- Fecha de publicación
- Junio 2016
- Comercial y Ventas
- Ebook
_ESIC Business & Marketing School
ESIC Business & Marketing School.
Las empresas de Retail en los últimos años se han reconvertido para comunicarse con los clientes de un modo diferente al tradicional, para ofrecerles experiencias.
La sociedad ha cambiado y gran parte de este cambio viene ligado a Internet, a las redes sociales y nuevos canales, que han traído, para quedarse, nuevos hábitos de consumo y consumidores diferentes. Es una realidad que el consumidor actual está hiperconectado. Busca, compara, compra en cualquier parte del mundo, lee opiniones y comparte las suyas propias.
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