Información académica

The main objective of the Bachelor’s Degree in Marketing is to train participants to perform management, advisory and evaluation tasks in production and service organizations. These tasks can be carried out in the global sphere of the organizations or in any of its functional areas.

Upon completion, participants will be able to bring together all the functional areas of a company to fulfil the general objectives of their production unit within the global economic context, and work to promote good operation and improved results. Specifically, they will be able to identify and anticipate opportunities, allocate resources, organize information, select and motivate people, make decisions, reach the set goals and evaluate results. The teaching structure includes a strong focus on marketing and it is geared towards providing students with the necessary knowledge and experience in order to fulfil any management function in order to perform successfully at all levels.

The Bachelor’s Degree in Marketing provides participants with knowledge aimed at:

• Studying several types of organizations andtheir management processes.
• Analyzing the national and international environment where these organizationsare located.
• Learning, through theoretical and practical training sessions, about business management, marketing, andpersonal development.
• Acquiring the social and personal values that are fundamental in today’s society.
• Developing general capabilities to be used in a wide range of organizations; not only tothose related to business.

Program goals

In order to face and solve complex challenges in an increasingly globalized business and marketing environment, the following goals areestablished for the participantsenrolled in the program:

1. To acquire deep knowledge about different organizations that structure oursocial, political, and economic life.Participants will learn the nature of these organizations, their composition, management, and size, while considering their different types (public organizations, private companies, and NGOs), and studying the changes that are constantly happening in the market where they operate.
2. To develop useful knowledge and business capabilities in order to assume responsibility roles in the mentioned organizations, as well as to promote a positive and critical thinking that leads to create new business initiatives. For this, participants will be required to acquire deep knowledge in areas related to the management of teams, clients and resources, mathematical and statistical techniques, finance, market research, operation and production management, business policy and strategy, andinformation and control systems.
3. To understand personal development as a vital aspect to receive and take advantage of the program’s comprehensive training. This degree promotes social responsibility and human and ethical valuesto achieve a peaceful coexistence in society.

Learning Methodology:

In this context, the teaching in the program is based on student-centered learning guided by educators, tutors, and mentors to understand, practice, reflect, and apply both subject-specific knowledge and transferable skills. This aims to create a virtuous cycle of action-feedback-analysis-action for participants. Teaching in the program will have a professional orientation grounded in academic management concepts. Participants need to be able to relate these concepts to the business environment.

Participants will receive general instructions about how to identify, find and use the resources found in libraries and other databases, as well as a methodological guide to elaborate the Final Project, which must be handed in on the 4th year.

During the four years that takes to complete the Bachelor’s Degree in Marketing, participants will progressively receive theoretical and practical knowledge about business administration and accounting, teamworktechniques and other activities that will take place in properly equipped classrooms.

In addition, to promote the integration of participants in the marketplace, the Bachelor’s Degree in Marketing is focused on meeting the demands of today’s business and marketing world, which will help participants to be in permanent contact with the current job market. This will be done through internships opportunities provided bythe ESIC’s Professional Development Center (which includes the Internship Opportunities and Career Advise departments), conferences and work sessions led by businessmen and women that are specialists in marketing.

ESIC has a Plan of Action for Tutoring (P.A.T.) for the "welcoming" of students in their admission process and adaptation to the School.

ESIC offers a Mentoring Plan (PAT) aimed at easing the integration and adaptation process of the new participants to the School and the Bachelor’s Degree in Marketing.

At the beginning of the course, each participant will be assigned a tutor, who will mentor them both personally and academically. Participants and tutors will hold several meetings and interviews so that participantsare correctly guided and supported through the process of adaptation to the university life. This tutor will also help participants with internships and the Final Project (TFG), In the case of the Final Project, the tutor will orientate participants during the development of it; and in case of the internships, the tutor will track the participants’ evolution in the company.

For more information, see Degree in Marketing Tutors.

ESIC’s Diversity Project aims at making the School an inclusive center, by promoting equality of opportunity and zero tolerance for any type of discrimination. ESIC wants people that feel discriminated in the business world, either for their gender, race, religion, nationality or functional diversity, to feel totally integrated in the School and to feel supported at all moments by it.

Support to the participants with functional diversity and/or special educational needs.

ESIC offers a support service to its participants with functional diversity and/or special educational needs. This service is coordinated by the Diversity and Integration Unit.

The purposes of the Diversity and Integration Unit are the following:

• Ease the access to higher education.
• Guarantee the inclusion and the active integration of the participants in the campus.
• To match the needsof the participants in a personalized way.
• The implementation of academic adaptability features.
• To guarantee the accessibility to ESIC services and facilities.
• To match the material and personal needs of the participants in the campus.

Participants with functional diversity and/or special educational needs, can request any help through the Diversity and Integration Unit diversidad@esic.edu. The Diversity and Integration Unit will coordinate, together with all areas/departments, the necessary actions to match the specific needs of its students.

The support serviESIC’s Diversity Projectce for participants with functional diversity and/or special educational needs is integrated in ESIC’s Diversity Project. Visit to see more information.

ESIC’s CareerAdvice Department provides participants and alumni with an employability platform. Through this platform the department manages all the recruiting, advice, training and events for employability.

Employment Professional Meeting

Every year, ESIC celebrates MEET, an employment fair organized by the CareerAdvice department. MEET promotes contact between companies demanding executive talent and participants from the Bachelor’s Degree in Marketing. This fair aims at presenting participants to relevant companies so that they can find a suitable job within their field of study.

The participating companies also develop selection processes and field presentations that complete the knowledge acquired by the participants during ESIC programs.

Employment Training Sessions

During the development of its programs, ESIC delivers several seminars with the intention of helping the participants to improve their personal and professional capabilities at the time of presenting themselves to a personnel selection process.

Career Advice

This department provides the alumni from the Bachelor’s Degree in Marketing with two special advantages:

• Nationwide opportunities: ESIC participants can access any job opportunity in Spain, regardless of which venue they have studied in.
• Lifelong service: This department is not only focused in helping participants’ employment, but also to develop their entire career.

The alumni are provided with an online curriculum management system, which connects them with those partner companies that trust their selection processes to ESIC.

Through the website www.esic.edu/campus, after signing in with a username and password, ESIC alumni can activate their job application to access more than 220 nationwide monthly job opportunities that are managed by the CareerAdvice department.

The candidates, besides uploading and codifying their CVs, can indicate their own preferences and restrictions as regards positions, sectors, geographical areas, responsibilities and retribution.

in addition to be able to create and edit their curriculum, candidates can set their preferences and filters with regards to functions, fields, geographical area, responsibility, and even estimated salaries. Candidates will receive information about the job opportunities in which their curriculum is being forwarded from the Career Advice department. At the very moment that the candidates’ curriculums arrive at the companies, they will receive an email with all the information related to the company and the job opportunities to which they have been recommended by the School.

All services offered by the Career Advice department are free of charge, both for the alumni and for the partnering companies.

Know more about the Career Advice department.

ESIC provides allformer participants of the Bachelor’s Degree in Marketing with the possibility to be part of (Alumni). ESIC Alumni was created in 1972 and it currently has more than 55,000 members. This association is composed by business professionals and ESIC’s former students. Alumni’s primary goals are: to promote and strength the networking between its members, to support the professional development of them, and to provide its members with constant training and learning experiences. Members will also enjoy special discounts to workshops and activities organized by ESIC.

All members will receive the Alumni magazine, which includes very interesting stories and articles.

Main Goal:

ESIC’s Quality Manual aims at presenting ESIC’s Quality Management System.

ESIC’s Quality Management System (SGC-ESIC) establishes the way that the School uses and organizes its departments, regulations, criteria, processes, etc., in order to improve the quality of its Degrees, the faculty promotion, the planning and development of the classes, and the results of the learning process. This system also establishes the way that several interest groups are involved in the design, development, assessment and advertising of its training activities.

Dimension:

• Languages
• Executive Education
• Graduate Studies
• Undergraduate Studies
• ICEMD
• Publishing House
• Complementary services and support to the faculty

ESIC’s Quality Manual includes both the values and policies shared by members of the School, and the general courses of action that guide the different works and events developed in the School.

In terms of quality, ESIC’s vision is reflected in the policy and goals that the Board of Directors establish and commit to fulfill.

The different chapters of the Quality Manual mention the procedures that detail the way in which works are done.  

This system, as well as the responsibilities associated withthe different activities of the School, must be known and applied by all ESIC personnel, so that the quality of the services offered is guaranteed, and the correct functioning of the organization is assured.

The Quality Manual and the information included in it is the property of ESIC, and therefore is not to be published or reproduced, in full or in part without the explicit permission of the School’s Board of Directors.

For more information about ESIC’s Quality Management System, please see Guarantee of Quality.

• Degree’s Report of the Degree in Marketing (Degree – URJC in Madrid) (GRMK) 2017/2018  Download pdf
• Degree’s Report of the Degree in Marketing (Degree – URJC in Madrid) (GRMK) 2016/2017  Download pdf
• Degree’s Report of the Degree in Marketing (Degree – URJC in Madrid) (GRMK) 2015/2016  Download pdf
• Degree’s Report of the Degree in Marketing (Degree – URJC in Madrid) (GRMK) 2014/2015  Download pdf
• Degree’s Report of the Degree in Marketing (Degree – URJC in Madrid) (GRMK) 2013/2014  Download pdf
• Degree’s Report of the Degree in Marketing (Degree – URJC in Madrid) (GRMK) 2012/2013  Download pdf

Degrees’ Committees Each degree has a Committee organized in the following way:

• The Director of the Degree Academic Committee, who will preside its meetings.
• A Coordinator from Undergraduate Studies.
• Two to five professors from the degree’s faculty.
• The Degree’s Class Representative and theDeputy Class Representative.
• A representative from the Academic Management Personnel (PAS)
• One or two external experts.

The Committee’s main goal is to assure the quality of the degree by promoting its constant improvement. For this, it develops the following functions:

• The monitoring of the objectives of the Degree’s curriculum.
• The proposal, implementation and monitoring of the improvement actions for the program.
• The developing of the Quality Management System for the Degree.
• The performance of the appropriate evaluations of the qualitative and quantitative data included in the Degree’s assessment reports and the improvement proposals based their information.
• The elaboration of the Degree’s Annual Report.
• The integration of the Academic Directors in the continuous improvement of the degree.
• The integration of the Non-Academic Directors in the continuous improvement of the non-academic services for the degree’s participants.

Frequency: 2 meetings per academic year and program (Degree).

See Committee for the Bachelor's Degree in Marketing

See Policy for Degree's Committees.

See Policy for Faculty Coordination

The European Higher Education Area, initiated in 1999 with the Bologna Declaration, establishes the collection of reliable data as a standard to assure the quality of the education. This data must enable the identification of those aspects of the degree and the institution that are correct and those that need to go through an improvement process. Within the mentioned collected data, the information about the satisfaction of the interest groups with the degree and the institution is included.

Every year, to comply with this standard, ESIC establishes a Survey Action Plan, in order to measure the satisfaction of the groups of interest. These surveys, are organized by the following target audiences:

Participants:

• Participants’ satisfaction with the teaching methodology.
• Participants’ satisfaction with the Degree (Mid-term).
• Participants’ satisfaction with the Degree (Final).

Graduates:

• Employability evaluation

Faculty:

• Faculty’s satisfaction with the Degree.
• Faculty’s satisfaction with the facilities of the School.

Administrative and services personnel:

• Administrative and services personnel satisfaction with the Degree.
• Administrative and services personnel satisfaction with the facilities and work environment.

Satisfaction with internships:

• Participants’ satisfaction.
• Academic tutor satisfaction.
• External/Company tutor satisfaction.

Satisfaction with Mobility Programs:

• Incoming students’ satisfaction.
• Outgoing students’ satisfaction.
• Faculty satisfaction.
• Administrative and services personnel satisfaction.

For more information about the annual indicators of satisfaction among the groups of interest, please see the Annual Degree Report.