Pasar al contenido principal

How to invest in the Metaverse?

Business | Artículo
  • Visitas
  • Febrero 2023
  • Fecha de publicación
  • Febrero 2023
  • Business
  • Artículo
_ESIC Business & Marketing School

_ESIC Business & Marketing School

ESIC Business & Marketing School.

The world is changing every day as humanity dives deeper into the pool that is virtual reality. The ability to essentially live a whole other life is provided through virtual reality and it seems to be a very appealing prospect for many people. Many companies have taken initiative and started their worn virtual games which represent a sort of double life in the virtual realms that these games provide. Among those companies is Meta, formerly Facebook, and they seem to be going all in on their game/platform, Metaverse.



If you want more information about our Master in Marketing Management click here.

What is the Metaverse?


As aforementioned, metaverse is a virtual reality game that is attempting to simulate real life by allowing players to purchase things, live in homes, go on adventures, etc. It is a combination of a typical massively multiplayer online game (MMORPG) and a life simulator, akin to a game like Second Life, for example. However, many people seem to believe that it is a purely leisure-based game that seems to very accurately represent real life. While this may be true, considering its basis on creating a sort of digital market, it can also be a very important investing tool, and maybe even a new venue in which entrepreneurs can create their businesses. It may be very young right now, but the prospect of what one can achieve and make within the new boundaries of this expansive world are now available to anyone willing to make the effort to try it.


Tips for investing in the metaverse

Here are some tips for how to invest in the Metaverse:


Invest in Others

While Metaverse may be in its infancy, there are still many ways to get in on the prospect of the future of Metaverse. While not a direct way to invest within the platform itself, this is a good alternative for those who may want to get their feet wet and figure out whether Metaverse could prove itself profitable in the future as well. Many websites like The Motley Fool contain all the companies that are investing in Metaverse or Metaverse related things like VR headsets or website domains. By investing in these third party sources, one can put their faith in the success and willingness to invest that these other companies provide.


Invest in Meta

While it may seem simple enough, Meta has its very own stock that, with the increasing popularity of Metaverse, could prove to be very lucrative, especially as Metaverse continues to grow. Meta has invested over $100 billion in Metaverse as they seem to believe that it is the future of businesses and marketing. Seeing that Meta has done nothing but grow over the past few years, despite many discrepancies and public relations nightmares. There are even some ETfs that a person could buy that include minor stocks for various companies, including Meta. It would include a bundle of the companies supporting and investing in Metaverse as well as Mete themselves in order to make the whole thing a complete package.


Digital real estate

This may come off as an impractical way to make any money, as buying land online that nobody can set foot in could seem a bit foolish on a surface level. Yet, there is so much more potential in investing in digital real estate on Metaverse. Remember that Metaverse functions as a replica of our world, and one very prominent type of area in our cities are shopping centers and businesses. Metaverse would be no different, as one can freely go in and out of businesses in its world. Investing in some digital land and putting up digital stores could really change the game for how people shop, similar to how Amazon did. By approximation, one could then imagine a boost in revenue and appeal, which could increase values of previously bought digital land.


We recommend that you continue updating yourself on the latest trends and acquire the right knowledge about the metaverse. We invite you to take a look at our Master in Marketing Management.


  • Fecha de publicación
  • Febrero 2023
  • Business
  • Artículo
  • Autor

También te puede interesar

¿Qué son los estados contables de una empresa?


Conseguir que una empresa sea económicamente solvente no es una tarea fácil, pues requiere trabajo constante de numerosas personas para su correcto funcionamiento. Con el fin de conocer al detalle l...

Qué es un cliente misterioso y para qué se utiliza esta técnica

Marketing y Comunicación

No hay nada como escuchar el feedback de los consumidores para saber si el servicio que les estamos ofreciendo es bueno o no. En este sentido, existen numerosas técnicas para descubrir qué sienten l...

Qué es el Workforce Management (WFM) en un call center y cuáles son sus funciones

Marketing y Comunicación

Si trabajas en el ámbito de los recursos humanos, estas tres siglas (WFM) habrán sido desde hace un tiempo tus compañeras de viaje. De hecho, quizá las conozcas por su significado en español («g...