [DDB]

Subject ECTC Type  
Technology in Data Science II: Systems architecture 3    
Critical Spiritual thinking 3    
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type  
Economics I: Microeconomics 6 BE  
Economic-Financial Analysis in Marketing I 4,5 COM  
Psychology Applied to Marketing 4,5 COM  
Strategic Management 4,5 COM  
Mercantile Law: Legal Regulation of the Market 4,5 COM  

Annual

Subject ECTC Type  
Chinese 6,0 BE  

First semester [DDB]

Subject ECTC Type  
Program for Data Science I: Java / SQL 4,5    
Program for Data Science II: Python 3    

Second semester[BDM]

Subject ECTC Type  
Strategic Marketing 4,5 COM  
Responsability and Corporate Social Marketing 6 BE  
Economics II: Macroeconomics 6 COM  
Economic-Financial Analysis in Marketing II 4,5 COM  
Decission-Making Methods applied to Marketing 4,5 COM  
Labour and Social Security Law 4,5 COM  

Second semester [DDB]

Subject ECTC Type  
Statistical modeling with R 6    
Christian social thought 3    
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type  
Communication Policy and Digital Advertising 6 COM  
Consumer Behavior 4,5 COM  
Product Policy 6,0 COM  
Sales Management 4,5 COM  
Market Research I 4,5 COM  
Industrial and Services Marketing 4,5 COM  

Second semester[BDM]

Subject ECTC Type  
Distribution Policy and Ecommerce 6,0 COM  
Price and Cost Policy and Ecommerce 6,0 COM  
Market Research II 4,5 COM  
Commercial Negotiation Techniques 4,5 COM  
Relational, Direct, and Interactive Marketing 4,5 COM  
Applied Information Systems and Data Driven Marketing 4,5 COM  

Second semester [DDB]

Subject ECTC Type  
Business Intelligence 6    
Cloud Servicer Providers 6    
Data driven corporations I:Sensitive Data management 4,5    
Big Data Applications I: Big Data Project Implementation I  6    
COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type  
Marketing Plan 6,0 COM  
Elective 1 4,5 EL  
Elective 2 4,5 EL  
Elective 3 4,5 EL  
Elective 4 4,5 EL  
Academic Recognition of Credits 6,0 COM  

Annual

Subject ECTC Type  
External Practies 24,0 COM  
End of Degree Project 6,0 COM  

Electives BDM

Subject ECTC Type  
Sales Analysis and Forecast 4,5 EL  
International Economic Analysis 4,5 EL  
Electoral Legislation, Communication and State of Law 4,5 EL  
Human Resources Management 4,5 EL  
International Economic Legislation 4,5 EL  
Global Marketing and International Trade 4,5 EL  
Industry-Specific Marketing 4,5 EL  
Marketing and Communication Management 4,5 EL  
Internal Marketing 4,5 EL  
Political Marketing 4,5 EL  

Second semester [DDB]

Subject ECTC Type  
Ética Empresarial 3,0 P  
Teamworking 3,0 P  
Autodiagnóstico 3,0 P  
Estrategias de Marketing Digital 4,5 P  
Marketing Intelligence 4,5 P  
Marketing de Clientes 4,5 P  
COM Compulsory Course   EL Elective   P Propia

First semester [DDB]

 
Subject ECTC Type  
Big Data Applications II: Big Data Project Implementation II 6    
Big Data Applications III: Big Data in Industry 4.0 6    
Data driven corporations II: Sensitive Data management 6    
Big Data Applications IV: Identification of Black Ops 6    
Artificial Intelligence and Neural Networks 6    

Second semestre [DDB]

Subject ECTC Type  
Modeling of categorical variables 6    
Predictive models II: Patterns of online abandonment 6    
Predictive models III: Public opinion and sentiment 6    
Analytical approach to Neuromarketing 6    
Natural language processing: Chat-Bots 6  
P Propia

First semester [BDM]

Subjet Credits Tipe** Faculty
Marketing fundamentals 6 FB  
Company fundamentals 6 FB  
Business Matematics 6 FB  
Economic history 6 FB  
Business sociology 6 FB  

First semester [DDB]

Subjet Credits Tipe** Faculty
Chinese I 6,0 P  
Antropology 3 P  

Second semester [BDM]

Subjet Credits Tipe** Faculty
Business Communication 6 FB  
Modern languaje 6 FB  
Statics Applied to Marketing 6 FB  
Economy I: Microeconomics 6 FB  
IT Applied to Marketing 6 FB  

Second semester [DDB]

Subjet Credits Tipe** Faculty
To Be Professional 3 P  
Digital Enviroment 4,5 P  

First semester [BDM]

Subjet Credits Tipe** Faculty
Economy ii: macroeconomics 6 OB  
Economic-financial analysis for marketing I 4,5 OB  
Legal regulation of the market 4,5 OB  
Strategic Management 6 OB  
Consumer’s behavior I 4,5 OB  
Strategic marketing 4,5 OB  

First semester [DDB]

Subjet Credits Tipe** Faculty
Chinese III 6,0 P  
Critical Thinking 3,0 P  

Second semester [BDM]

Subjet Credits Tipe** Faculty
Economic-financial analysis for marketing II 4,5 OB  
Market research I 4,5 OB  
Consumer’s behavior II 4,5 OB  
Product policy 6 OB  
Distribution policy 4,5 OB  
Strategic brand management 6 OB  

Second semester [DDB]

Subjet Credits Tipe** Faculty
Chinese IV 6 P  
Multimedia Software 6,0 P  

First semester [BDM]

Subjet Credits Tipe** Faculty
Communication and advertising 6 OB  
Decision-making methods applied to marketing 4,5 OB  
Marketing and applied information systems 4,5 OB  
Prices and costs policy 6 OB  
Trading techniques 4,5 OB  
Relational and direct marketing 4,5 OB  

First semester [DDB]

Subjet Credits Tipe** Faculty
Creation of digital spaces 3 P  
Creative mindset 3 P  

Second semester [BDM]

Subjet Credits Tipe** Faculty
Business start-up 4,5 OB  
Human resources management 4,5 OB  
Sales management 4,5 OB  
International marketing management 6 OB  
Digital marketing strategies 6 OB  
Market research ii 4,5 OB  

Second semester [DDB]

Subjet Credits Tipe** Faculty
Scientific investigation 4,5 P  
Christian social thinking 3 P  
Teamworking 3 P  

First semester [BDM]

Subjet Credits Tipe** Faculty
Strategic management 4,5 OB  
Marketing plan 6 OB  
Elective 1 4,5 OB  
Elective 2 4,5 OB  
Elective 3 4,5 OB  
Elective 4 3 OB  
Elective 5 3 OB  

Second semester [BDM]

Subjet Credits Tipe** Faculty
Interships 24 OB  

Second semester [DDB]

Subjet Credits Tipe** Faculty
Business ethics 3 P  
Self-diagnosis 3 P  
My digital fingerprint 3 P  
Trend search and analysis 4,5 P  
Sales forecasting 4,5 P  

Annual [BDM]

Subjet Credits Tipe** Faculty
Bachelor’s degree final project 24,0 PE

First semester [DDB]

Subjet Credits Tipe** Faculty
Leadership 3 P  
Marketing intelligence 4,5 P  
Digital marketing metrics & analytics 4,5 P  
Customer marketing 4,5 P  
Data driven marketing 4,5 P  
Glocal marketing 4,5 P  
Business innovation 4,5 P  
Strategic finances 4,5 P  

Second semester [DDB]

Subjet Credits Tipe** Faculty
Tangibles-wearables 3 P  
Transformation & change 3 P  
Global mindset 4,5 P  
Global communication 4,5 P  
Business with global cause 4,5 P  
Entrepreneurship 4,5 P  

Study Testimonies

Testimonies Bachelor's Degree in Marketing + Degree in Digital Business from our students

Financial aids to study

Support, continuous management, future.

 

Admissions and financial
aid

Economic issues should not be an obstacle that prevents you from reaching your goals.
Be sure your degree has a future.

More information
 

Validations and transfer of academic records

Are you thinking of pursuing a university degree after finishing your current studies or do you simply want to change University?

More information
 

International department
Language department

You will have the possibility to complete and validate your studies abroad during a semester or an academic year.

More information
 

Internships and
employment opportunities

Professional internships in the best companies, support throughout your professional career, entrepreneurship, lifetime employment opportunities and much more.

More information

The degree in figures

Functional areas of our alumni

   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising
   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising
   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising

Geographical areas
where our alumni work

85 %
Spain
10 %
Europe
5 %
Latin America
85 %
Spain
10 %
Europe
5 %
Latin America
85 %
Spain
10 %
Europe
5 %
Latin America

Companies where our alumni work

Campuses and prices where taught

Rankings

YESTERDAY, TODAY, ALWAYS