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Bachelor's Degree in Marketing + Degree in Data Science

The main objective of the Bachelor’s Degree in Marketing is to train participants to perform management, advisory and evaluation tasks in production and service organizations. These tasks can be carried out in the global sphere of the organizations or in any of its functional areas.

Upon completion, participants will be able to bring together all the functional areas of a company to fulfil the general objectives of their production unit within the global economic context, and work to promote good operation and improved results. Specifically, they will be able to identify and anticipate opportunities, allocate resources, organize information, select and motivate people, make decisions, reach the set goals and evaluate results. The teaching structure includes a strong focus on marketing and it is geared towards providing students with the necessary knowledge and experience in order to fulfil any management function in order to perform successfully at all levels.

The Bachelor’s Degree in Marketing provides participants with knowledge aimed at:

  • Studying several types of organizations andtheir management processes.
  • Analyzing the national and international environment where these organizationsare located.
  • Learning, through theoretical and practical training sessions, about business management, marketing, andpersonal development.
  • Acquiring the social and personal values that are fundamental in today’s society.
  • Developing general capabilities to be used in a wide range of organizations; not only tothose related to business.

Program goals

In order to face and solve complex challenges in an increasingly globalized business and marketing environment, the following goals areestablished for the participantsenrolled in the program:

  1. To acquire deep knowledge about different organizations that structure oursocial, political, and economic life.Participants will learn the nature of these organizations, their composition, management, and size, while considering their different types (public organizations, private companies, and NGOs), and studying the changes that are constantly happening in the market where they operate.
  2. To develop useful knowledge and business capabilities in order to assume responsibility roles in the mentioned organizations, as well as to promote a positive and critical thinking that leads to create new business initiatives. For this, participants will be required to acquire deep knowledge in areas related to the management of teams, clients and resources, mathematical and statistical techniques, finance, market research, operation and production management, business policy and strategy, andinformation and control systems.
  3. To understand personal development as a vital aspect to receive and take advantage of the program’s comprehensive training. This degree promotes social responsibility and human and ethical valuesto achieve a peaceful coexistence in society.

Learning Methodology:

In this context, the teaching in the program is based on student-centered learning guided by educators, tutors, and mentors to understand, practice, reflect, and apply both subject-specific knowledge and transferable skills. This aims to create a virtuous cycle of action-feedback-analysis-action for participants. Teaching in the program will have a professional orientation grounded in academic management concepts. Participants need to be able to relate these concepts to the business environment.

Participants will receive general instructions about how to identify, find and use the resources found in libraries and other databases, as well as a methodological guide to elaborate the Final Project, which must be handed in on the 4th year.

During the four years that takes to complete the Bachelor’s Degree in Marketing, participants will progressively receive theoretical and practical knowledge about business administration and accounting, teamworktechniques and other activities that will take place in properly equipped classrooms.

In addition, to promote the integration of participants in the marketplace, the Bachelor’s Degree in Marketing is focused on meeting the demands of today’s business and marketing world, which will help participants to be in permanent contact with the current job market. This will be done through internships opportunities provided bythe ESIC’s Professional Development Center (which includes the Internship Opportunities and Career Advise departments), conferences and work sessions led by businessmen and women that are specialists in marketing.

Basic Capabilities:

CB1 Participants must prove to have acquired and understood the knowledge found in advanced and specific text books,with the intention to expand what they have learned in previous studies.

CB2 Participantsmust be able to apply this knowledge in their professional life and to developcertain capabilitiesto solve the case studiespresentedduring the degree.

CB3 Participantsmust be able to collect and interpret relevant data in order to make accurate judgement and reflections about relevant social, scientific, and ethical issues.

CB4 Participantsmust be able to communicate information, ideas, and problem-solving techniques to specialist and non-specialist audiences.

CB5 Participantsmust develop the learning capabilities that are needed to undertake further studies with a considerable degree of autonomy.


General Capabilities:

CG1 Ability to analyse and synthesise: analyse, synthesise, assess and make decisions based on relevant information registers and foresee the growth of a company.

CG2 Capacity for organization, planning and problem solving in a company, identifying its strengths and weaknesses.

CG3 Oral and written communication in the native language: understand and be able to communicate correctly in Spanish in different working scenarios.

CG4 Oral and written communication in a foreign language: understand and be able to communicate in English in economic-business contexts.

CG5 Computer skills related to the field of study.

CG6Ability to analyse, search and select relevant information from different sources.

CG7 Work in an interdisciplinary team, in an international and global context, in diverse and multicultural environments.

CG8 Leadership, creativity and entrepreneurial spirit focusing on equality.

CG9 Critical thinking and ethical commitment to work.


Specific Competencies:

CE1 Managing the sales area in a company or organization, after considering its competitive and institutional placement, and its strengths and weaknesses.

CE2 Managing the marketing area in a company or organization, and correctly developing the management functions required.

CE3 Using relevant reports and information to assess the present and future situation of a company, specifically within the marketing and market research area.

CE4 Issuing consulting reports about specific companies and markets situations.

CE5 Drafting projects of global management or business functional areas related to marketing and market research.

CE6 Understanding the historical, legal, and economic impact of the company, specially within the national and international marketing sector.

CE7 Learning and applying fundamental concepts that are related to the legal system that affects the market, the company and its decisions.

CE8 Being able to select and control software that is used for business diagnosis and analysis, as well as applying this software to the management of marketing projects in a company.

CE9 Ability to make decisions related to trade variables.

CE10 Capability to carry out strategic marketing plans.

CE11 Being able to correctly identify and analyze, with a marketing perspective, the factors that influence consumer behavior.

CE12 Knowing and developing the process of Sales Research.

CE13 Being capable of making marketing-related decisions in specific business sectors.

CE14 Understanding the role and relevance that marketing integrated communication represents.

CE15 Ability to design and implement a marketing plan.

CE16 Being able to select and use the correct software to solve sales-related problems.

CE17 Identifying the problems related to the management of distribution channels and the organizations that shape the sales system.

CE18 Ability to manage and coordinate the sales areaat any organization.

CE19 Ability to apply the theoretical and methodological knowledge acquired during the degreeencouraged by teamwork projects and the development of professional marketing and market research skills.

CE20 Ability to develop and present a businessand marketing plan.

Here you will find detailed information about the subjects in the Bachelor’s Degree in Marketing.

Bachelor's Degree in Marketing

*Students enrolled in the Official Bachelor's Degree in Marketing by URJC will in turn receive ESIC's Degree in Data Science, granting 135 additional credits to those already obtained in the BDM syllabus.

Semester Subject Credits Type** Faculty
1 Marketing and Interpersonal Communication Techniques 6 BE Belén López
1 Introduction to Corporations 6 BE Alberto Colino
1 Mathematics Applied to Marketing 6 COM Jesús Calzadilla
1 Economic and Marketing History 6 BE Ana Isabel González Santamaría
1 Corporate Sociology 6 BE Thomas Baumert
2 Introduction to Marketing 6 COM Paula Suárez
2 History of the Commercial Culture and Society 6 BE Andrés Sánchez Padilla
2 Applied Statistics to Marketing 6 BE Mariano Méndez
2 Civil Law 6 BE Vidal Martín Hernando
2 Computer Science Applied to Marketing 6 BE Mª José Cabetas Valladares
OFFICIAL CREDITS TOTAL 60 ** Type:
BE: Basic Training
COM: Compulsory course
Semester Subject Credits Type** Faculty
1 Economics I: Microeconomics 6 BE José Mª Martínez Gonzalo
1 Economic-Financial Analysis in Marketing I 4,5 COM Jaime Navarro Mohino
1 Psychology Applied to Marketing 4,5 COM José Mª López - Agulló
1 Strategic Management 4,5 COM Eduardo Gismera
1 Mercantile Law: Legal Regulation of the Market 4,5 COM Federico de Salas
2 Strategic Marketing 4,5 COM Ana Gómez Olmedo
2 Responsability and Corporate Social Marketing 6 BE Abel Monfort
2 Economics II: Macroeconomics 6 COM José Mª Martínez Gonzalo
2 Economic-Financial Analysis in Marketing II 4,5 COM Jaime Navarro Mohino
2 Decission-Making Methods applied to Marketing 4,5 COM Luis Vivanco
2 Labour and Social Security Law 4,5 COM Federico de Salas
A Chinese 6 BE Language Team
OFFICIAL CREDITS TOTAL 60 ** Type:
BE: Basic Training
COM: Compulsory course
Semester Subject Credits Type** Faculty
1 Communication Policy and Digital Advertising 6 COM  
1 Consumer Behavior 4,5 COM  
1 Product Policy 6 COM  
1 Sales Management 4,5 COM  
1 Market Research I 4,5 COM  
1 Industrial and Services Marketing 4,5 COM  
1 Relational, Direct, and Interactive Marketing 6 COM  
2 Distribution Policy and Ecommerce 6 COM  
2 Price and Cost Policy and Ecommerce 6 COM  
2 Market Research II 4,5 COM  
2 Commercial Negotiation Techniques 4,5 COM  
2 Applied Information Systems and Data Driven Marketing 4,5 COM  
OFFICIAL CREDITS TOTAL 60 ** Type:
BE: Basic Training
COM: Compulsory course
Semester Subject Credits Type** Faculty
1 Marketing Plan 6 COM  
1 Sales Analysis and Forecast 4,5 EL  
1 International Economic Analysis 4,5 EL  
1 Electoral Legislation, Communication and State of Law 4,5 EL  
1 Human Resources Management 4,5 EL  
1 International Economics Legislation 4,5 EL  
1 Global Marketing and International Trade 4,5 EL  
1 Industry-Specific Marketing 4,5 EL  
1 Marketing and Communication Management 4,5 EL  
1 Internal Marketing 4,5 EL  
1 Political Marketing 4,5 EL  
1 Academic Recognition of Credits 6 COM  
A External Practices 24 COM  
A End of Degree Project 6 COM  
OFFICIAL CREDITS TOTAL 60 ** Type:
BE: Basic Training
COM: Compulsory course
EL: Elective

Degree in Data Science

*Students enrolled in the Official Bachelor's Degree in Marketing by URJC will in turn receive ESIC's Degree in Data Science, granting 135 additional credits to those already obtained in the BDM syllabus.

Semester Subject Credits Type Faculty
1 Technology in Data Science I: Systems architecture 3 TSDS Jesús García García-Doncel
1 Organization and Data Management I: Database 3 TSDS Óscar Herranz de Aquino
1 Anthropology 3 TSDS Alberto Murcia Carbonell
1 Organization and Data Management II: Content Curation  3 TSDS Jesús Calzadilla Daguerre
2 Technology in Data Science II: Systems architecture 3 TSDS Jesús García García-Doncel
2 Critical Spiritual thinking 3 TSDS Sergio Cardona Herrero
OFFICIAL CREDITS TOTAL 18 ** Type:
TSDS: Credits to obtain the TSDS in ESIC
Semester Subject Credits Type Faculty
1 Program for Data Science I: Java / SQL 4,5 TSDS  
1 Program for Data Science II: Python 3 TSDS  
2 Statistical modeling with R 6 TSDS  
2 Christian social thought 3 TSDS  
OFFICIAL CREDITS TOTAL 16,5 ** Type:
TSDS: Credits to obtain the TSDS in ESIC
Semester Subject Credits Type Faculty
1 Visualization and Data Perspective 4,5 TSDS  
1 Business ethics 3 TSDS  
2 Predictive models I: Consumption patterns 6 TSDS  
2 Software as a Service (SaS)  4,5 TSDS  
OFFICIAL CREDITS TOTAL 18 ** Type:
TSDS: Credits to obtain the TSDS in ESIC
Semester Subject Credits Type Faculty
2 Business Intelligence 6 TSDS  
2 Cloud Servicer Providers 6 TSDS  
2 Data driven corporations I:Sensitive Data management 4,5 TSDS  
2 Big Data Applications I: Big Data Project Implementation I  6 TSDS  
OFFICIAL CREDITS TOTAL 18 ** Type:
TSDS: Credits to obtain the TSDS in ESIC
Semester Subject Credits Type Faculty
1 Big Data Applications II: Big Data Project Implementation II 6 TSDS  
1 Big Data Applications III: Big Data in Industry 4.0 6 TSDS  
1 Data driven corporations II: Sensitive Data management 6 TSDS  
1 Big Data Applications IV: Identification of Black Ops 6 TSDS  
1 Artificial Intelligence and Neural Networks 6 TSDS  
2 Modeling of categorical variables 6 TSDS  
2 Predictive models II: Patterns of online abandonment 6 TSDS  
2 Predictive models III: Public opinion and sentiment 6 TSDS  
2 Analytical approach to Neuromarketing 6 TSDS  
2 Natural language processing: Chat-Bots 6 TSDS
OFFICIAL CREDITS TOTAL 60 ** Type:
TSDS: Credits to obtain the TSDS in ESIC

To obtain the recognition of the coursestaken in other centers, participants must meet the requirements that ESIC demands for this process. After this, they must apply for the recognition process (within the established dates), so that the corresponding petition can then be handed to the School’s Rectorate. These courses will only be recognized if they are similar in competencies and knowledge to the courses offered by ESIC. URJC credit recognition and student transfer regulation can be found here.

The applicable Regulation to ECIS’s Academic Credit Recognition (RAC), can be found here

Participants who want to enroll in the Bachelor’s Degree in Marketing must have graduated from high school, A levels, baccalaureate or equivalent, have passed the University Access Testor any other certificate that qualify them to access university:

To enroll in the Bachelor’s Degree in Marketing:

  1. Applicants must have graduated from high school, A levels, baccalaureate or equivalent, or have passed the University Access Test.
  2. ESIC must have an available place for the candidate.

In addition, applicants will have to go through the following on-site activities (at ESIC), as part of the process. Complete the Admission Application and provide the documentation requested in this application.

  • Personal Interview.
  • A Study Case related to the chosen Degree’s field of study.
  • Interview in English.
  • Writing test in English.

As this is a degree, applicants must follow the enrollment instructions determined every year by the Consejería de Educación de la Comunidad de Madrid and follow it’s established rules and dates.

Once admitted, applicants must complete their enrollment process at ESIC by submitting their University Access Test certificate (original and photocopy).

For more information about participants enrolled in this degree, please see the Annual Reports of the Degree’s Commission (Informes Anuales de Comisión de Titulación)

Admission and grants

Financial issues should not be an obstacle for applicants to achieve their goals and to receive a great education. In this page you will find several options that will help you find financial aid;there are options offered by ESIC and by public and private organizations. For more information about the admission process, or to request an appointment, contact us.

Bank financing

  • ESIC has financing agreements with selected banking institutions to offer preferential conditions to its students. In the Financial Services Office you will find the specific rules and conditions of each of these agreements.

Scholarships

  • ESIC has its own programme of different types of economic scholarships. See conditions HERE.
  • These scholarships should be expressly requested by the pupil within the deadlines of the call and in compliance with all the requirements.

All participants enrolled in a degree have the possibility to access the scholarship and financial aid program offered by the Ministry of Education (Ministerio de Educación) through the Department of Education (Consejería de Educación).

National scholarships

  • Ministry of education scholarships and grants. + INFO
  • Scholarships given by the Department of Education. + INFO
  • Sicue-Seneca scholarships and grants (URJC). + INFO

International scholarships

  • ERASMUS scholarships for students enrolled in the official degrees, which foster and facilitate the student's academic mobility within European Union Member States. + INFO
  • MUNDE-URJC scholarships promote the student's international mobility among universities that do not belong to the European Higher Education Area (EHEA). + INFO

Mobility scholarships for international internships

  • FARO GLOBAL scholarships program that fosters internships in companies and organizations located in Europe, United States, Canada and Asian countries. + INFO
  • The ARGO GLOBAL scholarships a mobility program fostered by the Ministry of Education that promotes the academic training of graduates of Spanish universities through internships in international companies. + INFO

Insurance

  • Undergraduate students are supplied with an education insurance, so that in the event of death of the person that bears the tuition expenses (the insured), the student (the beneficiary) will not go through economic difficulties to continue with his or her studies.

To access the Bachelor’s Degree in Marketing, candidates must have graduated high school, A levels, baccalaureate or equivalent certificate, or they must have passed the test mentioned in the article 42 of the Ley Orgánica 6/2001, concerning Universities, which was later modified by the Ley 4/2007.

For more information about the Candidate profile, go to Annual Reports of the Degree’s Commission (Informes Anuales de Comisión de Titulación)

The Bachelor’s Degree in Marketing intends to provide participants with organizational capabilities, as well as human, intellectual and technical abilities to face the current constantly-changing business world.

After completing the Bachelor’s Degree in Marketing, participants will be completely trained to set up their own company or to make managerial decisions within the following areas:

  • Sales Management
  • Marketing Management
  • Communication Management
  • Advertising Management
  • International Marketing Management
  • Sales Planning Management
  • Digital Marketing Management
  • Product & Brand Management

For more information about the student profile achieved after completing this degree:

  ERASMUS + PROGRAMME FOR STUDIES:

Our institution is currently accredited by the ERASMUS CHARTER FOR HIGHER EDUCATION (ECHE) (ERASMUS CODE: E MADRID114) under the principles contained in our Erasmus Policy Statement.

Within the sphere of European education, students of official degrees can take part in bilateral exchanges with different universities. Click here to see the places offered in each degree.

Participating students will only have to pay the fee corresponding to the ESIC course.

Access to this programme is by means of an annual call, which includes the requirements and academic conditions for the stay abroad to be acknowledged. See documentation here.

The following documents must be completed for the admission process:

  • PRE-REGISTRATION: Applicants must pre-register by filling in the form and submitting it within the established deadline. Download the form here.
  • SOLICITUD: El alumno debe rellenar un impreso de solicitud por idioma por duplicado Download the form here.
  • APPLICATION: Applicants must fill in one application form per language in duplicate. Download the form here.
  • ACCEPTANCE: Places will be awarded within the deadlines established in the call, and a definitive list will be published.
  • REGISTRATION: Within the established deadline, students must fill in the registration documents for the destination university as well as drawing up the Learning Agreement (Download the document here) with the corresponding academic coordinator. (List of coordinators and contact data)

PRELIMINARY DOCUMENTATION FOR THE DESTINATION UNIVERSITY: Before travelling to the university, the student must obtain the following documents:

DOCUMENTATION WHEN RETURNING FROM THE DESTINATION UNIVERSITY:

For more information, contact ESIC’s International Office. Click here.

  MUNDE-ESIC PROGRAMME:

With regard to NON-European education sphere, students of official degrees can access bilateral exchanges with different universities. Click here to see the places offered for each degree.

Access to this programme is by means of an annual call, which includes the academic requirements and conditions to acknowledge the stay abroad. See documentation here.

Students taking part will only have to pay the fee corresponding to the course in ESIC.

The following documentation is required to apply for this programme:

  • PRE-REGISTRATION: Applicants must pre-register by filling in the form and submitting it within the established deadline. Download the form here.
  • ACCEPTANCE: Places will be awarded within the deadlines established in the destination universities call and the applicants will receive confirmation.
  • REGISTRATION: Within the established deadline, students must fill in the registration documents for the destination university as well as drawing up the Learning Agreement (Download the document here) with the corresponding academic coordinator. (List of coordinators and contact data)

PRELIMINARY DOCUMENTATION FOR THE DESTINATION UNIVERSITY: Before travelling to the university, the student must obtain the following document:

For more information, contact ESIC’s International Office. Click here.

SICUE STUDENT MOBILITY PROGRAMME

SICUE is a programme for student mobility between Spanish universities. This programme enables students to study in Spanish universities with which an agreement has been signed. These stays will have a minimum duration of 5 and maximum of 9 months. For the acknowledgment of the studies carried out in the destination university an academic agreement will be signed between the coordinators of the two universities and the student, indicating the subjects to be studied in the destination university and the subjects that will be recognised once the stay is over.

The call, application and acceptance process will be carried out through the UNIVERSIDAD REY JUAN CARLOS, of which ESIC is an associated centre.

For more information, contact URJC. Click here.

  ERASMUS + PROGRAMME FOR INTERNSHIPS:

Our institution is currently accredited with the ERASMUS CHARTER FOR HIGHER EDUCATION (ECHE) (ERASMUS CODE: E MADRID114) under the principles contained in our Erasmus Policy Statement.

Within the scope of the European education system, students of official degrees can carry out internships in companies and organisations abroad.

Access to this programme is by means of an annual call. Click here to see documentation.

The National Agency advises the use of the Erasmus+ Internship platform for higher education: Click here to enter the platform.

The following documents are needed for the procedure of this call:

  • APPLICATION: The student must confirm the data regarding the internship in the International Office via email and will be subject to a selection interview.
  • ACCEPTANCE: Places will be awarded within the deadlines established in the call and the applicants will receive confirmation.

DOCUMENTATION PRIOR TO CARRYING OUT THE INTERNSHIP: The following documents must be obtained by the student before leaving:

DOCUMENTATION WHEN RETURNING FROM THE INTERNSHIP:

For more information, contact ESIC’s International Office. Click here.

As one of the School’s natural links with the business world, ESIC has an in-house internship department. Its function is to incorporate students in companies through activities integrated in their academic schedule so that they can apply their theoretical and practical knowledge, using the management tools and techniques they have been learning throughout their studies. Students’ work experience in companies – along with classroom learning - enables them to gain first-hand experience of how a company works, independently and within its environment. During these internships, ESIC maintains constant communication with the company and the student. Students are given all the technical and social advice they require to best integrate within the company and benefit from their internship.

ESIC is currently connected to more than 8,000 private and public companies that hold student internships; and a growing number of companies are signing up to collaborate every year.

The annual average of internships managed by ESIC’s Campus in Madrid, considering the last three academic years, is more than 2,400. The Internship Opportunities department guarantees that the internships offer is available during the course, and that the amount of internship will be equal or superior to the number of students enrolled.

Participants that are enrolled in the Bachelor’s Degree in Marketing can start applying to internships during the second half of their degree’s academic plan (3rd and 4th year).

The process to access to the internships opportunities begins with the application and register in our School system. This will ensure the applicants the later participation in the selection process.

The content of the training in every internship will be designed in such form, so that they are directly related to the studies that are being taken by the participants. Participants will have the support of ESIC and a tutor assigned by the company in which the internship takes place. Internships’ schedule will always be compatible with the participants’ academic responsibilities at ESIC. All these details will be reflected in the Educational Cooperation Agreement, which is the document that regulates the collaboration between the company, the School, and the student.

The assessment for the recognition of the credits obtained in the internships will be done after considering the curriculum of the Bachelor’s Degree in Marketing, and its instructions for the matter.

Percentage of participants working in different fields:

estadistica grmk english

A C Nielsen Company, S.L. Agencia EFE, S.A. Alarca Técnica SLP Alten Soluciones De Productos Auditoría E Ingeniería, S.A.U. Años Luz Iluminación De Vanguardia S.L Aryan Comunicaciones S.A.
Asesoramiento Empresarial Eurogestión, S.L Blanco Boomerang Media Canal Salud Global S.L. Carlito Ediciones Musicales, S.L. Centros Comerciales Carrefour, S.A. (Madrid)
Cife Spain Business S.L. Computer Aided Elearning, S.A. Criptotec S.L. (Smid Cloud) Designit Spain Digital S.L. (Dnextep Consulting, S.L.) Deutsche Bank S.A.E. Docol Mediática S.L
Dräger Safety Hispania, S.A. Ediciones Y Estudios.S.L. Engel & Völkers Esic Business & Marketing School Exclama Comunicación Corporativa S.L. General Motors España, S.L.
GFK-Emer Ad Hoc Research S.L Gofluent S.L.U Grupo M.A.E. Marcos De Asesores Empresariales, S.L. Huawei Iberdrola España, S.A. Ikea Ibérica S.A.
In Situ, S.A. Jobs And Talent, S.L. Mapfre España, Compañía De Seguros Y Reaseguros, S.A. Mapfre Global Risks, Compañía Internacional De Seguros Y Reaseguros, S.A. Marina Arcos Mask Comunicación, S.L.
Mediaset España Comunicación, S.A. Mfshow Moda Y Eventos S.L. Mhe Consumer Miele, S.A. Millward Brown Momentum Task Force
Omnicom Media Group Patagonia De Mariscos Y Pescados, S.L. Pedro Barrado Seguros, S.L. Philips Ibérica S.A.U. Philips Lighting España Platos De Ducha Natural
Porsamadrid, S.L. Publicis Comunicación España, S.L. Q-Ing Quint Wellington Redwood Iberia S.L.U. Quum Comunicación, S.A. Reale Seguros Generales
Renault España, S.A. Restaurantes Mcdonalds, S.A.U. Richemont Japan Limited Seinet Group, S.L. Select Service Partner - Ssp España Sistemas De Marcaje Fotonica, S.L.
Smart Digital Advertising S.L Software Nemotec Sony Europe Limited (Sucursal En España) Taller De Radio Target Point S.L. Tbwa España, S.A.
TK Soluciones De Telemarketing, S.L. TlC Marketing Worldwide Iberia S.L. Ubisoft Valassis Communications, S.L Valeo Service España, S.A. Walter W1919 Sl.
Yelmo Films, Slu 2/3          

For more information about internships opportunities, please see the Annual Reports of the Degree’s Commission (Informes Anuales de Comisión de Titulación)

Infrastructure and Facilities

The infrastructure available to students is the one the School owns, located in Avd. de Valdenigrales s/n en Pozuelo de Alarcón (Madrid), as well as all the other facilities the School provides its students with in the rest of the head offices in Spain (libraries, newspaper libraries, computer rooms, sports facilities, etc).

Access to facilities complies with the universal accessibility regulations. The entrance has easy access ramps and the buildings have elevators adapted to wheel chairs.

According to special needs and to the access list of Disabled Quota, the Center provides adaptable desks to students with wheel chairs, as well as communication mechanisms for class follow-up for the students with special needs.

The Infrastructure Service is made up of professionals in several sectors whose mains tasks are maintenance and repairs of the equipment and facilities of the entire center.

The School has maintenance contracts with specific providers for the area of office automation.

Below is a list of the infrastructure and facilities of the University that are available to the Degree students.

Theory Classrooms

Of all the ESIC classrooms, there are currently 31 theory classrooms for the degree studies, with sizes oscillating between 47 m2 and 57 m2. All our classrooms have the technical equipment necessary for the correct development of each class (computers, data projector, fixed projector attached to the ceiling, projection screen, etc.).

Additionally, the Languages Department provides 3 classrooms of 45 m2 and 3 Seminar Rooms of 15 m2 approximately.

Moreover, we have extra materials in case of need (laptops, mobile projectors, etc). As well as TV monitors with video, for when necessary.

Computer Science Classrooms

The ESIC-Pozuelo facilities offer 5 computer science rooms, with a total of 205 seats. Each classroom provides the necessary audiovisual material. All the classrooms are equipped with the same audiovisual materials described above, and have the necessary programmes to provide students with the techniques and tools for a good development of the skills that are required by the market.

Seminars Room

Three fully furnished room of 80 m2 are available, as well as 3 rooms of 40 m2, equipped with a teacher desk, multimedia, a projector, Internet connection and suitable furniture arrangement for working in groups.

Working Classrooms

In order for the different work groups to get together, there are, besides the above-mentioned classrooms, four working classrooms of 15 m2 each, with a working desk and the right furniture distribution for teamwork

IT and Internet Connections

There is WIFI in all the premises, free and available to all members of the university community (students, PAS and PDI). Furthermore, all the computers in the classrooms are connected to Internet.

Library

The new ESIC Municipal University Library was inaugurated in September 2013, in a separate building near the School. It offers its services to both ESIC students and students from any other university.

The services are distributed throughout the building in the following way:

Ground Floor

  • Control
  • Online public access catalogue (OPAC) point
  • Computer room: 24 terminals
  • Group work rooms: 6 (4 occupants in each one)
  • Study room: 72 reading stations
  • Newspaper archive

First Floor

  • Online public access catalogue (OPAC) point
  • Reading room (16 places)
  • Group work rooms: 8 (8 occupants in each one)
  • Study room: 72 reading stations
  • Study room: 42 reading stations

Collections:

The ESIC library has a collection with the following characteristics:

  • A collection of approximately 13.500 volumes specialised in marketing, publicity, economics, businesses, commerce, etc.
  • 200 periodicals specialised in the same materials.

Services:

  • General study and reading Room. Free library access previously registering as a user.
  • Group work rooms. Accessible with 24 hour prior booking and it is essential that you are registered as a library user.
  • Access and consultation of library subscribed databases and electronic documents.
  • OPAC consultation: here.
  • Personal loans: 3 books per week.
  • Periodicals and reference consultation.

Opening Hours:

  • Monday to Friday from 9am to 9pm.
  • Saturdays from 10am to 2pm.
  • Extraordinary exam period opening times: From 9am to 7am.

Degree Classrooms

There is a Ceremony Rooms, equipped with all the audiovisual media described for the theory classes. It has 190 m2 and a 200 people capacity.

Reprographic Service

Among the services the School provides, there is a reprographic service, with two options: one run by school personnel and another one with self-service machines that operate with prepaid cards.

Cafeteria and Catering

The School has a cafeteria and a catering service with capacity for 150 seats, which can serve up to 300 daily meals for students, professors, administrative staff and services.

Multimedia Classroom

It has three separate units with a surface area of 52m2. It offers the School’s students facilities and resources where they can work the different multimedia design areas.

The following activities can be carried out in the Multimedia Classroom:

Multimedia Workshop for advanced works.

The Multimedia Classroom has a physical space where students can carry out works with a professional finish in the ambits of video editing, television, radio and graphic design.

Planning for Courses and Seminars.

The Multimedia Classroom will have a permanent programme of highly practical courses that are designed to meet the professional expectations required in today’s market. The courses and seminars will be given by professionals and teachers from the different areas of digital design and production.

Sports Complex

Covering 2.200 m2 and made up of two multi-use courts to practice sports like handball, basketball, indoor football, volleyball, etc. The facilities include showers and toilets.

Outdoor car park

Covering some 9.300 m2 with capacity for some 300 vehicles.

Chapel

ESIC has a chapel with a surface area of 139 m2 and capacity for approximately 100 people.

Every year, prior to the beginning of the course, an informative session is organized for the participants (and the family of those in their first year) enrolled in the Bachelor’s Degree in Marketing. In this session, assistants are informed about the news and the characteristics of the course and the School, and they are handed the Participants’ Welcome Handbook.

Prior to the beginning of the Bachelor’s Degree in Marketing, the School offers two leveling courses consisting of two subjects that are usually more difficult for new participants. This aims at guaranteeing that new participantsare well-prepared to face the Degree’s challenges and to meet its demands.

These courses are:

  • Introductory Math Course.
  • Introductory Accounting Course.

ESIC has a Plan of Action for Tutoring (P.A.T.) for the "welcoming" of students in their admission process and adaptation to the School.

ESIC offers a Mentoring Plan (PAT) aimed at easing the integration and adaptation process of the new participants to the School and the Bachelor’s Degree in Marketing.

At the beginning of the course, each participant will be assigned a tutor, who will mentor them both personally and academically. Participants and tutors will hold several meetings and interviews so that participantsare correctly guided and supported through the process of adaptation to the university life. This tutor will also help participants with internships and the Final Project (TFG), In the case of the Final Project, the tutor will orientate participants during the development of it; and in case of the internships, the tutor will track the participants’ evolution in the company.

For more information, see Degree in Marketing Tutors.

ESIC’s Diversity Project aims at making the School an inclusive center, by promoting equality of opportunity and zero tolerance for any type of discrimination. ESIC wants people that feel discriminated in the business world, either for their gender, race, religion, nationality or functional diversity, to feel totally integrated in the School and to feel supported at all moments by it.

Support to the participants with functional diversity and/or special educational needs.

ESIC offers a support service to its participants with functional diversity and/or special educational needs. This service is coordinated by the Diversity and Integration Unit.

The purposes of the Diversity and Integration Unit are the following:

  • Ease the access to higher education.
  • Guarantee the inclusion and the active integration of the participants in the campus.
  • To match the needsof the participants in a personalized way.
  • The implementation of academic adaptability features.
  • To guarantee the accessibility to ESIC services and facilities.
  • To match the material and personal needs of the participants in the campus.

Participants with functional diversity and/or special educational needs, can request any help through the Diversity and Integration Unit diversidad@esic.edu. The Diversity and Integration Unit will coordinate, together with all areas/departments, the necessary actions to match the specific needs of its students.

The support serviESIC’s Diversity Projectce for participants with functional diversity and/or special educational needs is integrated in ESIC’s Diversity Project. Visit to see more information.

ESIC’s CareerAdvice Department provides participants and alumni with an employability platform. Through this platform the department manages all the recruiting, advice, training and events for employability.

Employment Professional Meeting

Every year, ESIC celebrates MEET, an employment fair organized by the CareerAdvice department. MEET promotes contact between companies demanding executive talent and participants from the Bachelor’s Degree in Marketing. This fair aims at presenting participants to relevant companies so that they can find a suitable job within their field of study.

The participating companies also develop selection processes and field presentations that complete the knowledge acquired by the participants during ESIC programs.

Employment Training Sessions

During the development of its programs, ESIC delivers several seminars with the intention of helping the participants to improve their personal and professional capabilities at the time of presenting themselves to a personnel selection process.

Career Advice

This department provides the alumni from the Bachelor’s Degree in Marketing with two special advantages:

  • Nationwide opportunities: ESIC participants can access any job opportunity in Spain, regardless of which venue they have studied in.
  • Lifelong service: This department is not only focused in helping participants’ employment, but also to develop their entire career.

The alumni are provided with an online curriculum management system, which connects them with those partner companies that trust their selection processes to ESIC.

Through the website www.esic.edu/campus, after signing in with a username and password, ESIC alumni can activate their job application to access more than 220 nationwide monthly job opportunities that are managed by the CareerAdvice department.

The candidates, besides uploading and codifying their CVs, can indicate their own preferences and restrictions as regards positions, sectors, geographical areas, responsibilities and retribution.

in addition to be able to create and edit their curriculum, candidates can set their preferences and filters with regards to functions, fields, geographical area, responsibility, and even estimated salaries. Candidates will receive information about the job opportunities in which their curriculum is being forwarded from the Career Advice department. At the very moment that the candidates’ curriculums arrive at the companies, they will receive an email with all the information related to the company and the job opportunities to which they have been recommended by the School.

All services offered by the Career Advice department are free of charge, both for the alumni and for the partnering companies.

Know more about the Career Advice department.

ESIC provides allformer participants of the Bachelor’s Degree in Marketing with the possibility to be part of (Alumni). ESIC Alumni was created in 1972 and it currently has more than 55,000 members. This association is composed by business professionals and ESIC’s former students. Alumni’s primary goals are: to promote and strength the networking between its members, to support the professional development of them, and to provide its members with constant training and learning experiences. Members will also enjoy special discounts to workshops and activities organized by ESIC.

All members will receive the Alumni magazine, which includes very interesting stories and articles.

Main Goal:

ESIC’s Quality Manual aims at presenting ESIC’s Quality Management System.

ESIC’s Quality Management System (SGC-ESIC) establishes the way that the School uses and organizes its departments, regulations, criteria, processes, etc., in order to improve the quality of its Degrees, the faculty promotion, the planning and development of the classes, and the results of the learning process. This system also establishes the way that several interest groups are involved in the design, development, assessment and advertising of its training activities.

Dimension:

  • Languages
  • Executive Education
  • Graduate Studies
  • Undergraduate Studies
  • ICEMD
  • Publishing House
  • Complementary services and support to the faculty

ESIC’s Quality Manual includes both the values and policies shared by members of the School, and the general courses of action that guide the different works and events developed in the School.

In terms of quality, ESIC’s vision is reflected in the policy and goals that the Board of Directors establish and commit to fulfill.

The different chapters of the Quality Manual mention the procedures that detail the way in which works are done.  

This system, as well as the responsibilities associated withthe different activities of the School, must be known and applied by all ESIC personnel, so that the quality of the services offered is guaranteed, and the correct functioning of the organization is assured.

The Quality Manual and the information included in it is the property of ESIC, and therefore is not to be published or reproduced, in full or in part without the explicit permission of the School’s Board of Directors.

For more information about ESIC’s Quality Management System, please see Guarantee of Quality.

  • Degree’s Report of the Degree in Marketing (Degree – URJC in Madrid) (GRMK) 2017/2018  Download pdf
  • Degree’s Report of the Degree in Marketing (Degree – URJC in Madrid) (GRMK) 2016/2017  Download pdf
  • Degree’s Report of the Degree in Marketing (Degree – URJC in Madrid) (GRMK) 2015/2016  Download pdf
  • Degree’s Report of the Degree in Marketing (Degree – URJC in Madrid) (GRMK) 2014/2015  Download pdf
  • Degree’s Report of the Degree in Marketing (Degree – URJC in Madrid) (GRMK) 2013/2014  Download pdf
  • Degree’s Report of the Degree in Marketing (Degree – URJC in Madrid) (GRMK) 2012/2013  Download pdf

Degrees’ Committees Each degree has a Committee organized in the following way:

  • The Director of the Degree Academic Committee, who will preside its meetings.
  • A Coordinator from Undergraduate Studies.
  • Two to five professors from the degree’s faculty.
  • The Degree’s Class Representative and theDeputy Class Representative.
  • A representative from the Academic Management Personnel (PAS)
  • One or two external experts.

The Committee’s main goal is to assure the quality of the degree by promoting its constant improvement. For this, it develops the following functions:

  • The monitoring of the objectives of the Degree’s curriculum.
  • The proposal, implementation and monitoring of the improvement actions for the program.
  • The developing of the Quality Management System for the Degree.
  • The performance of the appropriate evaluations of the qualitative and quantitative data included in the Degree’s assessment reports and the improvement proposals based their information.
  • The elaboration of the Degree’s Annual Report.
  • The integration of the Academic Directors in the continuous improvement of the degree.
  • The integration of the Non-Academic Directors in the continuous improvement of the non-academic services for the degree’s participants.

Frequency: 2 meetings per academic year and program (Degree).

See Committee for the Bachelor's Degree in Marketing

See Policy for Degree's Committees.

See Policy for Faculty Coordination

The European Higher Education Area, initiated in 1999 with the Bologna Declaration, establishes the collection of reliable data as a standard to assure the quality of the education. This data must enable the identification of those aspects of the degree and the institution that are correct and those that need to go through an improvement process. Within the mentioned collected data, the information about the satisfaction of the interest groups with the degree and the institution is included.

Every year, to comply with this standard, ESIC establishes a Survey Action Plan, in order to measure the satisfaction of the groups of interest. These surveys, are organized by the following target audiences:

Participants:

  • Participants’ satisfaction with the teaching methodology.
  • Participants’ satisfaction with the Degree (Mid-term).
  • Participants’ satisfaction with the Degree (Final).

Graduates:

  • Employability evaluation

Faculty:

  • Faculty’s satisfaction with the Degree.
  • Faculty’s satisfaction with the facilities of the School.

Administrative and services personnel:

  • Administrative and services personnel satisfaction with the Degree.
  • Administrative and services personnel satisfaction with the facilities and work environment.

Satisfaction with internships:

  • Participants’ satisfaction.
  • Academic tutor satisfaction.
  • External/Company tutor satisfaction.

Satisfaction with Mobility Programs:

  • Incoming students’ satisfaction.
  • Outgoing students’ satisfaction.
  • Faculty satisfaction.
  • Administrative and services personnel satisfaction.

For more information about the annual indicators of satisfaction among the groups of interest, please see the Annual Degree Report.